Vancouver Advertising

Street art, oddities and advertising in Vancouver.

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For our final challenge we worked with phenomenal Canadian-born Hong Kong-based artist, Rachel Smith. We created a subtle ambient piece that lays dormant until activated by STEAM (as well as most mists). When this transparent sticker is applied to a window, such as the inside of a bus, a shop, or a ferry, it’s invisible to the naked eye. It’s only when condensation sets in that the word “Imagination” appears. The anti-fog material of the sticker offers complete clarity when everything else is shrouded in opacity. Written on the sticker is: Your Destination. Visionary Training through STEAM https://www.instagram.com/p/CfJPlBzOjAN/?igshid=NGJjMDIxMWI=

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Father’s Day. I lost my voice, again. So everyone got a gift. #MemorialPark #futurepitcherhere #righthander #0era https://www.instagram.com/p/CfCNcdYptn8/?igshid=NGJjMDIxMWI=

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Champions! #majorsA #lmb #littlemountainbaseball #gold #beattherest #BeastVan #feelsgoodtobeawinner #littleleague #baseball #nineteennineandone https://www.instagram.com/p/Ce-OBJWOqkj/?igshid=NGJjMDIxMWI=

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For Week Twelve of the Destination Imagination Four-Hour Creative Challenge we worked with avante-garde musician Shane Phillipson (Snakies, Fantasy Boys, Close Caption Radio). The goal was to create a unique, memorable, and catchy jingle for radio and TV commercials down the road. And I believe this ticks all the boxes! There is a catchphrase that DIBC uses before every competition, “Are. You. Ready?" So we made sure to include that as well. Here are the lyrics: Destination imagination Full STEAM ahead through your mind Next stop: it’s a Celebration There’s nothing else of its kind Are you ready? https://www.instagram.com/p/Cez8gSWOyRb/?igshid=NGJjMDIxMWI=

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Disco Lawyers #Studio54 #MillerTiterle #1978 #TopTenCorporateLawFirm #VancouverAdvertising #lawfirmadvertising #behindthescenes #disco https://www.instagram.com/p/CeI-69PruFz/?igshid=NGJjMDIxMWI=

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Studio 54 Lawyers. #behindthescenes #lawfirm #millertiterle #1978 #disco (at Fortune Sound Club) https://www.instagram.com/p/CeGL931rFto/?igshid=NGJjMDIxMWI=

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For Week 11 we worked with talented senior designer Flora Gordon to create a message that would hit close to home. As we have covered print, radio, motion graphics, photography, high concept and digital in our other weeks’ creative challenges, one of the only channels left was direct mail. With Flora, we made a postcard that addresses the importance of leaving the phone alone and looking for answers in one’s imagination instead. https://www.instagram.com/p/Cc7u2aQLuS7/?igshid=NGJjMDIxMWI=

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For DIBC’s Week Ten creative challenge, we tried something completely different: radio. For this session, we combined copywriting with the specialized talent of voice over acting (along with radio producing). An amazing VO can breathe life into words and add depth and complexity (and a lot of humour) to each character. We wrote three scripts in just under two hours, edited them, brought a VO artist onboard for an hour or so, and he absolutely nailed it. With a few minor revisions, we had our DIBC radio spots ready to go—from brief to complete in under four hours. https://www.instagram.com/p/CcWTZ4kv3O2/?igshid=NGJjMDIxMWI=

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For Week Nine we worked with one-of-a-kind collage artist Arlene Littler. We wanted to show how professional creatives are able to access their imagination readily using some of the skills and techniques taught at DIBC. The point of the four hour challenges isn’t to show how quickly a creative masterpiece can be made. It’s the exact opposite. It takes a lifetime of practice and refining one’s craft to get to the point where it seems effortless. Picasso could paint a bull in one motion of the brush. It took him mere seconds in real time, but a lifetime to acquire the skill to do so. When you are at the level when your craft is taking the wheel, the best thing you can do is get out of your own way. The easiest way to drop all the self consciousness and trepidation that comes neatly packaged in the Creative Bundle is a ruthless deadline. When the pressure is on, creatives like Arlene produce their most beautiful and interesting work. https://www.instagram.com/p/CcAHlR9rChz/?utm_medium=tumblr

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For Week Eight of DIBC’s Creative Challenges, our very special guest was Asawin Bear Phanichwatana, Art Director and Executive Creative Director at GREYnJ UNITED Bangkok. Bear is one of the most recognized and successful living creatives in all of Asia so it was of little surprise that the ad for this challenge was a look into the CONCEPTUAL PROCESS that is behind the best advertising in the world (which he is immersed in). This week’s challenge had DIBC advertising over WIFI, using a mechanism you find in every hotel: The Locked Internet Portal. The twist being the answers to these questions can’t be found online. Access to the portal is granted by answering questions that reflect the skills taught at DIBC: intuition, imagination, observation, and resourcefulness. Don’t think of this week’s ad as an ad per se. It’s more abstract than that. Think of it as a concept that can be applied, and built into a campaign down the road, just like the other ads we’ve made. https://www.instagram.com/p/CbjunOVOhOe/?utm_medium=tumblr

