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Lint Roller? I Barely Know Her
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One Nice Bug Per Day
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The ‘Hoo turned 22 this year and turning 21 again never felt so great! Yahooligans worldwide celebrated the purple pride holiday with a fun photobooth and a 22% off sale at the Company Store. Cheers to 22 and many more! Happy ‘Hoo Days everyone!
3rd-Generation U.S. Hispanics: Perception vs. Reality
By David Iudica, Senior Director, Industry Insights, Yahoo
At more than 17% of the population, Hispanics represent the largest ethnicity in the U.S., and they are expected to represent 29% of the population by 2060. That’s almost one in three Americans. What does that mean for marketers? Hispanics are quickly becoming one of the most coveted consumer groups, with an annual buying power expected to reach $1.7 trillion by 2019.
Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.
The 3rd-Generation Hispanic
We define the third-generation Hispanic as one who is born in the U.S., with both parents also born in the U.S., and at least one foreign-born grandparent. On the surface, it appears that the third generation’s cultural identity may be on the decline as English has become the more prevalent language for them, but our findings show it’s actually growing stronger. A wide variety of factors influence the third generation’s feelings of cultural connection. They find significant ties to the food they eat or cook (68%), and the traditions, celebrations and holidays they observe (55%).
https://s.yimg.com/ge/default/691231/hispanicHeritage_670.jpg
Language is also a point of pride, but not seen as a requirement. The majority of respondents said speaking Spanish is valuable in America today, and that it’s a way of preserving their culture and heritage. On the flip side, of those who are not bilingual, nearly 40% feel anger at their family for not ensuring they learn Spanish.
Online video is the new mobilizer
As our previous study indicated, an increasing number of Hispanics are watching online videos via their smartphones, due to the richness of content and convenience. Of Spanish-dominant (those who prefer to speak Spanish over English) respondents, 94% use their mobile devices to watch video at least once a week (84% for English-dominant). Further, 72% like to watch online video from multiple devices, demonstrating a clear opportunity for marketers to leverage this format.
https://s.yimg.com/ge/default/691231/73percentHispanicVideos_670b.jpg
Making the brand connection: Create relatable scenarios
Third-generation Hispanics have specific opinions when it comes to the advertising that reaches them. Therefore, marketers should understand the difference between “Hispandering” and offering a true reflection of cultural realities, while keeping these insights in mind:
54% of third-generation Hispanics actively seek out and/or enjoy online content tailored to them as Hispanic/Latino
65% feel there should be more ads in English that speak specifically to Hispanics
53% welcome advertising targeted specifically to them as a Hispanic/Latino
51% of third-generation respondents believe advertising targeted specifically at them as a Hispanic/Latino does not accurately reflect their experience
49% believe advertisers need to do more than simply translate English-speaking commercials
As the purchasing power for young Hispanics continues to grow, the attention marketers give this audience needs to grow in parallel. For most third-generation Hispanics, their culture and heritage have an important impact on their self-identity, and this, in turn, influences how they view and engage with brands.
Interested in learning more? Read the full case study here.
Relive or dwell on Monday night’s Toyota Hall of Fame Worthy interception on loop. And then, if that doesn’t satisfy your legendary moment-seeking desires, visit www.toyotahalloffame.com to explore all things Fame worthy.
The greatest? By Tumblr Creatr @mariokroes, exclusively for @yahoosports
Keep up with the world’s fastest runners. Follow the games on Yahoo Sports. #beyondgold yhoo.it/OTB
See who vaulted themselves to the top of podium. Follow the games on Yahoo Sports. #beyondgold yhoo.it/OTB
The Olympics are creeping up and Yahoo wishes the best to everyone competing this year in Rio. The greatest achievement is going beyond gold🏆
Pick up your Beyond Gold tee at either locations (NY/SNV) or you can order here on our Company Store website.
Yahoo News Delivers Record-Breaking Coverage of the 2016 Political Conventions With Over 50MM Page Views, and Over 35MM Streams
By Megan Liberman, Editor in Chief, Yahoo News
The Yahoo News team has spent the past two weeks on the road, in Cleveland and Philadelphia, giving its audience access, insights and in-depth analyses of the biggest moments at this year’s political conventions. This has been one of the most unconventional campaign seasons of all time, and we’ve got the coverage to match.
Over the span of these past two weeks, the Yahoo News political team generated over 50 million page views (and counting) as of Wednesday, with over 200 original stories and slideshows — from Michael Isikoff’s exclusive report on the DNC hacking scandal, to Jon Ward’s in-depth coverage of the anti-Trump movement in Cleveland, Matt Bai’s daily columns and the “Unconventional Diaries” contributor platform. Our recurring Unconventional column, Yahoo News’ complete guide to all things convention-related, has seen more than 16 million page views alone since it launched in April.
