Five Tips for Conducting Scientific Research in the UX World - UX Booth | UX Booth
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Terry Patterson's insight:
Despite the fact that research plays such a pivotal role in the practice of user-centered design, much has been written about how to approach it in a “quick and dirty” manner. Why the rush? I believe that the application of a more rigorous, scientific methodology could lend some much-needed credibility to our approach.
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