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For Week Seven we worked with stellar Motion Graphic designer Deb Bailey. They have a new logo at DIBC that celebrates their focus on Science, Technology, Engineering, Art, and Math. With the fire of a four-hour challenge to inspire, we created not only one animation for the iconic box and ball, but one for the new Steam logo as well. https://www.instagram.com/p/CbFBSuXutp9/?utm_medium=tumblr

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DI Week Six with some talented twins and special guest Christoph Prevost. #DestinationImagination #WeekSix #fourhourcreativechallenge #workingwithtalent #actors #lesstochance https://www.instagram.com/p/CawCwJVO8fx/?utm_medium=tumblr

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Neon & Noir #BehindTheScenes #elaw #peterholstphotography #bladerunnervibes #elaw #vancouverphotography #vancouveradvertising #lawfirmadvertising #anythingbutordinary https://www.instagram.com/p/CakzN9Iv7gI/?utm_medium=tumblr

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A CLOSER LOOK AT THE CENTRE THAT’S SHARPENING MINDS #destinationimagination #WeekFive #fourhourcreativechallenge #copywriting #listicletime #makeacircle Five Ways To Sharpen Developing Minds. You might be wondering what is going on with the social media over here RE: Destination Imagination BC. The Four-Hour Creative Challenge? What is this? Why? What purpose does this serve? We wanted to show imagination in action. We wanted to show what it’s capable of. To get a feel for how inspiration works, you need to get two creatives in a room together, give them a brief, and a deadline, and see what happens. That’s when the sharpest thoughts come to play, and in that final hour, you can really see what the brain is capable of. I explain this in more detail here: . https://docs.google.com/document/d/1k-BqP-3pvBnzEt28SCl7gCipcU7xNvhx7SPEr7oMc9Q/edit Here’s what we’ve done so far: Brute-Force Access To The Creative State Of Mind with dazzling designer Katie Lapi (Week One) The Lighter Side Of Ego Death wit incomparable photographer Peter Holst (Week Two) Explorations Into The Realistic And Reasonable Limits Of Happenstance with outstanding photographer Christoph Prevost (Week Three) How Taking No Prisoners Makes Us Into Better People with exceptional illustrator Oran Rahmani (Week Four) Think Fast. End Of Story. Why There’s No Pursuit Purer Than The Sharpening Of The Mind with cantankerous copywriter Mike Catherall (Week Five). A Subsequent Trip The Second Nature Reserve with ravishing retoucher Christoph Prevost( Week Six) - coming soon. Click the link and you’ll see what I mean. https://www.instagram.com/p/CaZf3APFhLO/?utm_medium=tumblr

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Week Four of Destination Imagination’s Creative Challenge. This time with the amazing illustrator / art director Oran Rahmani. #destinationimagination #creativechallenge #illustrator #fourhourwindow #oranrx https://www.instagram.com/p/CaBT75SpSq6/?utm_medium=tumblr

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For Week Three, we collaborated with exceptional commercial photographer and retoucher, Christoph Prevost. The theme to this week was “happenstance.”When creatives take their hands off the wheel and stop trying to control every detail, suddenly there is room for happy accidents, luck, and a certain magic. Many of Hollywood’s most famous lines are unscripted (Hey I’m walking here!) because tapping into flow beats planning every time (when there’s a flow to find). We pushed this concept as far as a producer possibly could in the sense that we needed models, but brought none—on purpose. We put up a few posts on social media about our whereabouts and intention, but the pieces never fell into place with actors magically appearing out of thin air. It was a cold, snowy day and passers-by were in no mood either. In a last minute panic I went to pull my kids out of school. I was at the gates when Christoph called with a great idea: we’ll use statues instead. That, to me, was what this was all about. The pressure of time creates a resourceful state of mind—practice in this state serves to refine it. Pragmatic creativity like this is developed at Destination Imagination, giving your kids a lifelong edge that can be applied in any industry. #destinationimaginationn #pragmaticcreativity #fourhourchallenge #christophprevost #queenepark #creativekids #youneverknowwhatwillcomeoutoftheirheads (at Queen Elizabeth Park, British Columbia) https://www.instagram.com/p/CZ4euJ9FZLW/?utm_medium=tumblr

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Behind the scenes of the Mom Tattoo ad for RCABC. #RoofingContractorsAssociation #RCABC #luerzersarchive #vancouveradvertising #covershortlist #pipes #gunshows #getyourshotforher #okma #vaccines #covid #pandemic #ugh #peterholstphotography #myneighbourjake #summitawards #omiwhat https://www.instagram.com/p/CZSQDafvdni/?utm_medium=tumblr