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2025 on Tumblr: Trends That Defined the Year
TVSTRANGERTHINGS
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he wasn't even looking at me and he found me
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we're not kids anymore.
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@ymarketerspower-blog
It’s true. You don’t need to be (particularly) intelligent or skilled to get access to opportunities or forge a successful career. And, no, you don’t need to be beautiful or born with a silver spoon in your mouth to make it in this world either. Last week, my colleagues and I had […]
Secrets For Turning Your Hobby Into A Business
It’s also important to remember why you’re doing your business. A design star shares her secrets for turning your passion into your business.
The late Steve Jobs remains a huge inspiration for marketers and for good reason. The former Apple CEO was a visionary, bringing to life products that consumers can’t live without today. This highlights Jobs’ passion for customers and suggests how he might have approached market research.
To Motivate The Marketers
The longer you’re not taking action the more money you’re losing – Carrie Wilkerson
If you live for weekends or vacations, your shit is broken – Gary Vaynerchuk
Go Big, or Go Home – Eliza Dushku
Most great people have attained their greatest success just one step beyond their greatest failure –Napoleon Hill
Opportunity is missed by most people because it is dressed in overalls and looks like work – Thomas Edison
Have the end in mind and every day make sure your working towards it –Ryan Allis
He who begins many things finishes but few – German Proverb
The best use of life is to spend it for something that outlasts it – William James
If you think education is expensive, try ignorance – Derek Bok
Entrepreneurship is living a few years of your life like most people wont so you can spend the rest of your life like most people can’t – A student in Warren G. Tracy’s class
Lend your friend $20, if he doesn’t pay you back then he’s not your friend. Money well spent – Ted Nicolas
Be nice to geek’s, you’ll probably end up working for one – Bill Gates
To never forget that the most important thing in life is the quality of life we lead – Quoted by Tony Hsieh on Retireat21
Its better to own the racecourse then the race horse – Unknown
When you go to buy, don’t show your silver – Chinese Proverb
It’s easier to ask forgiveness than it is to get permission – Grace Hopper
To win without risk is to triumph without glory – Corneille
Example is not the main thing in influencing other people; it’s the only thing – Abraham Lincoln
Associate yourself with people of good quality, for it is better to be alone than in bad company – Booker T. Washington
Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great – Mark Twain
There is only one success–to be able to spend your life in your own way –Christopher Morley
You don’t buy a nice car and get rich you get rich and buy a nice car –Unknown
Fall seven times, stand up eight – Japanese Proverb
One day your life will flash before your eyes. Make sure it is worth watching – Mooie
Whatever the mind can conceive and believe, the mind can achieve – Dr. Napoleon Hill
I have not failed. I’ve just found 10,000 ways that won’t work – Thomas Alva Edison
If you ain’t making waves, you ain’t kickin’ hard enough – Unknown
What is not started will never get finished – Johann Wolfgang von Goethe
Do not wait to strike until the iron is hot; but make it hot by striking – William B. Sprague
When you cease to dream you cease to live – Malcolm Forbes
9 Lessons To Teach Your Kids To Ensure They Become a Millionaire
Here are some of the lessons you should teach them:
1) Don’t be afraid to fail.
2) Shake off rejection.
3) Take some daring risks.
4) Discover your unique abilities.
5) Learn to say “No.”
6) Invest in Yourself
Read more.
TIME CHECK! 12:30AM
“MARKETERS NEVER WASTES A SECOND”
*every second should be Productive! Effective! and Efficient!
-DAR MURALLA
#SelfTimeManangement #yMarktersPower
Business has only two functions - marketing and innovation. Read more at http://www.brainyquote.com/quotes/keywords/marketing.html#5tSWZvMsxq3xVv7i.99
Uniting Young Marketers through the convergence of brilliant marketing ideas.
Great ideas comes from Young Marketers!
We’re not only making imagination but we’re putting it into action. We are not only young marketers but also YOUNG INNOVATORS!
Beautiful Floral Installation Suspended in London’s Garden Museum
Rebecca Louise Law is known for her large scale installation of suspended dried flowers on site specific installations. Her work has been commissioned for iconic fashion brands such as Hermes and Gucci. The images seen above are taken from her installation at London’s Garden Museum for their Flowers & Fashion exhibition composed of 4,600 flowers. Ultimately the London-based artist hopes to combine her degree in fine art from Newcastle University along with her work as a florist into her art.
via Rebecca Louise Law
Google Rebecca Louise Law
Brilliant marketing idea!!!
The basic idea of experiential marketing is to trigger the emotions and rationality in the prospect’s mind so that he/she gets the taste of the brand resulting in a purchase. In today’s fast moving competitive world,brands want to connect with the individuals and instill their brand’s identity in their minds. And to do that, they come up with creative strategies and techniques to create dynamic brand impressions. With outstanding strategies, it has become quite evident that these brands aim to create not only brand awareness but also strive for brand loyalty.
Here at EE we pick five brands that have adopted stellar experiential strategies that have clearly worked for them.
1. Coca Cola has very well incorporated the notion that brands need to deliver something that can grab the attention of its potential consumers, create a recall value and retain it in the long run in the back of their minds. Riding on emotions and creating happiness in almost all of its experiential campaigns, Coca Cola has marvelously stirred the emotional quotient of people worldwide. One of the finest examples being the Hello Happiness Phone Booth.To give labourers in the UAE a few extra minutes of happinesson the eve of Eid, Coca-Cola designed the Hello Happiness Phone Booth: a phone booth designed to accept Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, exploring the experiential space but keeping the sentiments intact at the same time. Despite political tensions between the two nations, another campaign was carried out in India and Pakistan. By installing vending machines Coke provided a live communication portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart.
