Toastfang Design

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Tamsui Stream Tracing Map Illustration Design Project 淡水尋溪地圖

Client. 公司田溪程氏古厝 Cheng Garden Illustration. Chang Fang Han Grapgic Design. Chang Fang Han Release. Sep. 2024

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Sensory Circuits: Measuring Wanhua Project Exhibition Design

Client. Longshan Artgong Design. Chang Fang Han Photo. Chang Fang Han Release. Oct. 2024

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Podcast Channel " 文人相親相愛 " Visual Design

Podcast 頻道「文人相親相愛」轉換自中文成語「文人相輕*」，文人間用詞鋒較量高低，要如何比評但又不傷和氣，才有機會讓不同立場的人有持續溝通意願。

主視覺用一對倒讚手勢結合成嘴形，代表儘管不贊同，但說出來的話語還是可以飽含愛意溫和有力。手上的音波紋路帶出 podcast 音訊傳播的方式，嘴形中間的愛心也表現可以用話語將愛用音波方式傳送。

字體選用同樣由設計師使用諧音梗命名的字體「辰宇落雁體」，書寫尾端不時勾勒留下尾韻的手寫字型，用手信樸質感拉近距離。

*自古以來用來表示「讀書人之間互相輕視、看不起對方」的情況。

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The Podcast channel "文人相輕相愛" (Literati Despise and Love Each Other) is adapted from the Mandarin idiom "文人相輕*" (Literati despise each other). When intellectuals engage in verbal sparring to determine superiority, how can they compete while maintaining harmony, creating opportunities for people with different viewpoints to continue meaningful dialogue?

The main visual features a pair of thumbs-down gestures combined to form a mouth shape, representing that even when disagreeing, spoken words can still be filled with love—gentle yet powerful. The sound wave patterns on the hands highlight the podcast's audio transmission method, while the heart shape in the center of the mouth demonstrates how love can be transmitted through words via sound waves.

The font chosen is "Chenyu Luoyan (辰宇落雁體)," also named by the designer using wordplay. This handwritten typeface has flowing strokes that leave graceful trails at the end of each character, creating a warm, handwritten feel that brings people closer together.

*An ancient expression describing the situation where "scholars mutually despise and look down upon each other."

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Peeta Take x Take Branding Guidelines

Client. Peeta營養健身葛格 Illustration. Toastfang Typographic. Toastfang Design. Toastfang Photo. (Menu) Deliveroo Release. Jun. 2020 📖 Manual.

由臺灣知名健身Youtuber經營的健康餐廚，主打拿了即可享用的速度與便捷，讓美食送達時還保持著應有的鮮度與溫度。

標誌圖示以提袋的提把、餐具組成的提袋圖像，直譯隨即帶走美食的意涵。傾斜的不平穩帶出速度感與拿取提袋的動作。圓潤的餐具圖示平衡「即刻」、「速度」所削弱的柔和感，讓顧客享用餐點時，可以感受到帶來便利的同時，也可以是保有溫度的品牌。

標準色延續該Youtuber健身品牌主要標準色PantoneP14-7C的暖黃，以此識別該系列品牌。

Peeta TAKE x TAKE, managed by a famous fitness YouTuber in Taiwan, specializes in ready-to-eat meals that emphasize speed and convenience, ensuring the food maintains its freshness and proper temperature upon delivery.

The logo features a bag handle and cutlery, forming an image of a takeout bag, symbolizing the direct translation of food-to-go. The slight tilt in the design adds a sense of motion and the action of grabbing the bag, while the rounded cutlery icons balance out the sharpness of “immediacy” and “speed” with a sense of warmth, reflecting that the brand offers not only convenience but also a touch of human warmth when customers enjoy their meals. 

The brand’s standard color continues the fitness YouTuber’s primary branding color, Pantone P14-7C warm yellow, identifying the brand as part of this series.

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2020 交換 EXCHANG Exhibition Visual Design

Poster & Cover A3 size client. 兩天工作室 2 days Studio Nov 2020

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Peeta illustration of Spicy Sauce & Package Design

Client. Peeta營養健身葛格 Illustration. Toastfang Typographic. Toastfang Design. Toastfang Release. June. 2020

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Peeta Mart Logotype Design

Client. Peeta營養健身葛格 VI Design. Toastfang Release. June. 2020

由網路電商常見的結帳購物車圖示，融合了品牌名稱Peeta Mart縮寫PM，而成的品牌標誌。該品牌團隊擁有深厚的營養學、運動營養學等基礎，傳授健康、營養的價值外，致力於推廣經國外研究證實的健身、營養觀念。

左上角的綠葉與下方購物車輪形成的抽象山脈，望帶出自然綠意與萃取的意象。標準色延續該品牌主要標準色Pantone P14-7C的暖黃，以此識別該系列品牌，並搭配稍帶剛硬的綠意，軍綠Pantone P141-13C，柔中帶剛。

The brand logo is an amalgamation of the online e-commerce shopping cart icon and the brand name’s abbreviation, “Peeta Mart” (PM). The team has a solid foundation in nutrition and sports nutrition, committed not only to promoting health and nutritional values but also to advocating fitness and nutrition concepts supported by international research. 

The abstract mountain created by the green leaf in the upper left and the wheels of the cart symbolizes natural greenery and the concept of extraction. The brand’s primary color, Pantone P14-7C warm yellow, is retained for this series, complemented by a sturdy yet soft military green, Pantone P141-13C, embodying a balance of gentleness and strength.

