Color is an element capable of completely changing the meaning of a design. A movie poster, for example, in order to transmit the horror tone of a film, the use of light tones is not recommended, because the use of these colors could change the tone of the genre of this type of movie. Color psychology has become a common field in color theory that attributes emotional and psychological connotations to colors and emotions. Many of these concepts are common because they influence the brain, but others are cultural. An example of the cultural difference in the meaning of some colors we have the color Black that can represent mourning in some places of the world while in other places the color that represents mourning is White. That is why it is important to be aware not only of the effects of colors on the brain but also what the connotation of color is in certain cultures.
Red attracts the most attention and is associated with strong emotions, such as love, passion, and anger.
It’s the universal color to signify strength, power, courage, and danger. Red is vibrant, stimulating and exciting with a strong link to sexuality and increased appetites.
This is the hue of encouragement, optimism, and self-confidence, marking the extrovert. Orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange can inspire courage, enthusiasm, rejuvenation, and vitality. It can also have a stimulating effect, particularly on the appetite.
It can also be a sign of pessimism and superficiality.
In business applications, orange gives the impression of affordability, depending on the shade chosen and its combination with other colors. More gentle than red, orange represents more feminine energy and the energy of creation.
Yellow is the color of the mind and the intellect, resonating with the left, logical side of the brain. It is creative, the tone of new ideas and new ways of doing things. Post-it notes and legal pads were invented in yellow for a very good reason!
Being the lightest hue of the spectrum, yellow is uplifting and illuminating, offering hope, happiness, and fun. It’s a warm and happy color that creates a sense of cheerfulness and playfulness, brightening people’s spirits.
However, too much yellow can cause anxiety, nervousness, apprehension, agitation, and confrontation particularly in people who are already stressed. It can also suggest impatience, criticism, and cowardice, and motivate people to become overly critical, judgmental, and deceitful.
Green is of nature, of balance and growth. It is restful and secure, symbolizing harmony, healing, and stability.
It also represents security and self-reliance. Darker greens relate to money, wealth and prestige, while lighter greens relate to rebirth, growth, and freshness.
However, too much green can lead to feelings of envy, greed, jealousy, and selfishness.
Blue is the color of trust, serenity, and peace. It suggests loyalty and integrity as well as conservatism and predictability.
This has the opposite effect on the brain than red. It is calming, reducing tension and fear, slowing the pulse rate and reducing appetite. While inspiring wisdom and higher ideals, it is sincere, reserved, and quiet. Being cool, it creates a sensation of space.
Purple is the color of imagination and spirituality, inspiring high ideals. It can be creative and individual or immature and impractical. It is also an introspective tone, allowing us to connect with our deeper thoughts.
People drawn to purple are usually sensitive and compassionate, understanding and supportive, thinking of others before themselves. They will often have a peaceful and tranquil quality, with quiet dignity about them.
Purple implies wealth, even royalty, as well as quality, fantasy, and creativity. This tone heightens people’s sense of beauty and their reaction to more creative ideas.
Source: London Image Institute | Pictures: Unsplash.com - Edited: Prispa Castelo Branco
kaledo-art
romaincrisis
dededos
origamiaround
turnnoffyourmind
kianamaiart