Vassoula

Brand, Design and Product Marketing Specialist

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Lifestyle Brand | Inspiration in Everything | Seasonal product design development.

Leveraging my expertise in consumer insights, up-tp-the-minute-trend knowledge. For a retail company, developed a private label women's lifestyle brand that, connected with today's female consumer.

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Retail | Private Label Brands

As an in-house Creative Director, provided creative strategic vision for all Private Brands. Including Ativa, Consumer electronics brand, Mobil-IT, road warrior brand, business cut & sew and mobile products.

[vassoulavasiliou]

Retail | Private Label Brands

As an in-house Creative Director, provided creative strategic vision for all Private Brands. Including Foray, business accessories brand, Realspace, furniture and desk accessories brand.

Including establishing brand expression guides, brand, packaging style guides and brand universes for all brands.

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Retail | Private Label brands

As an in-house Creative Director, provided creative strategic vision for all Private Brands, that ensured exceptional creativity. In multiple categories.

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Creative parent product brand | Style Guides

A successful brand cannot come to life without clear brand guidelines. The challenge is always how do you make guidelines informative, relevant but also fun to design and to use!

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An integrated, theme-inspired specialty food brand |

Creating brands, packaging and branded marketing collateral for both start up and large CPG company products.

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A global strategy for differentiating a company from product brand.

Nissan's corporate and brand structure had become ineffective and confusing after many years of dynamic growth. Vassoula worked with a team of design consulting agencies throughout the world, and multiple executive teams from Nissan's Corporate and product marketing groups, to help solve these issues.

The brand identity project was led by development and refinement of Nissan's three-dimensional brand badge. This involved exploring how the badge could be translated into a living, breathing, three-dimensional mark, within both a 2-D & 3-D platform. Developing style guides to help manage the global brand.

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It is always important to articulate the strategic source and vision to be able to move to the beyond stage for successful completion, be that for a simple branding program or an entire master plan for an environment.

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Changing Perspectives

Non profit museum branding and marketing materials. It is important to create a public image that reflects the mission and appeals to a diverse audience - including an audience younger than the museum's traditional patronage. This is always key in most museums re-branding mission! Diversity!

[vassoulavasiliou]

Global & National Brands |

This is a preview of some of my clients that I have had the pleasure in working with, developing Communication Platforms: essence, vision, mission, positioning, brand attributes, brand character, brand voice, brands, logos, brand style guides, through all Brand Communications touch-points.

[vassoulavasiliou]

Colour | Is a game changer.

Colour is an important aspect of Branding. It connects with peoples emotions especially on a global level as the meaning of colour changes based on countries and cultures.

This is an ongoing project that lives and changes... and is always used as part of any branding program.

[vassoulavasiliou]

New Technology | A New Business | A New Brand

For new start up businesses it is crucial to include, market and usability research, product and brand development, and a strong e-commerce strategy and sales site.

This became a true lifestyle brand amongst the gamer market, when they started tattooing the boomslang (snake) logo!

[vassoulavasiliou]

Setting a new standard with a branded experience.

Collaboration is key to be able to capture amazing branded experiences within an environment. Working across multi-disciplinary teams from environments, interiors, research for UI and web development.

The Arclight brand demonstrates energy created between two points. This represents connectivity and shared knowledge between the customer, Arclight and the film medium. The brand concept was extended to a flexible, fun and media-rich 3-dimensional projected sign and signage system.

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Contact information: Always a pleasure to connect!

Vassoula Vasiliou

e] [email protected]

t] 561 699 9161

www.linkedin.com/in/vassoulavasiliou/