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5 Powerful Yet Practical Tips to Grow Your Business Sales

From small businesses to large businesses worldwide everyone is struggling to boost their sales and has been chasing the holy grail of increased revenue and growing sales numbers. However, selling can be challenging. And, the irony of life is that it is the only way to skyrocket the sales of your business. Selling is a complex process because individuals are complex and it is difficult to predict your customer behavior.

It has become so crucial for the sustainability of the businesses that many individuals have developed complete businesses out of advising companies on improving but despite all the available assistance by the best corporate coaches in India, many organizations rarely see the value of their sales touching the sky.

So, how can you ensure that the number of sales is always on top? What if you can increase your sales number without having to jump through hoops? What if you find a simple formula that will help you to increase your business sales?

By using our amazing tips, you can increase your sales. Whether you are selling your products online or running a brick-and-mortar business, our sales strategies will help you convert casual visits into sales:

1. Make Your Customer Your Priority

Shape your marketing strategies and communication with your customers. What most business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient.

Conduct research on the current challenges that your customers are facing, then communicate in a creative way how your business can help them to overcome those challenges. By shifting the focus of the discussion on your customer`s pain points, you will come out with a more customer-oriented sales strategy.

2. Be With Clients & Prospects

Sales is a sport that becomes interesting and executes successfully when you are present. Be present with your clients and prospects with an attitude of you are available for any help. These questions and attitudes will help you focus on the outcomes of the other party and will eventually help you to build a solid relationship. You can also consult with the best business coach in India.

3. Give Your Customers a Unique Experience

Treating your customers like king can increase your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedback will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results.

4. Create Consistent Marketing Strategies

Business does not always grow. There are times when businesses might also go through difficult times. To help a business thrive you should get solid marketing strategies when business is slow.

5. Involve your Customers While Bringing Innovation

Change is a constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

A- Analyze the problems & needs of the customers

B- Brainstorm what exactly your customer is looking for in your products.

C- Co-create. Involve your customers when altering a range of products or services.

D- Deliver what promised

E- Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customers decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

With our above-mentioned tips, you will see your sales figures increasing. With our problem-solving courses, you can learn about the best sales strategy with zero investment.

Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc?pp_code=BIVS023822

Credit: Bada Business

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4 Import-Export Business Ideas to Start in India

Businesses in India have a specific advantage when it comes to exporting because they have various mediums to minimize production costs and maximize profits. And, expanding into the global market is the best way to build brand recognition, scale business and boost profits.

India is a great place for small and medium enterprises to start an export business for several reasons. And, the reason is that they have access to inexpensive labor and materials. India has a wide variety of natural resources which makes it convenient to source raw materials for production.

If you want to start an export business, here are 5 products you can export from India:

1. CLOTHING

India has one of the largest textiles and apparel industries in the world. The main reason behind it is because India has strengths across the entire value chain from fiber, fabric to apparel yarn and has competitive manufacturing costs.

One of the most important cash crops in India is cotton which is an important raw material for a lot of clothing manufacturing. Currently, it contributes to 12% of the country`s export earnings. Why it is more profitable today is because the global demand for clothing has increased and people are spending more on different types of clothes. Athletic clothing, loungewear, and pajamas are currently very popular because people want to be comfortable as they work from home. Comfortable shoes are also a must.

People are still buying clothes that are meant to wear outside of the house, but once offices, restaurants, bars, clubs, and borders reopen, the demand for this type of clothes will likely slowly rise again.

2. JEWELRY

Since India is the land of so Kohinoor, many minerals and gemstones are found here. Gold, copper, and garnet are some of the most common precious materials found in India.

India produces large quantities of diamonds since the land is so rich in coal. Although diamonds are not rare gemstones, they generally come with a hefty price tag.

India primarily exports jewelry to the United States, China, Japan, and countries in Europe. By November 2020, nearly 25% of India’s jewelry and gemstone exports went to the United States.

3. RAW INGREDIENTS

Thanks to the country`s suitable climate, sugarcane and rice are two cash crops of India. These two crops require a specific climate to grow hence they can be harvested and can be sold as raw ingredients anywhere in the world that doesn’t have a suitable climate.

One more reason is that these two raw materials have a decent shelf life, so transporting them is also not that difficult. One thing that you will have to ensure is storage. To store the raw materials in containers that will safeguard them from bugs, rodents, or other creatures.

Though Sugar and Rice are not easily spoiled and can be consumed, you need to keep them fresh and clean. Also, check with federal regulations of where you are exporting to. Also, ensure that you are following the guidelines.

4. PHARMACEUTICALS

Pharmaceuticals are crucial as ever since we are amid a pandemic and people around the globe are growing unhealthy. Additional drugs and supplies are necessary for treating the symptoms of COVID-19 patients. Ventilators and other life-sustaining equipment are in high demand.

Aside from COVID-19, diabetes is posing a major issue around the world. Some of this disease is caused by genetic factors, but it is exasperated by unhealthy lifestyles and diets. When people do not manage it, they need specialized drugs, insulin, and tools for checking their blood sugar. Insulin alone demands the need for a variety of syringes, ports, and more. Diabetes is simply one health issue that is increasing the demand for pharmaceuticals. Heart disease, cancer, respiratory diseases, and other chronic conditions are on the rise.

These are a few small business ideas for export businesses that MSMEs can start. You can boost your sales easily with the right guidance of a business expert. Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc?pp_code=BIVS023822

Credit: Bada Business

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Bank or Investor? Choose The Right Funding for Your Startup Business!

Summary: When thinking about starting a business, which type of funding should you choose?

Starting a business is easy if you are your investor. However, seldom does it happen in the real world. So, if you are thinking about becoming an entrepreneur and want to start your own startup business, chances are that you must have thought about the investment too.

You may also have realized that you don`t have sufficient funds on your own to get started. So that leaves you with two choices: one is a loan, in which the lender makes its money by you paying the loan back with the applicable interest over a set period. The other is an investment, in which the investor is given a percentage of ownership (i.e., number of shares) in the business in exchange for providing the capital.

A loan and an investment are two different things. This is why you want to keep in mind what your audience is while making a business plan. The ways that lenders versus investors make money are completely different. Hence, you will require different business plans.

