TK Maxx - Christmas to the Maxx

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@theartofmadeline

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PUT YOUR BEARD IN MY MOUTH
2025 on Tumblr: Trends That Defined the Year
Monterey Bay Aquarium
I'd rather be in outer space đž
dirt enthusiast
NASA

JVL
taylor price
AnasAbdin
DEAR READER
art blog(derogatory)
Aqua Utopiaïœæ”·ăźćșă§èšæ¶ă玥ă
No title available

Discoholic đȘ©
wallacepolsom
seen from Malaysia
seen from Italy
seen from TĂŒrkiye

seen from Chile

seen from United States
seen from Netherlands

seen from TĂŒrkiye

seen from Colombia

seen from Iraq
seen from Iraq

seen from United States

seen from Iraq
seen from United States

seen from Malaysia
seen from United States
seen from United States

seen from Morocco
seen from United States

seen from United States
seen from United States
@vincentjohnson
TK Maxx - Christmas to the Maxx
TK Maxx - Big Love, Small Prices
Three - Future is GoodÂ
National Trust - Everyone Needs Nature
Cravendale - Itâs Not Milk
Under Armour - Run Verboten
(case study film)
(social films)
Under Armour wanted to break into the running category in Germany, but they had no credibility or awareness there.
We travelled to Berlin to find out what makes our target audience tick. After spending time walking, talking, and running with the target audience, we found that there was a clear disconnect between how they felt, and how they were depicted.Â
They didnât feel accurately represented by the image of runners in Germany, and wanted to show the world that they were âthe punks of runningâ.
This challenger spirit was not only alive amongst our audience, and at the heart of Berlinâs culture, itâs also a sporting truth that aligned with Under Armourâs philosophy: you must challenge the status quo, because convention is the enemy of progress.Â
Thus, our creative platform âRun Verbotenâ was born, and we targeted Berlinâs biggest running event of the year, the Adidas-sponsored marathon, to launch our new social-first campaign encouraging Berliners to do what comes naturally to them, run against the grain.
âRun Verbotenâ became the heart of our campaign, and operating system for how we behaved including hijacking OOH locations around adidasâ marathon course, organising a running event in an abandoned spy base, and geo-targeting runners with social posts.
The campaign turned Under Armour into the most talked-about sports brand in Berlin, generated millions of earned impressions, and made Adidas look like conformists in their own backyard.
Bonprix - More Than Meets The Eye
Amstel - Europa LeagueÂ
PlayStation - The Wonderful Life of a PS4 Player
PlayStation F.C.Â
Asics - Find AdventureÂ
Asics - Want It More
Asics - Donât Run, Fly
With the launch of Asicsâ FlyteFoam shoes, we saw an opportunity to not only advertise our latest cushioning technology, but to help runners get faster - regardless of their level.
We launched the campaign with a launch film (no pun intended) that captured the feeling FlyteFoam technology gives you.
We then followed up with additional social content that helped improve speed through specific exercises demonstrated by key ASICS athletes.
Finally, we worked together with Runkeeper to create a training module within the app, that would challenge, inspire and guide runners to their new and improved PBs, because who wants to settle for running, when you can fly?
Amstel - Hold my Beer
For Amstel Russiaâs 2016 brand campaign, we dove deep into what friendship and loyalty means to Russian men.
What we found, was that they are a lot more serious about their friendships than other parts of the world. This insight aligned very nicely with the fact that Amstel was founded by two close friends, as they were fed up with the quality of beer they were drinking.
Our brand platform was born: Serious About Beer & Friendship since 1870.
The film charmingly brings to life the type of unquestionable dedication that Russian friends have for one-another.
- Epica 2018 - Silver - Creativity - Editor's Pick - Shots - Contender - David Reviews - 5 Stars
Asics - MetaRun
Asics - DynaFlyte
Asics - Turn Off-Season On