VideoCrypt - VOD | Live Sreaming | OTT | DRM

VideoCrypt provides secure video hosting, VOD, live streaming services, video streaming services, OTT platform, DRM, and watermarking for educators and YouTubers. For more information visit: https://www.videocrypt.com

[videocrypt]

What is OTT and How it Works? A Complete Guide

What is OTT?

The delivery of media material, such as streaming video and audio files, directly over the internet to users without the need for traditional cable or satellite subscriptions is known as OTT or Over-the-Top. OTT service providers such as Netflix, Hulu, and Disney+ enables streaming on-demand access to a wide range of material such as movies, TV shows, and original content. The material is accessible on a variety of devices, including smartphones, tablets, smart TVs and computers. Compared to traditional broadcast techniques, OTT's global accessibility, 24/7 availability, and personalised viewing experiences have changed the way people get entertainment.

How OTT is delivered?

Over-the-top (OTT) service is distributed directly over the Internet, avoiding traditional cable or satellite television networks. OTT streaming services rely on current internet connectivity to provide video, audio and other media content to customers. Content is often stored on servers and consumers access it through specific OTT platforms or applications on several devices such as smartphones, tablets, smart TVs, Roku, Fire TV and game consoles like PlayStation etc. This direct transmission over the internet allows people to access on-demand streaming without being limited by scheduled broadcast times.

How does the OTT Platform service work?

OTT saves pre-recorded material in a CDN and delivers it over the internet via streaming stored video files from a server. Requests from users lead to the OTT to fetch and distribute video chunks from the local CDN. A DRM server processes the request, decrypts it, and presents the material. OTT uses a unicast approach to establish a unique connection for each device, allowing streaming to only one device at a time. ISPs only supply infrastructure and have no responsibility for content.

Why is OTT better than YouTube?

Let's have a look at why audiences prefer OTT streaming services over YouTube: 

Control: Users can choose specific content from different genres, including premium movies, series and documentaries, offering control and customization not usually evident in YouTube's more user-generated and varied content.

Ad-Free Content: OTT services often offer ad-free subscription choices, allowing customers to view content uninterrupted. YouTube, on the other hand, is primarily an ad-supported company, seeing promotion throughout their surfing experience, while ad-free options are accessible through paid memberships.

Direct to Consumer: OTT services are distributed directly to customers, allowing creators and providers to access audiences without intermediaries such as traditional cable or satellite providers. This direct link enables greater flexibility in content distribution, pricing methods and user interactions.

Consumer Freedom: OTT platforms offer consumers the capacity to choose materials depending on their tastes rather than being limited by fixed schedules. Users can watch whole seasons, experiment with different genres and choose a time and place to consume content, offering freedom to consumers not usually available on YouTube.

The benefits of choosing OTT

Using Over-the-Top (OTT) services alters the way customers access media, providing numerous benefits. Here are various advantages listed below:

Convenience: OTT platforms make it easy for customers to access material any time anywhere as long as they have internet access. Users can view their favourite episodes while commuting or watch a whole series from the comfort of their own homes.

Personalization: OTT platforms offer a large collection of content in different genres and categories. Users can modify their watching experience by selecting stuff that matches their preferences, making it more engaging and personalised.

Cost-effective: Subscriptions to OTT platforms are often less expensive than traditional cable TV subscriptions. Users can select desired services and avoid paying for channels they hardly view.

Original Content: OTT platforms are emerging as major performers in creating unique and exclusive content. Streaming giants like Netflix and Amazon Prime Video invest significantly into creating exceptional episodes and movies, providing customers with a wide variety of interesting content.

Availability: OTT services give unlimited access to material to a worldwide audience, removing geographical limits. Users can stream their favourite episodes and movies whenever they want because they are available 24\7. The OTT platform is accessible, which provides a seamless and anytime watching experience for a diverse, ranging worldwide audience.

Conclusion: OTT is the future of content delivery

The traditional television landscape has already been shattered by OTT, Therefore it is the future of content delivery. OTT services' flexibility, convenience, customization and cost-effectiveness have attracted countless viewers worldwide. With constant technological advancements, higher internet connections and a growing need for streaming on demand, OTT is well-positioned to continue its supremacy in the content delivery industry.

So, if you haven't already embraced OTT platform service, now is the perfect time to jump on board and explore it with VideoCrypt. 

VideoCrypt is a secure video hosting and streaming platform with features such as VOD and HD live streaming. Businesses throughout the world rely on it to provide high-quality video streaming. It offers services like VOD, HD live streaming, Multi-DRM and anti-piracy have become vital for every business. The Video Content Management Service (Video CMS) of VideoCrypt simplifies video management. If you are looking to create an appealing platform for your video streaming services, Get in touch with VideoCrypt. It is the way to go in the continuously changing world of entertainment.

[videocrypt]

Video Marketing Strategies for Customer Lifetime Value (CLV)

Videos are the future of marketing. Consumption of video content has skyrocketed since the pandemic. Short-form video platforms have taken over everyone’s screens. Anywhere you scroll, someone is either doing a get-ready-with-me (GRWM) video or demonstrating how effective a new gadget is.

The importance of interactive short-form videos has been recognized by brands and marketers globally. 91% of businesses use videos as a marketing tool these days. Of those, 92% are satisfied with the ROI of their video marketing endeavors. People around the world spend hundreds of hours every day watching some kind of video content or other.

The benefits of video marketing continue to expand. One of the value additions of video marketing is in the domain of CLV. CLV stands for Customer Lifetime Value. CLV is an integral metric in business marketing. 

Businesses use targeted promotional offers, customer service, and many other ways to increase the CLV of their customers. In light of changing market trends and user preferences, video marketing is becoming a key player in strengthening and advancing customer lifetime value for brands. 

Let us first understand what CLV is.

What is CLV?

Customer Lifetime Value (CLV) refers to the total profit/revenue that a customer generates for a company during the complete course of their relationship. In simpler terms, CLV measures the total amount of money a customer has spent on your services. 

How is CLV calculated?

Several formulas calculate customer lifetime value. Based on the service, monetization model, and many other factors, a business may choose the formula that best helps it aggregate the revenue generated by a customer. 

Without taking a detour to your high school math class, we will focus on the simplest formula that calculates customer lifetime value.

To calculate CLV you need three values. They are:

The average amount of money spent on every purchase (A)

Number of purchases per year (N)

Number of years a customer actively purchases from a brand (Y)

CLV = (Average Amount Spent) x (Number of Purchases) x (Number of Years)

OR

CLV = A x N x Y

Types of Customer Lifetime Value

CLV can be broken down into:

Historic CLV

Historic customer lifetime value measures the total revenue a customer has already produced for a business so far (till present time).

Predictive CLV

Predictive customer lifetime value estimates the potential value a customer can bring to a business in the coming years. It makes use of predictive data analytics. It is calculated by monitoring the historic customer lifetime value. 

The Importance of Customer Lifetime Value

Monitoring and assessing CLV in tandem with other business metrics such as Cost to Serve, Customer Acquisition Cost (CAC), Renewal Rate, etc. helps businesses evaluate their strategies and operations.

Customer lifetime value is one of the most important metrics for any business. It is an important indicator of user behavior, customer satisfaction, and overall business performance for the following reasons:

Helps identify loyal customers.

Helps prioritize valuable customers.

Contributes in building customer segments.

Predict and understand reasons for customers at risk of leaving.

By focusing on high-value customers, businesses can understand their Return on Investment (ROI), marketing strategy effectiveness, and how they can emulate that with medium to low-value customers.

Help deliver targeted marketing strategies for different types of spenders and customers.

CLV can help businesses understand the aspects of their products or services they should develop, alter or modify.

Customer lifetime value also helps businesses see beyond short-term or immediate profits. It helps them understand the potential financial investments and outcomes.

How Video Marketing Can Boost CLV?

Content is everywhere all the time. From photos to blogs and from videos to music, we are consuming content in some form every day. To distinguish your brand’s message and to make sure it can reach as many people as possible, whatever content you post online, has to meet the following base criteria:

Accessible by anyone

Easy to understand

Brief and Complete

Videos have visual and audio components, which makes them accessible to a wider range of people in comparison to picture-based posts. Videos also make use of transitions, graphics, audio narrations, and other effects that help deliver the intended message more shortly and comprehensively. 

A key advantage of videos is that they have the most potential for creating authentic human engagement opportunities. In comparison to static photos or written posts, videos allow us to interact with people in visual and auditory modalities. Additionally, live videos help create authentic engagement and numerous opportunities for interaction between users and marketers. 

This is why, videos are shown to yield better results and responses when made a part of marketing strategies. Thus, combining video and marketing endeavors to create video-based marketing strategies is one of the most optimal ways to:

Build customer trust and increase service reliability.

Create a sense of authenticity and transparency around your organization.

Provide opportunities for engagement with the product and the people behind the product.

Showcase and generate the "need" for your services.

Video Marketing Strategies for Increasing Customer Lifetime Value

So far we have understood:

Customer lifetime value is an important indicator of business health

Video-based marketing is one of the most important ways of marketing

Value Addition

There is no shortage of information online. A single keyword yields hundreds of thousands of results in under a second. To make sure that your product or brand videos are not scrolled past in a sea of videos, your content has to add value to the viewer’s experience. This value can be in terms of entertainment, information, solutions, etc.

Audience retention refers to how much of your video is watched by viewers. The more your audience retention, the more the chances of people interacting positively with your videos which can in turn lead them to your services. 

Marketing with a strong focus on value-based relevant content contributes to building a reliable brand image. This helps fortify the trust of new and existing customers in your services and organization. 

