Vertical Rail

Super human drivers on the eCommerce marketing & search engine railway - Helping online retailers do better business. www.VerticalRail.com

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5 Tips to Maximize Q4 & Holiday Season Online Sales

Here are 5 tips to maximize your online sales & cross the Q4 finish line in glory. Get moving today. Is your Ecommerce business prepared for the biggest online Holiday sales season in History? Q4 is a dynamic and challenging time for online merchants and proper preparation is crucial. Online merchants with bullet-proof marketing strategies stand to win big. #1: Evaluate your Ecommerce strategy #2: Diversify product visibility across multiple shopping engines and marketplaces. #3: Review Search Engine policies & Ensure your compliance. #4: Optimize, Optimize, Optimize. #5: Get a second opinion. Have an Ecommerce professional audit your online business.

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As a part of the Vertical Rail learning center, Michael Mrozowski covers the basics of website silo navigation and why it is especially important for an eCommerce website and online merchants. What do you think? Questions? Leave them in the comment section below or contact us at [email protected] For more videos and learning tools for your ecommerce website you can visit us at www.VerticalRail.com

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CPC Rate Cards allows established & new merchants to monitor CPC advertising budgets & maximize ROAS for paid comparison shopping engine listings.

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Google is in the middle of major shift towards author authority: How do Google +1s & Author Authority affect SEO & ranking factors?

Clearing up the power of +1s after mixed messages this week from Google.

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Social media FTW! In terms of online usage at least.

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Share posts to Facebook and Twitter straight from your Dashboard! Just click the share icon to spread some love from Tumblr. 

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Shopping Engine Management & Product Data Feed Optimization Services

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Shopping Engine Management & Product Data Feed Optimization Services

Be sure to check out Vertical Rail's other service videos including our Proof of Concept Trial and eCommerce SEO. Vertical Rail starts where other marketing ...

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'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed geo-conquesting a way for mobile advertisers to grab attention away from local competition is on the rise and businesses are seeing success with the strategy.

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Yahoo buys Tumblr for 1.1 Billion

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On Friday July 26th, Google made an update to it’s webmaster tools link schemes guidelines. We take a look at the new “link building” guidelines, and also content & examples Google has removed.

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Maria Mitchell, the first ever professional female astronomer, gets her own Google Doodle today in honor of her 195th birthday.

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Mobile Marketing on Flickr.

Mobile commerce in the UK

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Oh, so you think you have a good SEO strategy? Tell me how that's working out for ya?

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Diagnosing Disapprovals in Google Merchant Center: The Image Issue Google is constantly making improvements on the home front -- and it seems that now, the Google Shopping team is seeking out product image rule-breakers and taking names.  If a majority of your products or entire data feed has been disapproved out of the blue, product image violations may be the issue. For the full story: http://www.verticalrail.com/2013/07/23/diagnosing-disapprovals-in-google-merchant-center-the-image-issue/