Media Geographies
Definition
Media geography is the study of the intersection of media and geography. This relationship is often formulated as dialectical, wherein spatial contexts and configurations are part of the construction of media, while at the same time, mediated communication is part of the construction of space and places. The interdisciplinary subfield draws on theories and concerns from media and communication studies, geography, sociology, cultural studies, political economy, science and technology studies, and more.
Emergence of Media Geographies
The emergence of media geography can broadly be discussed in terms of two interdisciplinary turns: the communicational (or cultural) turn in geography, and the spatial turn in media and communication studies (Adams & Jansson, 2012). These turns were articulated during the mid-to-late 00’s (Adams, 2009; Falkheimer & Jansson, 2006), but can be traced back much further.
Media and communication, medium theory, and the attention to context
In the field of media and communication studies, one the earliest traces of media geography comes in the form of Harold Innis’ (1951) The Bias of Communication, and the introduction of space-/time-biased media. Innis’ consideration of the relationship between forms of media and a society’s ability to spread out in time or space, also marks the beginning of medium theory. It is within this tradition that the “first important contribution to a spatial turn in media studies” (Falkheimer & Jansson, 2006, p. 13) comes, in the form of Meyrowitz’s No Sense of Place (1986). Here, Meyrowitz argues for the importance of place in creating contexts for communication, and the subsequent erosion of place due to boundless global electronic media (compare Harvey below). Another important book released during this time is Anderson’s Imagined Communities (1983), which addresses the role of national news media in constructing the social imaginary of the nation (cf. Schiller, 1969).
The spatial turn can in some ways be described as a turn toward the context of media, which is illustrated by Morley’s scholarly trajectory from the Nationwide study (Brunsdon & Morley, 2005), to Family Television (1988) and onward with Spaces of Identity (Morley & Robins, 1995), and Home Territories (Morley, 2008)(Falkheimer & Jansson, 2006, p. 13). Another seed for future directions in media geography is Castells’ book The Informational City (1991) and its introduction of the space of flows as a way to conceptualize the interconnectivity of physical space and informational flows. This idea is further expanded on in his later work on network society (Castells, 2010). The mid 00’s brings about the clear crystallization of media and communication studies’ engagement with geography. The two anthologies MediaSpace (Couldry & McCarthy, 2004) and Geographies of Communication (Falkheimer & Jansson, 2006), both bring together geographers and media scholars to explore questions of the mutually constructive relationship between media and space from a broad range of perspectives.
Geography, news flows, and place images
The geographical side of media geography, similarly evolved from many different strands. Among others, Walmsley utilized the method of place-name-counting to asses the appearance of places in news media (1982), which corresponds to a quantitative interest in the relationship between news and place (Burgess & Gold, 1985, p. 8). Another interest was that of how mediated representations can create stereotypes and discrepancies with local experiences (Burgess, 1978; Goodey, 1974). Also in the early moments of media geography, is a strand concerned with the relationship between geography and literature (Pocock, 1981; Tuan, 1978). Notable in the earlier history of media geography is Relph’s Place and Placelessness (1976), for it’s discussion about the ways mass culture (and media) create placelessness (see also Adams, 2009, pp. 144–146; cf. the similar ideas of Meyrowitz, 1986).
The 1985 anthology Geography, the Media and Popular Culture (Burgess & Gold, 1985), was an early crystallization the geographical interest in media, adopting the sentiment from cultural studies that everyday popular culture is important for understanding how society is constructed.
Another interest that bridged the gap between media studies and geography was the previously mentioned imagined communities of Anderson (1983), influencing among others Paasi (1996) and Dittmer (2005), on the construction of regional and national communities.
