We’re sorry but our blog appears to be temporarily down. We are resolving the issue currently and should have it up again soon. Check in later today to upvote your favorite charity!
Xuebing Du
AnasAbdin
Monterey Bay Aquarium
I'd rather be in outer space 🛸

titsay
No title available

oozey mess

tannertan36
macklin celebrini has autism
Peter Solarz
Cosimo Galluzzi
dirt enthusiast

Love Begins
Stranger Things

Discoholic 🪩
$LAYYYTER
Mike Driver
Keni
KIROKAZE
todays bird
seen from Brazil
seen from Mexico

seen from Ireland

seen from France

seen from Russia
seen from United States

seen from United Kingdom
seen from United States

seen from T1

seen from United Kingdom

seen from Brazil
seen from Pakistan

seen from Malaysia
seen from Poland
seen from United States
seen from United States

seen from United Kingdom

seen from Indonesia
seen from United Kingdom

seen from United States
@thegivingweb
We’re sorry but our blog appears to be temporarily down. We are resolving the issue currently and should have it up again soon. Check in later today to upvote your favorite charity!
You’ve most likely seen the Fair Trade Certified label on your morning coffee or tea, but do you know what it really means? Fair Trade goods are really just that, fair. When you place a Fair Trade product in your shopping cart, you know that it came from farmers who were justly compensated and work in a safe, healthy environment. In a nutshell, Fair Trade is all about empowering the people who grow (and sew) our favorite products to build sustainable livelihoods, invest in their communities and produce quality products for you and your family.
The good news is that it’s so easy to bring Fair Trade into your everyday life. Through the power of a simple purchase, you can positively impact both people and planet. And you might be surprised that many items are already on your shopping list — simply look for and choose a product with a Fair Trade Certified label! There’s no better time to start than in October, which is Fair Trade Month, a campaign led by Fair Trade USA, a nonprofit organization and the leading third-party certifier of Fair Trade products in the United States. Â
Because October is Fair Trade Month, we’re joining their #BeFair campaign by donating $0.25 to Fair Trade USA for every new person that signs up for Tab for a Cause from today until November 2.
As part of the campaign, the top three referrers will receive a goodie bag filled with Fair Trade products, courtesy of Fair Trade USA.
Grand Prize Winner
1 bag Dark Chocolate Almond barkTHINS
5 Alter Eco Truffles
5 Nutiva O’Coconut bites
1 box Numi Turmeric Tea
1 container Runa Guayusa
1 bag truRoots Quinoa
1 Nourish Organic Shea Butter
2nd Prize Winner
1 bag Dark Chocolate Almond barkTHINS
5 Nutiva O’Coconut bites
1 box Numi Turmeric Tea
1 bag truRoots Quinoa
1 Nourish Organic Shea Butter
3rd Prize Winner
1 bag Dark Chocolate Almond barkTHINS
5 Nutiva O’Coconut bites
1 box Numi Turmeric Tea
1 bag truRoots Quinoa
Whether it’s buying Fair Trade or joining grassroot efforts, learn how you can join the circle that improves lives, protects the environment, and produces high-quality products for you, your friends and family to enjoy by visiting BeFair.org. And join us in donating by telling your friends about Tab for a Cause during this campaign!
Water, Water Everywhere…
Good ol’ H2O.  You probably know that over half the human body is made of water, and that over 70% of the Earth’s surface is covered in it, but did you know that there are 750 million people all over the world without access to safe drinking water? Or that more people have a cell phone than adequate sanitation, like a toilet? Â
It’s time for those numbers to change.
For every person that signs up for Tab for a Cause over the next two weeks we’re giving an extra $.25 to our partner Water.org in support of their #GiveSummer campaign. Because a family with clean water is a family where kids can spend less time searching for something to drink and more time being kids. Why is water so great? Read on to find out.
Some Water Facts are Fun
It takes 18 gallons of water to grow one apple.
In the middle ages some people consumed more beer than water because the alcohol made it safer.
1% of the world’s water is drinkable.
And Some Facts are Scary
In developing countries, women and children spend 140 million hours each day collecting water rather than going to school, caring for family members, or earning income.
Water-related diseases claim 842,000 people worldwide every year.
82% of people who don’t have access to safe water live in rural areas.
Dollars and Cents
In 2011 only 6% of international aid went towards providing safe drinking water and sanitation.
Universal access to safe water and sanitation would save $18.5 billion per year from deaths avoided and $32 billion from reductions in health care costs and increased productivity.
When given the opportunity, poor households spend significant portions of their income on sanitation investments.
Water.org has invested: $11.3 million in WaterCredit, a microfinancing program built to help people gain access to adequate santation. The global repayment rate is 99%.
Taking Action
Safe water means getting kids back to school, adults back to work and out of the hospital. Â Help the folks at Water.org bring sanitation and safe water to those who need it. Run a race, set up a bake sale, all in the name of universal water access. And join us in donating your hearts on Tab for a Cause to Water.org during this important campaign!
Written by Alessandra Aquilanti
Subscribe to the Giving Web for more thoughts on social justice and technology in the modern world delivered right to your inbox!
photo source: http://bit.ly/1DhJzAE
Beware the Bad Charity
Not all charities are good.
With over 1.5 million non-profits nationwide, keeping a careful watch on each one is nearly impossible. As two recent major scandals remind us, some charities are allowed to reap the benefits of non-profit status while failing to put their charitable work above their own self-interests.
One frightening example of this abuse came to light this May when 4 cancer charities, including the Children’s Cancer Fund of America, were exposed for spending a mere 3% of their nearly $200 million donation dollars on the patients they set out to benefit. Most of the money was spent on personal expenses for the employees of the charity: from couples cruises to college tuition.
“Some charities use donations to send children with cancer to Disney World,” said Mark Hammond, secretary of state for South Carolina. “In this case, the Children’s Cancer Fund of America used donations to send themselves to Disney World.”
Abuse vs Misuse
The Cancer charity scandal is a chilling example of how goodwill can be abused, but often the problem has nothing to do with malicious intent or theft; some charities just aren’t very good at getting things done. If the cost of running the company and paying the employees is similar to the amount of donations they receive, they simply don’t have any funds left to make the world better. Perhaps they spend as much money trying to fundraise as they earn in fundraising. After all, fundraising is a skill that some have and others lack. Just ask the presidential nominees.
The Red Cross, one of the biggest charities in the world, recently came under fire for failing to turn dollars into impact. Critics claim that despite raising nearly 500 million dollars for earthquake victims in Haiti they had little to no long lasting impact on the area, building only 6 permanent homes.
Part of the problem of running a charity so large is that it becomes difficult to effectively oversee all of the organization’s operations. That appears to be exactly what happened in Haiti. The Red Cross distributed a lot of the money amongst other organizations in Haiti which then proved incompetent. Red Cross officials cited “constant upheaval” of staff as one reason why relief efforts were so far below what was promised. Ultimately in this case the main issue for the Red Cross is transparency; after all of the delegation and distribution of projects they lost any ability to account for the changes they promised.
Maybe the Red Cross is undeserving of the criticism they are receiving. Maybe their flaw is not in failing to have an impact but in in failing to be able to provide evidence of that impact. No matter where the chips fall, it is disheartening to see such poor housekeeping by such a massive and well-respected organization. So what’s a person who wants to give back to do?
Keep donating your money to charity.Â
I repeat, keep donating your money to charity. There are few actions more worthwhile and fulfilling than contributing to a cause that is greater than yourself. That’s why our team at Tab for a Cause works every day to make charitable donation as integral to everyday life as surfing the web. But don’t donate blindly. Don’t think that brand names or noble causes mean a charity is good at keeping their promises.
