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Scan edible QR codes on sushi and discover where their fish was caught

[caption id="attachment_669" align="aligncenter" width="480"] scan a code to reveal where fish was caught[/caption] Marine Stewardship Council is the world's leading eco-labelling program for sustainable seafood, which well known to shoppers buying pre-packed seafood. Their goal is to raise awareness of the eco-label amongst diners and the restaurant trade. The solution is to trace where the fish was caught and to do that a sushi that contained edible squid ink QR codes and laser-cut nori to form the MSC eco-label were created. The codes linked to a mobile site revealing where the fish was caught and documentary content, helping diners to make informed choices. Check out video in action here

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Cheque Dejeuner offer QR codes info to visitors of its reastaurant

[caption id="attachment_663" align="aligncenter" width="300"] Le Cheque Dejeuner QR Code[/caption] Cheque Dejeuner will start to offer lunch vouchers to restaurant visitors in Toulouse from September 5th. By scanning the QR code the user access a personalized restaurant's page where will find contact information, menus, offerings, etc.. , Much information updates directly by the restaurant. The user can also navigate to a page explaining the generic Cheque Dejeuner services. The Cheque Dejeuner application offers several services such as geolocation for restaurants you and various other information.

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Decoding QR Codes - Infographic

You probably see more and more QR codes everyday and if you wonder how other companies or individuals use them here is a nice infographic on this. the whole brain group has made it and we want to share it with you because effective QR campaigns can augment other marketing efforts such as social media and email campaigns to aid in your digital success. [caption id="attachment_659" align="aligncenter" width="612"] Decoding QR Codes[/caption]

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DHL use QR codes in creatives

DHL use QR codes in creatives to lead Israelis people who scan it to its site. Although they didn't follow the simple rule that content should be mobile formatted, it is nice to see another company of that size adopting QR codes in their creatives. The creative is done by QaReFun.

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Volvic uses QR code to let you play interactive game

Here is example how you can engage your customers with QR codes. Volvic, a juice producer, has printed QR codes on the packaging of the juices which when scanned forward you to their mobile site where you can play interactive game. Scan it for yourself to get idea of their implementation.

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Sportsgirl use QR codes for Window Shopping

Sportsgirl, an Australian multichannel retailer, has launched a window shop with QR codes. Sportsgirl products are displayed on the shopfront’s windows, and customers can scan the product’s QR code with their smartphone or iPad to make an immediate purchase. It is a true 24/7 shopping experience which can be updated to feature the latest styles and providing customers with a greater choice nationwide. “We bring the shopping experience to life,” says Prue Thomas, Strategic Brand Manager for Sportsgirl. “It’s about being able to engage with your customer in a meaningful way in their environment.” http://www.youtube.com/watch?v=n7Dzuf5pllo

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National Rail use QR code to let you plan your train trip

The 2012 Olympic Games in London will start soon and we are happy to see that National Rail use QR codes to let you plan your train trips. If you have ticket for the Games they let you buy exclusive train ticket after scanning the QR code. Source : nickj365

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QR code innovation in North Korea

Here is how North Korea innovates and use QR code during the yearly Arirang festival. It is amazing to see how even countries considered as low tech are in love with QR codes and use them. Source : sndrv

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Building a New World Record QR Code

Here is Youth Charity Youth Unlimited North York's plan to build world's largest QR code. It consists of 1,369 black and white 4 foot squares, which were laid out in the Esther Shiner Stadium by volunteers and formed into a QR Code. The QR code resolves to http://goo.by/wxF7kt/theqrcode-ca. Watch some videos below. http://www.youtube.com/watch?v=55-ihCv6Ut0 http://www.youtube.com/watch?v=6U2c2BVWssU

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Michaels use QR code to let you download their mobile app

Michaels Stores, the largest specialty retailer of arts, crafts, framing, floral, wall decor, scrapbooking and much more, are taking a step forward and use QR code to let you download their mobile app for iPhone and Android. They have placed the QR code on brochures and on their site and it links to mobile site with links to App Store and Google Play. Below is photo taken from their customer.     It is very cool to see more and more companies using QR code to promote Apps. We welcome with app for  iPhone, Android, Windows Phone or BlackBerry phone to use YouScanMe QR code generator and create a dynamic QR code for this app. Here is a guide how to do it.