VenkateshKini, President, Coca-Cola, India and South West Asia believes “A good story is one that spreads, has an emotional connect and serves a higher purpose. Brands nowadays need to connect with their audience using human emotions. They have to appeal to a purpose that is higher than them.”
Coca Cola through its Coke studio and other magnificent campaigns in several countries has proved that the strongest arm of experiential marketing is by arousing positive emotions amongst its target consumers. It is therefore one of the top notch brands that seem to truly understand the potential of experiential marketing as a way to create conversations with consumers and build trust.
2. Red Bull is one of the strongest experiential players in the industry. Pretty much everything Red Bull does is based around experiential marketing, from its Air Race, to its F1 team, to its extreme sports events. That’s not enough when it comes to music events to Air Drops at Colleges and much more. More or less jaunting on the idea of connecting with their potential buyers by building strong connect through adventurous activities, Red Bull is gracefully touching the hearts of many.
Red Bull builds connect through its daring yet interactive experiential campaigns and hence trigger the adventurous quotient of its consumers. Through its campaigns it has aroused the elements of surprise, fun, excitement and sporty amongst many. One such example was the Red Bull Quila Surf that gave adventure lovers the thrill of kite surfing. This sport was a unique combination of surfing and paragliding and thus instilled the energetic fervor in its attendees.
As a brand, Red Bull seems to be synonymous with culture and extreme sports that range from kite surfing, snowboarding, mountain-biking to paragliding, and many more. From its inception, the brand has built a sturdy brand connection with its potential audience of young men and women, through its active association with sports and culture. Red Bull aims at promoting various unexplored sports in the country through its associations.
3. Heineken, a forerunner in experiential in the alcohol category, with time has continued to investaggressively in the experiential marketing space. Starting from Heineken Foosball League to Heineken Share the Sofa to the Heineken’s crazy destination roulette, Heineken is on a toll.
Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Limited, believes “Creativity, spontaneity and wit are core values of Heineken, best encapsulated in the brand’s tagline open your world.
Also by setting up Heineken music lounges and associating with several music gigs and sports, Heineken manages to extend its arms in all genres of activities. With their idea of keeping their customers fresh and excited, this alcohol brand has carried out several activities. Being an alcohol brand, demography is not an obstacle for them. Heineken thus tends to target both youngsters and elderly people with their engaging activities.
Their strategy says “As an industry leader, Heineken wants to contribute to the positive role of beer in society, by making moderation drinking aspirational for consumers. We believe that we can be more effective in encouraging positive behavior by utilizing our creativity and communicating the message of responsible drinking in an engaging and relevant way”.
4. Tata being one of the leading automobile giants in the country has efficiently established itself in the experiential marketing space. Consumers in the present times are craving for real experiences and understanding their penchants and needs becomes paramount to stay ahead in the game. Tata invested in India’s first ever truck racing championship- ‘T1 Truck Racing Championship’. Unlike other general heavy vehicles, these trucks were worth a glance!
T1 Prima Truck Racing Championship served as a great platform for Tata Motors to demonstrate their strong heritage and experience in the trucking business, and participation in motor-sports became a great way to showcase their technology, global quality, along with the reliability and safety of Tata’s products.
With its strategy of showcasing technical prowess and wanting to bring a change in the outlook of trucks among youngsters, Tata made a commendable attempt. Tata has taken a step for itself to grow within the realm and has set a platform for other heavy vehicles brands to contemplate on the idea of truck racing in India. Another Tata entity: Tata Housing through its campaign: Spain to Spain, brought to life the Mediterranean lifestyle at the site and provided the visitors with a true cultural experience of Spain.
5. Puma is another brand that is very active in the experiential market domain. Launched in India in 2005, the brand has been able to create a niche for itself in the competitive sportswear market which for a long time has been ruled by brands like Nike, Adidas and Reebok.
Rajiv Mehta, MD Puma, India says, “Puma is positioned as a sports lifestyle brand, and it resonates the brand ethos of joy and fun while simultaneously driving home the point of staying fit. We are a serious running and high-performance brand but our products looks great as well – and allow you to be the best and perform at your highest level. Our products are competitive but fun – just like Puma Urban Stampede.”
Being a sportswear brand it becomes all the more logical for them to associate with sports events and Puma has proved to be one of the top sportswear brands in the realm of experiential marketing. When several brands were running for sponsorships of marathons to catch attention, Puma went out of the box in its strategies to create a property of its own called the Puma Urban Stampede. This initiative came into existence with the philosophy of introducing running to people who were fitness-conscious but are leading busy lifestyles, the idea of a corporate relay race took shape. Companies could nominate their employees to participate in a race where they were asked to run a distance that needed only a month’s training. Thus, the concept of four people, running 5km each, came to life.
It is believed that if a branded event manages to stir positive emotions in people they are more likely to associate with that brand. This encourages brand recall and strengthen the possibility of sales further down the line. With the experiential contribution of the above mentioned brands it seems that they strongly believe the same.
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my B...
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
Brilliant Web Marketing Ideas For Enthusiastic Marketers
Working Ideas
"The real test of an idea, is not its brilliance, but its workability." Ideas are good, brilliant ideas are best, and an epiphany is what we all hope for at least once in our lives. The real test of an idea however, is not its brilliance, but its workability. The wheel, the paper clip and the safety pin were all epiphanies, not because they were spectacular but because they were simple and they worked. They solved current problems, were applicable to new ones, and were sustainable. Working Ideas make sense