Here are a few factors given by the best business motivational speaker that one must consider when choosing the type of funding:

1. Return on Investment (ROI)

If you are looking for investor funding, your prospective investors will want to see an ROI scenario with the current valuation and estimated future valuation of the business. So how will you determine that? The current evaluation of the business can be determined via the requested investment amount and the percentage of ownership given in return for the investment is how future evaluation will be determined.

For entrepreneurs, it is important to note that the valuation of investors is largely based on perception, especially for startups. The potential investors may or may not agree with your perceived valuation.

If you are looking for a bank loan, ROI does not apply to your business plan. This happens because the bank makes money by having the loan paid back with interest.

2. Exit Strategy

If you seek investor funding, prospective investors would like to know all the possible scenarios in which they can exit from having a financial interest in the business. Many possibilities include the investor selling their shares back to the company, or the business failing an investor losing their money. An investor plan will explain each possibility to exit.

If you are seeking a bank loan, you will not need an exit strategy because the bank only has a vested interest in the business during the term on the loan. Unless you don’t plan to get out of the business before the term on the loan is up, an exit strategy is not needed. Once you have paid the loan in full amount and the term is up, the bank has no interest in the performance of the business.

3. Projections

If you need a bank loan or other form of debt, your income statement should declare the interest expense, while your principal loan repayment would be shown in your cash flow statement. However, if you seek equity financing then the interest expense and principal loan repayment will both be zero.

Bank or investor? There is not a straight and simple answer to this. While banks are more inclined towards tried-and-true-business models, investors are usually interested in innovative ideas that can disrupt the business environment in some capacity.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business coaching program that comes with Foundation courses, specialized courses, and value-added courses.

You can start your startup business from scratch with the guidance and hand-holding support of a personalized business coach.

Credit: Bada Business

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How To Automate Business Processes & Why Is It Crucial for Startups?

If you have a small startup business with 3 or 4 employees then the automation of business processes is a low priority. But if your business has more than 10 employees, then your company needs to consider a few must-have processes and take a hard look at which business processes can be automated.

Why does every startup business need a process?

When a business is small, there is less possibility of making mistakes. But when you think about scaling, some of the tasks that are repetitive and are done manually need to be automated. Automation can improve efficiency. Business automation of a few processes can also reduce errors that come with business expansion. If you are confused, you can also get help from the best business coach in India Dr. Vivek Bindra to understand the concept in detail.

So, what are some strategic ways to automate business processes? And which processes should be automated first? Well, we are going to answer all your queries.

But first things first!

What is business processes management and why your startup needs it?

Processes are the heart and soul of a successful business. Business process management is how you effectively manage all the processes. It impacts multiple teams and employees as all the activities in your company happen as processes. When you start taking processes seriously, a BPM becomes a tool that can help you achieve your business goals.

Business process management is a practice of managing all business processes that help to achieve an outcome. It is an ongoing activity that helps to identify key areas that need improvement.

Business process management works in multiple forms. Though some processes can be completely automated, others need human input for making decisions. Here are three types of business process management that every organization must have:

1. Human-centric BPM

As the name defines, this type of business process involves human input. The decisions are made by humans and most of the heavy tasks are performed by humans. The scope of the business automation process is limited here.

To help employees understand and manage the process easier, it offers a visual interface too. Since this process impacts employees directly, this process needs more attention as compared to others.

2. Document-centric BPM

A document-centric business process is built on the foundation of a particular document. The main agenda is to send multiple approvers who are involved in the process and get it approved. The document-centric BPM helps to reduce the need for emailing documents back and forth and increases efficiency.

3. Integration-centric BPM

The integration-centric business process management is centered on the integration of different software systems. Its main focus is on creating a smooth flow of data between the networks and software tools.

Now, when you are well aware of business process management, which processes should be automated first? Here are 3 ways in which you can automate critical processes in your business:

a). Find Functional Areas of Operations- Though it may sound tempting to replace roles with artificial intelligence to save cost, that is not how automation works. Human intervention will remain imperative. So, identify functional areas in your business that may have opportunities for improvement. This may include accounts payable, sales teams, inventory management, customer service, and other areas of business operations. You can also get guidance from an expert or the best business coach in India to help you find areas that needs to be automated.

b). Create Standard Operating Procedures- SOPs as popularly known is a document that explains the exact steps to carry out a certain task and complete the responsibilities within a role. And many businesses coaches' advice to create SOPs by employees for their designated tasks. To work smoothly, a process needs to be clearly defined with steps and actions to take.

c). Identify Repetitive Task- identify tasks that are repetitive and exist within the roles of each department. This will help you to gain a perspective in areas where you are most exposed to risks or operational deficiencies. Go through the SOPs that your employees have created. Spend the time to complete tasks according to SOPs to weed out the repetitive tasks.

A successful businessman needs an efficient team and organized business activities. If you need to reduce expenses and focus on your core business by making processes and introducing business automation.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. Solve your problems in just one click: https://www.badabusiness.com/psc?pp_code=BIVS023822

Credit: Bada Business

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5 Brilliant Instagram Marketing Strategies for Your Business That Actually Work!

Being an entrepreneur is hard. Establishing a small business is even harder. You and your team, especially when it is only you, do everything you can to make the most of your available resources.

And the need to squeeze every drop of juice out of every resource certainly applies to your marketing efforts. No matter how much you do, there is always this feeling that something is lacking and you could be doing more.

So, how do you know that whatever you are doing to get your small business in front of potential customers is working?

A recent study by Campaign Monitor brought some interesting facts. When the marketing teams of around 1,000 small business owners were asked where their most significant opportunity lies, when it comes to brand awareness, their response was unanimous- social media, especially- Instagram for marketing.

On further asking 73% of the respondents reported that they would increase spending on social media channels like YouTube, Facebook, and Instagram. While many have already established a substantial brand presence on both YouTube and Facebook, most of them are still finding that their target audience has switched over to Instagram for their daily dose of social media.

Over 800 million monthly active users are on Instagram. Each day, more than 60 million images are posted, and 1.6 billion daily ‘likes’ are given on those photos.

Why? Instagram is easy to use with its scrolling feature, reels, videos and photos that are far more digestible by consumers.

