Between working and needing time to "process" and let the smoke clear, after a week I'm ready to share some thoughts on "the greatest words that have ever rhymed and not rhymed and then were put to a beat and rapped by a human being ever, oh man, in 2013."
The reality of that description is Kendrick Lamar's verse on Big Sean's non-album track "Control" (produced by No I.D. and featuring Jay Electronica, by the way, but we'll get back to that).
I've taken some time to really think about Kendrick's verse and to stop laughing hysterically at tweets about it. Why has it blown so many minds and demolished the internet? Why does it feel so different? Why are people treating it like the atomic bomb of Hip-Hop for the summer of 2013?
I think the popularity and usage of of Twitter is an obvious factor. Even before "Black Twitter" was featured prominently on Buzzfeed and CNN, this year has seemed different and the numbers back it up. People are reacting more via the social network and this verse came at the perfect time.
Beyond that, let's take a look at Hip-Hop in 2013. Sure we've had releases from Jigga, Kanye, A$AP Rocky, Mac Miller, Tyler, the Creator, J. Cole and Wale, and even less-heralded releases by Killer Mike/El-P as Run the Jewels and Ghostface Killah. Artists like 2 Chainz, Young Jeezy, Future, Drake, Ace Hood and the above-mentioned have dominated radio (including T.I. via "Blurred Lines"). But, to interpolate the Joker in The Dark Knight it's mainly been "sooo boring."
Insert Kendrick Lamar to shake things up a bit.
Now, let's clear some things up. If you really listen to Kendrick's verse it's maybe not even the best thing he's done in 2013 as far as lyrical potency. But, why it's ground-breaking is in the delivery, partially because of that list of people and because beef is still a necessary part of Hip-Hop.
Whether you subscribe to the importance of beef (even if you factor in Mos and Kweli's definition) or not, it is needed in the culture. Rap has always been about being boisterous: repping your clothes, honeys, crew, lyrical or sexual ability, your street, your city, your coast. Whatever you own or owned you flaunted it. That goes beyond the superficial, it's in "intellectual" and "backpack" rap too. Why enter the game if you don't think you can make an impact that no one's made? It's sensible.
But, beef in the 21st century mainly gets squashed before the hamburger patty can even be formed. When Ludacris was at odds with Big Sean and Drake over the drop-off punchline flow it went on for a while, but then ended. When Drake and Common exchanged lyrical barbs it was almost entirely subliminal and the animosity ended after a few weeks. Even past major Hip-Hop conflicts have usually pitted posse against posse, artist against artist, or coast/region against the like. And typically these shots are subliminal or laced in clever wordplay. If they're direct they come in the form of satire or parody.
Sure, Jay-Z and Nas used each other's names. Yes, Ice Cube took direct shots at his former crew. Yeah, KRS-One said Marley Marl and MC Shan rhymed liked they were "gay." And rappers like Game and Joe Budden haven't shied away from conflict, but direct naming of targets or competition is a rare practice.
So in the age of micro-blogging, lightly-sauteed beef and ambivalence, Kendrick names people he's collaborated with, been pictured with, and claims as homies and then turns like a star wrestler gone rogue.
Jay may have said, in his oft-interpreted rhyme, that people debated who was the best out of him, Nas and Biggie, but that came out of respect.
J. Cole mentioned (on a song featuring Kendrick) that his album dropped on the same day as Kanye (and a few others), but there was still deference to the "legends." And most of the rappers releasing material that day shrugged off the potential moment to boast.
Kendrick Lamar comes in and recognizes what's happening and decides to "raise the bar." I don't see it as a diss, but as the expression of frustration. Kendrick knows these artists because he's worked with them, and wants them to work on the same level as he (and critics) feel he did on his major label debut.
The "King of New York" boast is a bold one, but if Joell Ortiz, Mickey Factz, Fred Da Godson and Papoose are among the representative first responders (Rap Genius compiled all the responses here), than what does that say about the city's status in rap? Or what would fans at Governor's Ball or his show in Roseland Ballroom say?
Ultimately, I see this as a miniature sea change for the genre. Kendrick didn't rap a verse that will be memorized by kids and fans, but it will be the subject of discussion for quite some time. It will make people re-evaluate the chummy nature of the rap game. Fans and artists seem to fear beef escalating to the level where it creates two more martyrs for the genre, but a few artists have come to blows in recent years and kept the guns out of it. There were and will still be inexplicable casualties, but the art form shouldn't have to suffer.
And the art is what it's all about. Hip-Hop is a form of creative expression, if there's no challenge, what's the point?
Salute to Kendrick Lamar. He may not be the elder statesman, but he had the guts to make a statement. And beyond hurried response tracks, let's see if this is the catalyst to get Hip-Hop back to a more hallowed spot.
P.S.: Do yourself a favor and listen to Jay Electronica's verse again. It's not his most groundbreaking, but it's better than you probably remember from your first few listens.