Principal @ The Garrigan Lyman Group @timgarrigan - Tumblr Blog

#WhyRushHour

Sometimes it takes a crisis to get things done. Ok, maybe the closing of the Seattle Bridge Viaduct for two weeks while tunneling goes along underneath it isn’t quite in the crisis category. But the impact on 100,000 cars coming into the city in the morning and then the return home that evening is a big deal. So, when Jon Scholes President & CEO of Downtown Seattle Association called to ask for…

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Why Empathy Marketing Is Your Future

A great read from GLG’s Director of Market Strategy, Molly Seaverns

Understanding customers—their likes, dislikes, concerns, and sources of joy—is paramount for marketing success but is often elusive. This type of customer centricity requires that marketers pay attention not just to what customers say, but also to their emotions across the customer experience journey. Marketing organizations that…

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An Insightful Blog f"rom My Business Partner..."T-Shaped" Employees

An Insightful Blog f”rom My Business Partner…”T-Shaped” Employees

The shape of a great team

Since cofounding The Garrigan Lyman Group over two decades ago, my partner Tim Garrigan and I have firmly believed that the heart of a great agency is the people within it. It started with the two of us and our shared values of great work, great client service, and, oh yeah, having a great time doing it. As GLG has grown, we’ve focused on scaling by building a team of…

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Seahawks Winner In My Book

After a good night’s sleep, I’m good with the 2nd and Goal call last night. Who knows better than this coaching staff and this team about what play to call? Now today, The New York Times believes it was probably really was the correct call.

How good is this team an it’s play calling? In the NFC championship game a year ago against the 49’ers, we were losing late in the game. It’s 4th and 7…

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When Does 1+1=5? Starting Today, For Our Clients.

In the creative business, you learn to believe in the power of magic every day. I’m grateful to say, over our 21 years of building a list of global clients, attracting amazingly talented people, and racking up awards, GLG is announcing some more magic today. Today, we’re announcing a strategic alliance with the best of the best to make our clients stronger and more successful.

Waggener Edstrom…

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#brand strategy #creativity agency #digital media #garrigan #GLG #The Garrigan Lyman Group #Waggener Edstrom #web strategy

Step Aside, TV: The New Cool Fire Is Here. See It Tuesday...

Step Aside, TV: The New Cool Fire Is Here. See It Tuesday…

Step Aside, TV: The New Cool Fire Is Here. See It Tuesday….

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Step Aside, TV: The New Cool Fire Is Here. See It Tuesday...

Step Aside, TV: The New Cool Fire is Social Media. See it Tuesday...

I think I had a revelation last month that the role of TV, while not dead, has found it’s place alongside radio, newspapers, and print. It has a role, especially with live breaking news or live sports with see-it-now gratification. But it’s not the centerpiece it once was while growing up or even what it was a couple of years ago.

It hit me when my social media team created a social campaign for…

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#analytics #babolat #creative #digital marketing #garrigan #GLG #Li Na #social media #social media campaigns #social strategy #The Garrigan Lyman Group #tim garrigan #web site ROI

Low site traffic? Maybe your keywords are behind the times.

Great insight from GLG Senior Writer, Greg Oberst:

The early 2000s were gut-wrenching years for professional writers. The first Google search algorithms killed any incentive for site builders to present well-written pages. Virtually any copy that was stuffed to the fold with keywords, no matter how much they blew up a sentence, did just fine. If Google found your page and put you on page 1,…

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#content marketing #digital media #garrigan #GLG #marketing #SEO #social media #The Garrigan Lyman Group #tim garrigan #web site ROI

Healthcare today: The consumer will see you now...