What is Instagram Marketing?

Instagram Marketing is the new-age marketing strategy that allows businesses to interact with their target audience, at a more personalized level. What makes it a more powerful medium is that many are finding that they can implement influencer marketing to help their business reach a wider audience.

Is using Instagram for Marketing worth the time and resources?

From celebrities to sportspersons, politicians to businesses, everyone is on Instagram. And with millions of people joining in and spending at least once a day with the right marketing strategy it could be beneficial for both big brands as well as startups who want to reach a wider audience.

There are a massive number of followers and a large number of influencers too. This means that with the right plan, you can become an influential brand too.

Here are 5 powerful Instagram Marketing strategies that work and tip that are worth all your time and efforts:

Switch to a Business Profile

If you haven`t already, you need to do this ASAP. Before you start thinking about making a strategy or a plan, you must have an Instagram Business Account. If you already have a personal account, you can easily switch to a business one, by going into the settings.

Why? Firstly, followers can call you directly, just like they would from your business website. Secondly, a business profile allows you to create posts and ads without needing to use any other marketing tools. Lastly, along with some perks, you also get access to Instagram analytics tools that provide statistics about the reach of your posts.

Compelling Product Teasers that will urge people to buy

Ever thought that you could sell your products merely by posting product teasers on Instagram? Well, now you can!

Instagram is an amazing platform to advertise your products. And if you know how to utilize this platform creatively, you will roll!

Maintaining a balance between informing your customers and suffocating them is one of the most essential marketing strategies for Instagram. Customers these days are quite often bombarded with advertisements. So, if you come out to be too pushy, followers will fly away. But by posting product teasers you can simply build up an air of curiosity and excitement without coming out too desperate.

Hence, on Instagram, if you play your cards right, you can gain new customers without annoying them off.

Create Sponsored ads

Another brilliant tip that you can use on Instagram for marketing purposes is creating sponsored ads. We all must have come across Instagram ads while scrolling through our feeds. They have become quite common on this platform. Many brands are using this feature to expand their audience reach. Do you know the best part? You can control exactly how much you would like to spend on an ad by setting a budget.

You can create one ad or multiple ads with the carousel feature.

Sponsored ads give brands a whole new opportunity to target their audience. Before this feature was introduced, only your followers could see the updates and photos.

Now, every business can promote its products to its target audience by using engaging content and demographic information.

Instagram Stories for Leads

The end goal of any business is to generate revenue. That comes from leads. And if you want to generate quality leads, Instagram Stories are here to help.

Instagram stories come in a “slideshow” format and are life for only 24 hours. However, they can be saved to any of your devices and can be reused later at any given point. Once a user clicks on your photo at the top, a window will pop up where they can watch your story.

You can use this feature to create stories with concepts that are not so common to attract your potential customers.

Make the most of Free Instagram Tools

Business profiles on Instagram are more or less similar to Facebook business profiles. However, you can view impressions, reach, and engagement data along with a breakdown of the demographics of your followers including the information on their gender, age, location, and most active hours.

These insights are not generalized. You can get specific insights on posts for the week that show you how many impressions you have gained for the period.

Though these tools are free, they are priceless. You can use them to understand exactly how users are getting engaged with your content.

By using our effective Instagram Marketing strategies, you can establish your brand. If you want to know more about how to expand your business, you can take our everything about entrepreneurship course.

Credit: Bada Business

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5 Reasons why Content Marketing is Crucial to your business!

‘Content is King’-we all have been hearing this since the evolution of digital marketing. But, as the coronavirus pandemic continues to ravage the world`s economy and countries, this phrase seems to fit the bill like never before- especially for the entrepreneurs who rely on content marketing campaigns to attract more audience and get the word out about their business.

We live in an era where the audiences are tech-savvy enough to recognize reliability and ignore the noise from the traditional advertising methods.

According to a Mckinsey report, India`s newly digitizing sectors have the potential to create a whopping-sized economic value by 2025. From $130 billion to $170 billion in financial services, including digital payments; $50 billion to $65 billion in agriculture; $25 billion to $35 billion each in retail and e-commerce, logistics, and transportation; and $10 billion in energy and healthcare, the trend of businesses going digital is going to stay.

Considering how smart and discerning audiences have become, businesses are making constant efforts to reach out to potential customers with content that is more valuable, reliable, and consistent.

This era belongs to the quality content and the rule for businesses. It is not an exception but has become a necessity as it allows businesses to produce and deliver information to audiences.

Despite the positive trend, some businesses are not so keen to focus on content marketing because they see it as an unnecessary expense. In reality, content marketing is crucial to your business because of the following reasons:

1. Helps to Win your Audience`s Trust

Can you win your audience`s trust by merely advertising your products? Not really! Your customer will begin to trust you only after you provide content that is reliable and valuable. Nobody is interested to know how many technical features smartphones have in them. People are keen to know how that one phone can make their life simpler.

Similarly, by engaging your customers and providing solutions to their immediate problems through your content, you are building a relationship with them.

Focus on the quality of your content, and you will improve the reputation of your brand gradually. This will eventually foster your customer`s loyalty to it, and that is always good for your business.

2. Makes Audiences come back for more

An interesting fact or story told excitingly entices the reader and makes them come back for more, repeatedly. Be it your website, social media pages, or any other digital media platform, brilliant content always helps! Providing your audiences with quality, engaging, and informative content can give your potential customers a positive experience.

This positive experience can reinforce their perception of your brand and they will keep coming back to consume more of your content.

3. Helps to build a brand authority

Publishing quality content showcases your expertise in your field. Whether you are writing an article, blog posts, infographics, podcasts, or any other type of content to give your audiences solutions to their problems, you are positioning yourself as an expert worth their attention.

Audiences tend to remember the brand and businesses that give them the information they desired. Once your authority is established online, higher rankings on search engines for your website will likely follow.

4. Helps to generate leads

One of the primary goals for any business is to generate revenue. Revenue comes from sales. And sales are possible only with quality leads. An effective content marketing strategy helps to generate useful information for free.

With the help of content marketing, people will be able to find you and your products easily. You can place catchy taglines, titles, and calls-to-action (CTAs) that will help get people to give your business the much-needed leads. This will bring potential customers to your website and will result in leads and more sales.