Thankfully, there are tools to help. Sites like Charity Navigator use tax forms and expense reports to evaluate the efficacy of charities. They will catch organizations that are ineffective in creating impact, as long as they are accurate in their reporting. They might, however, miss things like the cancer charities scandal. In that case the reported efficacy was high, though false. Sites like GiveWell that really do an in depth survey of a charity are much more likely to catch that kind of underlying corruption. For more information about these tools, check out the post we wrote on how to pick the right charity.
For some, the tax form strategy of Charity Navigator is too far removed from impact and the tiny subset of recommended charities from GiveWell is too exclusive. If so, doing some research on your own might be necessary. Here are a few suggestions from our team about how you can donate with confidence:
Demand clear, measured goals from the charities you pick. Question lofty goals that don’t come with a clear sense of the steps needed to get there.
Look back for old projects and see if the goals and steps they suggested were met and documented.
Consider supporting charities that work locally. Hopefully the impact they are having will be evident to you.
Volunteer: there is no better way to get a sense for how efficient a charity is than working alongside them.
In the end, the best way to give is by finding the things that matter most to you. If you do, you’ll find yourself getting involved and keeping up to date with the work they are doing. That investment is not only crucial to moving charities forward but is also the most powerful way to gain confidence that you are supporting an outstanding organization. We know because we live it every day as we direct the donations of tens of thousands of tabbers. We chose our charities based on ratings and numbers, but as we continue to support them and their projects we gain confidence in their work and vision.
Donating is a bet.Â
You are betting that the charity you choose will do a better job of using that money to make the world a better place than you yourself would do. And as with any bet you should feel confident in your choice, nervous about the risk, and proud when the bet pays off.
Written by Joey DeBruin, marketing manager at Gladly Inc. Â Â Â Â Â Â Â Â Â Â Â Â twitter @Joey_Gladly, [email protected]
Subscribe to The Giving Web for more content like this on philanthropy, tech, startups, and the other issues we spend our days thinking about!
Today for #WorldEnvironmentDay we are sharing a powerful call to action from one of the worlds most influential leaders, Kofi Annan.
We cannot keep looking the other way when this climate crisis stares us in the face. It is time to take action, and in the words of Mr. Annan, “the window is closing, and closing fast.”
We hope you join us in donating your hearts on Tab for a Cause to conservationinternational today. We hope that the ability to take action in such an effortless way inspires you to continue to learn about, discuss, and fight the growing climate crisis.
See the full video here
Startup: our first steps from idea to product
Kevin Jennison and I co-founded Tab for a Cause, a web app that allows you to raise money for charity simply by browsing the web. In the next few posts, I will share our story as we went from two college students with an idea to Tab for a Cause today which has now raised over $120k for charity.
This is the story of how Kevin and I went from an unclear idea about online advertising raising money for a good cause, to the first functional version of Tab for a Cause. Hopefully you will find this story entertaining, helpful, and motivational (this may finally prove that anyone can pull it off); but this should be viewed simply as one example of many paths to get from idea to product.
In fall of 2010, Kevin and I were juniors at Grinnell College and Pomona College, respectively. We were close friends in high school and stayed in touch every few weeks throughout college. We had done a number of silly projects during high school and college breaks, and realizing we really enjoyed creating things together, we made a pact to share any potential ideas.
As a result, Kevin sent me this message while he was studying abroad in Costa Rica:
We had passed a few other ideas back and forth before, but this one immediately resonated with me, and we quickly relayed our excitement back and forth. After a few days of excited exclamations, we buckled down and created a list of questions we needed to answer:
How are we going to build this?
Will this be viable from a financial standpoint?
How do we protect our idea?
What are the concrete components of our idea?
Which Charity is Right for You?
People constantly write in to ask us how we picked the charities that people can donate to on Tab for a Cause. The answer is that we did our homework to find charities that are important to our tabbers and do an amazing job of using new-tab-page money to make the world a better place. But with so many thousands of charities out there, how did we possibly narrow it down? Can our methods be used by anyone who wants to find a charity that is meaningful to them and needs their help? Absolutely!
A Nation of Giving
Each year, Americans are giving more and more money to charities. The average annual household contribution is almost $3,000, and in total, $335 billion went to charity in 2013 alone, up 4.4% from 2011. Even young people (when they aren’t busy choosing the most appropriate filter for their selfie) find time to give back . It turns out they’re actually leading the pack (see our previous post on millennial giving!). But with so many nonprofits, charities and volunteer programs, how can we find a cause that both inspires us personally and uses our money effectively? Thankfully, these tools are here to help:
GiveWell is a non-profit evaluator that focuses primarily on the cost-effectiveness of charities. Its goal is to let you know what will give you the most bang for your buck. But what does this mean, exactly? Well, first of all it doesn’t look at things like the charity’s overhead spending or its specific cause. It’s all about how far each dollar goes. Using this criteria, GiveWell recommends a few charities each year, like Against Malaria and the Deworm the World Initiative, in 2014.
As you probably noticed, both organizations focus on developing nations, and this is a general trend in GiveWell’s recommendations. This is because one U.S. dollar goes a lot farther in the developing world than practically anywhere else. Lots of charities found closer to home are nowhere near as cost-effective as those far away, and therefore aren’t recommended by GiveWell.
It’s also important to know that GiveWell does not try to evaluate a large number of charities. Instead, it seeks out outstanding or extremely promising organizations that need your help. The term for this is “room for more funding” and it means that the specific charity is awesome and ready to grow, with your help. Put another way, Holden Karnofsky of GiveWell argues that once a cause has reached its goal, say, eradicating smallpox, there is no more room for funding it.
Next up is Charity Navigator, a tool that evaluates about 5,400 charities in the United States and hundreds of organizations with operations abroad. Like GiveWell, Charity Navigator rates charities based on financial parameters but in this case uses IRS Form 990 to judge financial health, accountability and transparency. It is limited in scope as it only looks at the charities that make over $1 million in annual revenue - about 6% of charities nationwide. It may seem that a lot of organizations are being left out, but keep in mind that these 6% collect 94% of revenue that comes into the nonprofit sector each year. In other words, they are the heavy hitters most people give to.
Charity Navigator is interesting because it is constantly rethinking and re-evaluating itself and its rating system. Every few years it announces a revamped approach to rating charities without ever straying from its main focus of accountability and transparency. In a nutshell, it takes a more holistic approach to evaluating organizations by looking at finances, goals and results. You can navigate categories like “animals,” “health,” “education,” and “religion,” and find ratings and summaries of each charity’s effectiveness through easy to read graphs and statistics. The site is extremely user-friendly and caters to the individual looking to make a difference.
