Hi All. Wanted to introduce you all to the customer persona for my business Vegan Foods. Check it out!!!!
Rohit is a software professional working in a private company at Brampton, Ontario. He is married with a 2-year-old daughter and his wife also works part-time in the same neighborhood. He works long hours and spends quality time with his family. He is an animal lover and in his free time loves playing with his pet, JoJo. Rohit is adventurous and enjoys going on road trips with his friends and exploring new places. He is a foodie and every time they visit a new place, the first item on his itinerary is to search for restaurants/fast-food outlets that serve him the local cuisine and try it out. Rohit influences his friends as well as his co-workers to try out food he likes.
Rohit gets the following benefits from Vegan Foods
1. He did not have to compromise on the taste and quality of the food during his hectic work schedules as he was being offered his favorite traditional cuisine as a fast-food option allowing him to grab a quick bite.
2. Low affordable prices, healthy and delicious food that appeal to him and his family.
3. Nutritious, hygienic fast-food that caters to everyone’s taste in the family from an adult to a kid makes it a one-stop solution for an evening snack or a brunch.
Rohit ordered food from Vegan Foods just to try it out for the first time after his friend recommended it to him. He found the food to be delicious with the traditional flavors intact. The service and the way the food was packed impressed him a lot. From a long time, Rohit was searching for an authentic food outlet which would provide tasty and healthy food even for his daughter. After trying out food at Vegan Foods, Rohit was sure that his family would love the food and so now he has ordered food for the entire family. Rohit immediately called his other friends and gave them details about the newly opened Vegan Foods.
Previous Solution and Pain Points
Rohit had crazy working hours and had little or almost no time left during lunch hours. Almost daily he was ordering burgers and French fries for lunch from a fast-food outlet that was in a nearby mall near his office. As time passed, he realized that he had put on considerable weight and also, he was getting bored of the regular pizzas and ice-creams and started craving for food that had the traditional flavor to it. Being a vegetarian, made things even more difficult for him. When he browsed the internet, he found very few places serving food that he wanted to have at his office address.
Rohit’s wife who was working did not have any time to spend with her daughter once she came back from work and had to directly head to the kitchen. This left her with no time for her family and she started looking for food options that she could order at least thrice a week. Both were Indians and loved South Indian cuisine. Weekdays were the busiest of all with no time for a dine-in and they were looking for food that was healthy, nutritious, and in particular authentic to be served at their home.
Whenever Rohit dined out with his family, he realized that he was spending a lot on eat-outs. The waiting times for the seating at the restaurants and mess up of orders added to his woes. To avoid this whenever he ordered food online, regularly there was a delay in the delivery frustrating him. Such events during office hours messed up his entire work schedule. He now realized that it was high time he figured out a better alternative.
Rohit started his search on the internet for healthier vegetarian options. He used keywords like ‘South Indian cuisine free home delivery’, ‘Fast food Indian outlets in Brampton’ for his Google search. He also put up a post on Facebook asking for suggestions and viable options. Rohit’s wife also started checking with their family friends and asked her colleagues at work.
He also asked his friends for any possible ideas and on one of his friend’s recommendation checked the Vegan Foods website. On browsing, he found the website to be impressive and prices of the items on the menu were affordable. He felt it was a good value for money proposition and decided to try out at least one item on the menu to begin with. He immediately placed an order of his favorite item from Vegan Foods. Now Rohit and his family are regular customers of Vegan Foods and frequently make their orders. They have recommended many of their friends and colleagues to Vegan Foods and help the business grow.
Rohit makes choices based on the following factors whenever he tries a new outlet available in the market.
1. Saving time – Rohit does not like to wait in long queues and prefers a quick and fast service. He likes to gorge on his favorite, traditional food during lunch hours.
2. Cost-Effective - Rohit is a family man with responsibilities and so he thinks a lot before spending on a product. Optimal pricing as per market standards is a key factor for him to decide on a service.
3. Quality of food - The food provided should be healthy, nutritious, and follow food safety measures. To ensure this, he gathers information from the business page on what measures the restaurant/home delivery service is taking and only then places an order.
4. Must be environment-friendly - Whenever Rohit orders food online he ensures that the boxes in which food is packed is disposable and preferably paper boxes are used. This way he tries giving back as much as he can to the environment.