Healthcare today: The consumer will see you now…

GLG Director of Market Strategy, Molly Seaverns talks about consumers taking ownership of their healthcare decisions with digital…

New opportunities for healthcare marketers

Gone are the days you could judge a doctor only by the diploma hanging on the wall. Growing transparency in the healthcare market is opening new opportunities and challenges for healthcare brands. Today, choice, access,…

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#content marketing #customer experience #digital media #garrigan #GLG #marketing #social media #technology #The Garrigan Lyman Group #user experience #web site ROI

Infographic: Content Marketing ROI

From GLG Director of Market Strategy, Molly Seaverns

What to expect with content marketing

While content marketing represents another pathway through the digital landscape, your marketing budget represents the historic landmark to which you still must yield. But should you set the same kind of expectations for a content marketing campaign as you would for any other type of marketing campaign:…

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#content marketing #garrigan #GLG #The Garrigan Lyman Group #tim garrigan #web site ROI

Travel to a new destination at ricksteves.com

“Our new site is mind-bogglingly beautiful, much easier to navigate, and mobile friendly. What could have been a very bumpy ride turned out to be more like a well-planned trip to a new destination, thanks to the creative and responsive teams at The Garrigan Lyman Group,.”

—Rick Steves, Founder and CEO, Rick Steves’ Europe Through the Back Door

See the story here:…

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#brand strategy #content marketing #customer experience #garrigan #GLG #marketing #The Garrigan Lyman Group #tim garrigan #user experience #web site ROI #web strategy

Happy Birthday, GLG!

In a blink, GLG is celebrating it’s 21st year today. It started as Tim and Rebecca in a little office above a Seattle news stand on First and Pike. We spent a month cleaning that space, carrying furniture and computers up a flight of 27 stairs and sharing the men’s bathroom with the guys who threw the fish in the Pike Place Market. We bought two phones and started ringing everyone we knew.…

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#advertising #analytics #brand strategy #content marketing #creativity agency #digital media #garrigan #GLG #marketing #social media #technology #The Garrigan Lyman Group #tim garrigan #web site ROI

What T-Mobile, Apple, and Home Depot Know About Retail...

What T-Mobile, Apple, and Home Depot Know About Retail…

The future of retail is mobility. By embracing a mobile technology strategy, brands are moving forward by better serving their customers whenever and wherever they want to make a purchase. Here’s a view on which innovative brands are gaining insight about what customers want and building revenue through their mobile initiatives to prove it.

http://bit.ly/GLGs_digital

Tim Garrigan is a…

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#customer experience #digital media #digital retail technology #garrigan #GLG #mobile #The Garrigan Lyman Group #tim garrigan #user experience

Go ahead mobile apps, make my day...

Go ahead mobile apps, make my day…

Mobile payment apps are breaking away from long-held traditions. Check out #GLG’s list of top apps that are creating game-changing approaches to everyday transaction activities. Who is making us mobile app happy?

http://bit.ly/GLGs_m

Tim Garrigan is a principal at The Garrigan Lyman Group, creating human moments that spark delight

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#brand strategy #customer experience #digital media #mobile apps #social media #The Garrigan Lyman Group #tim garrigan #user experience

Is Your Brand Getting Shaky?! With the recent news that mobile screen time is now greater than TV screen viewing in the US and that apps account for a whopping 86 percent of time spent on mobile, one thing is abundantly clear:

#brand strategy #customer experience #digital media #GLG #marketing #mobile #smartphones #tablets #The Garrigan Lyman Group #tim garrigan

Inflection Point - Smartphones Overtake TV

Inflection Point – Smartphones Overtake TV

Mobile apps have surpassed the desktop for internet access. Smartphones have overtaken the television for average viewing time. The “always connected consumer” is creating new behaviors that marketers need to know.

http://bit.ly/GLGs_mobile

Tim Garrigan is a principal at The Garrigan Lyman Group, creating the human moments that spark delight through the power of digital

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#advertising #brand strategy #content marketing #customer experience #digital media #garrigan #GLG #social media #technology #The Garrigan Lyman Group #tim garrigan #TV #web site ROI

Finding Inspiration In The Middle Of Nowhere

Anne and I went looking for inspiration in the Arizona desert last weekend. We found it at Taliesin West, Frank Lloyd Wright’s home outside Scottsdale. What began as his winter retreat evolved into his working studio for design and a school for others to learn from him.

We could have spent the entire day.

We sat in his living room, in the origami chairs he invented. We saw where he slept,…

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#arhcitecture #creative exploration #creativity #desert #design #frank lloyd wright #inspiration

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Principal @ The Garrigan Lyman Group