The final tool we’ll look at is the Massive Open Online Course (or MOOC) made and published by laaf.org. It’s called Giving 2.0 and it’s taught by the founder of the company, Laura Arrillaga-Andreessen. Giving 2.0’s credo is that there are no best charities, at least not in an absolute sense. The course helps you give according to your own personal interests, coupled with the charity’s effectiveness and impact. Laaf is more personalized than the websites we discussed above, but it also requires more work to use successfully.
Instead of providing ratings, evaluations and top ten lists, Laaf takes us step by step through the process of finding and donating to a charity. The main idea is that we all want to give back in different ways. So instead of finding the overall “best” charity, Laaf asks us to start by thinking very deeply about what is important to us and why. Then you do research in that field, find out what organizations exist and what they’re doing. Finally, you look at a few choices that stand out to you and rate them according to your values and goals. Laaf helps you make sense of tax forms and budgets, but also of missions and impact. It is by far the most personalized and all-encompassing tool, and when used well, can revolutionize how a single user approaches giving.
The “Best” Charity
If there is one thing that we can learn from this wide variety of tools, it is that there is no “right” way to give.
Peter Singer wrote in his 2013 New York Times article “Good Charity, Bad Charity” that certain causes are inherently more deserving of our money than others. His famous example involves donating to a developing nation to cure preventable diseases vs. donating to a museum to build a new art wing. To be sure, the question of “how much is this money really going to make the world a better place?” is one that we should always have in our minds. For some like Singer, it is the only question.
However, how and why we give are not necessarily dictated by the number of people saved per dollar; there are emotional, practical, cultural and even geographical factors to keep in mind. Perhaps we’d rather donate our time to a charity in our neighborhood, to support our community, or maybe we have a passion for the arts and therefore opt to send money to the local public school district to help fund music classes.
Whatever the reason or cause, all giving is good. So let’s redefine the idea of “best” charity - it’s different for everyone, and that’s great news! We can’t all support the same causes in the same ways. Whatever gets us excited and involved, whatever inspires us, that’s the best charity, whether it’s helping build wells where they’re needed or serving at a local soup kitchen. After all, real impact comes from continued involvement and support of a cause rather than a single isolated donation. Be informed, and give well according to your values and goals and the world will thank you for it.
Written by Alessandra Aquilanti
Follow this blog for more thoughts on social justice and technology in the modern world!
We want to hear from you! How do you give back? How did you find a charity that is important to you? Is Peter Singer right, or is he missing a crucial point? Reblog with comments, post on our Facebook, or tweet at us @tabforacause.
In 2013, 87% of Millennials Did This, and it Has Nothing to do with Tweeting
Kids These Days...
If you type in “Why are Millennials” into a Google search bar, a few of the  top suggestions to complete the question are “so dumb?” and “so selfish?” A lot has been said about young people, and some of it ain’t pretty. But do Millennials actually lack intellect? Are they entitled as so many claim? Are they lazy?
First of all, Millennials (aka men and women born between 1980 and 2000 or “Generation Y”)  tend to be a bit of a mystery. A quick online search reveals countless articles trying to explain who the Millennials are, what do they do and like, and who will they become. With all these theories and observations, young people can get a bad rap: they text too much, they have low voter turnouts, they still live at home, and they have shorter attention spans than a goldfish. These statements may be true, but must be viewed in context with the many other trends that describe a generation..
It turns out that another hallmark of Millennials is generosity and optimism.Yep. They believe in making the world a better place through donations and community service, even more than their peers in past generations.
Generation Us, Us, Us
In 1984, 19% of Americans under the age of 30 agreed that they have a “very important obligation” to volunteer. Today, a similar poll shows that number is up to 29%.
Of course, things are different now. Schools offer community service clubs, volunteer networks are expanding, and the internet allows us to give our money, time and services more easily than ever before (see blog post on all the ways your day-to-day can earn money for charity!). I can think of a few organizations I could quickly support by just going to their website. The Red Cross, Kiva, and the Foundation to Decrease World Suck come to mind, but there are countless others.
It’s easy to give, but that doesn’t mean we have to. And all the “me me me generation” talk makes it seem like people my age aren’t giving back at all, and yet they are,a lot.
The 2014 Millennial Impact Report found that 87% of millennial employees donated to a nonprofit organization in 2013. It also reported that young people are more interested in supporting people and causes, not institutions, and that they place a high value on seeing the impact of their help. Charities are changing accordingly, starting online campaigns for specific issues that appeal to a generation focused on donating resources as effectively as possible.
We’re all about that grass roots campaign stuff. Donating a few dollars, a few hours, knowledge, expertise, to a cause or person we believe in (Remember that cute kid from Humans of New York?). We’re skeptical of organizations and even more so of political institutions, but we’re optimists nonetheless.
Confessions of a Millennial
As a Millennial I too have felt the impulse to seek out new experiences, to meet and help the people who could use a hand. I spend hours following the story of Humans of New York  raising over one million dollars to fund a school trip to Harvard for the kids at Mott Hall Bridges Academy in Brooklyn. I’m inspired by the simplicity of the campaign, by its effectiveness and immediate positive effects. I wonder how to have a similarly great idea with a lasting impact.
People my age are giving back at astounding rates, and I’m proud to be one of them. Millennials are leading the way in volunteering and giving to causes, changing the way charities work, posting selfies and tweets every step of the way.
So here I am, armed with my special Millennial blend of enthusiasm, ready to give back. In the past month I’ve researched nonprofits that range from organizations that help rehabilitate recent convicts to an after-school program looking for mentors to help students apply to college, and I took this MOOC (massively open online course) on how to be a better philanthropist.
What did I learn? There are a lot of ways to give, some obvious ones (Click here! Donate five bucks!) and some more hands ons ones. I was moved by the idea of working with a specific student to help them apply to college. It would require a lot of work, but we’d embark on a journey together with shared successes and failures.
It seems as though all that talk about Millennials wanting to see tangible results from their giving rings true for me too.
In the end, I will be part of something bigger than myself. Even if older generations are wary of our tweets and posts and likes, we’re well on our way to changing the world, and it seems time for popular perception to join the movement.
Written by Alessandra Aquilanti, writer for Tab for a Cause
We want to hear from you!! Have you found a way to give back to this world we live in? Tell us your story! Tweet us at @tabforacause, post on our Facebook, or email us at [email protected].
Follow this blog for more posts like this one on the intersection of philanthropy and startup technology and the future of charitable giving!
5 ways to turn your daily actions into money for charity
What’s the best way to raise money for charity? Open wallet, remove funds, donate, repeat. There is no substitute for the feeling and impact that comes with giving away something you worked hard to get. But if you could turn your day-to-day actions into money for charity without any extra effort, that would be nice too, right? Thanks to the emergence of countless philanthropic widgets, apps, websites, and zip-zaps, you can turn yourself into an online donating machine.
How we do it:
These are our favorite tools for earning money for charity without changing your day to day. This is an important distinction because it rules out things like Freerice or SurveyMonkey Contribute where you earn money for charity by completing a task you wouldn't do otherwise.