Harvey’s The Condition of Postmodernity (1989) developed the concept of time-space compression as a tool for understanding how media and communications make the world feel smaller. This idea of a faster and mobile society echoed onward with works like Baumann’s Liquid Modernity (2000). Modernity is also addressed by Appadurai in his discussion on the variety of scapes, including media- and techno-scapes (1996). The techno-scape and the previously mentioned network society, are both distilled in the internet, which with the new formations that it enabled has generated discussion both about cyberspace and the concept of virtuality (Dodge & Kitchin, 2003; Hillis, 1999). But the internet has also been studied and mapped in terms of its material infrastructure, and the political and economic negotiations thereof (Warf, 2006, 2007; Zook, 2005).
One final strand of geographical scholarship that functioned to connect media studies and geography is the one that moves away from the semiotic realm, notably Thrift’s non-representational theory (Thrift, 1996, 2000), but also actor-network theory (Latour, 2007).
(For more detailed histories of media geography see Adams, 2009; Burgess & Gold, 1985, Chapter 1; Falkheimer & Jansson, 2006, Chapters 1–3; Mains et al., 2015, Chapters 1–5).
New themes
Along with the crystallizations of media geography in the mid-to-late 00’s, came some important technological developments, such as the smartphone, uptick in cellular data quality and accessibility, proliferation of digital mapping, and growth of data processing (G. Goggin, 2011; Wilken, 2017). These technological transformations contributed to increasingly similar themes being developed in research by media- and geography scholars—such as mobility saturated with media technologies, blurring of spatial and technological boundaries, interaction between humans and media technology, and automated surveillance—all leading to an effort in articulating a common research agenda of media geography, moving beyond the boundaries of the respective fields of media studies and geography (Adams & Jansson, 2012). Although, given the many originating strands of media geography, it follows that the contemporary field of interests is a diverse one.
Media, space and place
A clear lineage from earlier media geography is research that bring a cultural geography perspective to a specific medium, such as film (Lukinbeal, 2013), streaming (Lobato & Meese, 2016), and video games (Hjorth & Richardson, 2014; Murphy, 2004). This approach is well equipped to deal with the continuing matter of how places and communities are constructed in media and experienced first hand (Mains et al., 2015). Although, as Adams and Warf writes in a recent volume, the focus of media geography is increasingly concerned with the ways in which the internet has been infused in daily life (2022, p. 7).
One influence that functions as a map when entering this new stage of media geography is Adams’ (2009) quadrant diagram. The quadrants present a heuristic for conceptualizing different ways of engaging with the intersection of media, and the two central geographical terms space and place.
Fig1: Adams’ quadrant diagram. Source: Adams (2009, p. 4)
While the four categories presented here encompasses much of what can be called media geography (Adams & Jansson, 2012), there are phenomena and theoretical approaches that escape them or blurs the boundaries. Adams has elaborated more on the relationship between the diagram and actor-network-theory (2011), as well as sociality (2017), neither of which have a clear place within the diagram.
Mobile and mediatized society
One concept that cannot be escaped when discussing media geography from 2010 and forward, is mediatization (Couldry & Hepp, 2013, 2016). This idea captured the observed development that everyday life was being increasingly filled with media technologies, and especially of interest for the study of media geography was that these technologies were mobile and used locational information. Mediatization allowed to account for the qualities of this rapid sociotechnological change in our relation to media, and the geographical implications of media ubiquity (Fast et al., 2017), as well as how it created new forms of mobile socialities (Hill et al., 2021; Jansson, 2018). The rising question of mobility in media geography, concurred with the new mobilites paradigm in sociology (Elliott & Urry, 2010; Sheller & Urry, 2006). Mobility is now a theme present in much of media geography (e.g. Norum & Polson, 2022); certainly in its connection to locative media (Silva & Sheller, 2015; Thielmann, 2022), screens (Trandafoiu, 2022), but also in how media influences tourism (Beeton, 2016).
Digitality and Backlash
The relationship of mutual construction between media and spatiality, a simultaneity of container/content, is a general theme in media geography (Couldry & McCarthy, 2004; Falkheimer & Jansson, 2006). The particulars of this relationship in the digital age is discussed by Kitchin and Dodge in Code/Space (2011) where they argue that software is increasingly important for the production of space. The importance of the digital for geographical concerns can be seen in the emergence of digital geography (Ash et al., 2018, 2019).
