Rumblings

A wide and disparate collection of rumblings that I come across in my everyday job in advertising and digital communication. by Valerio White, partner @ebolaindustries & @Enfants Terribles.

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social media marketing a half way past 2013.

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idea alternativa per la frittata maialona.

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check out april's fool by youtube, and dove ad.

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enojoy the reading.

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GDS, ERG and GOV.UK: something to learn from!

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mobile is a new way of thinking, rather than just a medium.

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Every brand would love their campaign to go viral - but that’s notoriously difficult to achieve. The creatives that strive to make viral hits are akin to alchemists. The benefits are obvious, the potential to create millions of earned impressions for the brand. It’s therefore imperative that when...

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nice one!

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Very controversial print campaign: do you need to go that far to prove the cleaning powers of a product? I doubt it! It's only advertising at the end of the day.

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happier driving powered by volkswagen and google.

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Austin is the new Cupertino? good read to put into perspectives the reasons behind sxsw success!

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Is Nike fighting back to competitive threats?

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put in your pocket. you never know when it will come of handy.