Goodsearch: a charitable penny for the internet’s thoughts
Ever wonder what’s the oldest animal ever recorded (hint: think 500+ years)? WAIT DON’T GO TO GOOGLE YET! If you go to goodsearch.com, you will find a yahoo powered search that donates 1 penny to your favorite charity every time you answer those dinner table questions. P.S. I totally thought it would be a tortoise.
Charitymiles earns money for every mile you walk, bike, or run
As you may remember from our last post, running and walking are some of the ways our team refocuses during those midday productivity lulls. So you can bet we love CharityMiles, which earns money for charity with every mile you log--10¢ for every mile biked and 25¢ for every mile run or walked. Just download the app and turn on the GPS next time you are on the move!
Amazon smile for every item you buy on Amazon
Simply go to smile.amazon.com, pick the charity you want to receive your donation, and continue shopping for any product you could find otherwise on Amazon. Your charity gets 0.5% of your total purchase, which adds up quickly if you’re like us and can’t remember how you survived before automatic monthly toothbrush deliveries.
Goodshop: for deals in online shopping that benefit you and your charity
From the same people that bring you goodsearch, Goodshop partners with thousands of retailers to donate a percentage of your online shopping to a charity of your choice. For example, you may get a coupon for 25% off mother’s day jewelry at Macy’s or Amazon that in turn donates 4% of your purchase to Water.org (or whichever charity you choose). Often the discounts apply to anything in the store. Win win.
Tab for a Cause: earn money for your favorite charity with every new tab you open
How many tabs do you have open right now? If the answer is one, it may be because you are an alien who is not familiar with the our species of multitasking, occasionally scatterbrained humanoids. Humans, however, tend to open a lot of tabs. Our Tab for a Cause extension provides a fully customizable new tab page that raises money for your favorite charity every time the need for a new tab strikes.
How do you incorporate giving in your day to day?
These are the tools we use, but there are so many other ways people find to give back to the causes they feel strongly about. We want to hear from you! Reblog this post with comments, tweet at us @tabforacause, or post on our Facebook.
Follow this new blog for more content like this on philanthropy, tech, startups, and the other issues we spend our days thinking about!
Written by Joey DeBruin, twitter @Joey_Gladly, [email protected]
Can giving really make you happier and healthier?
Ready for a Science Experiment?
Think of a happy memory from your childhood. What do you see? Who was there? Studies show that recalling that memory has made you happier and more likely to be charitable. Do you have the sudden urge to open your wallet and give away all your money? Â Maybe not. But you probably enjoyed remembering that happy moment. Â
Next experiment: commit a random act of kindness. Right now. Call your mom; she wants to hear from you! Invite a friend to lunch, your treat. Offer to dog sit for your neighbor. Â
These small actions may increase your happiness levels for several weeks. Not minutes or hours. Â Weeks. Â It turns out that happy people give more, and people who give are generally happier.
The simple act of giving leads to brain activity in the regions implicated with the experience of pleasure and reward. Giving things away actually makes us feel better than if we kept them for ourselves. That means retail therapy may be a misnomer, unless you’re shopping for someone else.
It seems obvious; we are taught early on that giving is good. As children we learn to share. Later as teens and young adults, we take part in community service projects, tutor young students or volunteer at local shelters.
Giving is built into our society – we exchange presents with friends and family to celebrate special days. It’s a way to express love and gratitude. It’s a way to share a part of ourselves with others.
But, did you know that giving could actually makes us healthier?
Fitter, Happier
Did you recall that nice childhood memory? Did you commit that random act of kindness? If you did, you not only made yourself feel good, but you also may have increased your physical and mental health.
There are links between giving charitable donations and psychological well-being, including lower risk of depression and higher reported life satisfaction. Â
Older volunteers who donate their time experience a significant reduction in mortality risk. That’s right, they often actually live longer.
Even more amazing is that people who merely saw others being highly charitable, say, by watching a film clip of Mother Theresa working with the poor, showed an increase in a biomarker of healthy immune functioning, compared to those watching a control film clip.
See someone commit a nice act, ward off disease. Could it be this simple?
The Importance of Being Selfless
Life should be easy now that we know how to be happy, boost our immune system, and live longer. But before you spend the evening binge watching Mother Teresa highlights, you should know that there is a little more to the equation.
It turns out that the positive effects of giving and thinking about giving are present only when these actions are done selflessly. What is known as self-focused giving actually has negative effects on health.
One study of even found that among people with heart disease, those who made excessive use of the first person pronoun were more likely to have higher blood pressure, more occluded arteries and a greater risk of mortality. Yes. Using the word “I” could be bad for you, well, if you have heart disease.
Bottom line: it’s about empathy.
Life According to Bert and Ernie
How, then, can we learn to give selflessly?
In the simplest of terms, we should be more like Bert and Ernie in the Sesame Street Christmas Special. Oh, you don’t watch this 1970s classic on a semi-regular basis? Nobody on the Tab for a Cause team does that either...
In a nutshell, the two friends buy each other Christmas gifts by giving up an object they love very much. They are sad to lose something special to them, but grateful to give the other the perfect gift. It’s an allegory for the idea of selfless giving, and it’s adorable because they’re puppets and they end up singing a duet together.
If talking puppets aren’t your thing, check out David Brooks’ recent New York Times article “The Moral Bucket List” which delves into his own journey towards empathy and selflessness. He gives advice on how to live a better inner life, and a lot of it has to do with getting rid of the self and giving to others.
Most of us spend our lives trying to figure out how to do good, and that’s probably how it should be.  In the end, there is no “right” or “wrong” way to live. One thing is certain though: if you give for the pure sake of giving your life will be the better for it.
Written by Alessandra Aquilanti, content writer for the Tab for a Cause blog
For more opinions on philanthropy, charity, startups, and the other things on our mind at Tab for a Cause, follow this new blog! Email comments to [email protected].
How our startup team gets focus back
So there you are: hours of work behind you, hours of work to go, and not a scrap of productivity left in sight. According to the National Center for Biotechnology Information, the average american attention span is less than that of a goldfish. Theirs is 9 seconds, ours is 8. Over the last 10 years our ability to focus has continued to drop as we become more prone to the distractions that continually dance around us on the internet.
So how can you keep your goldfish moments from zapping your productivity?
We can’t claim to be productive every minute of every day, but here’s how we at Tab for a Cause know we’ve lost focus and what we do to get it back:
Ti (software engineer):
A: How do you know you’ve lost focus?
I know I’ve lost focus when I start idly scrolling through Reddit or my Facebook newsfeed. Before I know it, an hour has passed, and I’m scrolling through the same things over and over.
B: And what do you do once you’ve noticed?
I put my phone (or computer) away and go for a walk (generally to a nearby cafe) with a notebook in hand. I intentionally leave my phone behind and take just the pen and paper with me. At the cafe, I’ll make a list of things I would like to be working on instead, and rank them from least to most effort to complete, and tackle them in that order. I find it incredibly helpful when I’ve lost focus to finish one small task and say “that was easy!”, which restores my enthusiasm to move on to tackling bigger things.
