Adrian Petersen and his Italian Reflections
Adrian Petersen, founder of www.italianreflections.com, first came to Italy in the 70s and 80s, perusing the optics and eyewear trade fairs in Milan in his role as optician to Harrods, in Knightsbridge, London. Fast forward to 2007 and Adrian, along with his wife, Sandy, chose Piedmont as their retirement destination of choice where Adrian had the inspiration for a website aimed at “…travellers, settlers and expats alike…”
I met Adrian for a relaxing interview over an espresso or two at Eataly in via Lagrange, where he filled me in on how he and Sandy made the choice to settle in Piedmont; the inspiration for the website and its collateral social networking platforms, and plans for the future development of Italian Reflections.
Adrian told me that his first choice for retirement bliss had been to settle somewhere across the border in the South of France. However, the sky high property prices, suffocating volumes of traffic, comparably high crime rate and consequentially high insurance premiums, led their search into Piedmont; a region full of fond memories for Adrian, where he had had the chance to explore on his days off from the trade exhibitions in Milan and business meetings in Turin.
When I asked Adrian how he had come up with the idea for Italian Reflections, he explained that he had always been interested in the internet and new technologies so he started up as a blogger in 2007, when blogging was just taking off. He started off writing two or three articles a month for ItalyItalia, NileGuide and Jetsetter; online travel magazines, offering information to global fans of Italy, about Italian destinations, hotels, food, wine and culture. However, the current trend of squeezing more and more out of contributors for less and less, led Adrian to the decision to set out on his own.
Up and running for just over two years now, the Italian Reflections website is in a class of its own in that its contributors and featured expats all reside in Italy; so are able to give in depth, unique insights and advice to potential visitors to the Bel Paese.
Among the various sections, you can read through a vast range of food, Italy and travel expat blogs. There is a section called ‘Expat Extras’ that features expat resources to make the process of settling into Italy as smooth as possible, and also allows those who miss their homeland products the chance to shop online, and get them delivered easily to their Italian homes. ‘The Bookshelf’ is an exhaustive list of reading material in print and ebook format, written by many new and also experienced expat authors, about their wide ranging and inspirational experiences in Italy.
But Italian Reflections doesn’t just feature writers and bloggers; you can also find information about expat artisans who create wonderful objects using glass, natural stone, wood, clay, iron, ceramics, and paper. And, of course, who could forget the agriturismo, B&B, villa and apartment rentals! A wide range of options are on offer covering the northern, central and southern Italian regions. Many Italian experiences are also featured such as organised art tours, city tours, cooking classes, cycling tours and wine tasting tours.
To make keeping in touch with Italian Reflections as effortless as possible, and to give instant access to the regular updates and news, Adrian also set up an Italian Reflections Facebook Group page which now has over 850 members. This is a closed group, since, as Adrian explained, it’s important to be able to manage the page, encouraging collaboration, fairness and a sense of community and support for the members.
Italian Reflections is a new project that has gained increasing exposure since its conception just over two years ago, when Adrian first started the site as a hobby to connect with friends and family back home. He is obviously delighted at how successful it has become in such a short space of time. Last year, for example, Italian Reflections took over Italytutto’s listings of over 270 English language blogs from Italy at the request of Sheila Parry. He confesses that maintaining the Italian Reflections website now takes up much of his free time. Day to day duties include checking that potential new members to the Facebook page are, in fact, expats and residing in Italy; monitoring the various conversations and feeds and editing Italian Reflections Daily, “…a daily updated compendium of Italian news configured by embracing social media and feeds across the web…” and the new Italian Reflections Magazine created on Flipboard, which is available for free download.
Adrian, as many others working in the Italian tourist industry via social media, stresses that he wants to get people to understand the bigger picture in Italy, allowing people to see in depth what Italy really has to offer. By publishing articles, interviews and information about the services and experiences people can have via Twitter, Facebook, Italian Reflections Daily and the Italian Reflections Magazine, he hopes to make his own contribution towards achieving that aim.
However, he says that, with 850 plus members, much more could be done to increase their own exposure to the outside world. The website gets a lot of traffic and since it is vastly more expensive to advertise through other channels, it could be opportune for members with small businesses to pay the small listing fee and promote their businesses via the site. Another idea could be to post notifications on the Facebook Group page. When, for example, a B&B receives a short notice cancellation, get the news out there and someone may snap it up.
So, if you are an expat residing in Italy you can contact Adrian at [email protected] to join the Italian Reflections Group (IRG) on Facebook, or if you just love Italy, simply check out the Italian Reflections website to be informed and inspired by all Italy has to offer.