[thefirstproofcreative]

About The First Proof

Lead, mentor, and inspire a creative team. Develop noteworthy work. Be part of a forward-thinking group.

Awards

Small Business Saturday 2012 Cannes Lions Grand Prix: Direct, Financial Product & Service 2012 Cannes Lions Grand Prix: Promo and Activation, Financial Product & Service 2012 Cannes Lions Silver: Direct, Best Integrated Campaign Led by Direct Marketing 2012 Cannes Lions Silver: Promo & Activation, Best use of Social Media in a Promotional Campaign 2012 Cannes Lions Gold: Best 2012 Gold Clio: Interactive Campaign 2012 Gold Clio: Facebook Integrated Campaign 2012 Silver Clio: Integrated Campaign 2012 Gold Pencil: Brand Transformation The One Club 2012 Silver Effie: Brand Experience 2012 Bronze Effie: Influencers 2012 Bronze Effie: Financial Products & Services 2012 Bronze Effie: Goodworks Award 2012 Bronze Effie: Small Business Saturday

Condé Nast Portfolio 2008 Webby Honoree 2008 Web Marketing Association Winner 2008 Media/Marketing Newsletter Award 2007 Web Awards Publishing Standard of Excellence

Maybelline 2008 Webby Honoree 2008 Web Marketing Association Winner 2007 American Graphic Design Awards Internet Design Winner 2007 Web  Awards Outstanding Website

WWD 2009 Media/Marketing Newsletter Award 2008 Web Awards Publishing Standard of Excellence 2009 OMMA Award For Web Site Excellence

I am Ann Taylor 2005 Outstanding Retail Microsite

[thefirstproofcreative]

Cadillac

Digital campaign ideation for Cadillac’s ATS-V Series.

Digital Platforms / Social Direction /  Content Development / Photography Direction

[thefirstproofcreative]

Red Cross

Red Cross TV and digital campaign series.

TV / Advertising / Social Development / Video / Experiential

[thefirstproofcreative]

Cadillac

Brand content development, including social tone and photography, video series for Cadillac XT5 launch, content hub development, social channel digital tone of voice and creative strategy.

Digital Platforms / Social Direction /  Content Development / Photography Direction

[thefirstproofcreative]

Clinique

360 global brand creative management. Product launch campaigns, social campaigns, social creative strategy and development, ecommerce management, instore, global advertising development.

Ecommerce / Advertising / Video / Digital Platforms / Social / Mobile / Experiential / 

[thefirstproofcreative]

Sergio Rossi

Flagship redesign and social campaign and channel management.

Ecommerce Launch / Branding / Social Campaign

[thefirstproofcreative]

American Express Small Business Saturday

Integrated branding, social campaign, platform and TV development and execution.

Social Development / Branding / Experiential / Video Development / Mobile

[thefirstproofcreative]

American Express Platinum

Integrated branding, campaign, platform development and execution.

Branding Development / Campaign Developments / Brand Photography / Experiential

[thefirstproofcreative]

American Express Centurion

Integrated branding, campaign, platform development and execution.

Campaign Launch / Photography / Video / Mobile / Experiential 

[thefirstproofcreative]

Balenciaga

Ecommerce Redesign / Ecommerce Launch.

[thefirstproofcreative]

Chanel Les Exclusifs

Fragrance digital campaign creative development and execution.

[thefirstproofcreative]

Beauty Brands

Digital rebranding - creative strategy, digital platform, tone of voice, and visual development,

Ecommerce Redesign / Launch Campaign / Social Direction / Photography Direction

[thefirstproofcreative]

MCM Worldwide

Ecommerce Redesign / Photography Direction / Launch Campaign / Content Development

[thefirstproofcreative]

Peninsula Hotels

Content Development / Mobile Development / Social Direction

[thefirstproofcreative]

WWD

Content Development / Digital Redesign / Content Strategy

[thefirstproofcreative]

Vogue Italia

Content Development / Digital Redesign / Advertising Strategy

[thefirstproofcreative]

True Religion

Ecommerce Redesign / Rebranding / Launch