Kevin (engineer and co-founder):
A: At work, I know I’ve lost focus when I start trying to do 5 different things at once. I find myself flipping through windows: I go from Sublime Text to Android Studio to Gmail to Slack to Asana to my calendar within the span of a minute, all while writing no code or emails or messages. This has the lovely side effect of making me feel like I have an unreasonable amount of work.
B: At that point, I’ll often call my family or walk the dog to clear my head. I’ll also often eat some food (yum). Then, I set focus on a single priority for a block of 2-3 hours—no multitasking allowed—which gets me back into the flow of getting things done.
Alex (CEO and co-founder)
A: I notice my loss of focus when I start seeking out off-topic conversations or find myself on the 3rd fruitless trip to stare at the fridge. But in all honesty, I try to embrace these moments more than find a way to eliminate them. To me, they are a natural (and maybe necessary) part of the daily ebb and flow, and often, can be some of the most fruitful minutes of my day.
B: In general, I find it much easier to focus on tasks that are going smoothly and producing results. When I lose focus, it is usually because something is tedious, or seems less important or urgent. Sometimes, stepping away for a few minutes and thinking about whether to eat some chocolate chips, is enough to approach the task with new eyes and find a more efficient solution. Worst case, I’ll be in the same place I left, but a little happier from the added sugar :) Â
Joey (marketing manager, and writer of this post :)
A: The simple answer is that whenever I have the thought “what was I doing again?” I know it is time to evaluate whether I need to take action against a potential productivity slump. For example, this can happen when I navigate to a website and then forget why I went there in the first place. I like that I have a very simple trigger that often lets me know that I’m losing focus long before it becomes obvious.
B: If I still feel like I have some fuel in the tank, I’ll take a step back and pick a task that is more active than passive, like writing a post or meeting with a teammate.
Often, it is clear that I simply need to refuel. For me, that means going on a run. I frequently come up with better ideas during my 30 minute jog than I do in the rest of the day. Plus I always find that I have more energy after exercise.
What works for you?
We are amazingly lucky to work in such an easygoing and flexible environment but that doesn’t mean we can’t improve the way we do things. Charles Darwin’s strategy involved a long walk down his “thinking path” every day plus usually only 4-5 hours of “critical” work. Not a bad life for a guy who still managed to publish a dozen books (you might have heard of one of them).
The bottom line is that you have to find what works for you. Don’t expect to be doing your best work all day, every day. Know how to do the most important tasks when you’ve got your best stuff, and when it’s time to give your noggin a breather. And maybe, if we do these things, we will be able to make fun of goldfish again.
So tell us what lets you know you’ve lost focus and what you do to get it back! Reblog this post with comments, tweet us at @tabforacause, or post on our Facebook. #fishfocus
written by Joey DeBruin twitter: @Joey_Gladly
Is America Becoming Less Charitable?
“I’m too busy right now.”
That’s my usual go-to answer to the question of whether I should find some way to volunteer this weekend. One of the things I love about my job is that I feel I am working towards the greater good every single day. My job is to find ways to get more people to turn their internet activity into money for charity. Nonetheless it is my job, and I am getting paid. So does it really count as giving back?
I know lots of people like me. People who are working to make the world a better place but who rarely take time out of their busy days to remember what it feels like to actually lend a helping hand or take hard earned money out of their wallet and give it away. But is this a growing trend, or simply the balance of selfishness and selflessness that has always existed?
The total amount donated is higher than ever
According to Giving USA, America gave $335 billion in 2013, up 4.4 percent from 2012. As the recession slips farther into the past, Giving USA projects that 2015 will break the record for total money donated that was set in 2007.
Source: Giving USA 2014
Individuals, not corporations account for the majority of the increase
Individual giving accounts for 72 percent of the total, up 4.2% from 2012. Corporate giving is actually down 2% from 2012.
Religious organizations still receive the biggest slice of the pie, followed by Education, Human Services, and foundations. International affairs received a lot less money in 2014, for the simple reason that there weren’t any major natural disasters. Hurricanes and Tsunamis empty pocketbooks, but getting money for a difficult-to-market crisis like Ebola is a different story entirely.
Despite the net increase, fewer people are donating
According to Mark Hrywna of The NonProfit Times, “charities in general are raising money from a shrinking donor universe.” Indeed, a Gallup poll shows that the percentage of people that reported donating to charity is lower than it’s been in the last 10 years.
Giving USA notes that “Individuals, especially those who are wealthier, are becoming more confident about giving to the causes they care about.” While the wealthiest people may be donating more money in total, according to Katia Savchuk of Forbes  the percentage of their income that they donated in 2012 was 4.5% lower than in 2006. So the reason the wealthiest are giving more has at least as much to do with the amount they are making as with how charitable they are becoming.
Volunteerism trends mirror donations
According to VolunteeringAmerica.gov, the value of volunteering (volunteer hours * average value of a volunteer hour) last year was around $173 billion. That’s a huge amount, even in context of how much cash we donate.
The Bureau of Labor Statistics’ annual report shows that the volunteer rate at 25.4% of the population is down 1.1% from last year, setting a 10 year record low. Interestingly, the total volunteer hours has remained constant over the last 10 years, with only a few minor dips and rises. Just like dollars donated, a higher output from fewer people keeps the total numbers from dropping.
The demographics that explain the drop in volunteer rate are slightly different from the financial distinctions that explain the donation numbers. The highly educated, aka people with a bachelor’s degree or higher, have historically been by far the most likely group to volunteer. While that is still true, the volunteer rate in the educationally elite has seen a substantial dip (3% in the last 5 years). Nathan Dietz, a senior research associate at the Center on Nonprofits & Philanthropy of The Urban Institute in Washington, D.C, calls this decline in volunteering amongst the most highly educated a possible “canary in the coal mine.” The fact that the people with advanced degrees, who typically have jobs and stable incomes, aren’t volunteering their time could be a sign that attitudes towards volunteering are changing.
So just as with donations, fewer people are pitching in, but the ones that do are giving more than ever. As a result, the total numbers are either going up or staying relatively the same.
Online donations are growing rapidly
A 13% increase since last year makes online donations by far the fastest growing revenue source, and the number of ways to turn your online activity into money for charity increases every day. Amazon Smile will donate money with every purchase, Freerice turns trivia into food donations, and yes, Tab for a Cause is another way to give back without expending any of your own time or money.
These things are great in that they are becoming a huge source of money for charities, but It is difficult to know whether these methods of “virtual donation” will encourage or discourage donation in other categories. In other words, after donating via Freerice, is someone more or less likely to go down to the soup kitchen or to write a check to Water.org? More on that to come in a future post.
The verdict?
Sadly, when we look at “charitableness” as a proportion of people volunteering or donating, America appears to be becoming less charitable. The historically stable percentages of people that donate or volunteer are declining. Simply put, there are more of us who are giving nothing at all.
Many different factors are at play in determining why people donate and how much they give. The increase in total amount given has as much to do with the growing income gap as it does with a change in how many people are donating. The decline in religion also plays a key role. For example, when Gallup separates “giving to a non religious cause” from “giving to religious institution” we see that the percentage of people who report doing the former is relatively unchanged.