However, the ubiquitous digital connection of the everyday opens up questions about an increasing digital divide (Van Dijk, 2019), and the trend of people wanting to disconnect from the digital (Albris et al., 2024; Jansson & Adams, 2021), if such a disconnection is even possible (Kuntsman & Miyake, 2022). Another topic raised by the ubiquity of digital media, and the previously mentioned exponential growth in data processing, is how that data is being used. This is often addressed in terms of exploitation (Couldry & Mejias, 2019), or surveillance (Andrejevic, 2019), but also the spatiality of the social world (Couldry, 2025).
Geomedia, locative media, and the city
Geomedia is a recurring term within media geography. Early uses of the term often hone in on media technologies with locational awareness (Lapenta, 2011; McQuire, 2011; Thielmann, 2007, 2010). This use of the term is largely synonymous with locative media as a development of earlier cartographical and navigational technologies (Sharp et al., 2019) and intersecting with media as mobile (R. W. Goggin Gerard, 2014). In this realm of technology and geography is also the matter of geospatial technology like GIS (geographic information system), which have received its own attention (Warf & and Sui, 2010), not least from the perspective of its relation to and usage within the military (Adey et al., 2014; Parks, 2015).
McQuire presents a slightly different notion of geomedia, focused on the spatial embeddedness of media in the urban landscape, and highlighting the implications of this concerning social and technological networks (2016). Like McQuire, urban media geographies often deal with the idea of smart cities, typically from a critical perspective concerning power (Datta & Odendaal, 2019), surveillance (Kitchin, 2015) or environmental sustainability (Kuntsman & Xin, 2024). The city, whether smart or not, and how it intersects with digital media is of course a common topic within the subfield, with scholars examining implications on visual culture (Rose, 2022), platforms (Richardson, 2020), and gentrification (Hartmann & Jansson, 2022).
Lastly, geomedia is approached from a conceptual point of view, used to highlight the “fundamental role of media in organizing and giving meaning to processes and activities in space” (Fast et al., 2017, p. 4, emphasis in original). Here, geomedia is a condition of life in modernity, an environmental regime, and the concept transformed through the macro-process of geomediatization (Jansson, 2022). Overall then, geomedia is, like the field of media geography in itself, a diverse concept that brings with it research in many directions (see its usage mapped in Jansson & Ritter, 2024).
Phenomenology and materiality
As previously noted, the discussions in media geography is frequently dealing with the idea of media ubiquity. This ‘everydayness’ of media has sparked an increased turn to phenomenology as a theoretical tool for understanding what it means to live, and move, with media (Jansson, 2022; Markham & Rodgers, 2017; Moores, 2012). An earlier phenomenological theoretization of media was Scannell’s discussion of media’s ability to produce a ‘doubling of space’ (1996). Moores has developed this further with the addition of non-representational theory in a paradigm of non-media-centric media studies (2017). This seemingly oxymoronic paradigm was called for by Morley as a turn to materiality, in which he invokes the transportational aspects of “communications” (2009, 2017). Another materialist media theoretization is Peters’ broadening of media to encompass the natural environment (2015).
This focus on the materiality of media can be seen in further media geographical studies on media infrastructures (Parks & Starosielski, 2015), as well as in the general question of the ways in which media industries are integrated in global exploitation of environmental and human resources (Cubitt, 2017; Maxwell & Miller, 2012; Parikka, 2015; Starosielski, 2015; Starosielski & Walker, 2016)
Conclusion
Media geography is a diverse and continuously developing research field in the intersection between media and communication studies and geography. Since the 1980’s there have been mutual interests and inspirations crossing the disciplinary border, which came to a head in the late 00’s as developments technology and research themes and topics made it prudent to articulate common research agendas and theoretical models. Media geographers continue to engage with a wide range of topics concerning mobile and locative media, material infrastructures, and the mutual construction of space and media.
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