We have come a long way. adidas Runners launches today as a global community of runners with shared values and beliefs, as a movement that has the purpose to bring life back into our lives, through sports, through running, through friendship, through everything this fantastic brand can bring to the table: knowledge, expertise, professional coaches, professional athletes, creators, movers & shakers, places, races, contents, partners and of course the best products in the industry. Back in 2014, September, Berlin. #boostberlin started off, to be a running community by adidas. We knew, that no brand can actually “build” a community of whatever kind itself. It could only provide a framework that would attract the right people to unfold their own idea of community, starting to build relationships with each other and with the people @adidasrunning, who were in charge. It was a great success. We developed the concept further, started the RUNBASE Berlin and gave this baby a new name » adidasrunners were born, back in January 2016 in Berlin. Two and a half years later, this community has become a global movement of urban athletes and runners, filled with life not by the brand, but by all of you, who made it happen. We, as part of the adidas family, helped connecting hundreds of thousand athletes and creators to become friends out there, all over the world, in more than 50 cities, from Mexico to Mumbai, from Stockholm to Capetown, from New York City to Tokyo, from Shanghai to Paris, from London to Sydney. And this was only the beginning. From today on, we will continue in our ambition to get the best out of every one of us. And our friends. Thank you to all you great minds, creatives, strategists, friends, runners, people, humans, who helped bringing this to life. Thanks to the leadership team of adidas, who believed in this and helped make it happen. Special thanks to: @jaegebjo77, @ielatoma, @panamarc, @nagnagnetti, @miss_laeng, @stefan.knoblich, @nicozeh @caioamato @eduhpr @j_rob1111, jennifer thomas, @katharinahoffmanm @derfloausb, @just1morerep, @jasperjones101, @alexsmetana, @uijttlea @plus.minus.zero @christian_neureuther @vee_run_yoga @yveszeh ...
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