Photography Hayley Nia Thomas
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2025 on Tumblr: Trends That Defined the Year
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@the1stfloor-blog
Photography Hayley Nia Thomas
BIG ISSUE interview with JLS on the 1st floor
Video by Sneak Global
JLS Christmas shoot on the 1st floor BIG ISSUE
Photography Shamil Tanna
Urban Outfitters model and stylist
Photographed by Hayley Nia Thomas
Want to know how the set was built...
http://blog.urbanoutfitters.co.uk/?p=4332
Behind the scenes Urban Outfitters Christmas shoot.
Urban Outfitters Winter catalogue, behind the scenes
URBAN OUTFITTERS WINTER CATALOGUE SHOOT
The 1st floor was recently transformed into a polystyrene winter wonder land for their Winter collection shoot.
Love...
We are proud to announce the launch of Boutique Alter Ego.
ALTER EGO;
Another side of oneself; a second self.
An intimate friend or a constant companion.
[Latin : alter, other + ego, I, self.]
What is Alter Ego?
Boutique Alter Ego is a London based independent fashion label that aims to embody an attitude through the celebration of statement pieces, using unique fashion as a form of self expression.
Whether taking inspiration from the vibrancy of cultures around the world, the fierce power of tribal accessories, twists on ethnic fashion, eclectic festival frivolity, raging hedonism or legendary artists, Alter Ego is here to invite imagination to run away with you to be who you are on the inside, not to be restricted by conformity.
SS12 Campaign art directed and shot in Ibiza by Samara Morris.
For the past two day we’ve had the pleasure of shooting Calvin Klein.
Ted Baker AW12 Fashion Show
On tuesday 10th July we hosted Ted Baker's AW12 fashion on the 1stfloorspace @ groupfmg. The show was a 'huge success' and will be the first of many.
From walking through Ted's doors with an initial concept, to putting together and managing the show, we did it all. GFMG also produced them a "Ted Times E-zine" just 24 hours after their event incorporating photographs and video ready for their digital look book.
Whilst Ted were enjoying their music and partying the night away in the A/W wonderland after show party, GFMG team were busy editing the catwalk videos, retouching the photos and finishing off the look-book design ready for Ted attendees and contacts to enjoy the following morning.
Copy and paste the link below:
http://fmgstatic.ceros.com/ted-baker/ted-baker/page/1
Now that's service :)
If you've got a Fashion Show or Pop up shop you'd like us to manage and produce like we did for Ted Baker then get in touch:
Pitch work images shot and won by Samara Morris
Client - Nigel Hall
Pitch image taken by Hayley Thomas
Art Direction by Isa Sierra
Client - Issey Miyake-L'eau D'issey
Our pitch photo for Comme de Garcon, shot by our other in house photograher Hayley Thomas and art directed by Isa Sierra
Her approach was to play along with the pebble styled bottle and make the scene look under water.