BuzzFactory.net

BuzzFactory is a social media and digital marketing firm based out of Pune, India and comprised of team of passionate social web geeks and marketing pros. As a company or as individuals they live and breathe social media, PR, communications, content...

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Why We're Upbeat About Our Mobile Engagement Platform

It's 2015! A new year, lots of excitement and we're completely charged up at BuzzFactory & Qliktag Software about the next 365 days ahead of us. A lot of things happened within the digital domain over 2014 and among the many developments, one that stood out was the emergence of mobile device users as the single largest base of internet users exceeding the number of laptops and desktop PC's by a considerable number. The age of the mobile is well and truly here and the use of internet enabled smartphones will redefine a vast number of things we do daily from making payments, booking tickets, communicating, shopping and more. 

Since the launch of the Qliktag mobile engagement platform, we've had the opportunity to create some awesome in-store mobile experiences for some amazing brands and make the shopping experience for these products highly interactive converging the physical world with the digital work. From working with a wine brand to enable their customers around the world to simply scan one of their bottles and place an order for some more cases with the click of a few buttons on a smartphone to working with car companies to take the showroom sales experience to a whole new level for mobile users, the mobile customer engagement domain has been one of the most exciting spaces we've been working on. As far as digital goes, selection highly capable mobile marketing platform based on an organizations mobile strategy can be one of the best investments made this year as the smartphone market continues to explode and mobile devices continue to drive more aspects of commerce and business on the web.  

This year, the trend is only likely to grow stronger with a lot happening within the mobile customer experience domain and more brands using technology creatively to connect with consumers, strengthen relationships, get closer to their customers and move in the direction the customers have already begun to walk in. Needless to say, we're upbeat about the year ahead.  

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Why Start-ups should value those that DO

For the longest time I've believed it's getting the team right that sets the foundation for the launch of a start-up and when the right people get together, the right work culture develops and great things can happen. Especially when the objective is to build a social media agency format organization, it's really about building a highly capable team, doing great work and a lot of the other things will fall in line.

One of the great parts about being a small start-up that is in the process of putting together that early team is you're painting on a fresh canvas as far as the work culture goes. Different companies value different things as they evolve. We value "those who do."

Of the many things I learnt which really stuck with me working in different roles prior to BuzzFactory, one them was "You can NOT tell someone to do something as a manager or leader if you haven't done it yourself". There are plenty of "Managers" out there who say things like "You should have delivered a 5 page report in 35 minutes" or "that looks like rubbish, it can be better". Reverse the roles and they wouldn't be able to do that 5 page report in 8 hours or even know how to create what was just deemed rubbish. 

For this very reason we made it a point that anyone that joins us regardless of what role we had in mind for them or how much prior experience they have starts at the core of what we do and will be evaluated on their ability "to do" and deliver. The "doers" are able to quickly get into a rhythm, find their footing, develop expertise and become highly efficient. The more efficient someone is, the more they can take on additionally in terms of responsibility. The more responsibility they can take on, the more valuable they are to the start-up or any business for that matter. Doers should be rewarded since they become invaluable. They also make better managers or leaders since they lead by example and know first hand what it takes. 

A common misconception is your job title or role dictates your value within a company. I would disagree. A title could indicate a role within the structure but not value to the startup/organization. A Jr. Associate for Social Media that is so proficient he/she can deliver on 3-4 client projects and ensure they are all happy with the work can be far more valuable (and also profitable) to an agency than a Senior Operations Manager overseeing client communication and requirements for 3-4 accounts but doesn't directly contribute to delivery of either one. Similarly an analyst that has worked on several projects within an industry vertical and developed in depth domain expertise there over a few years can be far more valuable to the business than a Director of Media Buying. There is no reason why an Analyst that contributes more can't be paid more than the Director of Media Buying. 

The start-up team is all about identifying the valuable contributors and the A-players. The A-players are the ones you learn to count on and they become invaluable because they "Do". When you have a team of doers that are completely dependable, a start-up gets it wings!    

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BuzzFactory is a highly reputed online presence development company specializing in social media management, inbound marketing and online reputation management founded in 2009. Started as a content marketing driven services company catering to B2B and B2C companies across the US, Europe and offshore markets...

An open invitation to companies located within the Pune, India area: If you'd like to discus  how you can reach out better online and develop a stronger web presence, we'd love to connect with you, meet and chat. Coffee is on us!

[thebuzzfactory-blog-blog]

BuzzFactory is a Pune based social media and inbound marketing agency established in 2009 focused on developing a strong online presence for businesses and helping brands connect with their audiences using social media and content marketing....

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The Light Around The Corner & The Start Of A New Journey

As a startup we've been through a lot of ups and down since we got rolling 2 years ago. We've learned tremendously and I know we're ready to take what we have and hot the road running now. Finally after months of struggling with how to move to the next phase, there's finally a breakthrough and while this moment marks a completely fresh start for BuzzFactory as a business and there are changes around the corner. 

While we have our BuzzFactory.net social media and content marketing blog as a resource to share what we learn with others, I've decided to blog about our new and exciting journey as a digital marketing startup right here on Tumblr for those who would like to follow us as we set off on this new phase and go through the good, the bad and the ugly of growing a new venture from the ground up.

So stay tuned!

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Volkswagen has always been quick to embrace social media campaigns to reach out to customers and showcase their new models. A recent campaign they did in India quickly caught our attention and became the subject of social media marketing case studies and ideas in this recent blog post we did. Check it out on the BuzzFactory blog.