5. Boost Conversions

When all is said and done, we come down to conversions. To run a business successfully, it is essential to make money. This becomes only possible with conversions.

Today, customers are fed up with all the ads that businesses are trying to feed the social media platforms every second. Hence, traditional commercials will not get you the desired results for your business.

Content Marketing on the other hand can help you inform your customers with useful information that will attract them and build their trust over time. Once that trust is established between you and your customer, it will be easier for your audience to make a purchasing decision.

Content marketing is an integral part of your Digital Marketing. Hence, it is very essential to plan out an effective strategy and consider whatever you spend on it as an investment that will bring fruitful results.

You can also learn how to grow your business with problem-solving courses to attract more customers. These courses come with more than 300+ templates that can help each one of you to take your business a notch higher. Want to know more about these courses? Click here: https://www.badabusiness.com/psc?pp_code=BIVS023822

Credit: Bada Business

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5 Key Things Entrepreneur Should Know Before Applying for a Small Business Loan!

In a report published by Economic Times, “the Indian economy is expected to be a $5 trillion economy by 2025 and the MSME sector is expected to play a very crucial role in this growth story.” The MSME sector in our country has been the backbone of the economy. It contributes around 30 percent to the GDP and employment generation.

With the government`s ‘Make in India’ initiative, this sector is set to play an important role in supporting domestic companies and foreign multinationals to set up manufacturing units in India. Till now, 83 startups have entered the elite Unicorn club which has made India the third largest startup ecosystem in the world after the US and China.

But not every startup joins the Unicorn club. Some struggle to sustain themselves due to the lack of funds. And for an entrepreneur, the constant lookout for sources of working capital is like a nightmare, especially for those who run a small and medium-sized enterprise (MSMEs) with limited assets or collateral, finding different ways for fundraising.

So, if you are an entrepreneur and want to take a loan from a bank or a non-banking financial company, here are 5 things to improve your chances of getting a business loan from a bank or a non-banking financial company:

1. Maintain a Healthy Credit Score

A credit score symbolizes the creditworthiness of a person or business. It is assessed based on the payment history of the individual or business. So, the personal credit score of a person or a business is collected from the multiple institutions that maintain the records of the payments. These records can significantly affect the business's eligibility for a loan.

If you pay your EMIs regularly and on time then you will have a healthy credit score which indicates that you are financially disciplined and are unlikely to default on repayment. Although the credit score that is required to take a loan varies and depends on the lender, a credit score above 700 will enhance your credibility.

2. Maintain Adequate Cash Flow in Business

When you apply for a small business loan, the financial lender will investigate your business cash flow (past and future projections). An adequate cash flow will determine if the size of the loan that you are seeking is appropriate. Your previous loan history and existing debts will also be analyzed to determine whether you will be able to pay the loan`s monthly installments without defaulting. To ensure your loan approval, maintain the adequate cash flow in the business.

3. Keep all the Documents Required for Loan Application

One of the most important steps is you keep all the necessary documents ready when applying for a business loan. Keeping all the documents ready and in place will streamline the process and will make things smooth for you as well as the lender.

The following is the list of documents for verification:

Identity proof

PAN card

Address proof

Proof of business

Business and personal bank statements (last six months)

Business and personal tax return records

Business financial statements

Business’s legal documents such as commercial lease, and franchise agreement.

4. Be Insured

Being an entrepreneur involves a lot of risks. Hence, personal or business insurance is a must so that the loan can be paid off in case of any unfortunate event. Your probability of getting your loan approved is directly related to the risks associated with you and your business. The less risky your business is, the higher the chances of your loan getting approved.

5. Know the Best Time to Apply for a Loan

Many entrepreneurs often waste their time contemplating the ideal time to apply for a loan. However, there is no best time to apply for a loan, as the time of applying has minimal effect on the chances of your loan getting approved. Many business owners believe that the best time to apply for a loan is when your company is in need of finances.

Many startups have to close their operations due to a lack of funds. But with a business loan, you can ensure that your business sustains in the market. There are many government schemes as well that offer business loans at nominal interest charges. So, take the above-mentioned points into consideration when applying for a small business loan.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our problem-solving course, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc?pp_code=BIVS023822

Credit: Bada Business

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5 Tips to Write a Great Business Plan

Summary: Having a strong business plan can lead to plenty of opportunities. If you are planning to start a business, here is how to write the best one.

An idea can only give birth to a business, but an excellent business plan ensures that it grows into a successful one. An idea is often what garners attention from the investors however a business plan is definitely what is required to get financial support from them.

What exactly is a business plan?

A business plan is a written document defining your vision, goals, and objectives of starting a startup business. It outlines the goals, direction, team, finances, and future planning of your venture. It is created for investors, in a bid to raise capital, or used as an internal document to align with teams and provide direction.

It also exhibits financial documentation, and an overview of your business strategies and marketing strategy which requires extensive market research, and competitor analysis.

Why is it crucial?

Writing down a business plan provides a structure to your startup idea. It also gives you a blueprint of how your business will be operated. A business plan is also necessary to get support for your vision and to communicate it. It also helps you benchmark and checks your progress as the company grows.

So how your business plan should look like?

Your business plan should be crisp, clear, and concise, free from any naïve goals and visions. It should include key tactics, key strategy points, tasks, metrics, important milestones, and essential projections such as expenses, sales, and cash flow.

A business plan for a startup business can be 10 pages or less, depending on the nature of your idea and how complicated or simple it is. Your business plan can be written as a document or designed as a slideshow, or a PowerPoint presentation. Depending on the investors, it may be beneficial to create both versions.

Here are five tips that will help you to write a winning business plan:

1. Steer Clear from Gray Area

When writing a business plan, always be as concise as possible. Remove any filler language as despite sounding nice, it gets you nowhere and wastes space. Keep it short, clear, and simple because no investor would want to read a long business plan. Get to the point quickly.

2. Determine Your Purpose

One piece of advice that the best business coach in India Dr. Vivek Bindra gives is that entrepreneurs must focus on what they are going to do. For instance, they must answer ‘why’, and ‘how’, as it answers various crucial points like what makes employees get up every morning, and what are the values of a business.

