Feb 7, 2023
“Count the eyes for coverage!” (1960)
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“Count the eyes for coverage!” (1960)
2017 Ad Age Creativity 50
December 18, 2017
Our annual survey of the year's most influential creative figures is testament to how turbulent times can be a powerful muse. Among the honorees are entertainers who delivered catharsis, a chef who feeds hurricane victims and the creative team whose idea became a symbol of female empowerment. We hope they inspire you to create abundantly in the year to come.
Artwork by Terry Crews!
Dwayne Johnson by Robert Ascroft for Ad Age Magazine (2017)
2017 Ad Age Creativity 50: Stephen Colbert
by Simon Dumenco | December 18, 2017
Much has been made of Stephen Colbert's ratings triumph this year as viewers flock to his politically charged "Late Show," leaving former late-night ratings champ Jimmy Fallon and his "Tonight Show" in the dust. But not enough has been said about how Colbert (who previously appeared on this list in 2009), through his nightly corrective to the Bizarro World of the Trumpified news cycle, has become essential to our national sanity. With his darkly hilarious monologues, he serves as the explainer-in-chief of the daily scandals, stumbles and stupidity emanating from 1600 Pennsylvania Ave., as well as a deft channeler of the Trump psyche and affect (he's got the gooey, self-satisfied bluster and spastic hand gestures down cold). In an era in which Trump spews "alternative facts" with seeming impunity and continually erodes the dignity and moral authority of the office of the president of the United States, Colbert reminds us to never, ever get used to “the new normal.”
Dwayne Johnson by Robert Ascroft for Ad Age Magazine (2017)
Gerry Graf on the changing shape of ads and the risk/reward of great ideas
This is an article I recently came across in AdAge by Tim Nudd about one of the more creative talents in the industry. It’s a very interesting interview that I think you’ll enjoy. One of the industry’s most widely admired creatives, Gerry Graf has had quite the journey in advertising. He’s worked at big holding-company agencies and smaller indie boutiques (founding several of the latter himself)…
The end of mid-size agencies? Inside the shifts that will reshape the ad business
This story is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve over the next five years. Advertising agencies are in the process of setting strategies for the next five years despite numerous unknowns—the impact of AI, speed of consolidation and increasing ease of in-housing among them. These variables may have wide-reaching impact,…
8 agency leaders divulge the most pressing issues facing their business—and how they’re navigating them