WenKo LLC

Search Engine Optimization Strategy

[wenkollc]

After reading Competing Against Luck: The Story of Innovation and Customer Choice by Clayton Christensen, I got to thinking what “jobs to be done” do my clients have?

Then I made the list below:

1. More visits to their site

2. More brand recognition

3. Strategy they understand

4. Strategy they understand and might do themselves

5. Introduction how keywords work

6. Introduction where to put keywords

7. Introduction to digital marketing

8. Introduction to the different parts of digital marketing and how they work together

9. Introduction to Social Media

10. How to measure their site traffic

11. Introduction to traffic stats with Google Analytics

12. Understand a tag

13. Introduction to Google Tag Manager

Normally I offer SEO, do an audit of the website or blog, then come up with a strategy to execute number one through ten. But is there a better way? I would like your comments.

Please share.

If you would like to download my SEO checklist please click this link.

Thank You

Wendy Danko

www.wendydanko.com

[wenkollc]

Great Retro Design from the US Library of Congress. Good online resources when trying to brainstorm for that layout you’re working on.

http://www.loc.gov/pictures/

[wenkollc]

Hire a professional to do your SEO.  www.wendydanko.com

[wenkollc]

Hire a professional to get the job done right. www.wendydanko.com

[wenkollc]

Digital Summit Minneapolis

Join me at Digital Summit Minneapolis to learn and engage with the latest in #digitalmarketing strategies & techniques!

Join me at Digital Summit Minneapolis to learn and engage with the latest in #digitalmarketing strategies & techniques!

[wenkollc]

9 Ways to Get Your SEO in Gear. From WenKo LLC [email protected]

https://www.wendydanko.com/get-your-seo-in-gear.html

[wenkollc]

I hope this information is useful.

[wenkollc]

9 Ways to Get Your SEO in Gear. From WenKo LLC [email protected]

https://www.wendydanko.com/get-your-seo-in-gear.html

[wenkollc]

Title Tags are the descriptions you find on search engine results pages. These tags are essential for search engine optimization.

Title tags should describe the purpose of the page it represents. The length of a title tag should be limited to 65 to 75 characters including spaces. Keywords should be used and placed near the beginning of the title tag.

[wenkollc]

When working on your Search Engine Optimization (SEO) check for duplicate pages, meta tags, meta titles, and content. Remove any duplicates. Search engines do not like duplications. Search engines like each page to be relevant and different.

[wenkollc]

On-page Optimization

On each web page keyword usage should follow these suggestions:

• in page title near the beginning

• in the first paragraph near the beginning

• a few more times in the remaining text but not too often

• in the alt image text

• in the URL

• in the meta descriptions

Keep in mind using keywords too often could get you flagged for keyword stuffing. Using a different variation of the keyword is also a good idea.

[wenkollc]

Indexable Content Content would be text articles, photos, artwork and should be HTML, that way search engine can “see” what it is. Photos should have alt text description of the image. Flash and Java are not readable to the search engine. Providing text on the page will help identify it. Videos are not legible to the search engines. Providing a transcript will let the search engine understand the contents of the video.

www.wendydanko.com

[wenkollc]

Crawlable Link Structures

Search engines follow “paths” through your website. If these “paths” don’t make sense to the search engine the crawling will stop. Your indexing stops at that point because it is too confusing to follow.

https://wendydanko.com/offer.html

[wenkollc]

Google Search Engine likes relevant content. Watch the video to learn more.

[wenkollc]

I’m talking about a term used in business marketing.

The term silo in the original sense, like shown in the picture, is used in farming to keep the different grains from intermingling or separated.

A silo in business is when one department is not allowed to communicate with another for varies and antiquated reasons.

To further confuse the segregated areas of business marketing, projects go to different marketing channels or vendors that are not permitted to share information with other vendors, usually for security reasons.

Marketing channels might include websites, social media, traditional media, and a plethora of other advertising forms. These channels are each working within a silo or working in their specialized areas: TV, printing, packaging, Social Media, etc.

The risk these silos create are 1. communications across all marketing channels is not uniform, and 2. there is duplicated work within each silo. The cost of marketing in silos is higher for this two reason, among others.

Some companies are changing their culture to a collaborative format. Encouraging communication across marketing channels will show better results. In today's marketing, everything needs to be connected. Make sure to open those silos to collaboration. Intermingling between silos will show a better return on investment (ROI) along with a consistent message.

[einsteinmarketer]

What makes a digital marketer tick?…..

[wenkollc]

Very creative.

[wenkollc]

Photoshop Layers - “My Boy Flicker”

[wenkollc]

It can be rewarding.