Being an entrepreneur, you must take the time to identify and articulate your business`s core values and purpose. This will give direction to your business for all the decision-making processes.

3. Build Your Vision

The key to business success is having a clear vision of what you want to accomplish as an organization. But before you decide to pen down your idea and conception to write your business plan, you should come up with three to five key strategies that will help you to achieve that vision.

Another thing that is vital when writing down a business plan is the mission statement. The mission statement defines why you are doing a certain thing and what drives you to do it. It should begin with why you are in this specific business. Once, you fully understand the why then you need to define ‘what’ you are going to do, and ‘how’ you will achieve it.

4. Be Realistic

Be honest with yourself in your business plan, which is why it is important to consider challenges and opportunities.

5. Be Creative

When writing down a business plan include a creative element in your business plan to stand out and grab someone`s attention. You can get inspiration from various templates, but do not forget to give your personal touch to it. Do something out-of-the-box.

If you need help to write a business plan, you can take expert guidance in our Masterclass. You can also take our exclusive problem-solving courses.

Credit: Bada business

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5 Marketing Mistakes Entrepreneurs Make That Can Damage Business

Entrepreneurship is not easy, especially when it comes to making a marketing strategy for your startup business. Entrepreneurs learn new things by analyzing the market trend and what works for their brand. Despite all the analysis and statistics, they tend to make mistakes.

Many mistakes most of the time that look massive end up being temporary setbacks. However, some mistakes may prove fatal for a startup business plan. These mistakes arise only when entrepreneurs exhibit a fundamental misunderstanding of best marketing practices. So, if you are an entrepreneur and looking to avoid marketing mistakes that you must avoid, here is a list:

1. IGNORING THE BRAND

Your brand serves as the foundation of your business identity. It acts as a connecting link between your small startup business and your customers. Hence, if you try to market your business without a brand, you might have to taste the dust.

When people see your logo, your tagline, or pick up on your brand`s tone, they will form an opinion about your brand. This is the connection that is necessary for a business to thrive. Without it, your business is just floating in free space without any recognition and association.

So never market your business without brand building. The more connections you build the more familiar your customers will become with your brand.

2. MARKETING TO EVERYONE

One of the biggest mistakes that entrepreneurs can make is not being aware of their target customers. For instance, not everyone loves Apple iPhone and there could be multiple reasons like budget, operating system, interface, or restrictions.

Hence, it is very important to choose your market niche carefully and not market your product to everybody. Many entrepreneurs think that “everybody” is the largest possible audience, and so it offers the largest possible return. But the truth is far from this notion. A generic brand message has the least recall value.

So, to stand out, you have to be unique when it comes to marketing, just like your startup business ideas. Create specifically crafted messages for one segment of your customers at a time.

3. PRESUMPTIONS ABOUT AN AUDIENCE

Making presumptions can be disastrous when it comes to potential customers. There are some marketers who very well understand that every customer is unique and hence, they should craft messages by keeping a specific audience in mind. Still, they don`t do it effectively!

Instead of relying on data and statistics, they would rather make broad assumptions about their target audience. This can be detrimental for any business, especially for a startup business that is struggling to enter the market. Every entrepreneur needs to ask themselves this question. If they are making their market decisions because of the way you think things work, or because of the way things work in practical work?

4. INVESTING LITTLE OR TOO MUCH

Successful investment in marketing is similar to putting salt in a dish- both demand a careful balance! Investing too much money at the beginning of the startup can be a waste of money because you might not know your target audience very well. You don`t know which platforms are more suitable for your business and what works best for your brand.

On the other hand, if you are investing too little, it will not yield the desired results and you might not be able to acquire new customers.

5. FAILING TO EXPERIMENT

Innovate or Die- this phrase defines marketing in the best possible way. If you are not experimenting, you can`t improve. And marketing is not a point-and-shoot game. It is a game of setting and resetting expectations, getting closer, but never reaching set parameters.

Hence, the only way to craft a perfect marketing strategy for your startup business is to try new things and being bold with your strategies, and see which one's work and which ones fail.

The above marketing strategies should be avoided when trying to establish a brand presence for a startup business. These mistakes are not only damaging for new entrepreneurs, but they are also some of the most common. The good news is that if you catch these mistakes early, you can up your marketing game.

If you want to know how to craft marketing strategies for your business, you can take our business coaching program.

Credit: Bada Business

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5 Powerful Tips to Keep Entrepreneurs Motivated!

Being an entrepreneur is as great as it is difficult because many big and important responsibilities lie at the head of an entrepreneur. Entrepreneurs also have to make new strategies to advance their business growth and success. However, the constant tasks and responsibilities can become challenges.

Many times, entrepreneurs also get demotivated due to one difficult task after another in their daily routine. If you are also an entrepreneur and often get demotivated at work then you are not alone! The daily grind has an impact on everyone at some point.

However, to become successful, entrepreneurs must know how to tackle demotivation. In this article, we are going to tell you five such ways that help you to stay motivated even during the challenges:

1. Set Your Personal Goal

Entrepreneurs often make a business plan to start their business and strategies to establish it as a brand. You must also have made strategies for how you will achieve your business goals. But, just like many other entrepreneurs you too might have missed this one crucial thing- to plan or create anything for personal goals.

Well, you are not the only entrepreneur to do this. Almost every businessman who starts a business often delays in making goals for himself. But doing this is not right for any businessman, so you should also create a personal goal for yourself. Your personal goal can be to learn music, travel, or even your fitness. Making personal goals can help you to stay motivated even during challenging times. If you think you are unable to stay motivated, you can get help from a business motivational speaker.

2. Make a Habit of Reading Books

Books can be your best friends. And nothing can beat the knowledge and information it can impart to the readers. If you have a reading habit, it`s great. But if you haven`t you should develop it. Almost every successful entrepreneur has a habit of reading books. You should choose those books that can help you with business and keep you motivated.

Many such famous motivational speakers in India also teach the nuances of business and also play the role of Motivation Guru. You should read books written by a good motivational speaker. Apart from this, you can also read the biography of successful industry leaders. This habit of yours will always keep you motivated.

