“tune into what your customer is interested in”
Lisa Smith, Chief Design officer of Areaware skype called us “today” heres some insights into retail/wholesale.
- Areaware is like a record label or a publisher
- designers get royalties for their designs
- fulfilment vs wholesale
fulmilment: more expensive, new model, pays for itself
wholesale : varies , keeps mobility down
- can secure volume with manufacturing by asking for volume pricing.
A few tips designers may not want to hear:
- will make more money if they follow a format “that sells” (prescribed standards)
- Know your market, buyers don’t care about the design story only about “best sellers”
Thank you so much for these insights Lisa!