Your face is tanking
And now for today’s lesson in institutionalised misogyny.
Today’s news: Ghostbusters ‘tanks’, ‘stumbles’ with 53% drop in its second week.
Presumably that’s a bad performance compared to other action movies in their second week then?
Let’s check…
Captain America: Civil War: -59.5%
Dark Knight: -52%
Amazing Spider Man: -61%
Oh, and for an example of an actual ‘tanking’:
Batman vs Superman: -69%
Now, let’s examine all the reporting last week that Ghostbusters was going to struggle because of its first week multiplier against its budget…
Ghostbusters first weekend US figures: $46m It had a $144m budget, so in its first week it made 32% of that. Descriptions: ‘Lacklustre’, ‘problematic’, ‘will haunt Sony’
Star Trek Beyond first weekend US figures: $59.6m It had a $189m budget, so in its first week it made 30% of its budget. Reporting: ‘Dominates’, ‘wins big’
To be clear: there are articles describing both movies’ openings as ‘solid’. But there’s basically no one calling Beyond worrying or Ghostbusters a big win.
So. ‘Nuff said? **********EDIT**********
A few people have requested sauce for the data above. Honestly, this post was an off-the-cuff thing this morning done off the first page of Google. I’ve resisted actually providing said data because the % drop and $ profit figures are verifiable basically anywhere you like and the quotes are all over the place. I have not done a thorough corpus analysis of everything written on Ghostbusters and Beyond, nor do I plan to. However, because I’m so damn nice, here are the particular articles I happened to read for the Googley-challenged…
www.hollywoodreporter.com
deadline.com
fortune.com
www.theguardian.com
www.breitbart.com (yes, I know who/what Breitbart is, but it came up on the first page of Google so that makes it a mainstream source on this occasion)
www.forbes.com
And, to be fair, on looking for my original sources just now, I also found this, so there is at least one article that’s circumspect about Beyond’s success. I can’t find the article where I got the second week drops info, but I imagine the numbers came straight from here and here.
There were more articles all showing this basic trend, but honestly, no matter how many I list, if you don’t believe me you’re gonna have to go search for yourself anyway, and if you do believe me, well, you already believe me, so why bother?
I guess I have to start with a disclaimer that I don't care if Ghostbusters is an all female remake or that they're "ruining the original". I genuinely don't care about if "my childhood is being ruined" because the original works are still there; they don't get replaced by the remake. That being said, this picture caught my attention because I did see the numbers that Ghostbusters made and it didn't seem like it was in those films' leagues, financially speaking. Ghostbusters, in it's debut weekend, made $46,018,755 and came in second place against The Secret Life of Pets, which was already in its second week. During the second weekend of Ghostbusters, it made $21,009,831, which is the 53% drop your post talks about.
What's interesting to me is that your post starts mentioning other movies with similar drops during the second week and calls them "tanks", when they aren't. Let's start from the top.
Civil War debuted at number one with $179,139,142 and stayed number one again the following week with $72,637,142, which results in a 59.5% drop. This drop in the second week for Civil War brings in $26,618,387 more than Ghostbusters made in its debut weekend. Civil War can't be considered a tank.
The Dark Knight debuts alongside Mamma Mia! and takes the number one spot by bringing in $158,411,483. The following week, The Dark Knight stays at number one by bringing in $75,166,466, which is the 52% drop the post talks about. That's higher than Ghostbusters' debut numbers and it would drop down to $42,664,219 during its third week which is roughly four million less than Ghosbusters debut numbers. Mamma Mia, Step Brothers, The Mummy: Tomb of the Dragon Emperor, Sisterhood of the Traveling Pants 2, & Pineapple Express would be released in the first three weeks and couldn't take it down. It took a combination of Tropic Thunder, Star Wars: The Clone Wars, & Mirrors to knock it down to #2. The Dark Knight is not a tank.
Now you mention Amazing Spider-Man with a 61.2% drop, but ASM 2 had those numbers, so I'm assuming you were talking about that one and it'll be the one I'm talking about. ASM 1 dropped 44.2% in case anyone reading is curious. Alright, so ASM 2 debuts at $91,608,337, knocking off previous weeks debuts of The Other Woman & Brick Mansions. The following week, it would get knocked down to #2 by the debut of Neighbors, and ASM 2 would bring in $35,501,212, which is roughly 11 million less than Ghostbusters debut. The drop is pretty steep, but with a good debut, it's still able to be close to Ghostbusters numbers despite falling 60 plus percent. I do remember hearing that Sony was disappointed in the numbers and it's small return caused the Marvel team-up we currently have, so I don't know why you included this movie in this list since it ACTUALLY was faulted for its financial downfall.
The "actual tanking" of Batman v Superman: Dawn of Justice is not necessarily the burning trash heap your post is making it out to be. I was not a fan of this movie when news of the characters and plot broke out, so I'm definitely not biased here. BvS debuts at number one, knocking off the 3 week winner Zootopia, with $166,007,347. The following weekend, the number does indeed drop 69.1%, but the movie still brings in a whopping $51,335,254 which is still higher than Ghostbusters debut numbers. Even with a drop that high, BvS still makes more money in its second week than Ghostbusters did in its debut.
Finally, Star Trek Beyond. Star Trek Beyond debuted at $59,253,211, taking down The Secret Life of Pets #1 spot, and beating out fellow newcomers in Lights Out and Ice Age: Collision Course. Interestingly though, Ghostbusters in its 3rd week made $21,009,831 and falls to 5th place, but only barely does so as Lights Out and Ice Age debuts to startling low $21,688,103, & $21,373,064 respectively. For Lights Out, while it is an original horror film released in the middle of summer, it's still bad, but not nearly as bad as an animated film part of an established franchise debuting that low. Currently, the numbers for Star Trek's second weekend have yet to come out as we are currently in it, but I expect it to drop at least to the $30 Mil area as Bad Moms, Jason Bourne, & Nerve debut this week.
Now, I'm not blind. I've seen people's posts and comments about Ghostbusters sucking because women are taking over. I've seen sexist things posted about it everywhere and I've seen racism make Leslie Jones leave Twitter. None of that is acceptable behavior. But the film did tank. It wasn't a bomb, however, because all of these numbers are domestic and does not include the foreign numbers. It's already made back its budget as well.
The thing is, and the reason I took the time to write all of this out, is because I've seen posts like this that throw out "scary" and baseless numbers in order to propagate their idea. the reason we are seeing Ghostbusters with "lackluster", "problematic", & "will haunt Sony" articles is because this is a big remake they were hoping would be a massive hit. There were rumors for years that they wanted to do tons of new cinematic universes and Ghostbusters was one of them. For all we know, this was supposed to get a West Coast team going and bring them together down the line for an epic summer flick. But I doubt that will happen because of the fact that it debuted at #2 against a movie already in its second week.
The reason we are seeing Star Trek receive "Dominates" & "Wins big" articles is because it did in fact win big. It debuted with two other major movies, beat those, and knocked down the top two from the week before. While Secret Life of Pets stayed at #2 with $29,607,210, Star Trek Beyond made $59,253,211. When the closest competitor to you is behind $30,000,000, it's safe to say that you dominated that weekend.
It's not necessarily the film media trying to send a message against women or anything like that by saying it "tanks" or "stumbles" when it drops more than half of its already low original income. Percentages are nice, but when you look closer, those big drops from the other films still beat out Ghostbusters debut weekend and that's where the problem lies for Sony.