Led by Tony Maciulis, Head of News for Yahoo Studios, the Yahoo News video team on location — in coordination with our production team in New York — produced nearly 270 live and taped pieces at the conventions, including a live primetime show anchored by Yahoo Global News Anchor Katie Couric with senior political columnist Matt Bai, live-streaming coverage of all the major speeches, roving-reporter style videos, and all the highlights. The Yahoo News skybox was a must-stop for some of the biggest names in politics, including everyone from former Sen. Bob Dole, to former Secretary of State Madeleine Albright, former House Speaker Newt Gingrich, Rep. Nancy Pelosi, former Attorney General Eric Holder, retired Lt. General Mike Flynn, former New York City Mayor Rudy Giuliani, Jane Sanders and more.
As of just this past Wednesday, these videos have seen more than 35 million streams to date.We know that audiences turn to Yahoo News for comprehensive, up-to-the-minute coverage of major news events. With just three months to go until November, be sure to stay tuned.
PHOTO: JONATHAN BACHMAN—REUTERS
Meet the Photographer Behind Baton Rouge’s Iconic Protest Image
“It’s been very humbling,” says the New Orleans-based photographer
Are you excited for the Bills vs. Jaguars @nfl football game in London on Oct. 25, that you can watch LIVE on Yahoo? We are!
#WatchWithTheWorld
Your device could be a lifesaver.
You can help researchers find a cure for Zika while you’re scrolling Tumblr. All you need to do is add your phone’s idle computing power to the IBM World Community Grid – a virtual research supercomputer made from a network of devices like the one you’re using now. Join over 700,000 people already making a difference.
Add your device to the fight →
“Oo-Hay!” Celebrating Pride Month: The Yahoo Way
By Patrick Aquino, Talent Program Coordinator
Did you know that Yahoo recently scored a perfect 100 on the Human Rights Campaign’s Corporate Equality Index 2015, and received the 20/20 Visionary Award from the Trevor Project? We are proud to create a welcoming environment for all Yahoos, and that’s why Pride Month is big part of our culture, and a celebration Yahoos hold dear to their hearts.
In June, thousands of Yahoo employees across the globe came together to celebrate Pride. Employees, family and friends celebrated diversity, took a stand for equality, and expressed what Pride means to them. It was a month full of riveting conversations, empowerment and high energy dance moves. Here’s a recap of some of the inspirational events Yahoo took part in!
Ally Yodel Campaign
This year, Yahoo launched the Ally Yodel campaign in partnership with the Ally Coalition. Yahoos, friends and allies across the globe, took to social media to share why they support LGBTQ equality.
Pride on the Green
Pride on the Green is our annual celebration that kicks off Pride weekend. Representatives from local LGBT nonprofit organizations came to Yahoo headquarters to spread the word about their resources. This yearly event gives Yahoos space and opportunity to openly celebrate love and diversity with their friends and co-workers. Celebrations shifted into high gear as this year’s Pride on the Green occurred on the same day the Supreme Court ruled that gay couples (in the U.S.) have a constitutional right to marry.
Transgender Visibility Panel
As part of Pride on the Green Yahoo invited a panel of experts to talk with employees about transgender visibility - from changes in the social landscape to the wins and challenges. Panelists offered inspiring and thought provoking perspectives on ways Yahoos & Yahoo as a company, can better understand, support and empower this important facet of our community.
Parades
Buffalo started off our Pride parade celebrations this year and participated in their first ever Pride festivities.
Dublin Yahoos took to the streets to participate in Pride festivities - honoring the historic decision in May when Ireland became the first country to achieve marriage equality by popular vote
New York Yahoo’s joined the city celebration again this year. Anthony Fontanello, leader for the NYC Pride chapter, described the experience: “Having Yahoo march in the Pride parade showed the remarkable support we have for the LGBTQ community. Our presence confirmed to New York and beyond that we are an advocate and committed to celebrating shared interests and passions. I was extremely happy to have been joined Yahoo’s, friends, and families in the celebration with over 2 million spectators. We more than doubled the participants from the previous year as we have much to celebrate after the historic Supreme Court ruling. I am very proud to be a Yahoo and represent a supporting company.”
Last but not least, in San Francisco, hundreds of Yahoo’s marched together in one of their biggest pride celebrations ever. It was a nonstop dance-off with the crowd filled with yodels, positive energy, and Purple Pride!
About Yahoo Pride ERG: Yahoo Pride is dedicated to providing our Lesbian, Gay, Bisexual and Transgender friends and straight allies with a welcoming digital community that celebrates shared interests and passions. We do this through innovation and collaboration - developing hands-on programs, engaging communications, and insightful content that drive awareness and relevancy of issues within the LGBT community. Yahoo Pride works across a global organization of friends, colleagues, allies, and strategic partners.
Yahoo! Digital Camera (2000)
Throwback Thursday!
Yahoo Doubles Down on Video at 2016 NewFront
By Lisa Utzschneider, Chief Revenue Officer
Today at our Newfront event in New York City, we’re sharing the latest updates on high-quality video content across our four core verticals: news, sports, finance and lifestyle. We have a focused strategy to bring the best short-form and live programming to our users, and opportunities for our advertisers.
But it’s not just about our programming. We offer some of the best native and programmatic video solutions in the market via BrightRoll and Yahoo Gemini, our ad tech platforms. It’s the combination of Yahoo’s world-class content, technology and unique data that is critical for advertisers in 2016 and makes Yahoo an important partner.
