The ODM Group

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Why Branding and Packaging are Important?

Branding and packaging- two of the most widely used terms in marketing. They are almost always used interchangeably, but there is actually a big difference between the two. As we are constantly bombarded with new enticing advertisements everyday, it is important to pay attention to your branding and packaging to ensure that we stay on top of the game.

Aesthetic appeal, consistency, and quality are the hallmarks of an effective marketing that should translate into your branding and packaging.

 What is Branding?

According to Investopedia, branding is a marketing concept that helps shape people’s perception of  a company, product, or individual.

 In essence, branding is that which sets your brand apart. It is what gives you an identity. As such, it is extremely important to keep your branding consistent across all platforms- whether they be online, printed on merchandise and promotional products, and all visual representations of your brand.

 This is different from packaging though. Your packaging is one of the channels that should showcase your unique branding.

 What is Packaging?

Packaging is the creation of an attractive wrapper or packet in which the products are being enclosed for retail or distribution.

Packaging is important because it does not only make the product appealing to customers, but they are also designed to provide protection and keep the products safe during transit and distribution.

Relationship of Branding and Packaging in Marketing Products

Branding and packaging go hand in hand. For a product to stand out, it should have superb packaging. And for you to achieve superb packaging, the branding must be unique and consistent across all channels because this will serve as your identity.

Great branding and packaging allows brands to share their story in an engaging and compelling manner. Everything from the color pallete to the shapes, logo, and to the materials used, convey their core message.

Your branding should be clear and relatable and that must shine through your packaging. This is because people buy for the brand and the pretty packaging that comes with that brand’s products. In essence, they play a vital role in influencing the buying behavior of consumers.

Most importantly, branding and packaging is critical in promotions. The packaging also serves as the first point of contact of customers with your brand. The marketing message and all the essential information about the product should be in your promotional packaging. This translates to transparency and integrity. Thus, great packaging and branding extends beyond visual appeal.

To sum up…

Branding and packaging are what set your product apart from your competitors. Visual appeal, consistency, information, message, and story are the elements that factor in effective marketing. Done right, they make your products easily recognizable, stir customers’ interest, and ultimately drive sales!

If you are in need of professional help in the areas of branding and packaging, do not hesitate to get in touch with the

ODM Group

With offices in China, Hong Kong, and Vietnam, we have a well-rounded team that can help you with product sourcing product designin , and manufacturing. We are a one-stop shop for all things promotional!

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Why Branded Identity Packaging Is Crucial In Marketing

More and more businesses are investing in their product packaging. One of the most important roles of packaging is to protect the item while in transit. But branded identity packaging's role goes beyond this one. There is a greater reason as to why businesses take efforts to make their product covers more appealing to their customers. And here are the reasons why:

4 Importance of Branded Identity Packaging

An enticing packing positively affects a business. On the other hand, dull one makes people lose interest in the product and the brand. Listed below are some of the perks of having a well-presented brand identity packaging.

Build Brand’s     Image and Identity

There is no denying that acustom branded packaging helps a brand to easily introduce its image and identity to customers. As soon as customers see the package, they would instantly recognize where the item comes from. Moreover, it helps a brand to differentiate its product from its competitors. Therefore, making the packing unique catches the consumers’ interest more than those products with dull and common packaging.

Higher  Perceived Value

First impressions last, hence you have to think first about how you want your customers to see your brand and your product as well upon seeing your packaging. Take note that packaging may reflect a different message if not planned and done correctly. Thus, the packaging can impact how the brand is perceived every time the product is used.

Better Communication

An ideal branded identity packaging makes information accessible to the customers. The basic details about the product must be easy to locate. If not, your brand failed to meet the customers’ expectations.

 Moreover, the customers must see the product specifications at first glance. Thus, the printing of the packaging should also be of high priority. Furthermore, a convenient buying experience from your brand helps minimize frustrated buyers and produce loyal customers.

Generate Sales

In marketing, it is proven and tested that a custom brand packaging affects the customers buying decision. The more appealing the packaging, the more they get interested in the product. The color combination used in the packaging also helps lures buyers. Sometimes, loud colors become more effective.

