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Trans Bhutan trail set to open for the first time in 60 years

September 28, 2022. His Royal Highness Prince Jigyel Ugyen Wangchuck, Representative of His Majesty the King and the President of the Bhutan Olympic Committee formally inaugurated the Trans Bhutan Trail today at a ceremony held at the historic Semtokha Dzong.

The restoration of the Trans Bhutan Trail was conceived by His Majesty the King to revive and promote Bhutan’s ancient trail, known as the zhung lam. The trail spans 403kms across the country through 9 Dzongkhags, 27 Gewogs, and 2 national parks – Phrumsengla National Park and Jigme Singye Wangchuck National Park.

His Excellency The Prime Minister, Honourable Speaker of the National Assembly, Honourable Chairman of the National Council, Cabinet Ministers, and other dignitaries also joined the occasion. The Prime Minister led a hike from Semtokha Dzong to Punakha, covering over 35 kilometers of the Trans Bhutan Trail section.

The restoration of the Trail was supported by the Bhutan Canada Foundation and its founder Mr. Sam Blyth in partnership with the Tourism Council of Bhutan. Over 900 individuals including De-Suups, Scouts, tourism sector professionals, villagers from the community, and various government institutions and corporate agencies contributed to the effort.

Coinciding with the inauguration of the Trail, a group of 24 young Scouts is also hiking the entire length of the Trail – a feat that will take them 35 days. The Scout Walk will incorporate nature-based education experiences, develop leadership and teamwork skills, support local communities through voluntary activities, and contribute to nation-building.

Besides being an important symbol of national unity and living cultural heritage, the Trans Bhutan Trail also provides an opportunity to contribute to the tourism sector. Recently, the Trans Bhutan Trail was listed in TIME Magazine’s World’s Greatest Places to Visit in 2022 – highlighting unique travel destinations to visit across the globe. It has also won awards for sustainability and community engagement.

The Trans Bhutan Trail aims to help rebound Bhutanese tourism in the post-pandemic market. The Trail contributes to the expansion of sustainable and responsible tourism by encouraging repeat visits, community-based experiences, wider seasonality, and eco-tourism.

The Trans Bhutan Trail also launched its Membership Program, which contributes directly to the sustainability of the trail. There are two types of memberships - Institutional Membership and Individual Membership. Starting at only Nu. 300 per person per year, the membership allows every Bhutanese and all friends of Bhutan to become stewards of this important cultural heritage. As a part of the membership program, all members will receive a TBT Trail Passport to document and log their trail exploration and adventures. It will help members track their journey in the footsteps of their ancestors across the nation.

With over 70 TBT ambassadors across the trail, users can get their passports stamped for each gewog they pass through. In addition to stamping the Trail Passports, the ambassadors are also key to delivering an authentic local experience to all trail users. Ambassadors belong to the local community and are shopkeepers, farmers, hoteliers, and homestay owners, ready to help all travelers and share their stories of local legends. “I am excited to welcome travelers to Chungseykha. We hope to not only share our stories but also learn about the guests and their culture,” said Ap Passang Wangdi, a TBT ambassador in Phangyuel Gewog in Wangdue Phodrang.

Other benefits of membership include opportunities to plant trees along the trail, discounts on Trans Bhutan Trail partner locations and TBT merchandise, invitation to all TBT events, and members-only hikes along the trail.

“Together we can commit to maintaining and enhancing this ancient trail out of respect to the ancestors who built it, and as a gift to future generations,” said Sonam Rinchen, the Senior Project Director. “Trans Bhutan Trail is an important part of our history. It is a national symbol of unity, it is our cultural heritage and it belongs to every Bhutanese. The membership program is an opportunity for all citizens to take ownership of this ancestral trail.” For more information, you can visit here

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NEW NATIONAL BRAND UNVEILED FOR FABLED HIMALAYAN KINGDOM

New brand and tourism strategy set to transform Bhutan’s future.

September 30, 2022: On September 23, 2022, Bhutan reopened its borders, welcoming guests back to the kingdom after more than two years. At the same time, the country has revealed a new national identity that demonstrates an evolution and a spirit of optimism, destined to inspire pride and spark the imaginations of citizens and visitors alike.

To mark the reopening of the kingdom and to look to the future, Bhutan created a whole new identity for the country to inspire a new vision of the future to its citizens. The result reflects Bhutan’s character and landscapes, history and ambitions: bold, vivid, richly storied and utterly distinctive – rebranding it for a new future, both for its people and its guests who are seeking a different travel experience.

Bhutan is a Buddhist kingdom, perched high in the Himalayas and renowned for its mountains and monasteries, rich biodiversity, pristine forests, rivers, glacial lakes, waterfalls, and striking natural beauty. Most importantly, it is loved by visitors for the welcome that its people extend to them. The only country in the world that uses the happiness of its people as a guiding principle that underpins everything, Bhutan may be one of the very few carbon-negative countries in the world (in 2021, Bhutan sequestered 9.4 million tonnes of carbon against its emission capacity of 3.8 million tonnes).

