incurably curious

A collection of creativity & thought starters

[theincurablycurious-blog]

Ibis Hotels taps into the 'cute factor' by using bunnies to showcase the ultimate comfort of their beds.

Filmed over 2 days with 30 bunnies. The result: the bunnies find the cosiest place in the penthouse to sleep.

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Dove 'Hide and Seek' by Ogilvy UK group is based on a very true insight.

Many women lack confidence in front of cameras and will hide away, whereas little girls will do the opposite and love to showoff and actively seek it out.

This spot encourages women to think about what moment in their lives this switched occurred. If they had beauty confidence then, they can have it again.

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Big Data for smarter customer experiences - from the UX guys at OgilvyOne London.

Big Data is a phenomenon which is being talked about more and more.

Much of the talk focuses on the rapid growth of data that is now at our disposal and how there are more tools to help us easily process and use this data effectively to enrich our lives - but it has also attracted negative comments about how it's in danger of becoming like an oppressive big brother.

The purpose of this film is to move beyond the buzzword and hype, and instead demonstrate how brands can frame all the data that exists to create smarter customer experiences. All the technology featured is possible and available to use today.

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Very well said.

The rise of too much information exposes us all to a lot of bullshit, every single day.

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This may be a borderline overly emotional ad from Dove, but it is also very touching and relatable to.

It's well known that women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful.

A nice idea coming straight from a very nice insight. That you don't always see how beautiful you really are - and sometimes you need a little outside help to remind you.

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Paper has had it's day in our digital world?

This ad proves why paper is still king (at least in one room).

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To raise awareness of the challenges that blind people face on a day to day basis (and to encourage solutions to make life better) 'The blind project' invites you to take part in a sensorial experience - to live another life: http://www.youareblind.com/

Take out: the best way to create relevant and engaging ideas is to step into the shoes of your target audience.

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The new visual language of sustainability.

A new book 'Cause and effect: Visualizing sustainability' (Gestalten, 2012)  explores how one of the most important breakthroughs for sustainability might just be its packaging.

The thesis is simple: The more elegant the delivery, the more receptive we are to the message.

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An unexpected campaign from Expedia that tells a very human and emotional story. Effectively highlighting the joys of travel.

'Find yours' shows that every trip is unique, and has the potential to challenge and change you.

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Nike have created a new spot and campaign Designed to Move, based on a powerful new insight.

For the first time ever, the current generation of children is expected to have a shorter life expectancy than their parents due to lack of physical activity. Five years to be exact.

Go play outside kids.

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"All Work, All Play"

The intriguing behavioural evolution of people from the Baby Boomers, to the Millennials of today.

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A rare 'price freeze' in our 'price increase/update' society.

Sweet and touching creative too.

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Dan Wieden on the future of advertising

“What will not go away is the art of storytelling"

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Google Project Re:Brief partners with ad industry creative legends to re-imagine their ideas which defined the advertising industry in it's infancy, to work for the modern digital world.

Check out the project trailer, and then the work here. 

One thing remains true - forgot the complexity of modern technology with it's multiple screens, it still all comes down to the human connection.

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Memories are now perfectly preserved with the new Picle app, which captures sound at the same time that a photograph is being taken.

Just need to add a sense of smell to this app - for a full sensory experience.

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