TRC MultiMedia

Marketing Made Easy!

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Email Marketing | TRC Multimedia Email Marketing Strategies

Benefits of Email Marketing for Your Business. Email marketing has recently gotten a bad name. Not quite as bad of a reputation as direct mail today. TRC

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Behavioral Marketing | TRC Multimedia

Digital Marketing News: Spotify Releases Playlist Targeting Using Behavioral Marketing Tactics. Spotify unleashed new playlist targeting. TRC Multimedia

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Closing the Web Presence Gap

What Does Your Website Say About Your Business?

Your companies web presence speaks for who you are as a brand. Perception can be reality. What perception does your company website give users about your brand?

The Internet is a powerful tool that if used properly it will give you many new opportunities for increased sales and revenue.

Publishing content, web development and simply taking control of your Internet marketing is more important than you think. Social media and blogging platforms enable greater connection with your target audience. Before you engage with current and potential customers, let’s make sure your website is up to standard.

Your company website should give customers or prospective clients the same experience that they would receive if they were calling your business for the first time. It should also give them the same feeling they would receive if they were stopping by your store or office.

Is your location modern and current, but your company website is outdated looking? If this is the case you are creating a disconnection between the perception of your brand and what your brand really is.

Another example of a perception gap is in the kind of content on your site. Your website content should show you as an expert in your field. Don’t just try to sell your product or service to anyone who is looking at your site. Your web content should answer questions users might have.

The perception gap between client and website experience is something that can be fixed. Try taking an outside view of what your site looks like to someone who is seeing it for the first time.

TRC Multimedia can help you close the perception gap between your brand and your web presence. We specialize in graphic design, web development and branding businesses online.  Contact TRC Multimedia today for more web development information.

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Google’s Mobile-Friendly Update

Google Algorithm Changes – April 21st | Google Mobile-Friendly Update

Leaked information from reliable sources confirm information regarding Google’s mobile-friendly update. TRC Multimedia wanted to bring our readers the latest news on what’s coming ahead later this April.

Over the last few months Google has been making changes to apps, mobile SERPS, Google Play, and some development guidelines for mobile. Some say these will be a part of the April 21st update. Based upon what we have read recently, here is our prediction on what’s coming on 4/21.

Google will most likely release a new mobile crawler that will be able to crawl single-page web apps more efficiently. The new mobile-friendly Google guidelines the focus is on exposing CSS and JS because Android apps are built in Java.

Recently google has also been favoring more Trusted Partners feeds, which are both part of single-page web apps and mobile apps. We believe that this extra attention on feeds, CSS and JS contributes to why Google needs an additional mobile index. A new mobile crawler along with a new mobile-only index will allow Google to rank and index deep links to screens in apps and rank app content. Google does not want to consider app content and deep links to screens in apps in the desktop algorithm or slow down desktop search.

In addition, the recent introduction from Google Play’s automated and manual review process are related to deep links. This announcement confirms that Google constructed a crawler that can crawl Android applications.

You might be wondering how much mobile rankings will be affected. Some say the 4/21 update will be bigger than Panda or Penguin. It is still unclear whether or not all mobile devices will be affected. The update might impact Android more or it may influence both IOS and Android. Currently we see more changes in Android than IOS for specific search results.

If you are wondering whether or not your website meets Google’s requirements for mobile or if your search results will be jeopardized from the 4/21 Google mobile-friendly update, contact TRC Multimedia today.

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Web Design Trends 2015

Cutting Edge Web Design Trends 2015

In 2015 web design carries the full spectrum of opportunity that digital marketing provides. Web designers have the ability to push the envelope when it comes to imagination and user engagement.

The purpose of this article is to share some of the most pertinent web design trends of 2015. Some of these trends may completely shift your perception of a modern website.

1. Multimedia User Experience

The concept of multimedia is dead. The term has been so misused and mistreated that it really means nothing today. Today’s web designers are still trying to make user engagement focused multimedia experiences. Where Flash was the tool used for these experiences in the past, multimedia experiences driven by HTML5 canvas element allow designers to produce any necessary visual effect today.

2. The Parallax Effect

So many different mutations have transpired from parallax effect. Today, designers use mouse movement or page scrolling to make certain elements animated properties of a web page.

3. Animation

Animated sequences begin when a user hits a certain position to scroll. Most of the time a couple of elements use a fade-in effect to display or the elements slide into the page. This year, designer gear towards using lightweight SVG and Java Script to produce a visually pleasing metaphor presenting how a particular product or service works. The endless possibilities for incorporating animation on your site today truly are endless.

4. Flat Design

Over the past few years, flat design has been the leader over and over again. It still remains king and will remain. Flat design especially takes the lead in menus, icons and illustrations. These designs are manageable, easily scaleable and look good, obviously.

5. Make it Big

The last and most important design trend of today is “make it big.” The reason behind this is not only visual, but also pragmatic. Full screen images with “book cover” layouts are taken to the next level in 2015.

Considering a new look for your website for 2015? TRC Multimedia can help you keep up with all the current web design trends. Contact TRC Multimedia today.

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Logo Design | TRC Multimedia

Your logo is the face of your company. Isn’t it time you gave your company a facelift?

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TRC Multimedia

Why Choose TRC Multimedia?

TRC Multimedia can help you determine whether or not investing in help from an outside marketing agency is worth it.

As you grow your business and consider sorting out all of your marketing strategies you might begin thinking about getting a little help from some outside marketing experts. After all, online marketing seems to be moving very rapidly.

Without keeping up on design standards, seo and in some industries spending money with online advertising your business could be left behind.

There was a time where the only thing a business needed to focus on in terms of social media was Facebook and Twitter. Well gone are those days. Today, without including Google+, YouTube, Pinterest and LinkedIn, you will be left behind in the search results.

While it seems you may have a wide range of choices when comes to finding a marketing agency to handle your print and digital marketing initiatives, it’s crucial that you find one that is appropriate for your particular type of business.

Here is a list of reasons why TRC Multimedia suggests working with an outside marketing agency:

Specialization – Lets face it, no single person can be an expert at everything. In today’s world most businesses should consider SEO, PPC, SEM, email, social media, inbound marketing and print. It’s nearly impossible for one person to keep up with all of those. The industry is simply becoming more specialist-driven.

Cost Effective – Hiring a full-time employee for something specific and then only needing them for that specific project  just doesn’t make sense. Projects like specific social media campaigns, site redesigns or an SEO clean up may only take a few months. This is the perfect time to pay an agency per project, and it will save you in the cost of keeping a full-time employee or employees on your payroll.

Education - Another key advantage to hiring an outside marketing agency like, TRC Multimedia, is the fact that by working with an outside marketing company you will be able to gain some of their expertise. An outside marketing agency can provide objective direction, education, strategic marketing conceptualization and a fresh perspective on marketing your product.

Want to learn more about what an outside marketing agency can do for your business, contact TRC Multimedia today.

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TRC Multimedia Reviews | TRC Multimedia©

TRC Multimedia Reviews. See what some of TRC Multimedia clients are saying about working with TRC by reading some of our customer reviews and testimonials.

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Check out our new blog post on the best kept seo secrets for 2015!

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Here is a ticket we did for the Ladies Invitational Bluefish Tournament. Visit http://trcmultimedia.com for more information about the design, and http://fishlibt.com for information on how to “Fish To Fight Cancer”

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#trc #trcmultimedia #trcmm

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#trcmultimedia #trc #trcmm

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Very cool!

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We are very excited about this!