The functionalities of the branded identity packaging also add reasons customers urge to get the item. Some packages are designed with multi-functionality features. Once they get hooked with the packing and the product as well, customers will not hesitate to spend money on the item. Therefore, having aesthetically appealing and highly functional branded packaging helps the brand to generate sales.

Contact ODM

Needless to say, branded packaging greatly affects the growth of a business. It is indeed a very practical way to sell the product and spread brand awareness.

If you are indeed a trusted manufacturer to produce your product packaging, the ODM group is here to serve you. With years of experience in developing and producingbranded packaging design, we can ensure that we will meet your expectations. Contact us today to learn more about our high-quality services

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If you want to improve your gift marketing strategy, it is important to work with a reputable promotional product company that can help you create effective promotional merchandise goods. Fortunately, ODM is a company that specialize in designing and sourcing marketing gifts for just about any type of industry. Contact The ODM Group today to learn more about their top-notch services.

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POP COUNTER DISPLAY IDEAS TO HELP STIMULATE SALES

Who would ignore the cuteness of this counter display idea? In the sample given, we can see a Doraemon plush toy holding a poster. Using iconic and popular characters would certainly help to lure shoppers. Thus, seeing the iconic Doraemon character brings curiosity to the public, thereby affecting their buying decision.

 Making extraordinary counter display ideas would surely help brands to pull in customers.  

 Driving Impulse Purchase

The main goal of a POP counter display is to convince customers to make an additional purchase of an item. Even though they don't have any intention to avail of a certain product, seeing an eye-catching counter display makes them decide to do so. There is where a counter pop display helps the brand increase its sales volume.

 A well-positioned and smartly designed pop display, on the other hand, creates an urge among customers to add to their cart the product being promoted.

 A Cheaper Promotional Strategy

Who said marketing activities should be expensive? Not with a brand that uses a pop counter display. This display can be compared to costly magazines and billboards that you could see outside. The only difference is it is way cheaper than TV ads and billboards.

 A mini-advertisement, yes it is, but this pop display marketing undoubtedly creates a huge impact in the marketing industry. 

 Highly Customizable

The freedom to design a pop counter display according to your preference is surely one of the factors why businesses keep on using it. Customizing the design that represent your identity helps boost brand recall. By simply putting your logo on it, you are definitely advertising your business already. 

 This example of a custom counter display by Clarins simply shows their authenticity as a brand. 

 To Sum Up

We can't deny the fact that a pop counter display is a great advertising tool for almost all businesses. But making it more engaging would definitely help brands to generate higher sales.  The more bespoke and appealing the display is the higher the chances of driving more in-store traffic.

 Contact ODM

If you are aiming for a more profitable year for your business with the use of a pop counter display, then we would be glad to be part of that success. Offering services such as designing custom POS and POP displays, manufacturing promotional giveaways, and personalized promotional products, ODM is committed to giving the top notch design and sourcing services. 

With 17 years of experience, ODM is one of the leading and trusted companies in the promotional product industry. You may check more of our quality services and products offered by sending us an email. 

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Custom Drinking Glasses: Cheers to your Business Success

We are definitely bombarded with different kinds of drinks advertisements online and in physical stores. With the increasing numbers of products, it can be hard for businesses to rise above the others and break through the noise. Some push through hard-selling, but instead of attracting customers, it just alienates them. And that probably results in poor quality sales. The use of promotional products is one way to increase your brand’s sales and visibility without exasperating customers. This strategy has been widely used, yet using the products for promotion makes a brand stand out.  Take a look at these smart custom drinking glasses ideas that you may adapt for your next marketing activity.

Custom Drinking Glasses to Spice Up your Marketing

1.    Stainless Steel Wine Glass

This stainless steel wine glass is just too adorable to ignore. With its deep bowl, you can easily identify that this is designed for red wines. With its classy aesthetic, this custom drinking glass would definitely drive customers to your store.Having this as your promotional item will surely lure shoppers.

2. Customized Premium Glasses

These customized premium glasses look amazing and high-end. They are made of glass and can come in different colours, for example gold, as you can see in the picture below. Rarely seen  in the market, these glasses would bring a different charm to your business. 

3. Mixed Material Glasses

Next to your option is these mixed material glasses. Available in different two-tone combinations, you have a lot of items to choose from. As shown in the picture, they also come in black and white color, and copper and gold shades. Glasses with this elegant appeal suit for weddings and conferences. 