Consistent and Planned Content Strategy

Just posting random videos with solutions or hilarious content is not enough. Even if the video production and content are top quality, posting irregularly will not help sustain customer engagement and attention. Similarly, posting videos on random topics without an overarching theme to connect them and build a story that is relevant to your brand identity is pointless. 

To make sure that videos can reach their best potential online, there needs to be a planned content strategy. This strategy should at least include the dates (regular) when content has to be posted, and the times when they should be posted. The main focus of the video, the rationale behind their content, and how it relates to other regularly posted content cannot be undermined. 

Explainer and How-To Videos

Statistics show that people favor product or service videos that help them understand the functions, applications, and explanations of said products or services. 73% of consumers report that they prefer watching a short video to understand about a product or service. Demonstrative and tutorial-based videos encourage viewers to explore your services further and choose them over other brands. 

Such videos also help generate a “need” for your services. With existing customers, an explainer or how-to video can help them find new benefits and applications of your products and remind them to buy it again. 

Live videos

Live videos are extremely popular. Around 37% social media users report that they find live streaming to be the most engaging kind of in-feed content. Live videos are a great way to utilize videos for marketing. Real-time engagement with viewers can help them feel included and even build a community of sorts. 

Brands can go live with relevant industry experts and influencers engage viewers' questions and take note of their reactions which adds to brand reliability. Bi-monthly or monthly live sessions preceded with live session announcements can give customers something exciting to look forward to. 

Short Form Content Focus

Short videos receive 2.5 times more engagement than long videos. People prefer concise and complete information in a short amount of time. The popularity of short video platforms attests to this. The ideal length for short-form videos is less than 60 seconds! 

This doesn’t mean that videos of longer durations are to be avoided completely. The duration, style, and other aspects of your video should be informed by media trends and user preferences but should also stay true to their purpose and intent. Occasionally you can post long videos on suitable platforms when required to. 

Captioned Videos

It might seem a little unexpected, but videos with captions are also a great way to maximize marketing videos. You can think of captioned videos as the complete package. You get audio, graphics and an option to read along. Based on statistics and marketer reviews, captioned videos, perform better than un-captioned videos.

User-Generated Content

Another way that videos can be utilized to increase customer lifetime value is by posting user-generated content (UGC). This refers to content about your product or service that was created by someone who availed of that service and is not an associate of your company. 

User-generated content is an excellent way to inspire trust in potential and existing customers regarding your services. A company will generally speak well of their own services but customers who have bought and are using those services can better convince other people to buy them. 

To Summarize 

For businesses looking to boost their visibility and improve the quality of their customer relationships, looking at their customer lifetime value is a good way to start. Video-based marketing has helped several creators and service providers, independent and organizational alike reach millions of people.

All kinds of businesses and service providers can utilize video marketing strategies for boosting their CLV which in turn will help them generate greater revenue. Latest Posts:

Video Marketing Strategies for Customer Lifetime Value (CLV)

28+ Video Streaming Statistics for Businesses

How Live Streaming Can Help Brands With Marketing?

OTT in Education: Definition, Benefits, and How it Works

How to Choose the Best Video Hosting Platform in 2024?

[videocrypt]

How Live Streaming Can Help Brands With Marketing?

Live streaming is the new boss of the digital communications world. From an age of black-and-white TV ads to uninterrupted movie and show streaming, we have now reached the era of real-time broadcast. 

This live broadcast is commonly known as live streaming. This streaming allows you to watch events as they unfold, at that very moment. It means that no video is uploaded after it is recorded. The audio and visuals you see are occurring in real-time or near real-time. It wasn’t enough that the world is becoming a global village, we have now erased any delays between data generation and its consumption! In this article, we will explore how live-streaming has become an asset for marketing.

Live-Streaming and Marketing

Live streaming has become a feature of almost all major platforms. It would be an understatement to say that the live-streaming trend is picking up. 

The global live-streaming market grew from $1.24 billion in 2022 to $1.49 billion in 2023. It’s expected to reach $3.21 billion in 2027.  Live-streaming is the third most-watched of online video content. 

So, let’s see how brands are utilizing live-streaming for marketing their services:

Brand Awareness 

Live streams can help a brand appear more frequently in people’s online feeds. The more a brand shows up, the more chances there are that a person may check what the hype is all about. This in turn can help draw potential users or followers.

Once you have built a brand, raising awareness is what will help you sell your products. A brand that regularly goes live, has higher chances of reaching potential users and converting them into customers.

Audience Engagement

Time is one of the most valuable things one can offer these days. This is one of the reasons why people prefer to stream live videos regularly. Real-time conversation and interaction with audiences are one of the primary ways that brands can build relationships with their customers. Most live-streaming software and platforms have options for viewers to send their comments to the streamer. The streamer can see those comments and respond to them.

This facilitates the feeling of access and transparency with a person instead of just a profit-oriented service for clients.  

Identifying and Understanding Audience

As mentioned before, most live-streaming platforms have ways for the streamer and audience to interact with each other. This can be crucial data for businesses. They can keep track of the questions and feedback their audiences send them in real-time. The flow of people on their streams and at what times users interact the most can help brands understand the behavior and preferences of their audience. 

Increasing Visibility

From building a brand to engaging audiences, live streams are an excellent way for a brand to become visible. Visibility helps a business be remembered by audiences besides being an excellent modality of content delivery. Even if they may not need their services immediately, they may search for the brand later. Visibility and remembrance are the keys to driving sales and expanding users. 

Live-stream e-Commerce

Ultimately, brands wish to promote and sell their services. Live commerce is an excellent result of live streaming which refers to selling services through real-time streams. Viewers can watch someone demonstrate and discuss the different products offered. They can make informed decisions and make purchases by providing payments through the company’s website. 

Live commerce has resulted in benefits for major global and local brands for years now. Studies suggest that businesses have broken their annual sales records in a matter of hours through live commerce. 

Customer Support

Live streaming software helps service users send their queries to businesses in real time. Businesses can acknowledge and clarify frequently asked questions regarding their products and services. Seeing someone resolve and take care of their needs in a manner as interactive as a live stream, qualifies to be one of the best ways for businesses to offer customer support. 

Live Interviews with Industry Experts

Besides building a brand identity, showcasing products, and catering to customer needs, live streams can become an essential medium for establishing a competitive backing for their services. While the markets in different sectors are fertile, the competition remains intense. 

To convince people to choose their service from their competitors, a company can no longer just offer showy branding. Consumers are becoming more and more aware of what they buy. Conducting live interviews with experts and professionals who can attest to and explain why your brand’s products are better than others. This can improve trust in your services.

Live Tutorials

Another innovative way that live-streaming helps brands with marketing endeavors is through live demonstrations of a product or service. Similar to acknowledging customer queries, live tutorials engage audiences with the functional advantages and applications of their products. 

Businesses can collaborate with influencers and popular people who can live-stream the way they use and how they feel about their products and services. 

Conclusion

We thus see that the applications of live streams for marketing are diverse. Businesses cannot skip the potential of live-streaming to capture and retain audiences. Live streaming while becoming progressively accessible can still have technical challenges for businesses. How and which streaming software to utilize live streaming for marketing can be a little confusing.

VideoCrypt offers streaming businesses and content creators a platform where they can live-stream to their audiences at low latency. With customer-centered support and multi DRM solutions for protecting your streaming data, our streaming services are tailored to your needs.

[videocrypt]

Get the best & secure video hosting streaming solution for better returns

The best streaming services in the OTT & other streaming niches goes well with sound marketing strategies and better development solutions. Although, there are many challenges in this sector where content creators get stuck such as getting secure video hosting, driving revenues in the long run, etc. Therefore, it becomes important to hire the best streaming service providers that result in user engagement and productivity. 

Let’s first understand the major challenges in this industry that hinder the productivity for streaming entrepreneurs. Thus, know them first before understanding the best streaming solutions available. 

1) Cut-throat Competition

It is challenging for early age startups to build brand identity among the giants because the major market is already acquired by those, and finding potential audiences is a challenging process for those early startups. That is the major reason they hire video on demand services providers for better content streaming and broadcasting to their potential audiences. 

2) Technological advancements

The next in the list is advanced technical solutions including interactive video solutions, secure hosting, content protection measures, and more. However, not every early age startup can afford to get these advanced solutions, making it challenging for them to work smoothly with their operations. 

3) Analyzing Audiences’ Behavior 

It is important to analyze the consumer behavior when you broadcast and stream content to broader audiences. As the top video hosting service providers provide video analytics and monitoring facilities, ensuring streamers get to know the performance of videos. Therefore, finding a streaming solution with analytics features is challenging to find and becomes time consuming. 

Now, let’s understand the robust streaming solutions that are helpful for flawless content delivery and improving brand awareness.  

1) Cloud technology

One of the most crucial services for streaming platforms is cloud storage and technology. The cloud storage services provided by reliable streaming solutions like VideoCrypt ensures content protection while streaming. The secure video hosting service provider offers cloud solutions that improves the storage facility of video on demand content, allowing viewers to consume content at their ease. 

It is the major reason that startups hire the video streaming solution with cloud services. Moreover, products with AWS partnership makes it often better. 

2) Content protection measures

The second major solution is content security from measures like digital rights management when streamers stream live/ on-demand content. For instance, DRM support is required when broadcasters stream content with services like amazon interactive video service. These solutions are important for low-latency video streaming and safeguarding content from piracy and hackers. 

The streaming solution VideoCrypt was developed considering the same requirements that streamers often need, including content protection & low-latency video streaming. The solution allows content creators to prevent hacking  and safeguarding content from hackers. 

