TenJedynyMC

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Tumblr is something like an Atlantis of social networks [...] a relic of the Internet—easily forgotten, unobtrusively designed, more or less unchanged from a decade ago. Other social networks have increasingly siloed users into a small number of optimized content types: short texts, brief videos, pre-made memes. Tumblr is more open-ended [...] It’s one of the few social networks where users can still publish entries that resemble blog posts. Tumblr’s main feed doesn’t shuffle posts algorithmically based on what it determines might appeal to a user. It’s “a good, old chronological river”. [...] the platform feeling disconnected from the “real world”—no President would ever try to shape world events with a Tumblr post. “It’s harder to be a brand” there [...] "It’s the periphery of the internet; nothing important is happening there.” There aren’t influencers on Tumblr the way there are on Instagram and TikTok, and the experience for all users might be more pleasant as a result.

https://www.newyorker.com/culture/infinite-scroll/how-tumblr-became-popular-for-being-obsolete

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