4. Stained Glass Look

Here's another custom drinking glass idea. These glasses with stained glass look would definitely be a surefire hit in the market. With meticulous craftsmanship, they perfectly copied real stained glass we often see on windows and churches. If you are looking for a fun promotional products for your wine business, these can really help boost your sales as the glasses can be used long term. 

Because of their durability, the glasses can be reused by customers. Moreover,  they come in different designs, so no two glasses are the same. There are different shapes available, thus the choice is not limited only to wine glasses.

Final Thoughts

Choosing the right promotional products is key to a successful business. With that said, we have selected these custom drinking glasses as we believe that they would be perfect tools for your next drink marketing. Durable, affordable, and high-quality, these glasses can undoubtedly uphold your brand reputation.

Connects With Us

If you are currently looking for the best customized promotional ideas to intensify your business marketing, you may contact ODM today. We have all kinds of promotional ideas- branded bar wares, custom kitchenwares, anything that is related to your brand promotion, name it and we surely have it. 

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Promotional Giveaways Ideas

Distinguish your brand from the rest to create your own voice. Provide customers with a wide variety of promotional giveaway products and stand out among the crowd! Here at ODM, we have curated a list of promotional giveaway ideas for a perfect purchasing experience. 

Acrylic     Slipper Keychains

A perfect promotional giveaway for the hospitality and sports industry. Take advantage of this marketing tool to spread awareness and attract more customers. Furthermore, it is a great way to remind customers of their wonderful experience and your excellent service. 

2.  Tool Shaped Pens 

Made of quality plastic material that exhibits practicality and durability, it can be a great promotional giveaway item for kids. Promote a stimulating environment for young learners with uniquely shaped pens that catches the eye. 

3.  Gun Bottle Opener

How about promotional giveaways ideas such as this gun bottle opener for the drinks industry. Made in the shape of a gun, it is really iconic and fun to use. A great addition to any drinking game. Help stimulate sales and gain clients’ loyalty by giving away such gun bottle openers to keep your brand on top of their minds.

4. Eco-Friendly Bamboo Glasses 

Flaunt your brand by using eco-friendly products and create a positive image. As more and more companies are practising sustainable marketing, presenting such bamboo cups show how you care and prioritize giving solutions to the growing environmental issues. Not only are they perfect for promotional giveaways but on-pack items too. 

5.  Vegan Lip Balms 

Cosmetics is undeniably one of the strongest and brightest industries. Tap on its advantages and serve vegan lip balms as promotional giveaway ideas. Not only are they trendy but are unique and make use of healthy ingredients. Satisfied customers will surely spread the word about your current giveaway and boost your sales and brand in the process.

6.   LED Armband 

Coming from the sports industry? LED armbands can play a part to bring remembrance of your brand to your customers or participants in a sporting event. Increase social media engagement with these giveaways as participants start to show off their lighted LEd armbands. Furthermore, it can hold on to a smartphone or a portable music player on the wearer’s arm while doing activities such as lifting weights, running, etc.

7.   Spiker Cup Holder 

An ingenious product ideal for your summer promotional campaign with giveaways. With an elongated body, it can be firmly planted into the sand, adding stability to your items. This quirky looking cup holder will surely be interesting to all who took notice of its shape and functionality. 

8. Business Card Holders 

Each cardholder comes in an eccentric design that will definitely turn the heads of shoppers as you made them into in-store displays, and letting them know of the giveaway you are holding. It offers your business the opportunity to stand out and extend your brand reach by unconventionally presenting your business card. 

9. Promotional Phone Holder

Phone holders are small-scale promotional giveaway ideas that are extremely attractive due to the number of mobile phone users worldwide. This design allows your mobile device to get propped up and enable the safety and cleanliness of your phone as it sits on a hard surface. Let this product play a significant part in your marketing strategy. 

 10.  Promotional Earbuds 

For tech industries, earbuds are an essential tech gadget among younger people and they can’t leave home without them. This pair of earbuds are made of cornstarch PLA which are extremely popular due to its reduced impact on the environment. Offering them as promotional giveaways ideas a great way to help boost your brand’s perceived value and exposure.

 How can ODM Group help?

Here at ODM Group, we have many years of experience as a promotional marketing agency. If you are looking for awesome promotional products as promotional giveaways ideas, be sure to contact our staff with the product codes mentioned above.