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Emart use Shadow QR Code to boost sales

Emart has totally new approach for boosting sales in lunch hour by using QR codes. The artwork expands a concept of QR code from digital 2D image which is composed of 0 and 1 to analog 3D figure which has width, height and depth. It makes the code created by the installation unique in other general QR codes and brings the attention of many people. Combinations of black and white pixels are replaced to the depth of the figures in the installed artwork creating shadows with the sunlight. "Let's give people a unique lunch shopping experience. To install a shadow QR code, using the sunlight and shadow that works only from 12pm to 1pm" http://www.youtube.com/watch?v=EvIJfUySmY0   The results: 12,000 coupons were issued during the promotion, Emart membership increased by 58%, and the company succeeded in increasing their in-store sales by 25%. Check out their website here.

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Sweza hides his art behind QR Codes

Berlin based artist Sweza is making Berlin the Hometown of QR code urban art. "I am using QR Codes to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owners i place a QR Code in the exact location which resolves to an image of the original. In that way a mobile phone with a QR-Code Reader can be used to travel back in time." says Sweza. He hides his art behind QR codes and this is great idea. Here is video by ARTE Creative on his work. We would love to see other street artists adopting QR codes in order to make their art interactive.

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QR Codes are recognized and used by wider audience

Today I stumbled across two different studies that should convince you in the growth of QR codes. I am more happy to share with you the data collected by Accenture's survey among 1,000 U.S. consumers over the age of 18 to measure their understanding and usage of the social media symbols that appear during television programming. Participants were shown images of various social media symbols and asked a series of questions about their familiarity and use of them while watching television. The majority said they had noticed and were also familiar with how to interact with social media symbols while watching TV, including the Facebook "Like" symbol (42 percent), QR codes (28 percent), Twitter Hashtags (18 percent) and Shazam symbols (9 percent). The survey also found that 11% of viewers can interact and scan a QR code while watching TV. This maybe a sure sign that QR codes are going mainstream. Other survey by Mobext is showing how brands are engaging customers (visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS)). In it QR codes have reported the largest growth (63%) in the past six months. Sources : MarketWatch ClickZ

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Do you want be the first to advertise on a QR code tattoo

After the guy who has made a QR code haircut here comes a man that has QR Code Tattoo, but the difference is that he is offering it up to brands and businesses as a sponsorship package. The highest advertising bidder can have own content linked to this rather crazy young man’s arm. Watch the video below and find out more info here. http://www.youtube.com/watch?v=mLrTiGIYOec

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Some Guidelines to achieve WOW factor for your QR Code

QR Codes are loved by marketers because first they grab your attention and make customer do requested action. As with most things in marketing they need some thought behind them in order to be effective. First we need to start with a reason which led us to creation of QR codes. So you should ask yourself some questions - Is the code promoting a product? Is it providing instructional information or video? Is it for tracking customer response? Is it meant deliver your personal details and information? In short, QR codes must always serve a purpose and it must be done to enhance or extend the medium in which it appears. Here are some guidelines to follow when using QR codes: - Explain how to use the code and where it will take the user - Make the destination mobile-friendly (QR Code Rules: Content Should Be Mobile Formatted) - Use video and motion graphics where possible (QR Code for YouTube Video) - Apply best practices — the code should be at least 1” x 1” square, with sufficient quiet-zone white space around it - Try to ensure the code’s location is mobile-accessible. Don't use QR codes in subway, high billboards, places which makes it hard to scan. - Provide details how people can scan your code if they are not familiar. (Essential smartphone apps to scan QR codes) With following these simple guidelines you will achieve better results for your QR codes.

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QR code SRCH by Starbucks

[vimeo 29811992 600 480] Starbucks SRCH was a two-week scavenger hunt in partnership with Lady Gaga. It started with a cryptic QR code, and led players through a series of cerebral and digital clues. Participants visited blogs and Starbucks digital properties to decode messages that involved math, logic, reading, and pop culture.  

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Create Hi-Res Vector QR Codes with YouScan.me

  We are very happy to present you the latest update of YouScan.me. As always we are trying to make handling QR codes easier and now we give you the option to download Hi-Res Vector files of your QR codes. When you choose to Download your code you can now choose between vector .EPS .SVG or .PDF  file formats which are ideal for hi-res printing. There are options to put custom colors to the background and foreground (blocks) to fit your desired needs of placement.