Shazam releases engagement metric to help TV advertisers measure engagement
Shazam recently launched a tool to help marketers asses the effectiveness of their television advertising campaigns. Labeled the Shazam Engagement Rate (a very creative name), it’s used to show brands which people are leaning in and asking for more information. The Shazam Engagement Rate is defined as Shazam tag volume devided by the gross rating point for each of the airings of a spot. They’re hoping that they can begin to aggregate data on consumer behavior and use that data to inform their mobile strategy. They have been working for some time to revamp their mobile strategy and they’re hoping to make it easy for consumers to use as a TV companion app. And with a successful app like Shazam who knows what type of data they’ll be able to aggregate.
http://www.mobilemarketer.com/cms/news/television/15589.html