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GOKNEE足工鞋墊標誌設計

Client. GOKNEE Brand Design. Chang Fang Han Release. Jan. 2020

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UI/UX for CDU CONTROL SYSTEM

Client. Ewill TechnologyUI. ToastfangUX. Toastfang , Ewill TechnologyOct 2019

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Peeta Fitness Brand Identity System

Client. Peeta營養健身葛格 / Peeta Fitness Original Logo. 許馥傑 Jack (CTO of Peeta Fitness) New Logotype. Chang Fang Han New VI Design. Chang Fang Han Release. Mar. 2019

📖 Manual.

由臺灣知名健身Youtuber－Peeta葛格帶領團隊建立實體健身房，原先運用其紐西蘭奧克蘭大學的營養系和食品科學系專業知識融合健身教學，在Youtube建立知名度，在2019年跨入實體健身事業。

標誌識別以健身房名稱Peeta Fitness開頭字母PF組成，佐以傾斜帶出健身運動感。標誌倒角的圓潤來自頻道氣質氛圍，觀看男女性別比較當時其他健身頻道平衡，剛中帶柔。

選用具現代感的Swiss 721字型，俐落線條呼應品牌調性。標準色主體為PantoneP14-7C的暖黃與P179-14C的灰黑，以此識別該系列品牌。

Led by renowned Taiwanese fitness YouTuber Peeta, the team established a physical gym. Originally leveraging his professional knowledge in nutrition and food science from the University of Auckland, New Zealand, combined with fitness instruction, he built his reputation on YouTube before expanding into the physical fitness business in 2019.

The logo identity is composed of the initials PF from the gym name "Peeta Fitness," with an italic slant to convey a sense of fitness and movement. The rounded corners of the logo derive from the channel's atmospheric qualities - considering the gender ratio of male and female viewers was more balanced compared to other fitness channels at the time, embodying strength with gentleness.

The modern Swiss 721 typeface was selected, with its clean lines echoing the brand's character. The standard colors consist primarily of warm yellow (Pantone P14-7C) and gray-black (P179-14C), serving to identify this brand series.

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2019年賀年感謝卡 New year card design

size. 140 x 100 mm Year. Jan 2019

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無盡邊緣 LIMBO Exhibition Visual Design

Visaul Design. Chang Fang Han Typography. Chang Fang Han Invitation card 規格｜14.8 x 10.5cm 紙材｜白道林 250P Release. Nov 2018

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Taiwan Village Brewery/ logotype / 2017

2016年左右跑到苗栗鄉村執行一個專案，偶遇一位退休化學老師研製釀酒。酒莊品牌還在發展中所以還沒有統一的品牌規劃，案子結束的幾天不由自主的想著這個酒莊，腦海跳出的首先是標準字，於是動手設計中英文標準字。

想著既然是酒，很適合使用非塗布的啤酒紙燙金或是RISO印刷，喝啤酒時氣泡優先竄出的口感與觸摸到印刷品的粗糙感相比擬。

Around 2016, I went to Miaoli for a project and happened to meet a retired chemistry teacher who was developing a brewing technique. 

Since it was an alcoholic beverage, I felt that using non-coated Japanese beer paper (コースター原紙) for foil stamping or RISO printing would be a great fit.

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《大人心理童話》書籍封面設計

Book Design of “Once Upon a Midlife:Classic Stories and Mythic Tales to Illuminate the Middle Years”

Book cover design / Demo / Jun 2017

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Published in 1999, "Once Upon a Midlife:Classic Stories and Mythic Tales to Illuminate the Middle Years" by Allan B. Chinen, a Jungian psychoanalyst. 

The book discusses how adults may forget certain childhood or youthful qualities during their growth process, yet in ancient, uncommon legends and fables from various countries, we can observe how individuals in their twilight years serendipitously rediscover and integrate these forgotten powers—much like the continuous process of individuation.

The main cover visual uses the ocean as a metaphor for the unconscious, with oceanic imagery contained within a human form yet constantly breaking through its boundaries. The semi-circular orb—resembling sunset, sunrise, or moon—subtly represents twilight years, the beginning of a day (youth), and the moon as a symbol of the unconscious.

The indistinguishable nature of sunrise and sunset also expresses the gradual loss of temporal perception as time passes through the years.

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1999年出版「大人心理童話」，作者艾倫・金（Allan B. Chinen）為榮格派精神分析師。書中提到成人在成長過程中雖然會遺忘孩童或年少時些許特質，但在幾個不同國家古老、不常見的傳說寓言中，總可以看到步入暮年後因緣際會再次找回遺忘的力量並整合，如個體化不斷完成的過程。

封面主視覺用海洋作為潛意識的意象表現，海洋意象身在人形中卻不時突出空間。似夕陽、似朝陽、似月亮的半圓球體隱含暮年、一日初始（少年）、月亮－潛意識的意象。

分不清的朝陽與夕陽也表現時間在歲月流失中逐漸失去的體感。

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解構再生Deconstruction and Rebirth Exhibition Design

Poster｜59.1x84cm, A1／乳膠PP相紙／霧膜 Invitation｜9x23cm／雙彩／280磅 Client｜Department of Fine Arts, TNUA Visual Design｜Chang Fang Han Release｜Mar 2017

For the exhibition “Deconstruction and Rebirth”, I took the title characters apart and put them back together with rough, rigid strokes. 

The main poster visualizes the deconstruction of the traditional Chinese characters for '解構再生,' scattering the elements and letting them collide and connect.

展覽主題「解構再生」，將標題字拆解並用生硬粗糙的筆觸重構。主視覺海報把繁體中文的「解構再生」解構後視覺化打散，讓視覺符號相互連結碰撞。

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2017 賀年感謝卡 New year card design

size. 140 x 100 mm

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展覽手冊設計 Brochure Design

Client. Department of Fine Arts ,TNUA Design. 張舫涵 Chang Fang Han Typesetting. 劉怡芳 Date. Dec. 2016

📖 Brochure.