The Uniform of Conservative Bimbo: Ekaterina Mizulina Case
One of my ideas for the Fashion and Philosophy essay was to write the second part for my Shaman essay: exploring the persona of Russian conservative activist and politician Ekaterina Mizulina.
I was thinking of exploring the (similar to Shaman) contradiction between her political agenda ("traditional" values, pro-Russia, pro-Putin, anti-LGBT, etc) and her style and appearance (expensive brand clothes with visible logo, plastic surgery, etc), which, as I argue, quite obviously performs Bimbo aesthetic.
I could not come up with the proper thesis around her (I guess she is not as interesting as a research object after all). Here, I will share some thoughts (and slides) that I came up with.
For the context, Ekaterina Mizulina is Russian politician and activist who mostly upholds pro-government, conservative views. Curious is that she is a daughter of another Russian politician: Yelena Mizulina. Her mother is mostly famous for drafting Internet Restriction Bill and Dima Yakovlev Law (denying American citizens adoption of Russian children), as well as for promoting "LGBT propaganda for children" ban and bill decriminalizing domestic violence.
Ekaterina is quite similar to her mother in her attempts of controlling the Internet, although the methods she employs are quite different. The young Mizulina is the head of The Safe Internet League, a state-affiliated organization that tracks and blocks "dangerous content" to "protect the children." The critera for the danger vary from child pornography and animal cruelty to "LGBT propaganda" and "Fakes" (whatever it is...).
What distinguishes Mizulina among other conservative politicians, trying to impose their order in the Internet, is that she acquires not only immense political power but also social capital. She is very popular on the Internet, both among her haters and supporters.
What is more important, Mizulina is beloved by her primary target audience: children and teenagers. There are thousands of fanart, which she posts on her Telegram channel. The art vary from cute and harmless to outright reiteration of her political points.
Interesting, that there was a similar instance of Russian female politician's rise to the Internet fame: Natalia Poklonskaya (or Nyash-Myash). The ex-Prosecutor General of Crimea, she was mostly known for the memes and anime fanart of her.
Although the cases are pretty similar, I find the important distinction: while Poklonskaya did not participate in her success on the Web, Mizulina is actively involved in creating and influencing her Internet meta-persona through her Telegram channel and interaction with audience.
In regards to her style and self-presentation, Mizulina resembles American female conservative politicians and influencers: soft feminine business-casual style combined with confident (borderline agressive) way of speaking.
However, Muzulina's femininity is more concentrated and hyperbolized. Her style is much more flashy and over the top, in comparison to her American collegues, mostly sticking to "quite luxury" looks.
As I already mentioned, I did not developed this project too much, although I hope to complete it in future.
I mostly think about the Bimbo and Bimbo aesthetic as a uniform, a conscious choice of style and a part of creation of meta-persona and what does this Bimbo meta-persona means in a political dimension.