The album title explained.
This is an extract from an email exchange between members of the group and management. In this extract Alloysious passionately explains his reasoning against worries about the album title causing offence.
19 Jan 201
“I still prefer the first title by far and stand by it.
I’m aware of the points we’ve discussed but all that sounds like to me is, we are trying to cater to what other people might think, as if it’s a negative thing, which it’s not. We came at it from a different angle, a positive angle. it’s got issues of race and so what? Why should alarm bells start ringing, even though in general conversations race, politics, sex and religion are always the subject matter? Why should it be discussed behind closed doors and never confronted head on?
How do we help tackle one of the biggest hinderances in people’s lives and the world… by not putting the question forward and not letting people debate positively or negatively about the statement?
Motown music helped change the world, made it expectable for blacks to be on radio and seen on tv, MJ did it too. Martin Luther King wanted equality and achieved it to some degree. But, after all that, are things equal in this world? FUCK NO. I still want to ask for it (equality) backed with the best music we’ve ever recorded. A pop album, our interpretation of what a pop album should be.
Weight with words, which is the title plus the pop sensibility of the songs (respectively).
I wanna stand for something which I helped make. Folk will complain about absolutely anything… Even it’s it from the purest of intentions you just can’t win. We don’t make music to please other people or write certain lyrics to do so, either. Why start now?
When the title was first put forward everybody was excited and 100% there was no fear. That same commitment needs be carried on to make it work despite worries after it’s been digested.”
Ends.
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