XEN Systems

XEN Systems is a digital agency based in Sydney, Australia. We focus on the 4 S’s of digital: Strategy, SEO, SEM and Social, with an integrated approach to help your company reach and engage it’s target customers. http://xen.com.au

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How to Improve Your Site’s Customer Experience (CX)

Provide a smooth and stress free customer experience, follow this quick guide: https://xen.com.au/improve-sites-customer-experience-cx/

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So You Want to Be a Marketing Manager?

Here’s some tips on how you can be fully prepared to enter the exciting world of digital marketing: https://xen.com.au/want-marketing-manager/

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How to Use the HubSpot Recent Conversion Contact Field

HubSpot has a nice contact field that keeps track of the most recent conversion event for a contact called Recent Conversion Contact Field. 

This can be especially helpful if you numerous lead magnets on your site and are interested in seeing what a lead has engaged with most recently. 

Here’s how to use it: https://xen.com.au/using-the-hubspot-recent-conversion-contact-field/

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“Think of problems as gold mines. The world’s biggest problems are the world’s biggest business opportunities.” - Timothy Ferriss, Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

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How to Drive Traffic to Your Accounting Practice Website Using Paid Channels

In our previous post, we looked at ways to drive free traffic to your accounting practice website. This post will focus on paid channels.

Why Use Paid Channels?

It provides you immediate and consistent traffic.

It gives you the ability to easily test which of your campaign is effective.

You have the ability to show your ads to audience who have shown interest to your service.

Paid channels complement your marketing efforts. A well-designed website with good content is not enough, you need to have visitors to get more customers.

Here’s our 10 Ideas on how to use paid channels to drive traffic to your accounting practice website: https://xen.com.au/how-to-drive-traffic-to-your-accounting-practice-website-using-paid-channels/

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Why Better Customer Service Can Make A Big Difference To Your Revenue

Having good customer service is a great way to distinguish yourself from competitors. Here we share some insight to help your business provide good customer service and what you can do to make sure it happens:

https://xen.com.au/why-better-customer-service-can-make-a-big-difference-to-your-revenue/

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“Skills are cheap. Passion is priceless.”– Gary Vaynerchuk

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How to Drive Free Traffic from Google to your Accounting Website

Getting traffic from Google can be a complex process, but don’t let that stop you from at least getting the basics in place. 

Here are some of the key items you can get started on today to drive free traffic to your accounting website: https://xen.com.au/drive-free-traffic-google-accounting-website/

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How to Optimise Your Google My Business Listing in 2017

Google My Business (GMB) is a free tool that assists businesses in managing and improving online presence. By utilising this tool, you can provide your customers with basic information about your business – directions, opening hours, contact details, photos and website.

Here’s how to get started with Google My Business in 2017: https://xen.com.au/google-my-business-optimization/

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Download 'An Introduction to Email Marketing' Ebook

This in-depth introduction to email marketing will guide you through the many challenges and solutions of email strategy and explain how to execute and measure successful email marketing.

This ebook outlines:

5 email marketing challenges and solutions.

6 types of marketing emails.

9 email marketing metrics.

Download it for FREE here: http://www3.xen.com.au/introduction-to-email-marketing

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elcomCMS SEO Checklist – New Site Go-Live

There are 2.7 million published blog posts everyday. So how can you make your blog stand out from the others? The key is to be unique!

http://xen.com.au/elcomcms-seo-checklist-new-site-go-live/

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6 Blogging Tools To Eliminate The Friction In Your Writing Process

Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using?

http://xen.com.au/6-blogging-tools-eliminate-friction-writing-process/

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5 Ways B2B Businesses Can Leverage Inbound Marketing

According to HubSpot research, B2B Businesses are now shifting their budgets toward inbound marketing. If you're a B2B business, you can leverage it through these 5 ways.

http://xen.com.au/5-ways-b2b-businesses-can-leverage-inbound-marketing/

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Intranet Software Trends: What’s Up Next?

Is your intranet ready for 2016? Check out some of these surprising trends to see if your business intranet is really doing the most it can for your business.

http://xen.com.au/intranet-software-trends-whats-next/

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6 Digital Marketing Trends for 2016

It’s time to take a breather and look forward to some of the trends that are happening in marketing, and specifically how you can take advantage of them in 2016.

Here the 6 key areas for marketers in 2016.

http://xen.com.au/6-digital-marketing-trends-for-2016/

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Episode 39: HubSpot Email Reporting Tip, Attribution Marketing, Voice Search

Listen to HubShots Episode 39 Podcast. In this episode, Craig Bailey and Ian Jacob talked about Email Reporting Tip, Voice Search Trends.

http://xen.com.au/episode-39-hubspot-email-reporting-tip-attribution-marketing-voice-search/

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5 Steps to Creating Inbound Marketing Content that Converts

Follow these 5 steps to allow you to create content that not only populates your website, but actively impacts your lead generation efforts.

http://xen.com.au/steps-to-creating-inbound-marketing-content-that-converts/