Social Life

Bringing brands and broadcasters together with young audiences

[ynasl]

The X Factor 2014

We were appointed by FremantleMedia to amplify The X Factor's epic social media presence with a digital campaign. From backstage gamified Instagram content, to launching Vine and reflecting live shows with highest quality shareable updates, we delivered an all-encompassing social treatment that made sure The X Factor was bigger than it has ever been.

As a direct result of the campaign, we increased followers to the show's Instagram account by 203% in six months, Twitter by 33% and Facebook by 16%.

[ynasl]

Capital Summertime Ball: Live Event Coverage

For Capital's Summertime Ball, we took over their Instagram and Snapchat accounts to promote the show, provide behind-the-scenes coverage and drive audience engagement during the event. Snapchat even promoted the Capital STB live story, the first of its kind for a UK music event, where fans at the event could share content.

For a more detailed look at the posts we created for the event, click here.

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Capital Summertime Ball: Pre-event

We created a suite of innovative and experimental social assets and features for the Capital social platforms, to create hype and attract new, targeted followers that would benefit from the Summertime Ball content.

To see more content we created before the event, click here.

[ynasl]

Capital Summertime Ball: Vine Game

As part of our work with Capital on their Summertime Ball, we produced a game for their Vine channel.

The game we produced is designed to get users to attempt to match the artists head, torso and legs. Obviously though this doesn’t happen very often and instead frequently creates funny outcomes - which we encouraged users to screenshot.

To see content that users uploaded, click here.

[ynasl]

Britain's Got Talent 2015

This year we were employed to produce the social media output for Britain's Got Talent from the 6th episode of the show, until the live finals.

We worked with Shotglass Media to produce content for a range of social media platform, including the introduction of Periscope - which was a first for any ITV programme.

We have stats to follow shortly.

To see more of the content that was produced for each of the shows, click on the links below.

The Final

Friday's Semi-final

Thursday's Semi-final

Wednesday's Semi-final

Tuesday's Semi-final

Monday's Semi-final

Episode 07 [coming soon]

Episode 06 [coming soon]

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RuPaul's Drag Race: The A-Z Of Drag

We produced this fun video for MTV UK where the stars of 'RuPaul's Drag Race' explain the A-Z of drag.

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We produced this fun little number for MTV to promote the new Spongebob movie.

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Fortitude: Series 1

We were appointed by Sky Atlantic to produce social media and build an audience for their new drama thriller series 'Fortitude'.

Here are a collection of some of our posts across the series. For a more detailed look at the output for each episode, the content has been collated below.

Episode 11

Episode 10

Episode 09

Episode 08

Episode 07

Episode 06

Episode 05

Episode 04

Episode 03

Episode 02

Episode 01

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First Dates: Series 3

We were contacted by Twenty Twenty to produce the social media for series 3 of their Channel 4 show 'First Dates'.

Here are a collection of some of our posts across the series, for a more detailed look at the output for each episode the content has been collated below.

Episode 06

Episode 05

Episode 04

Episode 03

Episode 02

Episode 01

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Critical: Series 1

We were appointed by Sky 1 to produce social media content for the second half of the medical drama 'Critical'.

To see more of the content that was produced for each episode, click on the links below.

Episode 10

Episode 9

Episode 8

Episode 7

Episode 6

Episode 5

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Critical on Sky 1 Vine Game

We were appointed by Sky 1 to lead social media for the medical drama 'Critical'. We created the 'Critical' Vine Game using the looping feature of the videos.

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Geordie Shore: Psycho Charlotte

As part of our YouTube channel management for MTV UK, we put together a video of clips from the iconic UK show 'Geordie Shore', showcasing the best of Psycho Charlotte.

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Take Me Out: The Internet Reacts To...

We produced a series of videos where we took the Internet's best reactions to the UK dating show 'Take Me Out'. We posted the videos to YouTube and shared them on Facebook and Twitter.

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Florrie: Taylor Swift Cover

We produced and uploaded this video for UK pop artist Florrie for her YouTube channel. We chose a popular song to go along with the release of her single 'Too Young To Remember'.

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The Gaz and Charlotte Love Story

This is a video we produced for MTV.

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Florrie at AmityFest Liverpool (ft. Caspar Lee, Tanya Burr, Zoella, PointlessBlog & Jim Chapman)

We created a series of backstage video diaries for UK pop artist Florrie during her time on Amity Fest, the world's first live YouTuber tour. Working with Gleam Futures, we also devised on stage content for the show and worked with some of the UK's biggest vloggers.

[ynasl]

The Wombats: Twitter Q&A (#AskTheWombats)

Using Twitter and the tag #AskTheWombats, we asked fans to send in their questions for the band and produced this video with their replies.

For more of the work we've done with The Wombats, here is a collection of posts we've created for their social media.