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Top 5 Promotional Gifts Ideas

There are a lot of promotional gifts ideas that you can always rely upon for your marketing activities.  But the question is, which among them is the best and the most effective?

Businesses usepromotional merchandise to get the attention of their prospective customers, and some use them as corporate gifts.

Corporate gifting plays a very important role in every business. And now that the pandemic limits company owners to connect with their employees, it became more essential. Most employees today are on the WFH setup. As this work arrangement brings ease to them, we can't ignore the fact that it may cause physical and mental concerns to them. Here are some promotional gifts ideas that you may adapt to your next corporate gifting.

 Top 5 Promotional Gifts Ideas

Wooden Mouse Gift Set.     Weird it may seem, but this wooden mouse would surely bring a unique     working experience to your employees. Lightweight and ergonomic, thisgift set is an ideal way to     give back to your employees and promote eco-friendly merchandise as well.

2. Home Workout Survival Kit. Staying healthy during this pandemic is a must. Sending them this  workout kit can make your employees physically fit and healthy while on the WFH setup. By prioritizing their health, employees will definitely trust your company more.

3. Footrest. This ergonomic product is mainly designed to bring comfort to the user. Using this high-quality footrest while working would absolutely improve your employee's blood circulation in the feet, thereby reducing stress. 

4. 2-in-1 Wireless Charger. This multifunctional gift set is perfect to welcome your remote onboarding employees. Aside from being a charger, it also functions as a mouse pad. Moreover, the set also comes with a wireless mouse that could be used by your employees with their work.

5. Laptop Stand. Here's another top-notch gift idea to increase your employee's productivity. Ergonomic, and highly adjustable, working from home will be more sustainable and livable. In terms of speed and portability, thishigh-end laptop stand is undoubtedly helpful. 

Adding some personal touch with these promotional gifts ideas would definitely build a good impression towards your brand. Adding personal details about your employees is something that they would certainly appreciate about your company. Moreover, customizing them with your brand identity also helps your brand gain higher visibility and retention. 

Truly, high-end corporate gifts make employees feel that they are never alone in overcoming the challenges brought by this pandemic. Making them feel safe and secure during this health crisis should be on the top of every company's priority. Thus, making them feel that they belong and cared for by you would help increase their productivity and cast away post-pandemic anxieties. 

 Contact ODM

We as a company know the value of every employee. They all deserve to be cared for and treated well. For 17 years, we have partnered with various companies in designing high-quality corporate gifts. Moreover, we are trusted by our clients in manufacturing customized giveaways and personalized promotional products for them. We have also our expert product design team that makes our clients' ideas into tangible products.

You may contact us today to learn more about the high-quality services that we offer.

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What is a Gift Marketing Strategy? As the name suggests, it is a marketing scheme wherein a company sends a marketing gift to their potential customers. This strategy is powerful in building trust and loyalty between retailers and customers and employers and employees.

https://www.theodmgroup.com/ 

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Why Do Brands Need A Well-Planned Merchandise Design?

In today’s highly competitive world, only smart marketing can help businesses to grow at the top of the heap. Therefore, companies have to come up with various strategies and plans to sustain their operations. A “one size fits all” approach will definitely not work when it comes to merchandising strategies, making it more challenging for retailers and brands. 

 Indeed, an effective merchandising strategy will help you achieve a particular goal, such as developing brand identity, increasing customer loyalty, driving sales and actions, and spreading awareness of your brand. And in regards to compelling shoppers, a well-planned merchandise design is one of the crucial factors to consider.

 Why Do Brands Need A Well-Planned Merchandise Design?

Builds Brand Identity

The success of most beloved brands came from the remarkable impression that they have created. Consumers certainly love to do business with companies that advertise their products as sleek, innovative, and useful at the same time. Coming up with well-planned merchandise will definitely bring your name out there and let your target audiences what your brand is all about. Having a well-planned merchandise design that will appeal to the attention and lets your consumers identify your brand will consequently build your brand identity.

Sense of Exclusivity

It takes a quick glance for a consumer to know if a line of promotional products belongs to a certain brand. In one way or another, all retailers are coming after this goal. In the sea of competition in the merchandising world, it is essential to set a distinction from the others. Creating clever merchandise design with your brand’s visual elements will definitely give you a sense of exclusivity. Furthermore, you can utilize this to inspire future promotions and revolutionary changes in your brand. 

