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@zafarrais
Where marketing meets memory ~ that’s the power of true hospitality.
When brands infuse genuine care into every touchpoint, they don’t just serve guests, they build emotional connections that last. In the world of hotel marketing, it’s the guest experience that becomes your strongest strategy.
Our recent brand film for Moxy Bengaluru Airport Prestige Tech Cloud.
Creative Direction - MindShift Interactive
Production - MindShift Studios
Executive Producer - Aadore Mukherjee
Creative Director - Zafar Rais
Influencers - End it or improve it.
Pay for legit, insightful evangelists who can prove their influence - their comments section is the one thing they can’t fake.
Check it and see if your audience is interacting with them, and don't be afraid to ask them for data from previous campaigns. It’s your right to do so.
Whether it’s a barter or paid association, there’s a significant investment being made and filling up a place with non-aesthetic, juvenile and incompetent me-too content creators is damaging your brand repute and sales.
Photo collection by MindShift Studios
Content Production for Wasabi by Morimoto at The Taj Mahal Palace, Mumbai
Content Production for The Khyber Himalayan Resort & Spa.
A memorable shoot amidst the beautiful valleys of Gulmarg, elevating the experiential hospitality.
Witness the storied tales by MindShift Studios, our Creative Content Production House, crafting impactful, visually stunning videos and photos.
Since 2011, we have had the privilege of partnering with trailblazers in the luxury hotel and FMCG industries. Our clientele spans the realms of hospitality, fashion, beauty, food and beyond, with iconic brands like Taj, Marriott, Accor, The Leela, L'Oréal, Longchamp, Bisleri.
Creative Content Production House, crafting impactful, visually stunning videos and photos. Since 2011, we have had the privilege of partne
#MindShiftStudios #ContentProduction #Videography #Photography #HotelPhotography #HotelLaunches
Afternoon Tea at The Taj Mahal Palace, Mumbai.
Shot by MindShift Studios.
Vedica Himalayan Spring Water shared a post on Instagram: "#FullofAltitude Introducing our Brand Ambassador, @thedinomorea, who is on a quest to find the purity that shines forth. #BrandAmbassadorReveal #Vedica #HimalayanSpringWater #SpringWater #GlassBottle #Bisleri #OutNow @mindshiftstudios @mind_shifters". Follow their account to see 318 posts.
Conceptualised by MindShift Interactive, Created by MindShift Studios, Narrated for Bisleri’s Vedica- From identifying the Brand Ambassador to shooting the Ad film and planning various content marketing strategies, this was an epic start to 2022.
MindShift Studios creating stunning content for Bisleri’s Vedica Himalayan Spring Water. Simply outstanding!
Figo, Mio & Lyla ~ On a lazy summer by the pool.
#Goa #AdoptDontShop #FamJam
My Goan dream... restored & ready to be #home. 🏡 #421 The authentic regal red laterite, the personal touches to everything I desired, a bounty of blooming pretty petals around the land to admire, and for the boo’s to sniff away. The happiness of achieving a dream, for as long as I can remember I’ve had, to enjoy with my loved ones makes it better than any other achievement, till date! Beautiful #susegad times await! 🙏🏼❤️ 🏡 #blessed #grateful #architecture #goandreams #goanvillage #goanarchitecture #goanlife #laterite #portuguesehome #goanhouses https://www.instagram.com/reel/CNmHdazJM-y/?utm_medium=tumblr
The Goan rain arriveth. ~ Figo #goa #dogsofinstagram @milyfilove #monsoon #rain #dogsofinstagram #labradorretriever #labrador #labradoodlesofinstagram (at Goa) https://www.instagram.com/p/CAPKNvUlVfu/?utm_medium=tumblr
#ZafOnVacay - Always happy times with the right company, an abundance of gelato & Italian food. ☺️✌🏼 Rome, your weather & food is fab, Florence your streets, vibe and people are beautiful, and your contribution through gelato by Venchi makes you a winner, Milan you were too cold but your people & food are spectacular, Chianti... 🍷.... Tuscany you were dreamy... and Zurich, you are part of a country I need to explore much more of but I loved what I saw and I’ll be back! #holiday #vacation #vacationmode #zurich #italy #holidayseason #travel #keepexploring #travelgram #muchneeded (at Italy) https://www.instagram.com/p/B49KWtYlDNZ/?igshid=1cwhtomhmuc14
Spreading our wings... MindShift Interactive is now a full-service agency spread across offices in Mumbai, Goa and Pune providing branding, digital, content and event production, with a blend of insights, at a local and region-wise level. Reach out to see how the @mind_shifters & you can be awesome together! 🌸💫💥 #Goa #Pune #Mumbai #MindShift #snackablecontent #socialmedia https://www.instagram.com/p/B8vIwxxF8lF/?igshid=mrnglv4usk4
The Dark side of Entrepreneurship
Being your own boss is a concept that everybody seems smitten by because it’s just absolutely lovely. Yes, entrepreneurship is amazing and there’s nothing as exciting as creating something you truly believe in and want to see it scale various leaps and bounds. But, very often, one tends to lose focus and run behind one specific element versus a balance between it all.
