zu Design Team

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User Experience is Brand Experience

The phrase, “we’re concerned about our brand,” is often misused. These words commonly mask a group’s real desire, which is focused on visuals. Translated…

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Oh wait, I said that UX is a bullshit job title Well, I just got back from a week at Disney World and I think there are some lessons that Walt and Co could teach all of us about User …Continue reading →

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Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on signup pages increases

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Free research and strategy resources for download from the now closed Helsinki Design Lab.

Helsinki Design Lab helps government see the 'architecture of problems.' We assist decision-makers to view challenges from a big-picture perspective, and provide guidance toward more complete solutions that consider all aspects of a problem. Our mission is to advance this way of working. We call it strategic design.

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Busting the UI=UX Myth

Significantly different in nature, UI & UX sometimes tend to misguide people down a path which says "UI=UX". Let's try and bust this myth.

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Create icon fonts with just the icons you need. Includes popular icon fonts (Font Awesome) and the option to add custom icons.

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A Practical Guide to Designing with Data

I just found this PDF online. Looks like an interesting read for those inclined to this type of work. 

A Practical Guide to Designing with Data

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Honesty and Data Visualization

Two recent articles about designing data visualizations that are confusing or intentionally misleading. 

How to Lie with Data Visualization

The Fine Line Between Confusion and Deception

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This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

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A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get

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With the advent of sites like Dribbble, many designers have forgotten about who they're designing for and only focus on making things look pretty and trendy. Luke Jones picks apart a Dribbble users OSX design concept and delivers plenty of good points along the way.

xo RS!

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The author conducted an A/B test on the Menu hamburger icon vs. a button with the wording 'Menu' in it. Learn more today!

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An interesting library of design patterns. Some haven't been updated in a while so reference at your own risk!

It has long been common practice in software design to use libraries of recurring solutions to solve common problems in software design. Such solutions are also called design patterns.

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Video profile of Michael Wolff, a founder of Wolff Olins and a powerhouse in the world of brand design.