3. Be a part of the training

You don't need to be proficient in everything. It may happen that you have mastered some skills and no other person can beat you, but you may lack some other important qualities. That is why it is important to keep taking training from time to time. Many businesses corporate trainers provide business training. You can take training and learn from them.

4. Take Time for Yourself

Starting a business is not easy for any businessman. Entrepreneurs have to face many responsibilities and challenges. In the midst of all this, many entrepreneurs are not able to find time for them, and working continuously can become a cause of frustration at times. In such a situation, it would be better that you took time out for yourself and spent your time doing those things, which make you happy by completing them. Meet people you haven't met in a long time, spend time with family and friends. Often family and friends also become a big reason for your motivation.

5. Making Fitness a Part of Your Lifestyle

Fitness keeps any normal person energetic as well as provides motivation. Fitness can prove to be a success mantra for an entrepreneur. You must make exercise a part of your life. You should make rules for your workout every day. This routine of yours will keep you motivated and will also help you to focus more on your work.

Entrepreneurs should always remember their goals to stay motivated. Why have you chosen the journey of an entrepreneur and how will you achieve that goal? Every entrepreneur should first find answers to these questions. The correct answers will give motivation to the entrepreneur.

You can enter your comment about the article by commenting in the comment section. Apart from this, if you are a trader and are facing many complex and difficult problems in your business, you can get guidance from problem solving courses for entrepreneurs.

Credit: Bada Business

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3 Ways social media Can Help Small Startups to Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone had talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands, it provides an equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then you can also use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don't need to be appropriate for your business. Being a startup, it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

You can boost your sales easily with the right guidance of a business expert. Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here https://www.badabusiness.com/psc?pp_code=BIVS023822

Credit: Bada Business

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5 Powerful Tips to Keep Entrepreneurs Motivated!

Being an entrepreneur is as great as it is difficult because many big and important responsibilities lie at the head of an entrepreneur. Entrepreneurs also have to make new strategies to advance their business growth and success. However, the constant tasks and responsibilities can become challenges.

Many times, entrepreneurs also get demotivated due to one difficult task after another in their daily routine. If you are also an entrepreneur and often get demotivated at work then you are not alone! The daily grind has an impact on everyone at some point.

However, to become successful, entrepreneurs must know how to tackle demotivation. In this article, we are going to tell you five such ways that help you to stay motivated even during the challenges:

1. Set Your Personal Goal

Entrepreneurs often make a business plan to start their business and strategies to establish it as a brand. You must also have made strategies for how you will achieve your business goals. But, just like many other entrepreneurs you too might have missed this one crucial thing- to plan or create anything for personal goals.

Well, you are not the only entrepreneur to do this. Almost every businessman who starts a business often delays in making goals for himself. But doing this is not right for any businessman, so you should also create a personal goal for yourself. Your personal goal can be to learn music, travel, or even your fitness. Making personal goals can help you to stay motivated even during challenging times. If you think you are unable to stay motivated, you can get help from a business motivational speaker.

2. Make a Habit of Reading Books

Books can be your best friends. And nothing can beat the knowledge and information it can impart to the readers. If you have a reading habit, it`s great. But if you haven`t you should develop it. Almost every successful entrepreneur has a habit of reading books. You should choose those books that can help you with business and keep you motivated.

Many such famous motivational speakers in India also teach the nuances of business and also play the role of Motivation Guru. You should read books written by a good motivational speaker. Apart from this, you can also read the biography of successful industry leaders. This habit of yours will always keep you motivated.

3. Be a part of the training

You don't need to be proficient in everything. It may happen that you have mastered some skills and no other person can beat you, but you may lack some other important qualities. That is why it is important to keep taking training from time to time. Many businesses corporate trainers provide business training. You can take training and learn from them.

4. Take Time for Yourself

Starting a business is not easy for any businessman. Entrepreneurs have to face many responsibilities and challenges. In the midst of all this, many entrepreneurs are not able to find time for them, and working continuously can become a cause of frustration at times. In such a situation, it would be better that you took time out for yourself and spent your time doing those things, which make you happy by completing them. Meet people you haven't met in a long time, spend time with family and friends. Often family and friends also become a big reason for your motivation.

5. Making Fitness a Part of Your Lifestyle

Fitness keeps any normal person energetic as well as provides motivation. Fitness can prove to be a success mantra for an entrepreneur. You must make exercise a part of your life. You should make rules for your workout every day. This routine of yours will keep you motivated and will also help you to focus more on your work.

Entrepreneurs should always remember their goals to stay motivated. Why have you chosen the journey of an entrepreneur and how will you achieve that goal? Every entrepreneur should first find answers to these questions. The correct answers will give motivation to the entrepreneur.

You can enter your comment about the article by commenting in the comment section. Apart from this, if you are a trader and are facing many complex and difficult problems in your business, you can get guidance from problem solving courses for entrepreneurs .

Credit: Bada Business

[vinod-marketing]

5 Ways to Determine Which Franchise Business Is Best for You!

Two years ago, Ram Prakash Misra from Kanpur decided to quit his job in a multinational company and start his own business. But, due to a lack of experience in starting something new from the scratch, he decided to consult with an old colleague who was thriving as a franchise owner of a popular food chain.

After a quick meeting with him, Ram Prakash Mishra decided to get into the franchising business, too. After four months, he says his career change has been a profitable one. He now spends his time cleaning the ducts of air conditioning and heating systems. So, though Ram Prakash Mishra is happy cleaning air conditioners, it is not for everyone.

But, if you want to get into a franchise business, you are lucky. There are thousands of different types of franchise businesses that you can buy into at various levels of investment of both time and money. But, how would you determine which franchise business you should invest in?

Here is our ultimate guide to choosing a franchise business.

1. Choose the Right Franchise by Knowing Yourself

Before you decide to jump on any franchise business opportunity, you need to first understand yourself. You will need to take more than just a step back to analyze your interests, requirements, and many other aspects of your personality. Be brutally honest and introspective about what you are trying to accomplish by buying this business.

2. Ask yourself what do you want out of a franchise business

People buy a franchise for multiple reasons. Ask yourself, is this something you want to do out of the hobby? Will you want to make it a primary source of income? Are you looking to build equity? Would you eventually want to buy more than one franchise?