Here are a few elements that form the dark side of entrepreneurship and routes towards overcoming, or completely avoiding them.
Balance: Your work-life balance will seem like something you don’t need because you’ve convinced yourself and others around you that your work is your life. Big mistake! The mind needs distractions and rebooting every now and then.
Health: It will take a toll on you eventually. The sooner you can rectify it, the better it is for you.
Trust: People will come, people will go, people will take certain learnings and use it someplace else. You will lose trust and question everything and everyone. Stay real. Everyone has to learn and move on; the only constant will be you and you should be confident enough to manage by knowing that. Don’t stop trusting; don’t stop believing because that would just result in you falling. Benefit of doubt (BOD) works wonders in most cases here.
Mood swings: There will be dark days and there will be extremely dark days. But there will also be awesome days where everything you work for seems worth it. Hold on to that thought, keep breathing through the lows and keep it real. What also helps is finding a support system / partner / mentor / lover - someone who you can speak with and vent out or seek advice from. Sometimes even just someone you can lay it all in front of.
Vision: Most don’t have one. “Hey, this is a brilliant idea, let’s do it” or “Hey, I’ve just quit my job and this seems really easy and I have a client already let’s do it” are the most common businesses that seem to be cropping up. Before you go any further, get back to the drawing board and figure out what you wish to achieve out of the company you are setting up. If your vision is to make quick money, so be it. Just know what you want to do and work towards it. Plenty of websites provide you with support towards creating a vision. Use them. The more you move into your business, the path will get more blurry unless you have a vision that you’re driving towards.
Money: When you say it’s not about the money, that’s you fooling yourself. You need money in today’s age and time to not only survive but also to evolve and become bigger and more powerful. You also need it because you truly deserve it. Pay yourself along with paying others. Make sure you scale it up each year or even twice a year if you’re doing well. Grow along with your company and invest and splurge in adequate proportions.
Scale: Most entrepreneurs keep adding on to what comes their way but forget about a systematic approach towards scale. If you aren’t making a minimum of 60 percent profits out of your services business, you’re doing it all wrong. (Unless your aim is towards scaling at a massive level towards a sell-out. This of course is more prevalent in products.
Don’t get that fancy big office or high profile CXO unless you can truly afford it or unless it promises to give you returns within three months. Ideally, afford it and then purchase it. Don’t go the route of: I will get a fancy office and lure in a fancy CXO who will lure in new fancy clients. You and your work should be your core driving factor to getting your team on board. If they’re in it for the fancy office, they’ll leave you for a fancier one. Another element of scale is keeping a quality and quantity check. Very often, entrepreneurs in their need to scale the business take on everything that comes their way and forget the core reason why they left their last job or took up their first client - the need to do quality work that makes a difference and helps you stand out from the clutter is essential if you have long-term scale in mind.
The darkest part of being an entrepreneur is forgetting to live and be grateful. Don’t let that happen to you.
~ Original article was written for #Forbes.
Do it the way you want to and you will always love what you do. 8 years and loving every single part of the journey towards growth, success and constantly shifting the way we think at @mind_shifters! 🥳🎈 For all those super people who have been with us, supported us and spread good word on us, thank you being there. 🙏🏼 Stay MindShiftin’. Stay Connected. Happy 8! #Feeling8 #MindShiftTurns8 #Love #Anniversary #Birthday #MindShift #Goa #Mumbai (at MindShift Interactive) https://www.instagram.com/p/B3lXARrlvzA/?igshid=uv2uu0w7ovs0