It is an Online Marketing term which is used in Website Traffic Analysis. It can be represented by the percentage of visitors entered a website and leave the website. It help to determine the performance of a landing page or effectiveness generated by the interest of visitors.
If your Bounce Rate is 10% or lower, then your website is perfectly useful for your internet visitors. In case you got the High Bounce Rate, your website need attention towards design or content published. High Bounce Rate increased is a negative signal for your website ranking.
Most of the websites are designed for name sake not for business objectives and conversion. Try to implement recent design techniques like Responsive Web Design, Onpage Optimization with any one of the structured data technique and simple website.
Understand your internet visitor requirements and design your website for them. Do not design your website for Search Engines or yourself. User friendly navigations with targeted Images and Videos leads the increase in website traffic.