Crowd Puller

A meaningful logo, a striking brand color, and a brilliant design— all of these are a total crowd puller. Of course, it will not be possible without a well-thought-out merchandise design. Coming up with one is certainly not an easy task, the process will be demanding, yet it will be worthwhile. Nothing can beat the feeling of satisfaction when you see your target audiences rave for your merchandise. With the quality, identity, and functional pledges that your branded promotional products offer, you can achieve a crowd puller marketing campaign.

Cultivates Brand Creativity

A well-organized merchandise design can definitely bring you success. With this, you can cultivate brand creativity and inspire future promotional product designs. You can construct a remarkable portfolio of superb product ideas that you can make use of to improve and innovate. It also provides you room for exploration and discovery that can furtherly refine your brand marketing.

 Do You Need Help with Merchandise Design?

We have in-house designers that can make your artistic visions come to life. If you have designs in mind, you can send them over to us and our Mindsparkz team will transform your rough draft into a 2D or 3D sketch. Once you have approved the final design, we can start sourcing factories that can help us in the manufacturing process.

 The ODM Group offers customization and in-depth design modification for your brand to make them suitable for your marketing campaign’s theme. There are a lot of customization options available, and we can include your brand’s name, logo, or message on each item. Don’t hesitate to tell us what’s on your mind. Let’s work on your ideas and bring them to life!

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Top 8 Real Estate Promotional Items

Umbrella Wall Hooks

These umbrella wall hooks are an exemplary sample of household promotional items made from Acrylonitrile Butadiene Styrene or ABS material. Definitely sturdy and durable, these hooks can withstand external impacts. Offering these to your clients will undoubtedly gain their appreciation and recognition. Apart from helping them to save up space, these umbrella wall hooks can also serve as an elegant decoration piece to their home. 

2. Silicone Oven Gloves

Sales of baking and cooking tools have skyrocketed when the pandemic started. As people are cooped up in their homes and have a lot of time in their hands now to learn how to bake and cook, they will certainly rave after kitchen promotional items. These silicone oven gloves are definitely one of the hottest trending gifts to offer to your clients. On top of being heat resistant, silicone material is also slip-proof. Thus, making these gloves perfect for baking, grilling, cooking, and serving hot dishes. 

3. Pet Promotional Products

People are getting more into having pets these days. Getting a pet has a lot of benefits that promote a more positive environment. Hence, pet promotional products will be absolutely perfect for including into your marketing ideas. Fur parent clients will love to receive these promotional products for their fur babies. By giving them these products, you will earn their trust and will deepen your connection. Furthermore, this approach can also expand your brand reach in ways you never thought possible. 

4. Vacuum Sealer

Keeping perishable goods and maintaining their freshness is such a dilemma for homemakers. Thus, offering them a vacuum sealer will certainly gain their appreciation. This promotional item preserves food by preventing the growth of mold or bacteria. Apparently, vacuum sealing deprives your food of oxygen. And without oxygen, mold, and bacteria cannot grow. Moreover, vacuum sealing protects food from dehydration and freezer burn. 

5.  Promotional Food Bag Clips

A small but mighty open-house marketing giveaway, promotional food bag clips can offer you a lot of benefits you never expect. Made from quality material, this promotional item can help users reclose bags and packaging for later use. It is also a subtle way of promoting your company to your prospective clients. Simple items like this can make a mark without really forcing them to buy or use your services. 

6. Custom Tool Kit

When thinking of a “moving day” gift for your clients, it is always important to consider their preferences, interests, and background. There is always a high chance that new homeowners will need a screwdriver or a hammer the first time they settled into their new homes. One of the best promotional gifts to offer would be this tool kit. 

7. Memo Board

Owning a memo board is such a great deal for homeowners. Having one allows them to conveniently post bills, recipes, meal plans, and receipts into one place. It provides easy access to important reminders and information to keep in mind. Offering your clients high-utilized memo boards can also add value to their living space.

