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Sneak peak of what we are working on! :)

#xense #design #creative #storyboard #edcom

happy creatives about to submit for the competition

Working on the animation wohoooo!!

#design #animation #flash #xense #edcom

Look who is working hard for the Edcom on Saturday night!

#sam #xense #design #copywriter

the lucky winner

#xense #beth #leeds #photo #shoot

The place where we spent times doing the work!

#library #leeds #laidlaw #university #xense

School of Design on the left!

#leeds #university #school #design

some initial ideas for our logo, giving the concept a human element creating a little girl called penny this relates to the nostalgic tone of voice

#penny #xense #design #edcom #logo #sketch

Storyboard for ‘Ad Bank’

Research into Adblock shows that one of the main reasons people don’t watch ads is because of the timing. It is annoying when ads interrupt content. If users had control over when they could watch ads they were be more inclined to watch them. When an Ad appears you can save the ad for later, the free content then begins, if you decide you want to watch the ad you can at anytime. Once you have watched the advert you will gain points that will be collected in your ad bank. Once the ad bank you will receive rewards.

#storyboard #edcom #adbank #penny #creative #leeds

Working on the design in Grass Room, University of Leeds!

It was snowing outside wohooo!

#snow #winter #february #xense #design #leeds #grassroom

A good weather in Leeds!

Welcome February!

#leeds #xense #edcom #creative

Target Audience

Millennials are frequent users of social media and 41% of 18-25 year olds use Adblock, this demographic blocks the most ads. They are tech savvy and spend a majority of their time online. Millennials don’t like being told what to do. We will reward them for watching ads so that they can carry on receiving free high quality content. They are trendsetters and also like to follow trends, rewarding them will be an incentive to watch and appreciate ads. The campaign will use an informative, nostalgic and positive tone of voice to appeal to the target audience

#targetaudience #design #edcom #xense #millenials

sketchbook page of some ideas for the campaign and insights about the target audience

#sketchbook xense edcom #design #creative

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