These questions might appear simple, but the type of business you eventually pick is the result of what you are trying to accomplish.

3. How much are you willing to invest?

You might have an idea or you might be contemplating on what type of business you want to get into, but calculating how much capital you are ready to invest will give you a clearer idea and a realistic sense of franchise opportunities that are possible for your budget.

Like any other business, you should not expect that your business will be profitable from day one. Also, loans will not be easy to come by. So, make sure that you have enough money to live off while you get off the ground.

4. What is your exit strategy?

This is a common yet the most neglected question that potential entrepreneurs fail to ask themselves. It is important to be honest about how long you would want to continue it. Is this something you would want to do for 4-5 years? Or is this something you will continue as a legacy? Having a clear answer is very important because different franchisers have different restrictions on selling to other franchisers.

5. How much risk are you willing to assume?

This is one of the most important questions; you must ask yourself before investing in a franchise business. Once you have reviewed your financials, you can probably get a sense of how much risk you can take. Some well-established franchises have been working for many years and have a great record of franchising success, but they are not exactly on the cutting edge anymore. Similarly, many new companies are riskier, but they can potentially offer higher returns. By taking your risk-taking abilities into consideration, decide on investing in a franchise business.

A franchise business is a wonderful option for those who want to start their own business, but don`t want to begin from scratch. To decide and choose a franchise, you will need to evaluate the pros and cons of both of them. Hope the above-mentioned questions will help you discover and select the best franchise business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching program that comes with Foundation courses, specialized courses, and value-added courses.

Credit: Bada Business

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Six Crucial Time Management Tips for Busy Entrepreneurs

Being an entrepreneur is like walking on a double-edged sword. Where the flexibility to work for your dreams without having to be accountable to anyone else is liberating, managing multiple tasks at hand in 24 hours can be challenging.

Time cannot be bought and sold. And just like Jeff Bezos and Ratan Tata, you too have just 24 hours to accomplish what you want to. Neither is there any way to get the lost time back, nor can it be bought from Flipkart or Amazon. It ticks away every second of the day. And if wasted, it is lost completely. Every online course for entrepreneurs talks about time management.

As an entrepreneur, the to-do list is always growing, and to tick everything off the list, you should know which elements hold the most importance. Not all-time management methods work for everyone, you must get a broader view of what works for you and what don`t.

Successful business owners know how crucial time management is to ensure that things get done on time. So, if you are an entrepreneur who is struggling to finish tasks at hand, here are 6-time management tips to ensure that things get done:

1. Make Your P-0 List

Every morning, when you get up, you should not just throw yourself into the rabbit hole filled with random tasks. This will not just waste your time, but will also put your important work in the back seat. So, every morning, write your essential tasks on a piece of paper that needs to be completed in a day. Though many management tools are available on the internet, sometimes they can be overwhelming. But, if you are comfortable with managing your time with the help of those tools, go ahead.

Avoid Parkinson`s Law which states, “Work expands to fill the time available for its completion.” So, don`t just will your day with non-essential work, just because there is time left in the day.

2. Give Yourself Deadlines

Not having someone externally putting pressure on you can be a positive as well as a negative impact on work. If you are not careful, this can lead to unproductive multitasking and procrastination. You can keep extending the deadline or keep postponing the important meeting with clients if you don`t give yourself a deadline to meet. This is something that has no online business courses for entrepreneurs teaches.

Setting firm deadlines can be extremely helpful for almost any task. Whether it is writing a report or creating content for a website, meeting, or phone call, a deadline can help you with accomplishing tasks at hand under a specific period.

3. Stop Stalling

Time is a luxury. And, if you want to afford it, you should learn the art of time management. So often we spend our time on social media or chatting with friends, eating, or giving ourselves a break every other hour, however, it could lead to more waste of time. If you too have the habit of giving yourself too many breaks, then it is time to stop. Time yourself and give yourself a strict deadline to finish things. Block your schedule, delegate, and time yourself. Everything works until you decide to delay simply because you have done a great job at delegating work and doing other things.

Managing time does not mean that you should have less fun; it is the art of knowing when to work and when to play.

4. Build Up Momentum

A day is going to be productive or not, this decides the first few hours of it. There is a reason why the mornings of successful entrepreneurs start early and many businessmen are in the 5:00 AM club. When you are already up early in the morning and have taken care of a couple of tasks, it keeps you ahead of your competitors and sets you up for success for the rest of the day. Most often, we procrastinate because tasks are daunting. This takes away the momentum for the rest of the day, allowing you to do more.

5. Do Right Tasks at the Right Time

Time is by far the scarcest resource and the best way to maximize it is to work in a way that keeps you in sync with it. If you are a morning person, you can wake up early and take care of important tasks. While you can`t make more time, you can use it more efficiently by doing the right tasks at the right time. By making time for yourself, you can also take some online courses for entrepreneurs to update and upgrade yourself.

6. Adopt the 80/20 Rule

80/20 rule has proved to be a game-changer for many successful entrepreneurs. According to this principle, 20% of your activities will account for 80% of your results. If you have 10 tasks to finish only two of them will produce any results. However, we waste our time by doing eight other things. Always analyze the outcome of all your tasks to determine which ones are producing results and which ones have just turned into a busy day. Once you have those answers, you will be able to adopt the 80/20 rule.

So many people complain about not having enough time to achieve all that they truly desire. If you too feel like this, the problem is probably not with the day, but with how you utilize the time available to you. Try the above-mentioned techniques to manage your time efficiently.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. Find solutions to every business challenge with our Problem-Solving Course.

Credit: Bada Business

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5 Amazing Low-Cost Marketing Ideas to Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircases and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our business coaching program, where you can learn from the top-industry experts with handholding support and lifelong learning.

Credit: Bada Business

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5 Effective Tips to Become an Optimist

Optimism is a characteristic that seems so ordinary but is quite a powerful attribute. From leading a healthy life to better performance at work and satisfaction with your job, it has some seriously positive effects.

Optimism is one of the essential ingredients that makes you successful and can lead to a healthy lifestyle and a more successful personal and professional life. Optimism is the gateway to better health and a livelier as well as rewarding social life.