8.  Emergency Kit Item

Multifunctional flashlights, rechargeable lights, and chargers are fantastic gifts for the real estate sector. Nothing makes clients and agents happy than receiving high-utility gifts that they can use in times of emergency. This is because people tend to have a more favorable response to brands being advertised on emergency-use items. Give them a wonderful customer experience by making them feel safe and valued. 

 In Conclusion

When it comes to planning your real estate promotional items, it is critical to identify the purpose of the gifts, advertising benefits, as well as the interests and preferences of your target market to ensure that you are getting more out of your marketing budget. 

 If you are interested in sourcing new promotional products, get in touch with our team. Don’t forget to quote the product codes mentioned above when contacting our team and start revamping your real estate marketing today. We will always be more than happy to assist you with all things promotional!

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In conclusion, branded corporate giveaways are an excellent way to boost brand awareness by forming a good relationship with employees and business partners. If you would like to know more about how corporate gifts can boost your business, please contact our team anytime. We have a wide range of promotional product options for various businesses and industries. Contact The ODM Group anytime if you’d like to discuss how we can help in sourcing and manufacturing corporate gifts.

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Customized Dry Bag

If you are an outgoing person who loves to go on a trip and go on adventures like trekking, swimming, camping, and any outdoor activities, then you are probably familiar with a dry bag. A dry bag is a type of bag that is water-resistant. It works as a waterproof container for sensitive items. Aside from its water-resistant quality, it is also very customizable! Have you ever heard or ever bought a customized dry bag? 

If you are a company that needs customized products for promotion, the ODM group would be your best choice. We always want to make our client’s business stand out. It is the reason why we make it a habit to work with excellence. You may contact our team to get more ideas about customized promotional merchandise to use for your business.

4 Smart Uses of Customized Dry Bag

So here are the reasons why people are really fond of using a dry bag. If you are an outgoing person who usually uses this bag, you are absolutely very aware of its advantages. But if you’re still unfamiliar with this item, let me give you some hints of its usage.

Perfect food storage.

This bag is perfect to use as storage for your food especially when you are going on a trip. It will ensure that your food is protected from getting wet, particularly your dry edibles. Aside from adventurous people, this customized dry bag is suitable for sports enthusiasts. 

Helps protect clothes and equipment.

One thing you must remember during an adventure is to expect the unexpected. You may experience uncontrollable situations, so it is very important that you are equipped with outdoor activities paraphernalia. Some of the things that you must always have are your clothes and your first aid kit. Put your things in a dry bag to protect them. Moreso, your mobile phone is safe to keep inside a dry bag. 

Divers and swimmers are also loving this bag since they can guarantee that their things are safe while they are enjoying the sea and the water. 

Good for Hunting and Fishing

If you love fishing, you know how inconvenient it is to bring your catch home. While many are using zip lock bags, a dry bag could be the best storage for your fish. Unlike zip lock bag, it is very easy to clean and is reusable indeed. 

 Serves as Pillow

Long rides are probably very tiring, hence you can’t avoid taking a nap or sleep while on a road trip. Bringing a pillow with you could be a not-so-good idea. It may take the space for other necessary items. Therefore, your dry bag is a perfect alternative for a pillow.  Just fill it with your extra clothes, and it will be good to go. 

Now that you have already know the advantages and the usage of a dry bag for athletic and outgoing persons, now let us find out how a customized dry bag can help businesses. 

Increase Sales With Customized Dry Bag

There is something about branded or customized items. It simply shows uniqueness and authenticity. So for business owners, here are some reasons why a customized dry bag is a good idea to consider in promoting brands.

Utility

Since a dry bag is designed for so many purposes, it would be a hit if it will become available in the market. Additionally,  making this item an on-pack gift for services or products would certainly help brands to stand out.

Reusable

A customized dry bag is absolutely a great green marketing product. Thus, eco-conscious shoppers will become interested in buying and using the item. Moreso, this eco-friendly product will help brands to be appreciated more by consumers.

Brand Promotion

The customized bag may be produced in various styles depending on preference. Using designs and colors relevant to brands will help in promoting brand and visibility.

Everything is created to serve its purpose. Yet, there are items created with multiple functionalities. Therefore, a customized dry bag is one of those items. 

How ODM works?