It is the religious donations that have dropped dramatically, both in percentage of people that donate and in total donation amount. Perhaps the people who are no longer giving were people that previously gave to their church or temple. Similarly, the drop in volunteering amongst the educationally elite may reflect the drop in religious participation in that group.
There are many ways to look at the numbers and and analyze them based on economic, social, and other influences. A separate discussion can and should be had about how each one of these factors contributes to who feels the need to donate and how much they can afford to give.
Most people have every intention of giving, but our busy lives often get in the way. How can we take the step from intention to action and stop this downward trend? If the ALS ice bucket challenge taught us anything, it is that social sharing can be a powerful tool in motivating goodwill. So how do you incorporate charitable giving into your life?
Written by Joey DeBruin, marketing manager at Tab for a Cause, twitter @Joey_Gladly
Follow our blog for more thoughts on charity, social good, and how technology can make the world a better place!
Cricket cookie, anyone?
The world will melt in 20 years. We will all run out of food. Vegetarianism will replace all other forms of diet as the only acceptable choice.
Right?
Wrong.
We will find a way, because we are all in this together and because we are too smart and passionate to fail. Don’t believe us? Check out this video from collectively
It’s not that the doomsday reports are unwarranted; to be sure, we have put ourselves on a dangerous path. According to Conservation International the global demand for food will double by 2050 and between the overfishing of our oceans, the warming of our climate, and our dependance on unsustainable forms of land based agriculture there is reason to raise the alarm.
source: http://www.conservation.org/pages/nature.aspx
Nonetheless, we must not accept that “the damage is done” or that the growth of humanity cannot coexist without a concurrent depletion of the planet’s resources. Instead we must trumpet small triumphs whenever they occur and inspire new generations to take whatever steps, big or small, they can to change our course for the better.
For lunch today: plant-based-meat burger with vertical farm micro greens on a cricket roll #PassItOn #PassTheKetchup
written by Joey DeBruin twitter: @Joey_Gladly
Using React.js and Application Cache for a fast, synced app
In many apps at scale, the choice between fast app load and up-to-date data arises at some point, on some level. You can cache aggressively, but you’ll probably be serving stale data at some point. You can retrieve fresh data, but you’ll probably be sacrificing some load time. You can shoot for both, but you’ll likely require more hardware, app complexity, or both (read: money).
Identifying what tradeoffs you’re able to make depend on your specific app and business needs. This post is about how our team at Tab for a Cause answered this question using React.js and application cache.
Where we started
Tab for a Cause lets you to give to charity every time you open a tab in your browser, and things have been great—in fact, we just hit a milestone of $100,000 raised for charity—but we had a problem.
Our app was too slow. We knew this. When users replace their new tab page, they demand speed and consistency, and we weren’t delivering: the delay in page load was the top reason people cited for leaving Tab for a Cause.
We wanted our page to be useful as well as charitable, but as we added additional functionality to the page, our problems with page load amplified, because people had a stronger need to quickly access the content our app provided.
We were making a roundtrip server call and serving a page using Django’s templating system. Our server response time of ~65ms wasn’t miserable when the user was on fast internet and when our services were healthy. However, if you opened tabs at my parents’ house* or if our database had a hiccup, it could be frustrating beyond belief.
With regret, I should also admit that we had launched our app without a formal frontend framework, using only JQuery. Given that our app is heavily interactive, there was much spaghetti. Which I would normally love, if it weren’t of the code variety.
We needed to fix this.
* I love you, Mom and Dad! Time Warner Cable, not so much.
Identifying our requirements
In deciding how to tackle this problem, we had to prioritize our needs and decide on acceptable sacrifices. Here are the requirements we came up with:
The page had to load quickly. This was non-negotiable.
Our page had to be served from a non-local URL. We raise money for charity via advertising, and online ad networks do a handful of fraud checks to make sure you’re showing their ads where they should be shown. Ad networks generally don’t allow protocols other than http or https, which has always ruled us out from being a local page served by a browser extension.
We wanted the page to have fresh data, but it didn’t have to be instantaneous. We sync user data across devices and wanted to keep that experience intact. We also show users feedback that requires server-side data; for example, we show people stats on how many other people they’ve recruited; we also occasionally run charity drives, during which a bar fills up to hit a "money raised" goal. These data updates would ideally happen in real time, though we were willing to accept some degree of stale data (like updating data after the page is displayed).
We wanted less spaghetti code on the frontend. Cleaning up our code wasn’t the top priority, but it sure would be a bonus.
Let’s walk through our thoughts in solving this problem
First option: aggressive server-side caching
One option we briefly considered was bulking up our server-side caching. We already relied rather heavily on Django’s low-level cache. It served our purposes, but every time we had to write logic for cache expiry or invalidation, I thought of this slide from an excellent presentation on the challenges of caching in Django:
To get measurable gains from server-side caching, we would probably be looking at a multi-tiered tangle of caching: per-user full page caching, followed by modular caches of user data, each of which we would have to intelligently invalidate when data changed. We had already suffered some caching-related bugs, so we were not looking forward to the added complexity.
On top of that, network round-trip penalty would remain, which—for a new tab page—is noticeable on fast internet and crippling on slower internet. We knew that even if we got server response time down to <1ms, the page still wouldn’t be fast enough for many of our users.
Nope, this wasn’t going to work.
Second option: application cache with our current page
"Application cache? Isn’t he a douchebag?"
No, don’t be rude!
… okay, maybe he is a little bit. Before using appcache, it’s wise to fully understand its quirks and gotchas. Our main concern was that appcache would reduce the transparency we’d have in debugging, since we wouldn’t have server logs on buggy requests (this is a problem we continue to solve for). Another minor gotcha we didn’t like is that after the app code changes, changes are applied after two page views: it takes a page view to prompt the browser to fetch resources, and another page view to use those new resources. This wasn’t ideal, but it was tolerable for our use case. In general, our team was relatively unfazed by appcache’s limitations; most were either not applicable to our app or easily solvable.
Alright, maybe we could work with appcache. Might there be a way to implement it without a major refactoring?
Our quick-and-dirty idea was to keep our current page as-is, with Django handling view templating and returning an HTML page. On any user data change, the browser would fetch a re-rendered page from the server and stick it in appcache.
Our game plan:
We would enable appcache for our current page, so it would load without a round trip to the server.
When a user made any data change that we wanted to persist, our page would make an Ajax call to save the data to the database, as we already did.
We would include a user-specific version string in the appcache manifest so that the manifest was unique to each user. When the user updated any data, we would create a new version for that user such that the contents of that user’s appcache manifest change and the browser would know to fetch the updated page resources.