3) Live to VOD streams

The live to on demand conversions are important for any broadcaster or content creator. Live content streaming along with video on demand services make it impactful for streamers to improve user engagement, retention rates, and awareness in the market. 

Additionally, the streaming solution like VideoCrypt provides OTT media solutions with services like Amazon IVS, DRM support, secure hosting & streaming. It helps OTT media players to connect in a better way to their potential audiences. 

4) Low latency video streaming 

Another important streaming solution is low-latency  video streaming that VideoCrypt provides. With the certified AWS partnership, the product supports Amazon IVS, ensuring a seamless user experience and productivity to potential viewers and audiences. 

5) Video analytics & monitoring 

The video analytics services along with the above mentioned services are important to improve the smooth content delivery and understanding your targeted audiences. Besides amazon interactive video service, on-demand/ live streaming solutions, video monitoring and analytics are equally important to form new strategies and gain better outcomes in the long run. 

6) After care services

The last in the list is after care services that secure video hosting service providers offer to content creators. As once the streaming application gets live on the app store, technical support is required for seamless work operations and smooth video streaming. VideoCrypt delivers all and ensures performance gets improved in the long run. 

Wrap Up

In conclusion, it can be rightly said that crucial challenges in the streaming sector are critical and complex to solve. Therefore, it requires robust & secure video hosting services to improve broadcasting and deliver seamless user experience to global viewers. If you look to hire the best video streaming solution, VideoCrypt is the perfect match for your streaming requirements. 

[videocrypt]

How VideoCrypt Supports Streaming Businesses in APAC?

Home to over 50% of the world’s population, the Asia-Pacific (APAC) region leads in video consumption in 2023 with a viewership of more than 58%. There are 60+ countries in this region and it is expected that its viewership will grow rapidly in the coming years, leading to a surge in the region’s overall number of streaming businesses. Consequently, these businesses are actively seeking the right live streaming platform to enable effective streaming and enhance viewer engagement.

Streaming businesses in the APAC region can enhance their video performance by choosing a professional live streaming platform like VideoCrypt. With the help of a perfect platform, these businesses can easily generate more revenue by providing a superior video-viewing experience to their audiences.

So, let’s deep dive and explore what is VideoCrypt and how it helps businesses in the APAC region to leverage the live streaming of premium videos.

What is VideoCrypt?

VideoCrypt is a secure and interactive video streaming platform known for helping any streaming business unlock growth in this competitive age. It enables a business of any size to stream premium live videos in various video qualities, including SD, HD, FHD, and UHD.

VideoCrypt enables streaming businesses to leverage a feature-rich live streaming platform and deliver an engaging video-viewing experience to the users through AWS Media Service. In addition, VideoCrypt provides an array of next-gen services for a streaming business by addressing all their needs.

How VideoCrypt Helps Businesses in APAC to Leverage Live Streaming?

Streaming live videos has become a significant trend in the APAC region, and VideoCrypt stands at the forefront by building custom live streaming platforms. These platforms enable businesses to stream their live videos without any challenges. Below, we outline some factors that make VideoCrypt particularly useful for streaming businesses of all sizes.

Ensure Real-time Interaction with Viewers

With VideoCrypt, a streaming business can easily connect and engage with viewers in real-time, receiving instant feedback via live chat while using Amazon IVS. This feedback enables a business to provide a superior video-viewing experience to its customers. This real-time interaction with viewers helps a business enhance the experience of its viewers by resolving their queries instantly.

Streaming businesses can leverage Q&A sessions with live video viewers to support hosting of live events.  In addition to this, a streaming business can also empower all its viewers to send and receive their favourite video content using the social media tools integrated on the live streaming platform.

Immersive Video-Viewing Experience at Zero Buffering

Today, a critical factor influencing video viewers is their experience with a streaming platform, especially while watching the streaming of live videos. VideoCrypt empowers streaming businesses to offer viewers a seamless experience with zero buffering. This means viewers can enjoy live streaming videos without the frustration of waiting for the completion loading time.

VideoCrypt not only ensures zero buffering but also provides low-latency using Amazon IVS live videos available in high quality, including SD, HD, FHD, and UHD. With the help of low latency (2 to 3 seconds), a viewer can view live streaming with improved satisfaction. Moreover, a business can also build a robust community having multiple members.

Accelerate Video Content Delivery

VideoCrypt allows a streaming business to broadcast live videos with the help of Amazon CloudFront – a global CDN. This service enables a streaming business to securely deliver live video content at high data transfer speed. It is helpful to reduce latency through over 600 points of presence (PoPs) using automated network mapping and intelligent routing. To leverage this capability, a streaming business only needs to pay a fraction of the cost, thanks to VideoCrypt’s pay-as-you-go pricing model. Furthermore, a live video viewer can also watch videos on any device with any operating system.

Real-Time Analytics With Live Dashboard Report

Getting insights is crucial for a streaming business to thrive in this fiercely competitive digital age. It helps a business make informed decisions while making a live video streaming strategy. Moreover, it also enables a business to provide personalized recommendations based on the viewer’s history and preferences.

Beyond that, any live video streaming business can ascertain the behaviour of a user and learn about the flaws to be corrected. This can enhance the user experience (UX) which will result in the growth of revenue generation capability.

Monetize Live Videos

Generating revenue stands as one of the prime objectives of a streaming business. A live video streamer always wants to make money by sharing its videos with its audience and can do this by monetizing their video content. However, Video content monetization is not a piece of cake and requires the expertise of a dedicated streaming platform. Therefore, they can select a professional and experienced live streaming platform that also offers monetization opportunities for live videos.

Conclusion

Every streaming company in the APAC region seeking to get an outstanding live streaming service can contact VideoCrypt—an interactive and secure video streaming platform. Its services are available at an exclusive price and always follow a pay-as-you-go pricing model. Streaming companies can leverage this to make their live streaming stand out, achieving 3X engagement and generating more revenue in this competitive age.

[videocrypt]

How to Reduce Latency in Live Streaming ?

Today, the popularity of live streaming has spread like wildfire with more than 25 minutes of video-viewing time per session. Owing to this, every content creator or video publisher opts for streaming live videos. Yet, the looming hurdle of latency remains a major concern for them, capable of disrupting the seamless live video experience and annoying viewers.

The latency of live videos is the culprit, causing a potential drop in quality which results in decreased viewership and revenue. To counter this, content creators and video publishers are actively pursuing low-latency live streaming solutions to optimize user experience and sustain financial success.

In this increasingly competitive market, streaming videos with low latency have become a necessity to provide a seamless viewing experience to the audience. Let’s dive into what low latency is in live streaming, its main causes, and how to overcome it. So let’s get started! What is Low Latency in Live Streaming?

Latency refers to the time difference between when the event occurred and when a video viewer sees it.

Low latency is the reduction in data processing delays over the internet. Furthermore, achieving a low glass-to-glass delay in live streaming has become crucial for both content creators and video publishers, especially those that are less than 5 seconds. In simple words, low latency streaming is when viewers can watch live videos within 5 seconds after being captured by the camera. Irrespective of the high-quality live video, if a viewer is experiencing latency, then it is most likely to leave the video. A content creator or video publisher should always keep the latency of videos as low as possible to ensure viewer’s engagement with interactive and engaging live videos.

What Causes Latency of Live Videos?

The live-streaming market has witnessed tremendous growth in the past few years. However, many content creators and video publishers are struggling with real-time streaming due to latency issues. There are a variety of factors that can increase the latency of a live video. Check out this dedicated section that discusses some of the major reasons that can result in creating live video latency.

Bad Internet Connectivity

One of the common causes of low latency in a live streaming video is poor internet connection. An unstable internet connection may lead to loss of packet(s) which are dropped during data transmission. This process introduces additional latency to a video because the video player on the client side waits for the missing data.

Poor-quality Hardware

Due to poor hardware, a content creator or video publisher may face the challenge of latency of live videos. It can affect the real-time nature of a video with reduced encoding performance. If the hardware of a streaming business is underpowered, then it may cause latency in live or real-time streaming.

Bad Video Encoding

The video encoders process video-based files by compressing video data to send video signals over the internet. Due to bad encoding of a video, video quality may get compromised along with that there may be an increase in latency in a live video.

Distance Between Audience & Streamer

Another factor that creates latency in a live video is the distance between the audience and the source of a video. This live video latency increases with an increase in distance due to limitations of data transmission over the internet. Data transmission involves encoding, packetizing, and sending information which chooses some paths through a network to reach its destination. The efficiency of the chosen route can be affected by an increase in the geographical distance.

Problem with CDN and Streaming Protocols

All content delivery networks are designed to optimize the content delivery process, any malfunction in CDN can cause latency in live video streaming. In addition, issues with streaming protocols and server load can significantly contribute to latency in live streaming videos.

How Latency Can Impact Live Streaming?

Latency can have a really bad effect on the performance of live video and it may lead to a decrease in its engagement. More than this, the latency can also impact live or real-time streaming for multiple reasons which are listed below.

Degraded Viewing Experience

A longer latency of a video can result in a delay between what is happening in real-time and what viewers are watching on their screens. It is particularly noticeable during live sporting events, video game streams, and other interactive live shows. It can annoy any viewer and reduce video engagement.

Interruption in Video Communication

In a situation where two-way communication takes place like a video conference, real-time streaming is necessary. Any latency can cause inconvenience to the users on either or both sides and irritate them as well by disrupting the flow of conversation and coordination leading to a business getting bad reviews and feedback.

Low Video Quality

Low latency live streaming enables a streaming business to deliver live videos in their intended resolution, providing viewers with a visually pleasing experience. An absence of it can easily hamper the video quality of a live stream.

