Global case: China
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In terms of scale, China is now the world’s largest economy (Worstall, 2014). According to Worldometers' latest UN data, as of Sunday, November 24, 2019, China's current population is 1,435,995,463. China's population accounts for 18.59% of the world's total population. China ranks first among countries and affiliated countries by population.In 2019, the sex ratio in China was 51.29% for men and 48.71% for women (Worldometers.info, 2019).
According to the China Labor Force Participation Data provided by the World Bank, China accounted for 68.72% of the labor force in 2018. Among these labor force participation rates, male employees accounted for 75.81% and female employees accounted for 61.26%. In 1990, China had 73.2% of female employees, but fell to 61.26% in 2018 (TheGlobalEconomy.com, n.d.).China’s economic reforms have caused women to suffer various setbacks. This is because Chinese people have gender stereotypes and discriminatory language is widely used in job advertisements. In the 2018 civil service position, 19% of the positions listed the requirements or preferences for male candidates and led to a decrease in women's employment opportunities. In job advertisements for women, many positions include requirements for women with children and specific physical characteristics such as height, weight, and aesthetics. In addition, the widening of the gender wage gap and the rise of traditional stereotypes about women’s work have also led to a decline in women’s employment in China. The early retirement age of Chinese women limits their career development opportunities, and promotion reduces their pensions and reduces their social security benefits (Catalyst, 2019).
In 2019, there are 708.4 million of population in China are using social media. Due to the “umbrella movement” in the 2014 Hong Kong protests, China has banned the use of social networking services such as Google, Facebook, Twitter, WhatsApp and other foreign websites.In order to calm down Chinese citizens who are tied to social media platforms from other countries, China has created its own social media platforms, such as Sina Weibo, WeChat, Toudou Youku, TikTok, Tencent QQ, Baidu Tieba, etc. Due to employment barriers, many younger generations, especially women, are more likely to become online bloggers. Because of this, companies in China found a new way to promote their products and services.
In China, there are some female blogger are having contract with some companies which allow female bloggers to promote their platforms. However, female bloggers can get less benefit because the viewer's money, car or gift, female bloggers can only get 20% of the proceeds. In some cases, female bloggers with contracts need to be sexy which asked by the companies to attract more viewers, especially male viewers. Or, they are forced to make new and interesting content, or content that the viewer asks without the will of the female blogger.
I believe that although China is a fast-growing economic power, there are serious problems in women's gender discrimination and gender inequality. Women in China are not treated equally in workplaces and salaries payment. In social media, current blog law in China will mainly bring advantage to male bloggers, but female bloggers do not have much revenue (Chinahearsay.com, 2012).
References
Worstall, T. (2014). China's Now The World Number One Economy And It Doesn't Matter A Darn. [online] Forbes.com. Available at: https://www.forbes.com/sites/timworstall/2014/12/07/chinas-now-the-world-number-one-economy-and-it-doesnt-matter-a-darn/#569ab5ff39fc [Accessed 25 Nov. 2019].
Worldometers.info. (2019). China Population (2019) - Worldometers. [online] Available at: https://www.worldometers.info/world-population/china-population/ [Accessed 25 Nov. 2019].
TheGlobalEconomy.com. (n.d.). China Female labor force participation - data, chart | TheGlobalEconomy.com. [online] Available at: https://www.theglobaleconomy.com/China/Female_labor_force_participation/ [Accessed 25 Nov. 2019].
Catalyst. (2019). Women in the Workforce - China: Quick Take - Catalyst. [online] Available at: https://www.catalyst.org/research/women-in-the-workforce-china/ [Accessed 25 Nov. 2019].
Chinahearsay.com. (2012). Study: China’s Female Bloggers Write About Useless Fluff | China Hearsay. [online] Available at: http://www.chinahearsay.com/study-chinas-female-bloggers-write-about-useless-fluff/ [Accessed 25 Nov. 2019].