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Liqour Merchandise Ideas

With Chinese New Year just upon us, it is the perfect time to get your brand name out there. Many consumers will be out to pick a bottle of alcohol to share with their relatives and friends during this visiting season. Have you decided what promotional products your liquor brand will be using? Here at ODM, we have compiled a list of promotional products used to boost sales in the drink industry!

 10 Types of Liquor Merchandise

 1. Steel Wine Bottle Puzzle

This promotional item acts as both a unique wine display stand and a fun puzzle before being able to open the bottle of wine! It is perfect for the festive season as it can act as a game for customers and friends to play. The intricate design shows off the wine bottle in elegance, and is practical promotional merchandise for your brand! Perfect as a gift with purchase, your customers will surely be intrigued by this unique product and will not be able resist the chance to bring it home!

2. Wooden Wine Bottle Puzzle

Another unique promotional item we have is this wooden wine bottle lock! It is the perfect gift for vintage lovers, the use of wood will pair nicely with a musky wine. It is also great decor on a wooden display shelf. In addition, the large pieces make this lock a lovely puzzle to solve with a partner or the extended family during the holidays for the adults to have a good time popping it open. 

3. Olive Wood Luxury Wine Bottle Holder

 If you are looking for a high end promotional gift, fret not! Here we have a classy luxurious wine display stand made out of 100% Olive wood. Handmade with care using high-grade materials, this product is sure to be an attractive promotional wine product that your customers will love. Furthermore, you can brand this custom wine bottle holder with your logo and the entire production process is also eco-friendly! Now that’s something that will definitely spread brand awareness.

4. Party Drinking Game: Mini Ship Wrecked!

 Does this game look familiar in any way? That’s right! This shot glass drinking game is a modified take on the classic childhood game Battleship! Compact and fun, this game is the perfect addition to your bar or pub as a drinking game customers can enjoy in your establishment. The rules are printed on the game itself, so even people who are playing this for the first time can easily learn. We can guarantee that they have not encountered such a table game in other nightlife establishments before. With such a distinctive feature, word of mouth will surely spread and it is a great marketing point for your brand!

5. Party Drinking Game: Hammer Hit Bar Set

Adapted from the famous High Striker carnival game, this Hammer Hit Bar Set is a fun group party game for a night of drinks. Using the metal hammer provided, striking the lever at the bottom will cause the chaser to jump up, reaching different levels of the unit. With its own drinking game twist, the various levels that chaser hits have its own consequences. From the innocent “Tell a Joke” and “Chicken Dance”, to the intense “Take a Shot” and “Bottom-ups”, this is a game that can hype up and keep its players engaged. It is absolutely a product that can complete your alcohol marketing needs!

6. Branded T-Shirts

 Why not consider a custom branded T-shirt for your next drink campaign?We love the simplicity of Jack Daniel’s promotional T-shirt. The silk-screen printed white logo pops out against the black shirt. The contrasting colors create a neat and bold design that stands out. In addition, it helps to increase brand awareness and exposure when customers wear it out! 

 https://www.theodmgroup.com/liquor-merchandise/

 7. Branded Bandana

 Wearable items like caps and T-shirts are likely to be kept and used by customers. This means immense daily exposure for the brand. This branded bandana is definitely a twist on typical wearable items! It is sure to stand out for customers as well. 

8. Branded Backpack & Toiletry Bag

 https://www.theodmgroup.com/alcohol-brand-merchandise/

Branded bags are a great way to advertise your drinks. Just take this Chivas merchandise for example, they offered a Chivas Backpack and a custom Toiletry Bag. They are able to help justify the prices of the Chivas Whisky and add value to the product. This gives customers a valid reason to purchase from your brand and not your competitors.

9. Branded Glasses

https://www.theodmgroup.com/alcohol-promotions/

Branded alcohol cups that come as an on-pack promotion gift with your bottles of alcohol are a classic yet brilliant marketing concept for alcohol promotions.  The branded cup can be used together with the product and other liquor drinks. Since the custom drinking cup is branded, it creates a strong brand recall whenever the customer uses it. Hence, it gives the brand an edge over its competitors.

10. Silicone Wine Carrier

The modular design is also what makes this really intriguing. It is collapsible, so it is very easy to fold flat and store in kitchen drawers. Portable and very easy to use, Not only is it designed to carry bottles of wine, but it also works as a coaster, trivet, and insulation pad, thanks to its non-slip property. you can also get your brand printed on the center of the pad. This way, customers will be exposed to your brand every time they use it.