Poor Video Game Streaming Experience

The low latency of live videos is crucial to ensure flawless real-time interactions between the streamer and the audience. Here, any delay can easily impact the viewer’s ability and make the video game viewing experience less immersive.

Furthermore, the lack of low latency live streaming can also make a business lose billions of dollars of revenue. It will hinder the growth of revenue of a streaming business.

How to Reduce Live Streaming Latency?

Today, every video publisher or content creator is looking for a perfect solution that can help them reduce the latency in a live video. They can effectively do it by incorporating some of the methods that are listed below.

Correct Video Streaming Partner

There is a tremendous growth in the demand for low latency live video streaming. Therefore, both content creators and video publishers seek support from a professional video streaming partner. This partner will use new-age live streaming protocols like WebRTC or LLHLS (Low Latency HLS).

Select the Correct CDN

Reduce latency in video content delivery by using Amazon CloudFront-a global content delivery network (CDN). This CDN has 600+ Points of Presence (PoPs) to distribute content at low latency with automated network mapping and intelligent routing.

Also Read: VideoCrypt – Best Alternative to Cloudflare for Content Delivery

Optimize Encoder Settings

Using video encoders in high-quality settings will demand data to be processed at a faster rate. So a video publisher needs to adjust the encoding settings to balance video quality & latency problems. Here, lowering the bitrate can help to reduce the latency of live streaming videos.

Use Amazon IVS

One of the best solutions to lower the latency of live or real-time streaming is the use of Amazon IVS. It is a managed live streaming solution that helps a content creator or video publisher deliver engaging live streams at low latency. This solution will enable video viewers to watch live videos with a glass-to-glass latency of 2 to 3 seconds.

Also Read: Everything you need to know about Amazon IVS in 2023

How VideoCrypt Can Help to Reduce Latency in Live Streaming?

VideoCrypt is a secure and interactive video streaming solution that enables customers to use live or real-time streaming to address core customers’ needs. It focuses on reducing the video latency of live or real-time streaming through Amazon IVS which helps a video publisher to live stream at a low latency. In addition to Amazon IVS, VideoCrypt also uses a global CDN which is Amazon CloudFront. It helps in streaming of live events without delay, especially during the broadcasting of live events. Therefore, when VideoCrypt’s live streaming platform is used, viewers experience a reduced delay in watching live videos.

Conclusion

The world of live or real-time streaming is continuously changing and is driven by an increasing demand for low-latency video viewing. In turn, video publishers and content creators are looking for a perfect live streaming platform. This platform will help them to stream live videos at low latency so they can connect with their target audience in real-time. Moreover, it can also assist a streaming business in driving more engagement and revenue through low latency live streaming.

[videocrypt]

Significance of Amazon IVS for your streaming platform

Streaming businesses and market players providing content streaming solutions require secured cloud measures to store business data and protect users’ personal details. Thus, to make the cloud migration and content streaming process risk-free, content creators and business owners prefer hiring development partners who provide the best solutions, including Amazon IVS, low-latency video streaming, and content protection. 

AWS streaming solutions are highly sought-after in the streaming industry due to their robustness and long-term benefits. The interactive video streaming provided by AWS helps platforms in edtech, OTT, spiritual, wellness, and other domains to grow exponentially and provide global viewers with the best viewing experience.

Let’s go deeper into understanding the significance of hiring AWS cloud partners with streaming solutions: 

1) User Engagement 

Flawless live/ on-demand content streaming enhances user engagement, ensuring viewers stay connected and interested in the platform's offerings.

2) Retention Rates

Improved user engagement leads to better retention rates as streaming platforms can provide relevant and high-quality features to their viewers.

3) Brand Awareness

Amazon IVS led streaming platform helps brands to establish a competitive edge and receive positive word-of-mouth from satisfied viewers contributing to growing brand awareness.

4) Updated Platform

By catering to every segment associated with the business, the platform remains fruitful for business owners. As mentioned above, the competitive edge becomes easier for market players to establish in the industry. 

The significance of such services for live/ on-demand content streaming cannot be understated, as they greatly improve user engagement, and retention rates, and deliver a seamless user experience, as mentioned above in detail. Moreover, a secured video streaming solution, VideoCrypt, supports AWS video streaming for low-latency streaming, and with DRM solutions makes brands’ operations flawlessly. 

Cloud technology has revolutionized the way businesses store and secure big data. Streamers in various niches, such as edtech, OTT, wellness, and others, have benefited from cloud technology by reducing costs, securely storing data, improving efficiency, and maintaining hygiene in business operations.

The major challenge for streaming platforms is to provide a seamless experience to viewers across the globe or their targeted markets. Because the global demographics require edge locations & servers for viewers to access content with ease. 

The low-latency video streaming services, delivered through platforms like VideoCrypt’s interactive live stream play a crucial role in achieving this goal by allowing content creators and institutions to deliver live/ on-demand content without any hassle. Therefore, hiring streaming app development or service providers with AWS services such as VideoCrypt, is highly preferred. It ensures maximum returns in the long term. 

Thus, there becomes a need to understand the additional benefits of partnering with streaming solutions like VideoCrypt:

1) Cost Savings

Cloud technology enables better services to streaming platforms, saving costs associated with data storage and security measures.

2) Low-Latency Streaming

Interactive video services ensure smooth streaming experiences, making streams available without any glitches to viewers.

3) Rich Features

Integration of cross-platform compatibility, DRM support, and Amazon IVS allow the app to run on multiple devices and operating systems. Also, along with secured content protection, the technical support of the team improves streaming operations functionality. 

4) Productive Outcomes

Content creators and businesses benefit from higher user engagement, retention rates, and lower bounce rates, leading to improved subscribers and revenues.

5) Economical Pricing Model

Creators need not pay a rigid amount; they only pay for what they consume. The Amazon IVS pricing that VideoCrypt supports is a pay-as-you-go pricing model which is budget-friendly and economical.

6) Streaming App Development

Another major crucial significance that VideoCrypt offers is the development of streaming applications. If you deal in OTT, edtech, wellness, spiritual, or other niches, you would get complete development support for creating the best app. 

Steps to hire video streaming service providers

Here are the major steps to make your investment go in the right hands. 

a) Use of social platforms

Freelance app developers and development companies maintain their social presence. They regularly update their social handles with service offerings, solutions, and other related technical aspects they provide. Thus, you can scroll through their social handles like Instagram, LinkedIn, etc. 

b) Leverage search engines

The second major key area is the effective use of search engines to find out the best AWS streaming service providers with custom solutions. With research, you could analyze top performers in the same industry.

c) One-on-one interview 

You need to know the expertise and specialization of top developers, thus when you are done with the above two steps, consult with them about the streaming solutions they provide. You can create a questionnaire, covering every step of app development & feature integration. Thus, you would get to know which service provider to invest in. 

Concluding Words

In conclusion, cloud technology has been a game-changer for the streaming industry, providing secure, scalable, and cost-effective solutions for storing and delivering content. Amazon IVS, combined with VideoCrypt's streaming products and services, offers a powerful combination that can help streaming platforms of all niches thrive in the highly competitive market. By leveraging cloud solutions and low-latency video streaming, businesses can enhance user engagement, improve retention rates, and ultimately drive growth and success in the long run.

[videocrypt]

VideoCrypt’s low latency Live Streaming for improved engagement

In today's digital age, live video streaming has become an essential tool for brands to engage with their audiences in real-time. Whether it's broadcasting events, hosting Q&As, or providing entertaining content, live streaming offers a unique and interactive way to connect with viewers. However, with the rise of online piracy, ensuring content protection while reaching a broader audience has become a significant challenge. 

Therefore, the need to secure streamed content (live/ on-demand) needs to be protected with sound practices, like Digital Rights Management (DRM). It is a powerful solution, offering a combination of content protection measures and secure content streaming.

The Significance of Live Streaming with Protected Measures

There are major benefits of hiring the top OTT platform for improving the performance of your  OTT platform. Here are some of the mentioned ones, considering the entertainment industry. 

Protecting Confidential Information: 

DRM encryption safeguards your live/ vod stream content from unauthorized copying and sharing. By preventing piracy, brands can safeguard their intellectual property, maintain control over content distribution, and protect their revenue streams.

Building Trust with the Audience: 

When viewers know their data and privacy are protected through DRM while consuming the live streams, it builds confidence and trust with the brand. This sense of security strengthens the relationship with the audience, leading to increased loyalty and viewership.

Enhance the experience: 

Another significant benefit of streaming live/ on-demand video content is that it improves the viewing experience. For any platform, OTT, EdTech, or other streaming platform, the real-life experience matters in enhancing the user engagement and providing the solutions in the real-time without any hindrance. 

Improve user engagement

As mentioned about the live streaming of your content and the user engagement. The streaming platform with the best integrated features would improve the conversions, revenues, and subscription rates of your platform. As a result, you would end up having fruitful outcomes for your business. 

Competitive edge

Once the deliverability gets done with live to on-demand conversions, the marketing strategies would come up along with updated development solutions of VideoCrypt. It results in enhancing the competitive edge to your business, making it beneficial for your brand to mark presence among the giants. 

Increase in brand awareness

The next comes through video live streaming is improved brand awareness. As mentioned about the competitive edge, brands also get to enhance their brand identity in the niche with real-time solutions, appealing interface, smooth navigation, support to viewers, cloud storage & streaming services through VideoCrypt. 

Serve to global audiences 

Last in the list is serving to the global audiences. The robust streaming development solution through VideoCrypt brings a global market to your platform. The on-demand & live streams conducted with hassle-free efficiency makes ever users across the globe connect to your platform. Therefore, making it helpful for them to connect with your services and resulted in user engagement.  