Few foreigners have experienced Bhutan's extraordinary nature and culture for themselves. This small nation of only 800,000 people has long practiced a policy of ‘high value, low volume tourism to protect and preserve its peace, its sacred places, and its wildernesses. Like many countries, Bhutan closed its borders in March 2020 in response to Covid. During this extended period of closure, the nation reconsidered its relationship with tourism and developed new policies and plans for the country’s advancement – in particular, for how it can invest in creating sustainable opportunities for its young people. As it reopens to embrace visitors once more, one of the notable changes is the increase in the Sustainable Development Fee (SDF), a daily contribution made by visitors towards Bhutan’s development. The funds raised by the SDF will play an invaluable role in supporting a range of social, environmental, and cultural initiatives, as well as Bhutan’s wider aspirations.

It’s these plans and programs that Bhutan’s brand – and new campaign – is built upon. It offers a rallying cry to believe - in the nation’s capabilities, its values, its global contribution, its responsibilities, and its future.

To respond with sensitivity and substance to the brief, the team involved spoke to hundreds of people from Thimphu to Lunana, Punakha, and Bumthang to Radi. Conveying the rich tapestry of Bhutan's living culture, which seamlessly weaves together the ancient, the contemporary, and the visionary, quickly became a priority for the new brand. In particular, the younger Bhutanese generation was centered on the brand’s development, ensuring that the new identity reflects their role as key stakeholders in Bhutan’s future.

A vital element of the strategy was to create a new graphic identity for Bhutan—a contemporary interpretation of the country’s heritage that would offer a pathway toward the future. It draws on the Bhutanese flag’s vibrant yellow and orange, with further color palette inspiration from nature — the cypress green of the forests that cover 70% of the country, the blue of Bhutan’s national flower, the Himalayan blue poppy, and a soft black referencing the natural soot from the fires burning in the country’s hearths.

Using these colors, a completely new graphic identity system was created, which draws on traditional Bhutanese iconographies such as hand-painted architectural decoration, mythical animals, folklore, and symbolism – all reimagined with boldness, sharpness, and dynamism. The vibrant brand identity has already been rolled out across the tourism sector to great acclaim. Soon it will also be seen across government organizations, official websites, National Day celebrations, and even a new postage stamp.

Bhutan’s new tourism policy is part of a nationwide transformation, from the civil service to education and financial reforms. The changes are geared toward forging fresh pathways and creating long-term opportunities for forthcoming generations. The development of the new national brand goes beyond simply creating a new identity, but aims to leverage the power of branding to connect Bhutan, and the stories it wants to tell, with a global audience.

Julien Beaupre Ste-Marie, Managing Director, MMBP & Associates, the branding agency involved, says: “Working closely with the Kingdom of Bhutan to create its new national brand has been a once-in-a-lifetime opportunity for me and for our team. We are one piece of the puzzle in a much larger era of transformation—it truly feels like history in the making. The learnings we made working alongside such an inspired group of Bhutanese people and international stakeholders will influence how we work for years to come. Similarly, as the world wakes up to the damaging effects of unrestricted mass tourism and tries to find ways to mitigate climate change, this small and mighty country has many lessons to share with the world. Our hope is that our work and this brand help to carry this vision forward.”

Dorji Dhradhul, the Director General of the Tourism Council of Bhutan, added: “We are so excited that our tourism reopening is timed together with the launch of the new Nation Brand. Inspired by our new brand, and with a renewed focus on our time-tested high-value low volume approach to tourism, we aim to offer an elevated experience to all guests who visit Bhutan, while at the same time creating well-paying and professional jobs for our citizens. We like to believe that Bhutan can offer that space and place for guests to reconnect with themselves, with Bhutanese people, and with the world at large. We are happy to welcome you to experience – Bhutan Believe!”

Carissa Nimah, Chief Marketing Officer, of the Tourism Council of Bhutan, concluded: "Bhutan is already an incredibly alluring destination, yet it has so many layers to be revealed and shared. It is a huge honor and a pleasure to be part of this transformation, and to help facilitate tourism as a strategic driver of positive change and growth across the country. The new Bhutan brand is exciting – it’s so different from anything else. It’s so vibrant and fun, yet also captures the inspiration, mystique, spirituality, adventure, and energy of Bhutanese culture. I look forward to promoting the new brand and tourism strategy globally.”

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Bhutan Tours & Luxury Exclusive would like to offer our heartfelt prayers in memory of late Mr. Michael Hawley. As a director at M.I.T, Mr.

Truly Bhutan would like to offer our heartfelt prayers in memory of the late Mr. Michael Hawley.

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Travel.Your money will return.Your time wont. #bhutantraveltrips #luxurybhutantravel #bhutanwonderlandtours #incrediblebhutantours #punakh

Travel.Your money will return.Your time wont.

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#BesttrekkinginBhutan @ Bhutan Tours & Luxury Exclusive

Five continents are represented in the ten countries with the highest average elevation, but do you know which domestic league is played at

Bhutan Building For New Highs.

