There's a lot of stuff that counts as dystopian about modern society, but one of the smaller yet insidious things I've noticed recently is the rise of companies whose entire marketing strategy is to convince you you're a burden to your friends and families.
I'm talking about that one dog watching/walking service that has a whole commercial implying that your family members secretly hate you for asking them to watch your dog to the point it counts as a modern social faux pas.
And there's this moving service commercial that I think someone else referenced in a big tweet that says something along the line of "Real adults don't ask their friends to help them move."
Like fuck that, man. You're supposed to want to watch your friends' pets, and you're supposed to want to help your friends move, and you're supposed to cook for people when they're sick, and you're supposed to show up to check on friends you haven't heard from in awhile, and you're supposed to remember your friend needs a large frying pan when you find one cheap at the thrift store and bring it to them.
One of the reasons the younger generations are so miserable and lonely is because the rise of technology and the concurrent pushing of this rhetoric that all effort is a major inconvenience, and asking someone to put in effort for you therefore makes you an inconvenience has conditioned them not to seek community.
And because they've never experienced it, they don't know that's what's missing. It's a vicious cycle because when you're depressed from lack of community, finding the energy to put in effort for other people is a lot harder than getting quick dopamine hits from scrolling on social media or watching Netflix. Then you encounter the further issue that our media glorifies romantic love to the exclusion of all else, so most of the young people I know who are lonely jump to "Well I just need a girlfriend/boyfriend/partner," and that sets up rough relationships because one person is expected to fill the void of a dozen or more friends and neighbors.
So please believe me: If you're lonely, try volunteering somewhere in the community. Try going to events around your interests. Try talking to local shop owners. Bake something and surprise a friend with it. Search for nearby clubs or intramural sports teams. There are companies literally capitalizing on subtlely encouraging you NOT to do these things. We've reached the point where helping your friend move is an anticapitalist act.