Ways to make the best out of your investment

To hire the best video on demand service providers, the analysis and market research are important factors. You need to find out which market player offers the exact solution that your brand requires. Here are a few factors, you could consider:

1) Select the top development company for your OTT, EdTech platform, that tops the list of the best service providers. Analyze their solutions, service offerings, and support they provide. Connect with them individually to know how they will help you with live streaming application development. It would help you know how they would follow the work methodologies considering your objectives and requirements. 

2) Another important factor is to know their technical expertise and proficiency. Therefore, conduct a one-on-one interview with developers and experts about their professional experience that includes a rich portfolio and their demand in the market. 

3) Get a complete understanding about their OTT platform app development services, so that the integration to your platform becomes sound and impactful. Therefore, the search for the best talents become vital through market research & analysis. 

Hiring the right streaming development partner will undoubtedly improve brands' live content streaming to new heights, ensuring they stay ahead in the competitive digital landscape.

Conclusion

On-demand & live streaming offers brands an essential tool to protect their valuable content, build trust with their audience, and generate revenue from their live video streaming services. By choosing the right streaming solution, entrepreneurs get robust support, ensuring the streaming content gets secured. 

Hence, brands can fully leverage the benefits of streaming solutions to create a seamless and engaging experience. With VideoCrypt a secured streaming solution, brands can achieve better returns and productive outcomes through low latency video streaming, DRM, along with the added advantage of AWS services for enhanced data storage and platform security.

[videocrypt]

Build Market Presence among the Best OTT Platforms in India

Streaming industry carries multiple players of differentiated niches with a variety of service offerings. For instance, edtech platforms require a complete user interface to connect with institutions and students for providing educational content at ease. On the other hand, the best OTT platforms in India have completely different interfaces and features. That is why the best streaming app developers are required to carry out the result-driven performances. 

It is a notable fact that streaming platforms require constant updates and advancements for matching the market requirements and serving their audiences. Therefore, they prefer hiring the top talents from the industry, making it fruitful for their business to scale. 

There are critical challenges in the streaming services that businesses face, as a result, investing in the right platform becomes a must. The article consists of details about top streaming development companies, and their service offerings. 

Introduction to best OTT Platforms in India

Over-the-top (OTT) platforms in India have revolutionized the way content is consumed, offering streaming applications that provide access to a wide range of entertainment and educational content. From popular platforms like Disney+ and Netflix to niche streaming services, these OTT platforms cater to various industries and sectors.

To ensure their platforms stay competitive and up-to-date, startups and established market players often seek the expertise of OTT service providers who specialize in technical advancements. These providers offer valuable insights and implement necessary changes to enhance the user experience. Let's explore the benefits of hiring streaming service providers in more detail.

Advantages for Streaming Businesses

Here are some of the major advantages of outsourcing top OTT services from top companies.

Enhanced Technological Features

One of the significant advantages of hiring professionals for OTT applications is the ability to leverage improved technological features. By leveraging cloud storage and partnering with certified providers like AWS, streaming applications can offer secure and engaging content delivery. For instance, products such as VideoCrypt, developed by AppSquadz, provide comprehensive solutions including video hosting, streaming, AWS migration, and more, ensuring efficient content distribution.

Live and On-Demand Content Streaming

Another key benefit of the best OTT platforms in India is their ability to offer both live and on-demand content streaming. This feature is particularly beneficial for educational technology companies aiming to provide accessible and timely educational content to their users. By delivering content according to user preferences and convenience, streaming platforms build trust and attract a larger audience.

Improved Retention Rates

An OTT platform that invests in technological advancements like AWS Cloud, digital rights management, and watermarking experience higher retention rates. By offering enhanced features, these platforms can captivate viewers and ensure they remain engaged with the content. Increased retention rates later result in improved revenue, subscriptions, conversions, and overall profitability for streaming businesses.

Brand Awareness and Competitive Edge

Building a strong brand identity and establishing a competitive edge are essential for the best OTT platforms in India. By providing unique services and standout features, streaming platforms can differentiate themselves from the competition. Working with experienced OTT app developers who understand the target audience and demographics enables businesses to create a competitive edge and attract a loyal user base, contributing to long-term success.

Key Factors for Choosing a Development Partner

When selecting a development partner your OTT platform, several important factors should be considered:

Technical Proficiency: 

Evaluate the success ratio and technical expertise of potential development companies to ensure a suitable fit for your business. Investing in the right professionals ensures that your resources are in capable hands.

Work Methodologies

Understand the work processes and methodologies of OTT services providers, including how they identify necessary changes and update core technological aspects while minimizing adverse impact on existing systems. This knowledge helps determine how the development partner will support your streaming application.

Reputation and Track Record 

Take note of the selected names your shortlisted development partners have worked with in the past. Their partnership with reputable brands in the market indicate their value and expertise. This information helps you understand their expertise among other OTT development companies in India.

Conclusion

In summary, the benefits and steps discussed in this article highlight the importance of continuously updating OTT streaming applications. While challenges exist in OTT app development, leveraging products like VideoCrypt can simplify the update process. To stand out among the best OTT platforms in India, choose a development partner that offers comprehensive streaming development solutions. Consulting with industry experts can provide further insights and guidance for making informed investment decisions.

[videocrypt]

Best OTT platform VideoCrypt for building your Market Presence

In order to drive the competitive edge in the streaming market, it is crucial for entrepreneurs in various niches such as OTT, edtech, wellness, etc., to rely on the expertise of industry professionals and hire the best OTT platform development companies who specialize in advanced technical solutions. 

With numerous brands, startups, and established companies in the streaming sector, outsourcing industry experts and professionals have become essential to update platforms with relevant solutions. 

This article explores the key services and benefits provided by top development companies, helping streaming platforms implement best practices and improve their market presence.

Top Video Streaming Services with Positive Outcomes

Let's examine the major services clients receive by outsourcing solutions from the best OTT app development companies. However, it is a notable fact that not every company delivers the mentioned services.

Video Streaming Services:

One of the primary services offered is a comprehensive video streaming solution, encompassing video sharing, hosting, and streaming services. OTT platform streamers often prefer solutions like VideoCrypt, developed by AppSquadz Software, for its robust OTT media streaming capabilities. Such solutions enable seamless content delivery to global viewers, facilitating better market reach and attention.

Content Protection Measures:

Content protection is a critical aspect of video streaming services, and development companies provide digital rights management (DRM) solutions to combat piracy. The best companies of OTT platforms in India not only help streamers safeguard their premium content but also build trust among their viewers. For instance, VideoCrypt offers multi-DRM support, allowing streamers to secure their content across various devices and operating systems.

Content Delivery Solutions:

Apart from the aforementioned services, OTT platform services providers also offer content delivery solutions in collaboration with global brands like AWS. These partnerships enable the provision of robust content delivery solutions to clients. For example, VideoCrypt, developed by AppSquadz Software, utilizes AWS cloud technology to enhance content delivery capabilities, solidifying its position as one of the top OTT service providers.

Storage & Security Solutions:

While content protection through DRM is crucial, some streaming services go beyond and provide additional storage and security services utilizing AWS Cloud. The robust OTT services like VideoCrypt provide AWS cloud infrastructure that helps improve storage and security solutions for streaming applications, ensuring the safety and integrity of content.

Low Latency Measures:

OTT media streaming service providers also focus on delivering low-latency solutions to streaming business owners. AWS services, such as Amazon IVS, are highly regarded for providing low-latency video streaming capabilities. By minimizing delays in content delivery, OTT platform development company enhances the viewing experience, resulting in better user engagement, and increased conversions.

Benefits of Hiring the Best OTT Service Providers

Let's explore the top benefits that content creators and video streamers can derive from outsourcing top talent from the market.

Improved User Engagement:

By leveraging the services of development companies and streaming service providers, streamers can significantly enhance user engagement. These OTT service providers enable seamless interaction with viewers worldwide. Additionally, market requirements, preferences, and tastes can be considered to create content that resonates with the target audience.

Enhanced Viewing Experience:

By integrating advanced technologies, streaming solutions can improve the overall viewing experience. This enables platforms in niches like edtech, OTT, wellness, etc., to attract potential audiences and cultivate their loyalty over time.

Increased Conversions:

Implementing the best features and solutions from top OTT platforms in India conversions for streaming platforms get boosted. With an improved interface, appealing design, and relevant solutions, platforms can stand out from the competition and provide a superior user experience, leading to increased conversions.

Competitive Edge:

By partnering with the best video streaming services and leveraging cloud technology, streaming platforms can gain a competitive advantage. Enhanced storage, security, and video quality—both for live and on-demand content—allow streaming companies to differentiate themselves from competitors and establish a strong market presence.

Conclusion

In conclusion, hiring the best OTT platform development product can yield significant benefits for streaming platforms. However, it is essential to consistently provide quality solutions to end-users and focus on gaining a competitive advantage, which can be challenging. Therefore, when seeking support from experts, it is crucial to invest in the right partner. As a recommended solution, VideoCrypt, developed by AppSquadz Software, is a top-tier streaming platform that can fulfill your streaming needs and help you achieve your goals effectively.

[videocrypt]

Video on demand streaming solutions for seamless user experience

When it comes to the ever-evolving world of content streaming, success drives on effective strategies and expertise. Content creators often face challenges in generating revenue and creating captivating content. To overcome these hurdles, it is crucial to have secure video on demand streaming solutions, cloud technology, and live streaming that deliver a seamless user experience while driving revenues.

