Talking to Strangers
I am considered a social person by many. I am usually an extrovert. You can hear my voice in a loud party room. Sometimes I might get a guitar and start singing. The public attention is flattering to me rather than frightening. And yet, I am really terrible in what is considered the number one skill for entrepreneurs, businessmen and job seekers - mingling. If I get to a large conference and there is a room full of people at the conference party, I would never randomly approach people and start a meaningless conversation. I will gladly talk to someone if they ask me questions after my talk. I will readily participate in a conversation when I am dragged into it by an acquaintance. But making the first step is hard for me. So is it good or bad? Well, probably neither. It is pretty natural. Many psychologists will tell you that we as human beings are always tangoing - we want people close to us but not too close, as we also need our space.
The first chapter of the famous book “Master and Margarita” by the Russian writer Michael Bulgakov is called “Never Talk to Strangers”. It is a wise advice in general, especially when we train our kids to be safe on the streets. But very often talking to strangers can buy you a new friend, a new experience and maybe a useful information that does not exist in your social world. A very famous study by Mark Granovetter from 1974 (which I already mentioned a couple of times) is called “The Strength of Weak Ties” suggesting that casual acquaintances can sometimes bring more value to us than close friends.
The Web in general and Social media in particular, actually enabled us to talk to strangers on the whole new level, without really challenging our lack of confidence. It is called talkbacks and comments. We can react to a Facebook post or a newspaper article. We can stay anonymous if we chose to. We can engage in argument with the author or a fellow commentator feeling completely safe. More often than not it leads to an ugly discourse full of insults and bad words. Some journalists were even arguing that talkbacks should be banned. But this ability to express your opinion is, to my mind, a hidden gem, that if used wisely can bring us a lot of value as individuals or as businesses. And here is why.
Douglas Adams in his famous Hitchhiker’s Guide to the Galaxy stated that Planet Earth is just a giant computer built to find an answer to Ultimate Question of Life, the Universe, and Everything. The answer the computer came up with was 42. Could it be that Adams, a brilliant man by many accounts, was actually right? What if we are, in fact, a giant computer with an ability to calculate and find answers to universal problems? What if the very popular and maybe somewhat overused term Wisdom of Crowds is the key to something big we have realized but not put to any practical use yet on a large scale? A simple but powerful example that suggests the correctness of this theory is the ability of large crowds “guess” things like “How many candies are in the jar?” To realise the potential of this computer we should be able to do two important things: a) encourage many different people to express their opinions in online communities on a particular subject or a problem and b) being able to process and analyze their contributions to find the crowd solutions to the aforementioned problems.
Before we continue, there are two theories I will briefly mention here. One is called “Spiral of Silence” by Elisabeth Noelle-Neumann, a german political scientist. It suggests that since we as human beings are afraid of social isolation, we would be silent if we hear a very vocal expressions of opinions different to our own. Simply speaking, if there are people around us talking loudly about, say, expelling a certain group of people from the country, we would assume that it is a majority opinion and will remain silent even if we strongly disagree. If we map this theory to social media, the violent culture of talkbacks and comments very often cause good people to stay silent and not participate.
The second theory is a theory of “lurkers” in virtual communities, to which I was fortunate to contribute as part of my MA thesis (which is cited in this Wikipedia article). This theory studies the reasons that cause people to stay silent. And while there are a lot of reason to get people from silence to participation, a right culture and a great content is one of the major reasons to get people start talking.
We need to define the right culture of the community, showing people that good, different and civilized comments are cherished while violence is banned. We also need to touch people to make them say something. A great example of this is Humans of New York, a Facebook page of photographer Brendon Stanton, where he documents stories of various people by photographing them on the street and briefly interviewing them. He brings stories of real people, with real problems. As a results, thousands (!) of users feel emotional connection and post comments. Another example is a movie star and model Gal Gadot, whose Facebook page is so genuine that it also generates not only Likes, but many many comments. When you touch people - they respond.
The real Crowd Wisdom is our ability to tell our problem to strangers all over the world and have many of them voice their opinion. If Douglas Adams was right, there will be an ultimate truth inside their comments and suggestions. And when we will learn how to process those comments and distill the truth from it - Talking to Strangers will stop being a threat and instead will transform Humanity.