Being an optimistic person opens the gate of opportunities, especially for entrepreneurs. Entrepreneurs have to face a lot of business challenges in their day-to-day life. From raising funds for the initial investment to making business strategies for growth and scalability, it is very crucial to keep a positive mindset and a healthy approach to various problems in life.

If you are more of a reader, here is a list of powerful tips that are quite effective to help you become an optimist:

1. Don`t Let Failure Haunt You

Human beings tend to dwell on their past, especially if we had a bad experience. However, being a prisoner of your past can stop you from moving ahead in your life. Convince yourself that failure is a part of life. It is important to keep moving ahead, no matter what. Learn from your past mistakes and failure and move on. Even Thomas Edison had to cope with 6,000 failures before tasting success in making the first electric light bulb. You can also work closely with the best motivational speaker to gain a more positive outlook on life.

2. Be Present

Like we mentioned in the first point, it is a waste of energy and time to dwell on the past. Similarly, worrying too much about the future can result in negativity that can spiral out of control. One of the best strategies for optimism is to stay more focused on the present.

Be present in every meeting and presentation with your staff and colleagues. Focus on the present and give your best in every moment. Always know that investment now will result in a positive future.

3. Practice Gratitude

People often complain and whine about what they lack, but very few people feel grateful for the things they have in their lives. To be grateful for the things you have is another sure-fire way to increase your optimism. When practiced regularly, gratitude has been shown to improve physical and psychological health, reduce aggression, stress, and anxiety. It also improves self-esteem, relationships, and sleep patterns.

When you appreciate what you have, you have more positivity about all that is to come. Despite facing hurdles and challenges that life throws at you, expressing gratitude can help you to become an optimist.

4. Know no Limits

Humans can be a prisoner of their mindset. Sometimes, the challenge that you are facing currently is not that big. When you stretch your limits, your limits will expand. When you further stretch your expanded limits, your expanded limits will further expand. Work upon your mental blockages and try to think about the challenge from a creative approach.

5. Think about Your Strengths

Sometimes, one bad event can make us question our self-worth and confidence. However, it is crucial to remember that life is not made of only roses and rainbows. It also has rain and storms too! We all just need to learn to deal with difficult situations. Whenever you find yourself criticizing a past event, think about your strengths due to which you have also experienced the good moments.

One of the reasons for dissatisfaction is when experience and expectations don`t match. Keep your expectations realistic to be more satisfied with the outcome. And always remember that not everything in professional, as well as personal life, goes according to our wish. The optimist has some powerful effects. To reap its benefits, always present in the moment and be grateful. All of this will result in a positive mindset.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer exclusive Problem-Solving Courses that come with Foundation courses, specialized courses, and value-added courses.

Credit: Bada Business

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7 Expert Tips to Allocate a Marketing Budget for a New Startup Business!

According to a report in the Times of India, “India is home to 81 unicorns as of now, with a total valuation of $274 billion.” With so many startups joining the league of Unicorns, it has become essential for the existing ones to focus on their branding and marketing games.

Branding and marketing are those two pillars in an organization that help a business to reach out to its potential customers. But as there are so many marketing avenues, small startup businesses often face the challenge of determining where they should invest their limited marketing resources.

Startups often lack clarity at early stages on how much time, money, and effort they should spend on their advertising, public relations, branding, social media planning, and content strategy at the outset.

So, if you have a startup business made from your dreams, passion, and determination, here is a list of some of the most effective strategies to help entrepreneurs and founders to develop first-time marketing budgets to optimize their investments and achieve maximum results:

1. Master One Method First

Just like when we learn to drive, we want to do everything at once. But, as the primary rule, we learn to control the steering wheel. Similarly, as an entrepreneur, you should pick one thing and do it well. Once you have mastered it you can start focusing on building out the other options as you begin to get more business. Focus all your efforts, time, and money on a single method and use that as your power to get more business and break through the noise.

2. Pick Measurable Outcomes

When looking out for the best marketing choices, it is best to find out what you want for your measurable outcomes to be. For instance, if you want to sell 200 products in your first month, with an average value of INR 500 per customer, you should provide this to a marketing company to receive quotes on actions, and not just marketing services. It will help them to filter out the options deemed best for your business on actual budget samples.

3. Allot a Budget to a Few Targeted Areas

It will be unrealistic for any business to allot a budget without considering their revenue. A new startup must consider its targeted areas and how much budget should be allocated. It is best to focus on one target area and then grow into others as traction is gained. You can also take an online business course for entrepreneurs to learn more about marketing and advertising.

4. Find Out How Each Strategy Will Impact Your Business

While budget allocation initially is a smart decision, understanding how each strategy is going to impact your business is paramount. Dedicating between 10 to 20 percent of gross revenue is a good starting point to invest in marketing and advertising. Basics such as collaterals should not go beyond 5% of your gross revenue unless a brand strategy calls for it. PRs, advertising, communications are all similar. But determining what will help your business to grow and attract your potential customers is essential. Focus on what is going to help you succeed.

5. Build a Scalable & Multi-Year Strategy

In the first year, you need a logo, a website, and some basic branding elements. But one most essential thing is content. You need great content for any marketing strategy to work. And as your company grows, you can spend more on advertising and promotions. When your company begins to scale, you can increase your budget.

6. Know Your Customer Journey

One of the most crucial things that every startup must do is that they should have a solid understanding of their customer journey. Run test ads on social media platforms and Google to find out how much you will have to spend to acquire a customer. You can also take an online course for entrepreneurs for marketing.

Investing in PR and branding can help you to lower your ad expenditure, only if done right. It will also increase your conversions, and give you a better idea of how much you must invest and in which medium of marketing.

7. Beginning with Organic Marketing

There is no magic formula or shortcut to marketing your brand and advertising your products to increase your revenue. Startups should always begin with organic efforts, such as content marketing, PR, SEO, before diving into big ad spending. Why? It offers three benefits:

a). It reduces your budget

b). It lets you find out what works by trial and error before investing in advertising.

c). Delivers ROI

Every single penny plays an essential role in a startup budget. Hence, it is important to allocate the budget carefully for marketing and advertising. Hope the above-mentioned techniques will help you to seek out choices that will give you the best results for your startup business.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Our problem-solving courses can help you to overcome marketing and advertising challenges.

Credit: Bada Business