However, the streaming industry faces crucial challenges that impact the overall productivity. Let's briefly explore some of these challenges:

Competition

For early startups, establishing a market presence can be challenging due to cut-throat competition. Established competitors have already captured a significant portion of the target audiences, making it difficult for newcomers to build their unique identity. Therefore, it becomes vital for companies to invest time, effort, resources, and patience in order to differentiate oneself from the competition. Many startups opt to outsource top talents to ensure productivity amidst industry giants.

Technological Advancements

Another challenge in the video on demand streaming on the list is keeping up with advanced technical solutions. Secure video hosting services, cloud technology, and storage are essential for any streaming platform. However, not every entrepreneur can afford cutting-edge solutions due to the associated costs. As a result, they may prioritize short-term earnings over investing in necessary technological advancements, which can cause them to fall behind.

Consumer Behavior Monitoring

Analyzing consumer behavior is paramount to the success of any streaming video platform. Leading video hosting platforms with top-notch services capture users' attention and keep them engaged for extended periods. Therefore, business owners often seek the assistance of third-party companies to help them stay updated on evolving consumer preferences and tastes, ensuring their platforms remain relevant.

Now, let's take a closer look at the robust solutions provided by streaming service providers to address these challenges:

Cloud Technology

Cloud technology is one of the most crucial services for video on demand streaming business owners. It offers a secure video hosting service and storage facility, safeguarding business data and content. Leveraging cloud technology ensures that unauthorized users cannot steal or misuse valuable content. Recognizing the importance of this service, many business owners outsource IT development companies that offer cloud solutions. 

One such solution is VideoCrypt, a product developed in partnership with AWS, providing built-in video streaming solutions through cloud technology.

Content Protection Measures

Content protection measures are equally vital for VOD platforms, as mentioned earlier in the context of cloud technology. In addition to secure video hosting, content creators require measures such as DRM, multi-DRM, watermarking, and anti-capture functionalities. Reputable video hosting service providers deliver these essential services, enabling streaming platforms to achieve optimal productivity. 

VideoCrypt was developed with the same consideration, offering content creators robust content protection measures to prevent piracy and online theft. This allows content creators to focus on other crucial factors such as strategy formation, platform updates, user retention, and more.

Live-to-VOD Streams

The live-to-video on demand stream feature is another valuable solution provided by video hosting service providers. For platforms that offer live-streamed content, the ability to deliver on-demand content is crucial. For instance, educational platforms often provide live classes and sessions to students, followed by making recordings available for enhanced learning and preparation. 

Similarly, streaming app development companies offer OTT media solutions where live-streamed web series are stored in the cloud and made accessible to viewers through the "live-to-VOD content delivery" feature. This enables viewers to consume content at their convenience, be it in the realm of OTT, edtech, spirituality, wellness, or any other genre.

Low-Latency Video Streaming

To retain viewers and prevent them from migrating to competitors' platforms, video on demand services providers deliver low-latency video content streaming. VideoCrypt, in partnership with AWS, leverages Amazon IVS service to enable streamers and content creators to deliver content with low latency, ensuring a seamless and productive streaming experience.

Video Analytics and Monitoring

To enhance the aforementioned low-latency streaming and gain a better understanding of consumer behavior, video on demand streaming companies offer video analytics and monitoring features. These features provide insights into how video streams perform and offer analytics on viewer interaction time, open rates, and more. Based on these analytics, streamers, entrepreneurs, and content creators can devise informed strategies, resulting in engaging content that resonates with their target audience.

Aftercare Services

Last but not least, video hosting service providers also offer aftercare services, acknowledging the complexity and challenges of development services. As development services can be resource-intensive and costly for businesses, VideoCrypt sets itself apart by providing comprehensive services along with developers who offer post-development support. This ensures that business owners receive ongoing assistance and support from a dedicated team of experts.

Wrap Up

In conclusion, the challenges faced by the streaming sector are multifaceted, requiring sound practices to drive optimal outcomes. To navigate these challenges successfully, it is crucial for business owners of streaming applications to invest in the top video on demand app development companies that offer comprehensive solutions. By doing so, they can avoid the need to invest in specific solutions and instead rely on a trusted video hosting services provider like VideoCrypt. With its wide range of services, VideoCrypt emerges as the best video hosting service provider for all your streaming needs.

[videocrypt]

VideoCrypt, Your go-to Video Hosting Service Provider 

The top notch solutions in the content streaming niche works well with strategies and expertise. As there are many challenges in the streaming sector where content creators get stuck with creating content and driving revenues. Therefore, secure video hosting service, streaming solutions, cloud technology, etc., are required for ensuring the best user experience and driving revenues.

However, there are major challenges in the industry which often hinder productivity. Some of them are competition, advanced solutions, monitoring consumer requirements & taste, etc. So, let’s first know the challenges briefly:

1) Competition

For early startups it becomes challenging to establish market presence among the competitors, because they already get to capture the potential audiences, and finding a space to make your unique identity takes time, effort, resources, and patience, where major startups fail. That is why, they outsource top talents to ensure productivity among the giants. 

2) Technical advancements

Another factor in the list, advanced technical solutions. As mentioned, the secure video hosting service, cloud tech, storage, etc., are required for any streaming platforms. However, not every entrepreneur could afford the high-tech solutions due to the cost involved, therefore, they prefer earnings over changes. Hence, they get left behind. 

3) Monitor Consumer Behavior  

The analysis of consumer behavior is equally important otherwise companies would fail to bring viewers to their platforms. As the top video hosting platforms with top services grab users’ attention and make them stay on the platform for a longer time. Therefore, business owners look to hire resources from third party companies which can assist them in updating the overall streaming application.

Now, let’s take a look at the robust solutions that streaming solutions provide to business owners. 

1) Cloud technology

One of the most important services for streaming business owners  is cloud technology. As they get a secure video hosting service and storage facility to safeguard business data and content. Cloud technology is the reliable method where no unauthorized users could steal the content and consume it. 

It is the major reason that they outsource IT development companies with cloud service offerings. The best they could get from it is VideoCrypt, the product developed with in-built video streaming solutions where with AWS partnership the cloud solutions are delivered. 

2) Content protection measures

The next in the list is content protection measures. As the first point mentions cloud technology that provides secure services; the content protection with DRM, multi-DRM, watermarking, anti-capture, and others are equally important. The video hosting service providers also deliver these services so that streaming platforms could get productive outcomes. 

The VideoCrypt product was developed with the same consideration where content creators get secured content measures to prevent content from piracy and online theft. It allows them to focus on other important factors, including strategy formations, updating the platform, retaining users, and others. 

3) Live to VOD streams

The third comes is the live to vod stream feature. For every live streamed content, the on-demand content delivery is required. Edtech platforms, for instance, deliver educational classes & sessions live to students, and further provide the recordings for their better preparations and learnings. 

Similarly, the video hosting service providers deliver OTT media solutions where the live streamed web series get stored in the cloud, and later viewers consume it at their ease with the “live to vod content delivery” feature. As a result, viewers get to consume content anytime and anywhere, be it OTT, edtech, spiritual, wellness, or any other.

4) Low latency video streaming 

Low-latency video content streaming is also delivered by video hosting platforms so that viewers do not get shifted to competitors’ platforms. In doing so, VideoCrypt has partnered with AWS for allowing Amazon IVS service to steamers and content creators, from which they can stream content at low-latency and with better productivity. 

5) Video analytics & monitoring 

The above mentioned points about video streaming with low latency and understanding consumer behavior get better when streamers get video analytics and monitoring features. It makes them know how the video stream performed and gives analytics about viewer interaction time, open rate, etc. Based on these analytics, streamers/ entrepreneurs/ content creators form constructive strategies. Resulting in delivering content references to audiences with better engagement.

6) After care services

The last in the list is after care services that video hosting service providers deliver. As the development services are complex and challenging and cost quite a good amount for businesses. Therefore, VideoCrypt becomes the better option for streaming platforms as it provides the overall services mentioned above along with developers who provide after care services to business owners. 

Wrap Up

In conclusion, it can be said that the challenges in the streaming sector are complex and take sound practices to drive better outcomes. Therefore, the need to hire top talents emerges. Hence, we recommend business owners of streaming applications invest in development companies that can provide the overall development solutions so that they need not invest in specific solutions. Thus, VideoCrypt becomes the best video hosting service provider for your streaming needs. 

[videocrypt]

Hire the Best OTT service providers for improved market presence

The best streaming platform requires tech advanced solutions to stand out in the competition. Therefore, entrepreneurs from differentiated niches, OTT, edtech, wellness, etc., platforms rely on top talents of industry experts, and hire the best OTT service providers with technical expertise and specialization. 

The streaming sector carries multiple brands, early startups and established companies, who outsource industry experts and professionals to update platforms with relevant solutions. Therefore, it becomes important for them to understand what goes in the streaming sector, and benefits these top development companies provide to streaming platforms.

The blog covers major solutions and services provided by third party products and development companies. It will help you with updating the platform with the best practices.

Top Video Streaming Services With Productive Outcomes

Here are the major services that clients get by outsourcing solutions from the best OTT service providers. 

Video streaming services

One of the foremost services that comes in is a video streaming solution, that includes video sharing, hosting, and streaming services. Therefore, companies dealing with such requirements outsource professionals from leading development companies.

For instance, VideoCrypt is a solution, preferred by streamers for robust OTT media streaming service, where they get to deliver content flawlessly to global viewers. It additionally helps them connect with potential markets and gain their attention for better outcomes.

Content protection measures

Another important factor that comes in video streaming service is content protection measures. Development companies provide digital rights management to protect content from piracy. The best OTT service providers help streamers not only protect their premium content but also build trustworthiness among their viewers. 

