There is a great variety in the topics covered and thousands upon thousands of articles on every subject, with interesting points of view that are not influenced by corporate sponsors. Everything from spirituality, to yoga tips, eating well, and current events that are related to the environmental.
-Clickbait V. Current Events
There is also a diversity in the types of articles, such as lighter, fluffier pieces such as “10 Signs You Have Drunk the Yoga Kool-Aid”, intermixed with more serious ones-- “Animal Agriculture, Climate Change & Syria: How Factory Farming has Caused the Greatest Humanitarian Crisis of our Time”. Whatever the reader is looking for, they are sure to find.
Lewis also hosts the “Walk the Talk Show”, where he interviews people and shares their wisdom with the world. This is an inventive way of spreading the aims of elephant journal to a wider audience, in a way that still seems fun and engaging.
Anyone can freely submit their articles to the editors at elephant journal, and their work may be published on the site. It is a volunteer basis, and the writer is not paid for their article(s). This is one way of interacting with the audience that can get more readers interested in their site.
There is banner advertising along the side bar and bottom of the website, which can be distracting and take away from the content of the website. There is also in-article advertising, in the form of links to pages. While there are no pop up ads, the side bar can be distracting.
While there is a significant amount of site traffic from the United States and Canada (more on this later) these are really the only places that there is interest from. As well, the eco/spiritual community may be the only ones to hear about the website, as they promote their website on these kinds of sites across the web.
This site has many contributing authors, so therefore there are many forms of humour that is found throughout the articles. However, some falls short of its mark and is offensive (ex. The video ‘yoga for black people’ received massive criticism... it has since been removed from the site). As well, some situations are made light of that are not joking matters, and can turn off some of the readers.
It is very difficult to describe in a few words what elephant journal is, seeing as it is very diverse and doesn't always follow a traditional theme. Is it a spiritual humor website? Is it aiming to offer serious content that might teach people? Is it a political website using spiritual content as an enticing companion to pro-Democratic Party propaganda? It is not easy to tell, and can confuse people who are trying to figure it out.
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