On the client side, we would check for an appcache update when the user changed any data. The browser would fetch the user’s manifest, see that the contents had changed due to the new version string, and re-fetch the contents of the page.
In theory, when the user visited the page the next time, the application cache would have an up-to-date page to serve, which was rendered server-side.
On the bright side, this option would require minimal engineering investment.
A teeny downside: this option didn’t work.
The main problem was that the browser’s resource fetching was not fast enough. If you were to modify data on the new tab page (say, make a note in one of your sticky notes), and open a new tab within a few seconds, the appcache may not have fetched the new page with your changes and would display the old page without your sticky note additions. In terms of user experience, this would look like data loss—even if it was technically data delay—and this was unacceptable to us.
The problem would be worse when multiple devices were involved. If you make a change to your new tab page while on Device A, and open a tab in Device B, you are guaranteed to get old data. You wouldn’t see new data until the following page load.
No good. Sorry, quick-and-dirty option.
Third option: frontend templating with local storage and application cache
To do this more cleanly, we wanted to use appcache in conjunction with client-side templating, storing data in local storage. This seemed like a good option because it would be fast, it would eliminate the nastier aspects of appcache’s "second page load" problem, and it would clean up our frontend (refactoring… yay?). As a bonus, our new tab page would then be accessible when offline.
We chose to use React.js for templating for a few reasons. The primary one is that we had some experience using it in other areas of our app. We also felt it had a shallower learning curve than Angular, our other serious consideration. And, oddly enough, as we had struggled for too long to build a frontend framework on our own with JQuery, our data had morphed into something that sort-of resembled React’s "state", which would make the transition to React a little easier.
We also opted to use Facebook’s Flux patterning, because we agreed that one-way data flow made our code easier to reason about. Flux’s dispatcher also made data syncing easier for us, as I’ll describe below.
How it works
On a new tab open, the browser fetches our page from appcache. Our React app fetches data from Flux stores (1), which in turn are pulling data from local storage (2). The React app mounts, so the page is loaded (3, 4). Then, our page makes an Ajax call to our app server (5), sending along all of the app’s data—essentially an object holding all of our Flux stores. The server receives all of the user’s local data and reconciles it with the user’s data in the database (described more in "Data sync" below), returning the latest data to the app (6). The app receives the latest data from the server and updates each Flux store (7, 8). On Flux store update, stores emit a change event (3), and React components update their state (4). When the user changes anything, that initiates an action (11), updating the store data (7, 8); when the stores update and emit a change, we persist the data to local storage (9) and, if the user is online, to the remote database (10).
If you’ve read about Flux, this will look very familiar:
(Halfhearted apologies for the hideous diagram.)
This data flow means we’ll quickly show you your new tab page, then within a second or so, we’ll update your page with any new data from the server. This new data might consist of changes to a widget (like notes in a sticky note) that you made on another device, or it might be the latest count of "money raised" in a charity campaign that’s running.
The spectacular thing about using Flux patterning is that the sync events from remote data flow through the dispatcher exactly as user actions do, making debugging beautifully simple. Since stores are the source of truth for the state of our app, we can rest easy knowing that our app will respond consistently when the store data is modified from a remote data sync or from a user input. We are also able to maintain one-way data flow throughout the app, which makes reasoning about the code much simpler.
We had found our ideal tradeoff between app speed and data freshness.
Data sync
I mentioned that we sync your data to the server on every page load. How did we implement this?
We handle sync by timestamping when "chunks" of data were last updated, then saving the modified_at timestamp on the client side (in Flux stores) and in the remote database. For instance, if you type in one of your sticky note widgets, set that widget’s modified_at timestamp to now, save your note content to local storage and, if possible, the remote database. Then, the next time you open a tab, we’ll send the widget’s data to the app server, where it will compare the widget’s client-side timestamp to the one in the database and return the most recent data.
For simplicity, we send and receive data as Flux store objects. This allows us to painlessly update the Flux store with data sent from the app, because we know it will be up-to-date and have the same data structure as our stores.
Our current sync process is certainly imperfect: in the case of a sync conflict, we’ll simply take the latest data. For us, this is an acceptable corner case; after all, we’re not Evernote. If it ever becomes unacceptable, it’s solvable through smarter data merging and user messaging.
Let’s go faster! (or, prerendering)
Loading our appcached page is great, but before we display anything to the user, we still have to run through our React app code and render all of the components. For a sizable app, this can take a few hundred milliseconds to more than a second.
For a fast first-load experience, React provides a handy renderToString method that allows you to send the DOM to the browser first (make the page appear) and attach all of your listeners second (make the page reactive). It’s intended for server-side prerendering. In our case, we wondered if we could use it on the client-side—and we did.
Every time we persist data to local storage, we also render our React app to a string and save  the string in local storage. Then, on page load, before we do anything else, we load the rendered app from local storage and attach it to an element. In other words, the page mounts the DOM with only 3 lines of Javascript! For our app, prerendering cut down perceived load time by about 400ms.
"Damn": the challenges and downsides
Nothing is perfect. Here are a few things that weren’t so fun in this refactoring.
Goodbye, JQuery UI
One speed bump in converting to React was giving up on pretty much all of our JQuery UI components, such as draggable. It was mildly irritating spending time to redo things we already had working. However, it proved easy enough to build our own or lean on the growing availability of open source React components.
"Why, renderToString, why?"
Another minor implementation challenge: if you’ve ever used React’s renderToString method, you’ve probably seen this error:
React attempted to use reuse markup in a container but the checksum was invalid.
When React renders its app after there’s already prerendered DOM, it expects the prerenderd DOM to be identical to the about-to-be-rendered DOM. That means you can’t allow things like Date.now() and Math.random() to affect your DOM. To solve this, you’ll probably have some nice one-on-one time with your favorite diff editor, comparing the two DOM strings.
Less flexible store data structure
Our design leaves the door open for a mismatch between our app and the structure of the app data that the server returns. After we push new code to production, your first page view will contain old app code loaded from appcache. However, the synced data returned from the app server will be structured however our new release structures it.
So, if in our release we decided to rename or move a piece of data in our store, your page would break on that first tab opened; the old app code wouldn’t know how to handle it. Before the next tab, your browser probably fetched the latest app code and stuck it in appcache, so the page will work just fine.
To prevent breaking your new tab, we need to maintain a reliable internal API for our store data. That’s a bit of a pain.
Speaking of code pushes...
If we mess up and break the app, every user who sees a broken page will see one extra broken page after we’ve fixed it. Application cache’s pesky update-on-second-reload strikes again.
All’s well that ends well
Switching to React and Flux was a joy. Our team finds ourselves loving frontend development again, and our changes have made it a hell of a lot easier for new engineers to approach the code base.