In fact, video advertising is one of the fastest growing areas of our business, up 64% in 2015, and our new approach will help amplify this growth. Our team produced 54% more video in 2015 than in 2014, with over 8,000 video segments coming out of our state-of-the-art studios in Los Angeles, New York and Sunnyvale.
Compared to a year ago, video viewers on Yahoo are now consuming 55% more videos and spending 85% more time with this content on average. That translates into meaningful opportunities for marketers.
Highlights from Yahoo’s 2016 Video Programming
Yahoo News holds the No.1 spot in its category for total traffic (comScore Media Metrix, March 2016) and is a trusted destination for breaking news, featuring some of the best industry voices including Yahoo Global News Anchor Katie Couric, global correspondent Bianna Golodryga, national political columnist Matt Bai, and investigative journalists Michael Isikoff.
The Katie Couric Interview: Yahoo Global News Anchor Katie Couric is known for being one of the best interviewers and this series spotlights people who are making headlines. Katie Couric’s interviews on Yahoo have racked up over 397 million views and her video streams more than doubled year-over-year from 2014 to 2015.
Cities Rising: In “Cities Rising” Katie Couric visits cities around the country and introduces viewers to people who are making a difference in their communities as they focus on urban renewal.
Yahoo Finance holds the No. 1 position in its category in total traffic (comScore Media Metrix, March 2016), and is known for its unrivaled access to financial insights and news.
Market Movers, Midday Movers & The Final Round: Start and end your day with Yahoo Finance’s live shows focused on the business news of the day.
Live event programming: We’re expanding our coverage of exclusive live events like this past weekend’s live stream of the Berkshire Hathaway annual shareholders meeting which attracted 1.8 million streams.
Pogue’s Basics: Money: David Pogue uses his extensive tech knowledge to help viewers get more bang for their buck! Airing this Fall.
Yahoo Sports is a top destination for a passionate audience of sports fans to follow not only their favorite teams but use our award-winning Yahoo Fantasy Sports offerings each season.
Exclusive Live Events: This year, we’re extending our live sports coverage with MLB, NHL, and PGA games and events. We will live stream more than 400 live sporting events in 2016.
The Vertical with Woj: The Vertical offers the most comprehensive NBA video on the web, featuring the most trusted reporters in basketball, including Yahoo Sports’ Adrian Wojnarowski. Woj and his team of top reporters interview the league’s biggest stars and reveal the inside scoop on NBA news and personalities.
Lifestyle (Yahoo Beauty, Yahoo Style, Polyvore, and Entertainment) has long attracted a massive audience and with the acquisition of Polyvore we see a huge opportunity to redefine consumers’ experiences on Yahoo in this area.
60-second Style Hacks: Insider secrets, tips and tricks from Style expert Joe Zee.
Look at Me With Joe Zee: We talk to women on the street and get the real story about what inspires their look.
Brave New Beauty: Explore the bold side of beauty and how you can take your look one step further with hair color, cut, makeup and nails.
Superfan: All the best watercooler moments including awards coverage, behind the scenes action, and TV and movie trailer breakdowns.
We also shared updates and highlighted new advertising opportunities for our brand and agency partners. Top brands like Lexus are partnering with Yahoo to connect with fans through video, display, and native advertising and we shared a new case study from their sponsorship of Yahoo Sports’ Tourney Pick'em this year. We also expanded our open viewability measurement to include native video in Yahoo Gemini, through our partnership with Moat. Yahoo offers guaranteed viewability from Moat and other accredited third party vendors for display, video and native video ad formats across our ad platforms.
This is just the beginning. There is more to come as we we continue building our ad offerings and video content in our core verticals where we have a strong foothold and will continue to grow.
Yahoo’s on Kik
By Jon Paris, Senior Director of Product
At Yahoo, we’ve always built experiences at the intersection of search, communications and content to help you connect with what matters most to you. Today, we’re thrilled to announce three new Yahoo-powered bots, available on Kik. We are excited to explore how messaging will change the way that we all discover and engage with information.
Whether you’re planning a weekend outing, dreaming of a Parisian vacation or simply celebrating summer sunshine, check out weather information for multiple cities with Yahoo Weather (@yahooweather). Because messaging is all about sharing, we’ve made it really easy to share weather conditions, brought to life by beautiful Flickr photos, with your friends on Kik.
Yahoo News (@yahoonews) helps you discover, delve deeper and share the stories that interest you most. Just chat this bot to learn what’s trending. We’ll also share a morning and evening news digest with you.
Lastly, you can adopt a pet monkey right on Kik – meet MonkeyPets (@monkeypets). With care your virtual pet will grow and thrive. It’ll also teach you a thing or two about emoji and our beautiful world as it shares selfies from its travels.
You can help us make these bots better by sharing your feedback. Just write “Feedback” to any Yahoo Bot to provide input with our team. But first, try them today by adding @yahoonews, @yahooweather or @monkeypets as friends on Kik! We can’t wait for you to try our first few bots!
Memorial Day is here! We list the white wardrobe must-haves Vogue.com staffers can’t get enough of: here.
Photographed by Patrick Demarchelier, Vogue, May 1992.