VideoCrypt provides multi DRM support so that streamers can secure content for every device on which they stream. Therefore, they get to connect with viewers securely through more than one operating software.

Content delivery solutions

Next in the list is the content delivery solution that video streaming service providers offer. Though the first point mentioned above already consists of this factor, the hired companies tie up with global brands like AWS to provide robust content delivery solutions to their clients. 

For example, the product VideoCrypt developed by AppSquadz Software delivers cloud technology through the AWS partnership that made the product the best OTT service providers.

Storage & security solutions 

The mentioned measure about content protection through digital rights management is also given. But some streaming services also provide additional storage & security services with AWS Cloud. The AWS cloud is used for improving the storage & security solutions of streaming applications.   

Measures for low latency

Last in the list is a low latency solution that OTT media streaming service providers deliver to streaming business owners. Similar to the above mentioned point, AWS services are top priority for low latency video streaming solutions for streamers. Amazon IVS is a preferred platform that allows video streamers to stream content with low-latency. It enhances the viewing experience of users and results in better engagement & conversions.

Benefits of hiring best OTT service providers

Here are some of the top benefits that content creators and video streamers drive from outsourcing top talents from the market. 

Improved user engagement

The major benefit that development companies/ streaming service providers add is enhancement in user engagement. Through the above mentioned services, streamers get the best solution for their application, allowing them to interact with viewers across the globe. Not only this, they get to better create the content considering market requirements, preferences, and tastes.

Enhance viewing experience 

The streaming solution gets better with tech integrated solutions and helps in enhancing the viewing experience of content. Therefore, platforms like edtech, OTT, wellness, and other platforms get to attract their potential audiences and make them their loyal viewers in the long run.

Boosted conversion

Once the best OTT service providers update the platform with best features, the conversion gets improved. The platform now has the best features that help them stand out from competition, and provide the best interface, appealing design, and relevant solution, allowing them to improve conversions. 

Competitive edge

Last in the list is the competitive advantage that streaming platforms gain from hiring the best video streaming services. Through the AWS partnership and with cloud technology, the storage and security gets better and improved. Besides, the other measures enhance the quality of streamed video, be it live or on-demand. As a result, the streaming companies get to stand out from competitors and establish their market presence. 

Wrap Up

Now, it can be concluded that there are impactful gains streaming platforms gain from hiring the best OTT service providers. However, the challenge is to constantly provide quality solutions to end users and work on gaining competitive advantage, which often becomes challenging. Therefore, if you require support from experts, ensure your investment goes into right hand, and for recommendation, VideoCrypt is the best streaming platform developed by AppSquadz Software for your streaming needs.

[videocrypt]

Top solutions provided by video on demand services provider - VideoCrypt

The development solutions in the IT sector, especially in the content streaming niche, require constant updation and improvement based on market analysis and customer expectations. The video on demand services are reliable when streamed with complete protection measures. 

Though there are many challenges in the same niche because content delivery requires solutions that not only maximize the returns for entrepreneurs, but also make viewers reliable on that streaming platform. 

On the contrary, when the challenges are resolved with strategic solutions, the outcomes become fruitful and productive for the long run. Therefore, the technical assistance of experienced developers is required. The article covers details of challenges that streamers face and strategic solutions that help them gain better results. 

Challenges in video streaming 

Let’s take a look on challenges faced by streamers and streaming platform owners:

Glitch-free content delivery 

The video on demand services with robust solutions are required for this challenge. As, one of the major challenges for streamers is to deliver high quality video/ audio content with flawlessness and without any technical errors. Viewers need on-time content, irrespective of the niche like edtech, OTT, or any other, hence delivering solutions at their ease becomes important. 

Viewer Retention

Video streaming services are necessary to hire to improve viewer retention. However, it becomes challenging to retain viewers if the platform does not have updated features which audiences expect. Therefore, making improved retention rates and viewers time span is a challenge for streamers. 

Data Storage & Security

Another important factor that video streaming services are capable of for streaming platforms is to secure business content and users’ data from piracy & hacking. As unknown individuals try to hack content so they need not invest in subscribing to streaming channels. Therefore, it becomes important for streamers to protect content as it overall impacts their subscription base & revenues.

Productive integrations of features

Every video on demand services & streaming platform differs in providing specific solutions. For instance, Edtech platform services differ from OTT platforms, and hence specific solutions are required. However, not every streamer could get the best feature and require additional support from experts, which is time consuming and challenging. 

Competitive edge

Another challenge is to establish a competitive edge in the market among the top giants. The video streaming services are necessary for making impactful updates in the streaming application in order to stand out from the competitors, therefore, it requires complete business & market analysis, which becomes a tough challenge for content streamers.

Solutions That Help Scale-up The Productivity

Some of the major video on demand services & development solutions that help businesses resolve the above mentioned challenges:

AWS cloud and media services

The AWS is a globally renowned platform providing more than 200 services to B2B or B2C businesses with cloud technology. The cloud computing, migration, and media services are among the top services that video streaming services providers deliver to streaming platforms.

For instance, VideoCrypt is a product developed by an IT company, AppSquadz, delivers streaming solutions along with cloud technology through AWS. 

Content protection measures

Another significant solutions that third party service providers deliver content protection solutions so that streamers could stream without the fear of content piracy. It helps them provide flawless content to viewers and enhance user experience & productivity. As a result, in the long run, streamers get to make better returns. 

Digital rights management support comes first for protecting content, and VideoCrypt, described above, delivers multi DRM support that allows content streaming on multiple devices, like android, windows, iOS, and others. Consult with its experts to know more. Cloud technology & Development solutions

As mentioned above about cloud technology, the video streaming services providers deliver customized solutions through cloud technology of AWS. The product, VideoCrypt delivers similar solutions but with more convenience to customers considering their requirements & objectives. 

The next comes is development services, a development company delivers through dedicated support. As a leading development company, clients get dedicated support of developers, programmers, coders, analysts, and others. It helps them give constant support to monitor performance and make constructive solutions further.

Conclusion

At last it can be concluded that top video on demand services are required to make better user engagement that help you with such challenges and make better returns in the long run. Therefore, our recommendation is VideoCrypt, it is a complete streaming solution with in-built DRM support along with cloud technology of VideoCrypt. Hence, start delivering seamless user experience to viewers and improve engagement with them.

[videocrypt]

Significant benefits of top video streaming services of VideoCrypt

Delivering the best technological solutions in the IT industry is essential for tech companies because the competition is cut-throat. The specific niche, content streaming, also requires advanced solutions for delivering robust video streaming services. Many companies are into this service, and several ones have failed because of not going with the trends. 

Therefore, the blog covers insightful details into ways that make streaming better for end users, and how streaming brands can make the most of tech-advanced solutions. 

It is important to know that there are crucial challenges in this industry that hinder the overall productivity, here are some of those:

Competition

There are many content streaming service providers in every sector, like Edtech, OTT, gaming, spirituality, and others. The service providers leave no stone unturned in grabbing market share and attracting viewers. Therefore, for startups, providing video streaming services, it becomes very challenging to build their brand awareness. 

Innovation

Many market players fail due to improvisation and innovation, and couldn’t survive the market. Hence, to constantly improve the platform is a must for every streaming service provider. 

Retaining users

The user time span is of a few seconds and any technical error or rigid accessibility makes users shift to another platform. The VOD live content streaming must deliver a seamless user experience in order to retain users and attract potential audiences.

Brand awareness 

Figuring out the unique approach to cater to targeted segments becomes challenging. As the process carries risk, experiments, and time which every streaming service provider couldn’t do. Therefore, finding robust video streaming services has become important for streaming service providers. 

Outsource top talents to get boosted results for your video content streaming

Hiring a third party product or service is one of the ways to improve video streaming. As the hired development company delivers complete solutions that your platform requires. 

For instance, VideoCrypt- the next gen video streaming solution & a product developed by AppSquadz, is a better option to make better VOD live for your viewers. 

The product delivers streaming solutions with the partnership of AWS that involve AWS media, cloud, storage, and DRM support for protecting content from piracy.

Benefits of hiring the top development companies to stream your video content

Better user engagement

Audiences require instant solutions and considering the time span of users, streaming platforms need updated features. Hence, robust video streaming services have become necessary. 

It improves the user engagement by integrating services like Amazon IVS for low latency video streaming, DRM support for content protection, Cloud services for better storage & security. As a result, it improves the overall user experience of watching video content. 

Flawless content streaming/ delivery 

As mentioned in the above point about the user time span, flawless content delivery makes users engage with your platform. For instance, OTT platforms, eLearning apps, wellness programs, etc., go productive with AWS cloud & media services. Hence, the flawless video streaming makes better outcomes for streaming platforms.

Competitive edge

Another significance is establishing a competitive edge in the industry with personalized video streaming services according to your audience demographics. To make a presence in the industry, it is necessary to develop robust strategies, hence along with customized streaming solutions, it is important to implement services effectively, that further results into better outcomes.

Audience retention

Another significant factor when you hire top streaming service providers is the flawless VOD live feature that they provide to retain potential users and viewers. To create a constant audience hook, it is necessary to update the platform constantly, and this would eventually improve the user base of your  platform. 

Customer insights

Not only the mentioned ones, the strategic developoment of your business app with personalized video streaming services provide you with customer insights, including their taste & preference. As viewers visit your platform, the details get monitored that includes their watch hours, favorite shows, and thereafter you could pitch them strategically. 

Improved user experience

Last but not the least, improved user experience is another long term benefit that you gain. The VOD live service of VideoCrypt gets you hassle-free video streaming of your business content, making it easily accessible for every subscriber. 