On the user experience side, our new tab is now consistently fast. For users with excellent internet, this release doesn’t make too much of a difference; but for others, it is the difference between finding our app unusable and loving it.
Because Tab for a Cause raises money for charity from banner ad impressions, a faster page load increases the number of ads we show before users navigate away from the page. This release has increased our ad impressions (and consequently our money raised) by around 12%.
Of course, a fast app doesn’t make a good app; it simply makes a not-immediately-terrible app. For us, it provides the fundamental base for more exciting things to come.
-----
Written by Kevin Jennison, co-founder of Tab for a Cause
Was this interesting? Want to work with a fun, motivated team? We’re hiring! Also, if you're around San Francisco this week, I'll be at the React.js Rejects Meetup on Friday—let me know if you want to meet up.
Follow this blog for more of our thoughts on startups, charity, and how technology can make the world a better place.
Thanks to Ti Zhao and Josiah Gaskin for their feedback on this post.
Why Project for Awesome is Unprecedented
We are one week away from Project for Awesome (P4A), an annual 48-hour event where vloggers, a handful of celebrities, and the general public upload videos to YouTube promoting their favorite charity.
It gets fun. It gets serious. It gets weird. But most of all, it gets charitable.
At first glance, Project for Awesome might seem like a traditional fundraiser or nothing more than a crowdfunding campaign. But P4A, in all its strange glory, refuses to fit neatly into either of these labels.
Project for Awesome is unprecedented. It marries traditional fundraising techniques with new technologies. It embraces "slactivism" without sacrificing depth or impact. It breeds a sense of optimism and community.
For 48 hours, P4A airs a nonstop video stream, but unlike a telethon of powdered and prepped celebrities, theP4A livestream lives on a Google+ hangout. It may still be a parade of celebrities and YouTube sensations, but P4A has the added spice of mayhem and spontaneity, humanizing the entire experience. (Have you ever wanted to watch John Green, author of The Fault in Our Stars, cover his face in Sharpie? You could’ve last year.) All the while, viewers can drop comments and live chat in the video feed, breaking down the barrier that has always existed between celebrities and viewers during telethons.
While the livestream hosts are celebs, P4A gives voice to anybody with a webcam: every few minutes, the hosts direct viewers to watch charitable videos, many of which are made by everyday people. This is a fundamental shift in charity drives: rather than solely relying on the inspiration of wealthy icons, this project gives a voice and platform to your friends, your neighbors, and to you.
By engaging and entertaining viewers, P4A makes being charitable simple and fun. Easily supporting causes online, dubbed “slactivism”, has received its fair share of criticism: namely, that it doesn't have much real-world impact, and it fails to educate participants about the cause they're supporting.
P4A turns those negative stereotypes on their head.
It’s impossible to participate in P4A and not learn about social-impact organizations. The hundreds of uploaded videos expose participants to a spectrum of charitable organizations and the global problems they’re solving.
In addition to education, Project for Awesome 2013 supporters raised over $869,000 for non-profits—nothing to scoff at. This is particularly stunning when you consider that P4A is driven strongly by youth involvement. The participants skew younger, with many high-school and college students participating, challenging the trope of a youth detached from social change. The videos created by young adults bubble with optimism on how the world can be changed for the better. It’s terribly difficult to not be inspired.
Are you excited yet? I hope so.
Here's how you can participate in Project for Awesome 2014:
Make a video. I’d encourage you to promote one of Tab for Cause’s partner charities*, and let people know Tab for a Cause is an easy way to support the charity all year round! The Tab for a Cause team will be dropping a few (probably kinda awkward) videos ourselves, so watch out for those :)
Tune in to the livestream. It will run December 12-13 on YouTube. More details to come here:http://www.projectforawesome.com/
Pitch in a few dollars if you can. It’s all for a good cause, and you’ll be able to get some fun prizes during the project.
If you do participate, you’ll witness a unique event that’s pushing the boundaries of traditional fundraising and social good outreach.
Until next week. Don’t forget to be awesome.
* Tab for a Cause's charity partners: Water.org, Room to Read, Educate!, Save the Children, Action Against Hunger, Conservation International, Human Rights Watch, and The Foundation to Decrease Worldsuck.
written by Kevin Jennison, co-founder of Tab for a Cause
11 Ways Your Tabs Made a Difference Since January
Tab for a Cause recently published the quarterly statement of earnings for January – March 2014, showing Tabbers how much they have raised for charity just by surfing the web. Tabbing with us has a sizable impact—here are 11 of the ways that lives have been improved by your support in only three months:
1. Ensured 88 more people will have clean water for life
For just $25, Water.org can get someone safe water for life. What your tabs raised this quarter ensures that 88 more human beings are covered by their program. We like to imagine that Matt Damon is somewhere nodding in approval.
2. Held more human rights abuses accountable
Human Rights Watch uncovers worldwide abuses and fights against them every day. This quarter, your support has raised the most to date toward their initiatives. That's right--you browse Tumblr at 3am to combat evil.
3. Provided 80 newborns with care packages
Save the Children provides care packages to newborn babies for $30 each, so your tabs just made sure 80 pleasant arrivals are healthy enough to eventually be embarrassed when their parents call them “snugglebun”.
4. Supported a movement to get active
Diabetes Hands Foundation created an exercise program called the Big Blue Test. It's designed to help diabetics drop their blood glucose, but anyone can do it to get a little healthier. By tabbing for them, you help support their goal of a united community empowering those with diabetes.
5. Gathered more $ for Nerdfighteria and Youtube to give annually
The Foundation to Decrease Worldsuck is the charitable foundation behind Project for Awesome--an annual event in which YouTubers and Nerdfighters raise mad funds to donate for charity. Donations to FTDWS with your tabbing are added to the pool given to 501(c)3 non-profits at the end of P4A in December. Grants given in 2013 include The Harry Potter Alliance, This Star Won’t Go Out, Save the Children, and Water.org.
6. Helped to publish an original children's book
Room to Read seeks to give every child a great education--with literacy--so that they can grow to make a positive impact in their community. One of Room to Read’s incredible literacy programs is the publishing of original children’s books. Tabbing ultimately helps their goal of providing more content for young minds to enjoy.
7. Protected 28 more cubic miles of ocean
Conservation International is dedicated to preserving the planet, which incidentally is 71% salty water. $75 protects one cubic mile of ocean; in three months you helped raise enough to cover 28 miles. That's a chunk the size of Ann Arbor (MI) for life to grow freely.
8. Contributed toward international resolutions
International Peace Institute dedicates themselves to preventing and settling conflict across the globe. They seek peace through policy, research, publication, and outreach. Your tabbing provides a consistent way to aid their many programs.
9. Gave 38 young leaders the tools to succeed
Educate! develops young leaders and entrepreneurs in Africa so that they drive long-term sustainable development. $25 provides the materials to develop one of those leaders, and three months of your tabs became 38 opportunities for young ones to succeed.
10. Built 10 stoves for properly cooked meals
Action Against Hunger commits themselves to ending world hunger through a comprehensive and community-centered approach. One of the many items they provide are fuel efficient stoves for healthy cooked meals. At $20 each, Tabbers raised enough for 10 families to have one.
11. Created 17 more safe spaces in schools
Tabbers got together from February 10th until Valentine's Day to celebrate #loveforall, which raised enough in five days for GLSEN to provide Safe Space Kits for 17 schools. Those kits help ensure that students feel safe at their school regardless of sexual orientation or identity.
written by Devin Turner