Thank You #FIFA

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Tigers’s Nest Temple In Bhutan

Tigers’s Nest Temple clings to the rock towering 800 meters (over 2,600 feet) above the valley, and is located 2,950 meters (9,678 feet) above the sea level. It takes about 2 hours walk to reach the monastery from the road at Ramthangkha, 12 kilometers from Paro town.

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Bhutan and its rich culture is the trip of a lifetime and one way to create & celebrate some of our life’s most special moments with Pinda B

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Paro Tsechu Festival April 2020 4th – 8th April 2020 | Venue: Rimpung Dzong, Paro 10 Days Paro Festival Tour in Bhutan The Paro Tshechu...

The Paro Tshechu is the one of the biggest festival in the country. On the first day, all mask dances are held inside the courtyard of the Dzong. In the subsequent days, the courtyard outside the Dzong hosts the festival.

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Travel.Your money will return.Your time wont. #bhutantraveltrips #luxurybhutantravel #bhutanwonderlandtours #incrediblebhutantours #punakhafestivaltours #spectacularbhutantours #gettingintobhuta #bhutanvisaformalities #bhutantravelcost #whentovisitbhutan #Drukpathtrek #BesttrekkinginBhutan (at Bhutan Tours & Luxury Exclusive) https://www.instagram.com/p/BuIEhAylLmZ/?igshid=hrmdtd4dxt0e

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To Discover something new in life is nothing more than a exclusive adventures✈. Never too late for it. Travel with Bhutan Tours and luxury exclusive agent to get it right. Contact 💌☎️us anytime. #bhutantraveltrips #luxurybhutantravel #bhutanwonderlandtours #incrediblebhutantours #punakhafestivaltours #spectacularbhutantours #gettingintobhutan #bhutanvisaformalities #bhutantravelcost #whentovisitbhutan #Drukpathtrek #BesttrekkinginBhutan (at Thimphu, Bhutan) https://www.instagram.com/p/BuoWVQhlA-M/?igshid=5muxh7wi298q

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[Why You WIll Not Regret Visiting Bhutan Once In A Lifetime.] 1)Bhutan-Happiness Is A Place. 2)Culture-Unique In the World. 3)Tradition-Dates Back Mid 17th Century 4)Buddhism-Festivals interprets Buddhism in the country 5)People-GNH(Gross National Happiness) Lives Happy Life 6)Food-Ema Datshi(spicy chilli Cheese) is their daily Meal 7)Agriculture-100% organic farming and Village Tours 8)Architecture-Oldest Dzongs(built in the year 1629) and Monasteries,Temples & Traditional Bridges built in the Year 1433 9)Adventure-Trekking in the worlds unclimbed Mountains,White water Rafting,Biking,Hikes & Wild Safari 10)Landscape-Experience world's Dangerous Airport Landing. #BhutanToursandLuxuryExclusive #HappinessCountry #ExperienceBhutanwithUs #UniqueBhutan #BhutanBuddhism #BhutanTrekking #BhutanRafting #BhutanTemples #BhutanFestivals #BhutanExpedition Why Wait?Come Visit Bhutan With Us to Show you Beautiful Bhutan. Email:[email protected] Whatsapp No:+97517691883 Discovered at Bhutan Tours & Luxury Exclusive, Thimphu, Bhutan. See more at Trover

Dochula pass, Bhutan #Bhutan #Dochulapass #Snowinbhutan #amazingbhutan Discovered at Bhutan Tours & Luxury Exclusive, Thimphu, Bhutan. See more at Trover

Paro Tsechu Festival April 2020 4th – 8th April 2020 | Venue: Rimpung Dzong, Paro 10 Days Paro Festival Tour in Bhutan The Paro Tshechu...

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Paro Tsechu Festival April 2020 4th – 8th April 2020 | Venue: Rimpung Dzong, Paro 10 Days Paro Festival Tour in Bhutan The Paro Tshechu is the one of the biggest festival in the country. On the first day, all mask dances are held inside the courtyard of the Dzong. In the subsequent days, the courtyard outside the Dzong hosts the festival. Discovered at Bhutan Tours & Luxury Exclusive, Thimphu, Bhutan. See more at Trover

“John Walcott @TIME shares his extraordinary reporting out today “'Willful Ignorance.' Inside President Trump's Troubled Intelligence Briefi

#presidentdonaldtrumph "mispronounced Nepal as 'nipple' and laughingly referred to Bhutan as 'button'," while he looked at a map of South Asia.

It turns out, as Politico has reported, that this briefing took place before Trump's meeting in 2017 with Prime Minister Narendra Modi -- and the US president "mispronounced Nepal as 'nipple' and laughingly referred to Bhutan as 'button'," while he looked at a map of South Asia

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Dochu la pass between Thimphu & Punakha region in Bhutan. Check our link for more details. https://bhutantraveltrips.com/ Discovered at Dochula, Dochula, Bhutan. See more at Trover

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