How can The ODM Group help?

ODM Group has been in the promotional products industry for many years and has worked with different global brands in their promotional products needs. If you are interested in sourcing new promotional products, then feel free to contact us.

We have a wide network of factory contacts worldwide and we would be glad to assist you in your marketing needs. Besides promotional products, we have also assisted our clients with designing and sourcing POS displays, End-cap displays, outdoor displays, custom packaging and many more. 

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CNY Promotions

With Chinese New Year just around the corner,  it is time to start considering what New Promotional Products to use this year!  With so many people celebrating this festive event, it opens up a fantastic opportunity to up your marketing game. In this blog, we will talk about our favorite Chinese New Year Promotions.

1. HongBao Organisers

 HongBao Organisers are one of the most apt promotional gifts during the festive season. They are both cost-effective and practical, by branding your logo on the organiser, it also creates a sense of familiarity when being carried around.

2. Cosmetic Pouch

A cosmetic pouch is a great promotional item for this festive season. During the lunar new year, many people are out visiting and travelling overseas. A pouch is multifunctional to store makeup and they could also act as HongBao organisers. By adding a logo on the pouch it will keep your brand on their minds too!

3. Plate Sets

 A 2-tiered plate set is an amazing CNY promotion, it gives convenience for customers to present their snacks to their guests. This is extremely useful during this festive season when guests come to visit. By printing your company logo on it, it also acts like a great marketing and advertising tool.

 4. Branded Chopsticks and Holder

Lay down your chopsticks on the wooden rest in between your oriental cuisine. The chopsticks are made of high-quality, natural wood, no paint material, providing a luxury dining experience! Definitely easy to clean and extremely durable. This is a perfect business appreciation gifts to your clients and stockholders, especially for Chinese people, giving a pair of chopsticks means they are giving them “happiness”. 

5. Custom Cufflinks

These stylish cufflinks will add a finishing touch to any outfit. They are made of zinc alloy, and can be gold, silver or rose gold plated. The top of the Custom Cufflink is laser engraved with an image of a rooster. The bullet back will hold the cufflink firmly in place. Custom cufflinks like this are a great way to CNY Promotion!

 How can ODM help?

If you’re interested in this kind of Chinese New Year promotions, and would like to find out more information, feel free to contact us. At ODM we specialise in promotional solutions to your ideas, as well as providing excellent designs from our in-house design team.

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BENEFITS OF SIMPLE MERCHANDISE PACKAGING ON BRAND PERFORMANCE

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Endcap display IDeas

An endcap display is a display that is placed at the end of an aisle. It is an essential store display fixture, and is perceived to give brands a competitive edge. The products on the display are also known as a “feature”. 

Why use Store End Cap Displays?

By utilising the end of aisles, it allows brands to highlight their products and make them more appealing to consumers while still maximising all available floor space in the store. 

Increase Sales 

With a more prominent spot in a supermarket, it grasps the attention of consumers who may not even be looking for the products on display. This makes it a great way to increase sales as it attracts impulse purchases.

Practicality and Quality

By making use of the shelves that are already available in supermarkets, will help brands save on costs that could be diverted to other parts of the campaign. Multiple brands have already taken adventage of this type of POS display. For example, take a look at this Bailey’s End Cap Display. Thus, making it an established form of bringing the products to the masses.

Promotes Brand Visibility

End Cap Displays help to improve brand visibility. The brand name can be printed easily on the surface of the display. Its positioning at the end of the aisles are great for brand exposure, as most consumers will walk past it. In addition, this marketing strategy is being used by many other companies and has been proven to be advantageous in several markets. Thus, it is a tried and tested method of bringing your products to the masses.

Our Takeaways…

Store end cap displays are a great way to help increase sales and boost visibility in-store. The highly visible location, great product placement, and ability to turn unused spaces into retail hotspots are among the many benefits of store end cap displays.

Where Does ODM Come In?

When it comes to high-quality POS displays, you can always count on ODM Group! We have a team of designers and merchandisers who will help you design and source low-cost in-store display solutions for your business.

You can also rely on us for great personalized promotional and marketing gift items and packaging ideas that will captivate your market from the get-go!

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Custom Display Shelf