WEEK 8: CROWD SOURCING IN TIMES OF CRISIS
RADIO STILL KING
Afternoon folks,
Well wasn’t this week so naturally a disaster maybe we should all post something about it on Twitter?
Sorry, that’s the best I can do on this dreary hump day afternoon. Moving on…
While this week was all about praising social media and it’s affordances that allow for the dissemination of information in a crisis, the ABC, or Australia’s “official emergency broadcaster” deems radio to still be the primary source of communication in a disaster (Posetti, 2012, p. 34). But, why? I can hear all you media kids asking…
While social media affords the posting of information to large audiences, it has many limitations surrounding its breadth and integrity. Algorithms are in place making information only visible to those who are in constant contact with the user, limiting the mediums ability to label itself a one-to-many medium, or a broadcast medium.
Not to mention radio can often be the remaining source one might have in times of need. This gives the medium reason enough to sit highly upon its throne as a resilient, durable (to an extent of coarse), far-reaching technology that makes use of wireless signal allowing for a portable device for the user (Posetti, 2012, p. 38). Social media could very well be cancelled out due to an overload in traffic as well as issues with signal due to the location and/or the physical lines being damaged. Smartphone batteries too will hinder the user in times of disaster, with the new Apple Iphone6 lasting the user a mere 10 hours and this being advertised as “long battery life” (Buckles, 2016).
Since its birth in 1920, radio as a medium has always embodied a tell-it-how-it-is way of broadcasting. This can be seen in the famous Orson Wells War of the Worlds disaster of 1938 where people believed a script being read as actual reality. In later years Welles revealed in many interviews that while the broadcast caused mass hysteria in viewers, it made him a little happy to teach listeners a lesson about believing everything they hear on the radio (Schwartz, 2015). However, the broadcast resulted in new radio regulations (such as channel identification every half an hour) that put it back on the map as a medium you can trust.
Furthermore, it’s in these times of crisis in which people arguably need their information to come from a credible source the most. This is where radio could often have its time in the limelight. According the ABC, “the message is clear… and the audience has a reasonable idea of what to expect” (Posetti, 2012, p. 38). Face checking occurs to uphold the reputation of companies and journalists, whereas online you might get fact checking in the form of ‘my mate’s cousins dad worked with a guy who used to live in the town that the fire’s in’.
References:
• Buckles, B 2016, ‘Business Smartphones With the Longest Battery Life: 2016 Edition’, Business News Daily, Retrieved 27 April 2016, < http://www.businessnewsdaily.com/7200-smartphones-best-battery-life.html>.
• Posetti, J & Lo, P 2012, ‘The Twitterisation of ABCs Emergency & Disaster Communication, The Australian Journal of Emergency Management, Vol 27, No. 1, Retrieved 27 April 2015, < https://ilearn.swin.edu.au/bbcswebdav/pid-5545813-dt-content-rid-29072878_2/courses/2016-HS1-MDA20009-213452/Posetti%20%26%20Lo_Twitterisation%20of%20ABCs%20Emergency%20%26%20Disaster%20Communication_2012.PDF>.
• Swartz, B 2015, ‘The Infamous “War of the Worlds” Broadcast Was a Magnificent Fluke’, The Smithsonian, Retrieved 27 April 2015, < http://www.smithsonianmag.com/history/infamous-war-worlds-radio-broadcast-was-magnificent-fluke-180955180/?no-ist>.