After reading Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen, I got to thinking what “jobs to be done” do my clients have?
Then I made the list below:
1. More visits to their site
2. More brand recognition
3. Strategy they understand
4. Strategy they understand and might do themselves
5. Introduction how keywords work
6. Introduction where to put keywords
7. Introduction to digital marketing
8. Introduction to the different parts of digital marketing and how they work together
9. Introduction to Social Media
10. How to measure their site traffic
11. Introduction to traffic stats with Google Analytics
12. Understand a tag
13. Introduction to Google Tag Manager
Normally I offer SEO, do an audit of the website or blog, then come up with a strategy to execute number one through ten. But is there a better way? I would like your comments.
Please share.
If you would like to download my SEO checklist please click this link.
Thank You
Wendy Danko
www.wendydanko.com










