The Sharp End

Getting to the point of branding, business and beyond

[thesharp-end]

When the product, the experience and the purpose are in complete alignment, you know you are somewhere special (at ChocolaTree) https://www.instagram.com/p/B3vudRhF837/?igshid=hxful2d7i1rp

[thesharp-end]

Write on! #writing #inspirationalquotes (at Barnes & Noble) https://www.instagram.com/p/B3Pw84gFh84/?igshid=1o2clg8rvz4f5

[thesharp-end]

Delighted to support this brand new book on writing from some of the finest writers around. #writing #businesswriting #writingforbusiness #authors #darkangels (at Allentown, Pennsylvania) https://www.instagram.com/p/ByBWz_tJpLc/?igshid=jega6bcs90c3

[thesharp-end]

Congratulations @kewgardens for a terrific brand experience. New Pavilion restaurant is delicious and @chihulystudio exhibition is beautifully displayed. (at Royal Botanic Gardens, Kew) https://www.instagram.com/p/BxacSC7JC8m/?igshid=7exzk7awzz05

[thesharp-end]

Kenny at #costco Allentown does in real time what online retailers can't do. Exchange a product quickly with no fuss, no admin and a great attitude. Oh and the gas is cheap and great quality.#brandexperience #brandpromise (at Costco)

[thesharp-end]

#Banks used to have screens to protect them from robbers and #customers. Now #natwestbank and #lloydbanks have brought the art of conversation back to #personalbanking. A far cry from #digital anonymity. When humanity and technology exist in perfect harmony good things happen. (at Putney)

[thesharp-end]

Brand icons that you can taste. Caffe Vergnano takes pride in its #brandidentity that is literally immersive. #cappuccino with flair. (at Caffe Vergnano, Near South Bank Centre)

[thesharp-end]

Venues are a #brandexperience. The @606club has been a constant for over 30 years. It was special to visit it after 15 years to see @simonmulligan88 perform a cracking set. #Brands are like good friends. You just pick up where you left off. That’s the 606 club. A promise delivered. (at 606 Club)

[thesharp-end]

Who owns the brand? In the court of the Crimson, King #kingcrimson manages the #brandexperience. No photos until the end. Then the band waits for everyone to take photos. Masterful performance and experience. (at Miller Symphony Hall)

[entmagazine]

Ultra-productive people understand something others don’t. You don’t need to work longer or push yourself harder—you just need to work smarter.

Learn more here.

[thesharp-end]

A thought provoking info graphic on productivity. I will pass on the eating frogs advice.

[thesharp-end]

Where Art lives and breathes. #brandexperience #whitneymuseum (at Whitney Museum of American Art)

[thesharp-end]

Five Bad Marketing Habits to Stop in 2016

Use these tips when trying to convince engineers to buy your equipment or components.

[thesharp-end]

Remember the day when coffee was a commodity. Now it's personal. Delivered to home with your own curator. Now that's value added.