So, she's starting to rerelease the re-recorded old stuff...I've got a theory about this.
In regard to hear losing the rights to her music/masters, it does suck, but she had the opportunity to buy them herself. She pretty much made this clear in an interview she did with CBS Sunday Morning in which the following exchange occurs:
Interviewer: Nobody in your inner circle knew?
Interviewer: And you didn't smell it?
TS: No. (pause) I knew [Scott Borchetta] would sell my music, I knew he would do that. I couldn't believe who he sold it to because we've had endless conversations about Scooter Braun, and he has 300 million reasons to conveniently forget those conversations.
Yes, Borchetta may have talked to her about Braun and known she didn't like him, and I understand if that would make her feel betrayed, but when it comes down to it it's BUSINESS! Borchetta is a businessman and he got a good offer so he took it. Maybe Taylor thought friendship outweighed business, but of course thats not the case in our capitalist society. Besides, she appears to be a savvy business woman so that doesn't make sense.
It's her business savvy and ability to market herself/brand that makes me especially side-eye this whole thing. In the interview she clearly says SHE KNEW her music was going to be sold. So...why didn't she just buy it? Well the answer is also in the CBS Sunday Morning interview:
Interviewer: Now, could you rerecord?
Interviewer: That's a plan?
TS: (chuckles) Yeah, absolutely.
The businesswoman that she is, Swift knows that by setting herself up as the victim (she's done it before) she can make BANK! off of this whole thing. She stirs her fans up into a frenzy (ex. attacking Braun online) so they'll feel the need to defend/protect her. When she rereleases her songs the fans will rampantly buy them up/stream them as a show of support and a way to "stick it" to Scooter Braun and Scott Borchetta. So when she makes more than 300 million on the rereleases it will allow her to go, "See, I can't be controlled by men. Woo girl power! Look at what we did together fans!" Or in other words, "Look what you made me do Scooter Braun!"
So...yeah. I'm not knocking her getting her bag, like I said she's clearly a smart business woman, I just hate how manipulative it seems to be. She knows the sway/power she holds over her fans and she's crafted a somewhat unhealthy relationship with them (i.e. the "we're best friends" approach) that she knows how to exploit.
So, I do hope fans enjoy the rereleases. I hope they enjoy hearing the songs of their youth grow with them. I just want them to be aware they were possibly played in the process.
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romaincrisis
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