The X Factor 2014
We were appointed by FremantleMedia to amplify The X Factor's epic social media presence with a digital campaign. From backstage gamified Instagram content, to launching Vine and reflecting live shows with highest quality shareable updates, we delivered an all-encompassing social treatment that made sure The X Factor was bigger than it has ever been.
As a direct result of the campaign, we increased followers to the show's Instagram account by 203% in six months, Twitter by 33% and Facebook by 16%.












