Finding New Relevance for a Legacy Brand: Victoria Lozano's Crayola Journey
Interesting Journey Below I found this interview quite interesting and thought you might, too. Enjoy! Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta, Victoria Lozano, then-CMO of Crayola, proves that the growth work of even the most iconic brands can and should never…











