AREA4

                                     THE ART OF THE EXPERIENCE                                                    Experiential Arts, Marketing and Production // NYC and London www.weareAREA4.com

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5th Annual Gingerbread Boulevard Opens In Madison Square Park

Visitors can view a larger-than-life gingerbread house complete with candy decor.

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We won!

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Life-sized gingerbread house comes to Madison Square Park

It may look good enough to eat, but a gingerbread house in Madison Square Park is just for show.

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Video: Giant gingerbread house opens for the holiday season in NYC

The life-size gingerbread house opened in New York City's Madison Square Park, complete with what organizers called a "4D" immersive storytelling experience.

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2 More Agencies Launch Experiential Divisions to Meet Rising Client Demand

Making up for dips in traditional spend.

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7 mila girandole nel Prospect Park di Brooklyn per festeggiare il 150° anniversario

Per festeggiare l'anniversario del parco, cittadini e artisti si sono incontrati per realizzare una mega-installazione

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#connectiveproject at Pioneer Works, Red Hook, Brooklyn

Continuing the celebration of the 150th anniversary of Prospect Park, The Connective Project has moved from the park's Rose Garden to Pioneer Works. The new installation features a pinwheel by winning artist Ansel Oommen and 30 pinwheel finalists from The Connective Project, including my des

@harlanerskine @wearearea4 #artoftheexperience #connectiveproject #prospectpark 

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These 7,000 Pinwheels Have Brought Prospect Park's Rose Garden Back To Life

The Rose Garden has been ignored and overgrown for years, but now it's back "in full of color and whimsy."

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This garden is filled with 7,000 pinwheels

Putting a spin on community.

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Get hypnotized by thousands of pinwheels in Prospect Park

Prospect Park’s Rose Garden is coming up pinwheels! “The Connective Project” — a massive art installation designed by local architect Suchi Reddy — is made of 7,000 handcrafted spinners, which cont…

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Follow the Whirling Sound of Pinwheels to the Prospect Park Rose Garden

A small valley in Prospect Park is alive with sound and movement with the installation of thousands of whirling pinwheels installed as part of the Connective Project.

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AREA4 + Architect Suchi Reddy's Prospect Park Pinwheel Flower Garden

An installation of epic proportions, "Connective Project" breathes life into a natural nook

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#connectiveproject #prospectpark150 #artoftheexperience

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Connective Project Promo Square courtesy BRIC

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The Connective Project. Prospect Park 150 #artoftheexperience AREA4 + Reddymade

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Pinwheels for the People: Art Installation to Bring Thousands of Whirligigs to Prospect Park

The Connective Project, a two-and-a-half acre installation on view from July 7 through 17, will fill Prospect Park's rose garden with thousands of pinwheels.

#artoftheexperience @wearearea4 Thrilled to see our project coming to life