Final thoughts

At last it is correct to mention that content streaming solutions are better options to maximize the returns & efficiency. VideoCrypt brings you complete personalized video streaming services that makes your streaming platform updated with relevant features. If you are looking to hire a better service provider, VideoCrypt is the solution. The company delivers dedicated technical support and assistance from integrating features to its smooth run at users’ devices.

[videocrypt]

What is the need to leverage over the top services for an edTech platform?

The rapid advancements in technology have revolutionized the way we access and consume information. One of the significant outcomes of this digital age is the rise of Over the Top services, which have transformed the entertainment industry. However, the benefits of OTT services extend beyond mere entertainment and have found their way into various sectors, including education. In this blog post, we will explore the need to leverage OTT services for an EdTech platform, highlighting the advantages they offer in enhancing the learning experience for students.

Access to a vast range of educational content:

One of the primary reasons why an EdTech platform should leverage OTT services is the unparalleled access they provide to a wide variety of educational content. OTT platforms offer an extensive library of videos, documentaries, lectures, and tutorials on various subjects. By integrating solutions through over the top services into an EdTech platform, students can explore diverse learning materials tailored to their specific needs, making education more engaging and interactive.

 Enhanced learning experience:

OTT services offer advanced features such as high-definition video streaming, customizable playback options, and interactive elements. By leveraging these features, an EdTech platform can provide an immersive learning experience to students. For instance, educational videos with visually appealing graphics, animations, and real-life examples can help students grasp complex concepts more easily. Furthermore, interactive quizzes and assessments integrated into the video content can provide immediate feedback, fostering a more personalized and adaptive learning environment.

Flexibility and convenience:

Traditional education often restricts students to fixed schedules and physical classrooms. Leveraging over the top services on an EdTech platform breaks these limitations, offering flexibility and convenience to both students and educators. With OTT, students can access educational content anytime, anywhere, and at their own pace. This flexibility enables students to learn at their convenience, accommodating individual learning styles and fostering self-paced learning, which is crucial for personalized education.

Global reach and collaboration:

OTT platforms have a global presence, allowing access to educational content from around the world. Leveraging these services on an EdTech platform opens up opportunities for students to connect with educators and learners from diverse backgrounds. Collaborative features such as live interactive sessions, discussion forums, and group projects enable students to engage in meaningful interactions, share ideas, and gain a broader perspective. This global reach and collaboration enhance the overall learning experience and prepare students for a globalized world. It becomes more fruitful with VideoCrypt’s over the top services.

Cost-effective solution:

Incorporating OTT services into an EdTech platform can provide a cost-effective solution compared to traditional educational resources. Creating and maintaining physical textbooks, reference materials, and other learning resources can be expensive and often burdensome for educational institutions. OTT platforms offer a cost-effective alternative, where educational content can be accessed and updated easily. Additionally, the scalability of OTT platform movie services allows platforms to accommodate a large number of students without significant infrastructure costs.

Data-driven insights and personalized learning:

OTT platforms collect valuable data on user preferences, engagement patterns, and performance metrics. By leveraging these insights, an EdTech platform can deliver personalized learning experiences to students. Data analytics can identify individual learning gaps, suggest relevant content, and adapt the learning journey accordingly. This data-driven approach ensures that students receive tailored educational content, promoting effective learning outcomes.

Steps to hire the best OTT streaming platform for your business

You must consult with the shortlisted streaming companies, and ask them work methodologies, process, developers’ experiences & specialization, work record, etc., to have a better clarity of their expertise.

If you look for OTT platform movie services, ensure you have an analysis of your brand & its requirements. Therefore, you would know specific services your brand requires. It will give you a good idea of what solutions to look into for the selected development companies. 

Ensure you have basic technical background and market research conducted, so that you would know the costing of development solutions that usually companies charge. Hence, you would not get scammed or overcharged. 

Conclusion:

The need to leverage over the top services for an EdTech platform stems from the desire to transform the traditional education system into a dynamic and personalized learning experience. By incorporating OTT services, educational institutions can harness the advantages of accessible content, enhanced learning experiences, flexibility, global collaboration, cost-effectiveness, and data-driven insights. Embracing OTT services in the field of education only caters to the evolving needs of students.

If you look for a robust eLearning mobile app that gains user engagement in the longer term, prefer VideoCrypt, a reliable streaming solution for Live/ VOD content streaming with security and flawlessness.

[videocrypt]

Top 9 EdTech Trends to look out for in 2023

The EdTech market still holds the potential to unlock students’ growth with some emerging trends. In this article, we have listed all these trends and how they will transform the face of modern-day education. There is a revolution in the educational landscape due to technological advancements that have led to wider scalability and reach by multiple folds.

EdTech, a short-term for education technology, is well-known to unleash the potential of students using digital learning approach. With this new age of learning, we can witness an increase in the engagement rate of students getting online education. The flexibility offered by EdTech promotes innovation and creativity among learners. Today, EdTech has become a market with USD 340 Bn worth and could reach a value of USD 605 Bn by 2026. It will be justified to state that EdTech is growing at a high velocity and some trends are emerging in this industry at a faster pace.

Let's now deep dive into the Edtech trends that are going to dominate the industry today and in the coming times.

Gamification in eLearning

Gamification in eLearning is a rapidly increasing trend, especially due to advancements in technology. Now, there are various online education platforms using the gamification of eLearning to make education more interactive and engaging for learners. More than 65% of students prefer gamified learning adding to their better experiences.

Nowadays, every EdTech platform is promoting a Gamification approach to provide a seamless learning experience to their students. In this strategy, students learn with more engaging live classes to enhance the most in-demand skills.

Driving Significant Changes in Education with AI

AI in education will have a market worth USD 6 Bn by 2024. While AI is penetrating every segment, Edtech is not excluded. Among all EdTech platforms, AI has made a profound impact by reshaping the education system(s). How instructors are teaching and students are learning has completely changed. AI-based software flawlessly creates a career-focused curriculum and the flow of training programs providing live videos and eNotes.

AI-powered automation gives students a more engaging and immersive learning experience. The Learning Management System (LMS) enables online education providers to accurately measure students’ performance, identify areas of difficulty, and endorse automatic student feedback. Therefore, AI is adding to the performance of an EdTech by serving as an excellent support system.

Simplify Training with Nano learning

Currently, nano-learning is revolutionizing education in this digital age by enabling students to focus on delivering small and bite-sized learning content. It is similar to micro-learning; however, the online learning session here is comparatively much smaller. Every 9 out of 10 students prefer this learning approach to level up their knowledge and skills. With this strategy, a student will get a seamless learning experience as trainers provide a knowledge-rich 2 to 10 minutes multimedia content. This content is enough to provide substantial knowledge to the student by adding to their engagement.

Utilizing the Analytics of Big Data

Presently, many EdTech platforms are using big data analytics to make informed decisions. This data helps in the performance assessments of each student. The big data analytics market is growing and will be valued at USD 57.14 Bn by 2030. Indeed, it is a transformative force in the modern-day education industry.

With the proliferation of digital platforms and EdTech platforms, large amounts of data are being generated at an unforeseen scale. Here, the role of big data arrives and it offers actionable insights into the learning patterns of the student(s). It helps to personalize the learning of the students and enhance their performance.

Hybrid Education has become the New Norm

With advancements in technology, Hybrid education has become the new normal. People are more inclined towards online learning now as compared to the time when this learning was a choice or privilege for some. In addition, every EdTech platform is making it a priority to add personalized education with Hybrid learning. It will encourage students and level up their IT skills.

This surge in adopting hybrid learning compels many educational institutes to shift classroom teaching to online learning. Here, every online education platform is incorporating educational videos to add more personalization.

Subscription-based Learning

Recently, there is a rising trend among students in which they need to pay recurring fees instead of one-time payments. The subscription economy is all set to grow to USD 1.5 tn in which subscription-based learning has a huge chunk. This learning model is helpful in the acquisition of knowledge. 

Here, a student can access eLearning materials and courses for the student’s monthly or annual pricing. This subscription-based learning model is more common when we are talking about premium live streaming or VOD as they are more interactive and engaging among students and help to alleviate their skills.

Synchronous eLearning

Synchronous eLearning is an online education model where all students will get an immersive learning experience in real time. Moreover, these students can get online training and ask doubts relevant to their work. This method of learning includes real-time communication which makes it an important EdTech trend that helps students to learn quickly.

Empowering Education with ChatGPT

Today, AI plays a huge role in transforming education and has a market share of USD 4 bn (2022) which will increase by 10 (CAGR). Currently, ChatGPT has become the talk of the town as it is one of the most useful generative AI tools to foster learning and innovation among students around the world. In addition, ChatGPT is helpful for learners as this amazing tool can be used to write an email, blog, and some educational post(s). By unlocking the true potential of this AI tool, one can enhance research skills with the correct usage of its prompts. Moreover, EdTech platforms can also use it to curate creative and helpful curricula, brochure(s), topic-wise mock tests, etc.

Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) are growing tremendously in today’s time and are expected to grow to 19.6 Bn (2023). These technologies have transformed the online education system by taking the learning experience to the next level in online classroom programs in 2023.

These are the path-breaking technologies well-known to make online education easy and interactive for students to learn and master new knowledge.

Conclusion

Incorporating digital technology into the education system helps EdTechs to provide a seamless learning experience and improve the productivity of their learners. These platforms will increase the capability of students to think more creatively with complete flexibility. Currently, the proliferation of online learning platforms incorporating these EdTech trends is accelerating. These game-changer trends indicate the shift in the focus of education from outcome-driven to knowledge-driven.